In this book I share many ideas on how to build a rock solid foundation to your whole sales approach. I start with showing you the roots through to creating a winning sales strategy. That is - understanding how your client is thinking. This is the foundation of solid sales skills. It's the beginning of mastering the meetings market. "After reading this book, you will know how to sell more. Ciara clearly walks you through how to build trust and confidence with the Meeting Planner so they want to do business with you." Andy Dolce - Owner and Operator of Dolce Hotels & Resorts, Voted one of the "Top 25 Most Influential Executives" in the Meetings Market "I was chasing a corporate client for 3 years, each year filling out the RFP and bidding on their business but not winning it. I worked with Ciara, I implemented just three of the strategies she recommended and boom. I won 75% of that client's meetings business for this year." Heather Thornton - Director of Sales, Yew Lodge Business Solutions, UK "I have completed my review of your training materials. I think they are absolutely fabulous as is. I don't think there is anything I would change." Jessie States - Manager of Professional Development, Meeting Professionals International "Ciara has a brilliant way of focusing you on the client and making the sale all about them." Sally Lopez - Regional Director of Global Sales, Hard Rock Hotels, Europe "We are always trying to get an edge, trying to figure out how to make Meeting Planners happy and win their repeat business. I really want to know their hot buttons. This is great because we get to learn what drives them nuts. We came up with a game plan, some bullet points. Some great things to apply with the team in Texas." David Townsend - Director of Conference & Convention Planning, San Louise Resort, Galveston Convention Center, Texas, USA "Opened Up a Whole New Market! Ciara helped us to open a whole new market segment that we hadn't considered possible for our hotel. We converted two conferences within a few weeks of applying her advice and tips. She just made it easy." Tara Cronin - Vienna Woods Hotel, Cork, Ireland "I certainly can relate to everything you are saying and believe you really understand the business when you highlight points about it all being about "YOU" and being passionate. Passion to me, is definitely the secret of everything we do." Ciara Mundrow - Head of International Affairs, European Society of Cardiology

The British Isles and Germany are the historic heartland of the hostel movement, and they're the heart of this book, too, with over 600 hostels-lodgings with shared rooms-between them. They have private rooms, too, of course. And the Benelux countries and Scandinavia are no slouches, either. Then there's East Europe-Poland, Ukraine, Russia, and the Baltic countries-a new frontier just waiting to be explored further. Do you already know how to travel? Do you just want to know where the hostels are, so that you can plan a hostel-based trip along the highways and byways of North Europe, in the major cities, smaller towns and remote villages, too? Then this is the book for you. This is the most comprehensive hostel guide ever written, encompassing the old youth hostel movement and the modern phenomenal spread of backpackers' hostels around the globe as well. That ranges from the dozens of the most modern 'flash-packers' hostels in the urban centers of London and Berlin to remote wilderness hostels in Ireland and surfers' camps in Sweden. Sound good? Are you afraid that maybe you're too old for a hostel? Don't worry; most hostels have no age restrictions. And they all have English-speaking staff and internet capabilities. Most even have kitchens. Some even have bars. All have cool people as guests. The 1000 hostels listed here are to be found in over 250 cities and places in north Europe from Dublin to Moscow, and Oslo to Munich. C U there.

Paris has long been known as the world's gourmet dining epicenter, but not until now has the French capital been able to claim the coveted "veg-friendly" bragging right. This comprehensive guide explores more than 150 delectable destinations throughout the city's 20 unique arrondissements and arms readers with the information they need to eat well and have fun on their French sojourns. Locating the best South Indian dosas, savory Vietnamese crpes, French mushroom p[ts, and buttery vegan croissants is now just a few pages away. Dozens of hot new veg restaurants as well as tried-and-true favorites (from macrobiotic and Indian to Chinese and upscale French), itineraries for hungry sightseers, an organic market guide, a compendium of veg cooking schools, a natural-wine primer, tasty tips for dairy-free chocolate lovers, and even an accommodations directory are included. Veggie maps of all 20 arrondissements makes it easy for herbivores to find their favorite destinations.

'Road Rat's Tips - The musician's guide to keeping comfortable, safe, sane and employed on the road' is as informative as it is hilarious. Drawing on 20 years as a professional musician, author Pete Cook gives an exclusive backstage look at the perils and pitfalls of life as a journeyman. In the real world, being able to play well doesn't necessarily guarantee you'll get work as a musician - in fact, playing well is only half the story. Road Rat's Tips deals with the other half. A valuable read for music students, semi-pro musicians and seasoned pro's alike, the book is packed with good advice and contains hundreds of tips. It works equally well as a cover-to-cover-read, something to be dipped into or, indeed, as a quick reference guide. Road Rat's Tips also provides a hilarious insider's look at the 'glamour' of the music business from the journeyman professional's viewpoint.

A touring guide to the historic beach town of Lewes, Delaware, 'the first city in the first state'. The National Historic Trust has designated Lewes one of its 'Dozen Distinctive Destinations' in the United States. Contents include walking and bicycle tours, shopping guide, restaurant guide, and accommodations. Also included are sections about local history, gardens, architecture and the ocean.

Included in the book are chapters on how to travel, when to travel, why to travel and where to travel, in general and in North America in particular. There are also introductions to all cities with hostels, with historical and geographical background information and personal vignettes from the author's experience. Mostly, though, there are comprehensive listings of all the quality hostels in North America, with complete specs and contact info. Now, when advance booking isn't possible, you can book right up to the last minute. Or maybe you've never stayed in a hostel. Then you really need this book. Hostels aren't just for youth any more, nor for budget travel. They're for all ages and budgets. Have you been to Europe before, staying in hostels all over, and wondered why there were so few in the US, and so hard to find? Well, you've come to the right place, and I'm happy to report that American hostels are alive and well, and on the verge of breaking big any day now. Already the two coasts have quite a few and the interior is gradually filling up in places like Chicago and New Orleans. The surprising thing is that the quality is actually quite good, up to modern 'flashpacker' standards, so it's just a matter of time before any place worth its name will have a good hostel or two, or ten or a hundred. Canada's got a head-start, with European-like hostel numbers and quality already in places like Montreal and Vancouver, and some wilderness-based hostels that remind you just where the term 'backpacker' came from in the first place. Very few countries have the nature to compete with that. So what about good ol' Mexico? Well, I've saved the best for last. Greece has got nothing on Mexico's Caribbean coast, and Mexico City has more hostels than any other city in North America, followed closely by Oaxaca and long-time backpack fave San Cristobal de las Casas. You heard it here first. Now not only will you have WiFi and kitchens and fellow travelers where you stay, but you'll have a safe haven and a home-away-from-home and a language you understand. Vamos a la playa.