This definitive book offers the first focused guide for developing personal wine-selling skills. The authors' approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors' over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.

There is no right or wrong way to drink bourbon-in a cocktail, straight up, on the rocks, or with a splash of soda. You will never know which is your way until you try them all, and How to Be a Bourbon Badass will guide you on the path of your own bourbon adventure. How to Be a Bourbon Badass, captures the storied history of America's native spirit, explains the process of making liquid gold, and offers top-notch cocktail, dinner, and dessert recipes for the novice and connoisseur alike. From tales of legendary master distillers to stories of how lives were changed through newfound bourbon badass confidence, and from recipes for classics like the bourbon highball to fresh twists like strawberry bourbon lemonade with rosemary. Ruffenach shares behind-the-scenes tales from bourbon industry experts and rock stars. Your journey to becoming a bourbon badass begins here!

For all those who appreciate fine spirits, "The Malt Whisky File" is the most complete reference available to the whiskies of the world, including those from the distilleries of New Zealand, Ireland, Japan, and, of course, Scotland.

Offering a label-by-label analysis of each whisky, John Lamond and Robin Tucek offer helpful casting notes, a history of each brand, and a rating based upon a proprietary scale of sweetness, peatiness, and availability (based on each label's total production).