With Rick Steves, Rothenburg and the Rhine are yours to discover! This slim guide excerpted from Rick Steves Germany includes: - Rick's firsthand, up-to-date advice on the best sights, restaurants, hotels, and more in Rothenburg and the Rhine, plus tips to beat the crowds, skip the lines, and avoid tourist traps - Top sights and local experiences: Tour breathtaking Neo-Gothic churches and hike to riverside ruins. Cruise along the Rhine past castles and vineyards, or take the scenic route through quaint countryside villages on the Romantic Road. Cheers with locals over a pint in a biergarten, and enjoy a hearty meal of bratwurst or schnitzel - Helpful maps and self-guided walking tours to keep you on track With selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Rothenburg & the Rhine is truly a tour guide in your pocket. Exploring beyond Rothenburg and the Rhine? Pick up Rick Steves Germany for comprehensive coverage, detailed itineraries, and essential information for planning a countrywide trip.

From the Mediterranean Sea to the Indian Ocean, the vast Sahara to the Cape Verde archipelago, Africa offers a lifetime of travel adventures. Whether you're a wide-eyed newcomer or an ever-returning visitor, the continent promises 54 extraordinarily diverse countries, urban creative hubs, pristine night skies and wildlife, as well as a momentous sense of our human past. In this visual journey through Africa, we discover glimpses of postcard-ready landscapes, rich culture, and incredible interiors, all spied through the doorways and windows of the continent's most stunning hotels. Angelika Taschen takes us to hidden gems across Mozambique, South Africa, and Ethiopia; from a Tanzanian coffee plantation, where guests can enjoy the ultimate Arabica brew in breathtaking surroundings; the iconic Mount Nelson Hotel in Cape Town, painted pink at the end of the First World War and host to many meditators since; to the moving Serengeti Safari Camp, boasting of just a handful of tents that follow the migrations of wildlife all year round. In this updated guide, we discover each hotel through crisp photography as well as key information including directions, contact details, and recommended reading for each destination.

The hospitality sector is one of the largest growing industries in the world. This is reflected in the growing number of academic courses available on the subject. The key element of hospitality management is interaction between the people who work in the industry and the environment in which they work.

Yvonne Guerrier has compiled a state-of-the-art textbook which considers the core elements of organizational behaviour in the hospitality industry with an international perspective. By its very nature, hospitality management is becoming an international topic and as such needs to be studied in this context. The book draws on the available case studies and experiences from around the world in order to develop an understanding of working and living with people from different cultures.

Organizational Behaviour in Hotels and Restaurants will enable you to find the answers to such questions as:
"Why is it a pleasure to work in some organizations and torture to work in others?
"Why is it sometimes difficult to motivate people to work hard?"
"How can one person persuade people to work together as a team?"
What is the best way of designing an organization structure?"
"How can I persuade my boss to listen to my ideas?"

Students studying hospitality management, hotel management or hotel and catering management at degree level will find this book an invaluable guide to the subject. Students studying for degrees in tourism management, leisure management and retail management will also find much in this book which is of relevance and interest to them.

With Rick Steves, Dublin is yours to discover! This slim guide excerpted from Rick Steves Ireland includes: *Rick's firsthand, up-to-date advice on Dublin's best sights, restaurants, hotels, and more, plus tips to beat the crowds, skip the lines, and avoid tourist traps *Top sights and local experiences: Uncover Irish history at the Kilmainham Gaol or view the Book of Kells in the Trinity Old Library. Stroll down lively O'Connell Street, tap your foot to traditional folk music, and embark on a pub crawl for a taste of the local nightlife *Helpful maps and self-guided walking tours to keep you on trackWith selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Dublin is truly a tour guide in your pocket.Exploring beyond Dublin? Pick up Rick Steves Ireland for comprehensive coverage, detailed itineraries, and essential information for planning a countrywide trip.

These days getting away from it all also means escaping the mundane atmosphere of big resorts and cookie-cutter experiences. Whether you are searching for a truly unique getaway in a beautiful corner of the world or looking for inspiration when designing your own home, this book is bursting with stunning ideas and locales. The 40 hotels profiled have only a few rooms and you won't find them in traditional travel guides. The breathtaking photography captures the hotel's character, its architectural features, and the surrounding landscape. There are wilderness retreats such as Pumphouse Point in the middle of a Tasmanian lake and Mediterranean escapes such as Tainaron Blue, a stone tower in the Peloponnesian Islands. There are hidden gems in busy cities-Ottantotto Frienze in Florence, the Trunk House in Tokyo, and Los Angeles's Hotel Covell; edge-of- the-world experiences like Deplar Farm in Iceland and Sheldon Chalet in Alaska; and peaceful desert solitude at Amangiri in Utah and Namibia's Shipwreck Lodge. This volume also features architectural splendors such as the cedar and adobe huts of Punta Caliza in Isla Holbox, Mexico, and Free Spirit Spheres, a group of circular treehouses in a forest on Vancouver Island. A valuable resource for the discriminating traveler, as well as a source book for designers and architects, this collection of one-of-a-kind hotels offers relief to anyone overwhelmed by our busy and crowded world.

With Rick Steves, central Italy is yours to discover! This slim guide excerpted from Rick Steves Italy includes: *Rick's firsthand, up-to-date advice on the best sights, restaurants, hotels, and more in central Italy's hill towns, plus tips to beat the crowds, skip the lines, and avoid tourist traps *Top sights and local experiences: Uncover Etruscan history in the beautifully preserved town of Voltera or relax while wine tasting in Montepulciano. Take a romantic stroll along Orvieto's ramparts, peruse medieval towers in San Gimignano, and indulge in delicious pici in Siena *Helpful maps and self-guided walking tours to keep you on trackWith selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Hill Towns of Central Italy is truly a tour guide in your pocket.Expanding your trip? Pick up Rick Steves Italy for comprehensive coverage, detailed itineraries, and essential information for planning a countrywide trip.

Add fun, history, and jaw-dropping natural wonders to your southwestern road trip with RoadTrip America's Arizona and New Mexico: 25 Scenic Side Trips, each one beginning and ending at an Interstate highway and drivable within a day. Full-color maps and photographs illustrate easy-to-follow scenic routes through breathtaking landscapes and iconic towns in Arizona and New Mexico. Discover the surreal beauty of White Sands, watch the sun set over Monument Valley, or explore the subterranean marvels of Carlsbad Caverns. Find out why Jerome was "the Wickedest Town in the West" or walk in the footsteps of Wyatt Earp in Tombstone. Pamper yourself at a spa in Taos or soak up the vibes at an "energy vortex" in the red rocks of Sedona. With this brand-new, up-to-date guide as your companion, all this and much, much more will be yours to discover and enjoy-one extra day at a time! Stunning color imagery and photography throughout Easy-to read, full-color route maps with points of interest, mileage, and more Color-coded pages for easy identification of routes by geographic region Up-to-date insider tips for getting the most out of each route and staying safe Phone numbers, websites and visitor info for parks, attractions, and out-of-the-ordinary lodging & dining Researched and written by native Arizonan and adventure traveler Rick Quinn, whose road trips have taken him from Tierra del Fuego to Alaska and San Francisco to Washington D.C. Photographer, travel writer, and anthropologist, Quinn is an expert on the topography, history, and culture of the American southwest and how best to enjoy its wonders by automobile.

The only advanced marketing textbook specifically focused on the hospitality industry . . .

The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely.

Inside you'll find:

• How-to's for planning long- and short-term marketing strategies
• Examples of successful marketing strategies
• Specific techniques for analyzing markets
• Strategic development and administrative aspects of marketing
• Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry
• Tips on integrating marketing strategy with overall business strategy
• Numerous charts and tables that support the text and clarify difficult points

Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.

With Rick Steves, Northern Ireland is yours to discover! This slim guide excerpted from Rick Steves Ireland includes: *Rick's firsthand, up-to-date advice on the best sights, restaurants, hotels, and more in Northern Ireland, plus tips to beat the crowds, skip the lines, and avoid tourist traps *Top sights and local experiences: Tour the Dunluce Castle or Giant's Causeway along the Antrim Coast, spend a day marveling at zoology specimens and ancient treasures at the Ulster Museum in Belfast, and contemplate Derry's political murals *Helpful maps and self-guided walking tours to keep you on trackWith selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Northern Ireland is truly a tour guide in your pocket.Exploring further? Pick up Rick Steves Ireland for comprehensive coverage, detailed itineraries, and essential information.

With Rick Steves, Stockholm is yours to discover! This slim guide excerpted from Rick Steves Scandinavia includes: * Rick's firsthand, up-to-date advice on Stockholm's best sights, restaurants, hotels, and more, plus tips to beat the crowds, skip the lines, and avoid tourist traps * Top sights and local experiences: Explore charming Old Town, atmospheric Gamla Stan, and young, trendy Soedermalm. Sample authentic Swedish meatballs, visit the Skansen open-air folk museum, treat yourself to a Swedish massage, and take a cruise through the stunning archipelago * Helpful maps and self-guided walking tours to keep you on track With selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Stockholm is truly a tour guide in your pocket. Exploring beyond Stockholm? Pick up Rick Steves Scandinavia for comprehensive coverage, detailed itineraries, and essential planning information.

Ascend towering peaks, take in awe-inspiring views, and get to know some of the oldest, tallest, and rarest living things on Earth with Moon Sequoia & Kings Canyon. Inside you'll find: *Flexible Itineraries: Unique and adventure-packed ideas for day hikers, winter visitors, families with kids, campers, and more *The Best Hikes in Each National Park: Detailed hike descriptions, trail maps, mileage and elevation gains, and backpacking options *Experience the Outdoors: Behold greatness at the base of a giant sequoia, stop and smell the wildflowers of Zumwalt Meadow, or savour panoramic views from the summit of Mount Whitney (the highest peak in the continental US!). Strap on snowshoes for a ranger-led winter walk or spelunk your way around otherworldly rock formations in Crystal Cave. Cool off in the mist of a trailside waterfall, conquer the 400-step climb to the top of Moro Rock, and gaze at ink-black skies with unbeatable views of the Milky Way *How to Get There: Up-to-date information on traveling between the parks, gateway towns, park entrances, park fees, and tours *Where to Stay: From RV or tent campgrounds to rustic cabins and all-inclusive lodges, find the best spots to kick back, both inside and outside the parks *Planning Tips: When to go, what to pack, safety information, and how to avoid the crowds, with full-colour photos and easy-to-use maps throughout *Expert Insight: Former national park ranger Leigh Bernacchi provides helpful background on the parks' history, geology, conservation efforts, and more Find your adventure in Sequoia and Kings Canyon national parks with Moon. Exploring more of America's parks? Check out Moon USA National Parks.

Experience the serene vistas and unforgettable thrills of this stunning national treasure with Moon Grand Canyon. Inside you'll find: *Flexible Itineraries: Adventure-packed ideas for anything from a week-long trip to a single day in the park *Strategic Advice: Find tips for outdoor adventurers, families, history buffs, and more, with options for different levels of accessibility and tips on minimising your environmental impact *The Best Hikes in and Around the Grand Canyon: Detailed descriptions, individual trail maps, mileage and elevation gains, and backpacking options *Get Outside: Go backcountry camping in the inner canyon or rafting down the Colorado River. Head to the Havasupai reservation's Havasu Canyon for a waterfall-filled hike, or ride horseback through the South Rim. Mountain bike along the Rainbow Rim or stroll along a 70-foot skywalk stretching into the canyon *Experience Native American Culture: Advice on respectfully visiting reservations, supporting local businesses and artists, and the history of the region's tribes *How to Get There: Up-to-date information on gateway towns, park entrances, park fees, and tours *Where to Stay: Campgrounds, cabins, resorts, and more both inside and outside the park *Planning Tips: When to go, what to pack, safety information, and how to avoid the crowds, with full-colour photos and detailed maps throughout *Insider Know-How: Explore with Grand Canyon expert Tim Hull Find your adventure in Grand Canyon National Park with Moon.

*Winner of The North American Travel Journalists Association's Excellence in Travel Journalism Award* Richly illustrated and exhaustively researched, Japanese Inns & Hot Springs is the definitive guide to Japanese spas and hot springs known as ryokans. It presents the finest ryokans in Japan, from historic properties like Hiiragiya in Kyoto and Kikkaso in Hakone to luxury retreats like Zaborin in Hokkaido and Tenku-no-Mori in Kyushu. In this Japan travel guide you will find: The 40 best Japanese ryokan and onsens for English-speaking visitors (including 13 in the Tokyo area and 11 in and around Kyoto and Nara) A description of the special features of each ryokan and what is included in your stay Tips on how to choose the right ryokan for you Practical advice on how to book a stay and a detailed etiquette guide Above all else this ryokan guide reveals the enduring traditions of Japanese hospitality, a rich heritage reaching back a thousand years to the time when Japan's hot spring bathing culture took root. The beautiful properties in this book also illustrate the unique design sensibility for which Japan is so justly renowned. Indispensable tips on booking a Japanese ryokan that is right for you and reaching each property by train, bus and taxi are provided along with a detailed etiquette guide to staying at a ryokan and bathing in an onsen, as well as descriptions of the special features of each of the inns featured.

This book examines issue in human resource management in hospitality, including selection, compensation, motivation, training, and labor relations.