There's A Fine Line is a book that shared principles in business and life that separate the winners from the rest of the pack.

The book outlines startegies and patterns that will help any business person or salesman achieve a higher level or activity and prodcution in their careers.

Mark interviews several seccessful individuals at the end of the book from all walks of life such as CEO's of major corporations, entrepenuers, pro athletes, professors, bankers, and more....

The interviewees answer the followiong 2 questions:
1. "If you could point to one aspect of your personality that contributes most to your success in business, what would that be?."
2. "If you could go back and do anything over, what would that be?"

All businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies' employees and shareholders are demanding the same. Yet, many companies are playing catch-up and urgently need to get on track for the future. This book explains how companies - small or large - can do that in a series of practical stages. The authors adopt a method that asks a series of questions that then require brutally honest answers to, that then go on to develop guaranteed actions for companies to implement. For any business owner or manager who realize the importance of running a sustainable business, but do not know where to start, this book provides an essential springboard. It all adds up to a roadmap towards the next decade - and for businesses to remain relevant and resilient.

It's one thing to come up with a good business idea, and quite another to marshal the people, money, and other resources entrepreneurs need to make the dream a successful reality. That's why most businesses fail within the first two years. "The Entrepreneur's Guide to Successful LeadershiP" helps budding moguls make it out of the toddler phase of entrepreneurship and into adolescence and adulthood with confidence. A concise and practical guide to leading smaller enterprises, the book is based on a proven, nine-step model of effective leadership developed by Dan Goldberg--the founder of the For Eyes optical chain--and entrepreneur and educator Don Martin. Step by step, readers learn what real leadership looks like and how to lead and grow the successful enterprise.

Creating a vibrant business starts with understanding who you are, say the authors, and then coming up with a vision, mission, and strategy. That's the easy part. The hard part is to execute the strategy in line with your dreams, while using effective, ethical tactics to establish the business and prosper. Seasoned hands, the authors make that job easier, while helping entrepreneurs understand what makes employees tick and helping them become their productive best. The hard work not only gets easier, say the authors--it pays off as entrepreneurs watch their fledgling businesses take graceful flight. This book is a treasure chest that provides key insights and methods in the form of real-life stories, humor, strategies, techniques, exercises, checklists, templates, and other resources. Each illustrates in a unique way how good leaders achieve powerful results. Many books on leadership are gimmicky. "The Entrepreneur's Guide to Successful LeadershiP" focuses--in clear, simple, and direct terms--on the essential fundamentals, the blocking and tackling, required for business success.

This book is a detailed "how to" book on finding the career minded GREAT employees you need to move your organization forward in a positive manner. Included in the book are samples of --A hiring process manual --An employee policy manual --Sample job descriptions Using the ideas in this book may just save you a lot of blood, sweat, and tears. No theory here, just proven ideas that have WORKED.

Finally, there is a one-stop Enhanced Due Diligence reference source! This book clearly presents methods for risk assessing customers and developing policies, procedures and controls for implementing a sustainable AML enhanced due diligence compliance program. The book not only addresses risk models, risk categories and risk elements, but also provides detailed information regarding specific high risk customer types. "The Desktop Reference" contains sample EDD reviews and everything you need to develop and maintain your EDD program, train your staff, and reduce regulatory risk. This book also teaches how to risk assess different customer types, how to conduct customer on-boarding EDD, and how to conduct ongoing EDD reviews. Sample EDD reviews include those for: Cash Intensive Businesses, Charities and NGOs, Foreign Correspondent Banks, and Private Banking Customers. Also covered are: MSBs and NBFIs, Senior Foreign Political Figures, Non Resident Aliens, and generic high risk customer types.

This book is about Sales and Marketing, which are independent yet react together. It's also about real life when the buyer and the perfect product for that moment are brought together. The conception, the development, the maturity, the joy and the fulfillment of making a SALE. As a wise man once said, "Nothing happens until someone sells something." The Marketing process involves all the showing and telling along the way to get folks' attention. This book is about what I have done, encountered, and observed. I have read several sale and Marketing books, and none have related to the system as this book does. If I happen to come close to the words of someone else it is purely coincidental. It is my hope that this book brings life to the efforts of someone involved in Sales and Marketing. If so, may the joy of your success lead you to yet greater heights? If it doesn't, perhaps you should read it again and apply it to your real life efforts. It should be pointed out that my Sales and Marketing career has been a natural progression from one situation to the next. It may appear that I've bounced around, but I've only gone as destiny has led me, and my experiences are many. This book should be relevant to a large cross section of rural, suburban and urban Sales and Marketing folks, because my career has spanned the total landscape. The CEO, Sales Trainer; Company Owner and College Instructor will find a minimum of Seventy points and techniques to pass along to those you work with and instruct.

This book will truly teach you 30 years of combined experience from Megan and Zeke if you want to BUY, SELL or SAVE your home this is the book for you After going through a financial crisis in 2007-2009 Megan realized there was no one out there to help that does not have a biased opinion;so Megan decided to take all the nasty and good things she had learned and truly help people across the country Megan has seen the worst financially, bounced checks, tax liens, Bankruptcy, pawning jewlery..... everything as a financial planner she cringed at she now had experienced and overcome By the Grace of GOD. Megan and Zeke did overcome the worst financial crisis they could have imagined so Megan decided to help the rest of the world by teaching all the ways to get in and out of homes along with other fantastic financial secrets no one in the financial world wants you to know about This book will not only help you buy, sell or save your home but after reading it you will have more knowledge than 90% of people out there on Real Estate It will give you the basic tools to help yourself and be able to make the best decision for you Megan and Zeke believe in Prosperity through charity therefore 50% of book profits go to help people in financial crisis.

In our fame-crazed culture, she's known as a diva of domesticity, entrepreneur, media magnate, and a living brand. She has legions of fans and at the same time, many detractors. To her fans, Martha Stewart is a homemaking maven, the do-it-yourself doyenne. To her detractors, she's taken the American woman backwards, espousing an unobtainable ideal. Love her or hate her, this much is true: Martha Stewart is a self-made woman who has risen from her modest upbringing to become one of the most successful and wealthiest businesswomen in history. This intriguing biography provides a balanced portrait of Martha Stewart's professional and personal life, from her childhood as the oldest daughter in a family of six children to her brief career as a securities trader, to becoming a bestselling author in the 1980s and CEO of Martha Stewart Living Omnimedia in the 1990s. At the height of her power, Stewart was convicted of lying to investigators about a stock sale. Author Joanne F. Price documents the twists and turns of the trial, Stewart's five-month prison term, the highly publicized comeback following her release from prison in March 2005. Each carefully organized chapter examines the multiple facets of Stewart's life and draws upon multiple sources, making this biography an ideal research tool for students interested in knowing more about the woman behind the media and merchandising empire. A timeline chronicling important milestones, a rich bibliography of print and electronic sources, and photographs enhance this life story of one of the most controversial and intensely watched business icons of our time.

Sales are transversal to various economic sectors and are the engine of organizations regardless of their size. It is mainly through sales that the enterprise tends to achieve revenues that allow its operation and its growth. For enterprises to be able to maximize sales, there is a need to have an integrated vision at the various levels of management – strategic, tactical, operational – but also to tune the commercial area with the other functional areas existing in the organization. With the development of marketing, especially of the digital component, the alignment between sales and marketing assumes increasing importance to expand the possibilities of conversion. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities for enterprises, but also challenges with implications at various levels, including processes and human resources. The main purpose of the book is to provide knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. It is also intended to highlight the influences of management, marketing, and technology on sales. Another objective is to present trends in sales, namely with the digital transformation that is taking place in organizations. The audience of this book is management and marketing academics and their students, researchers, and general managers, sales managers, sales personnel teams, and marketers who need to obtain more knowledge and skills to optimize the potential of organization sales.

This book provides core coaching principles and beliefs for you to operate from as you manage your team, as well as guidance to help you develop key coaching skills including listening, asking effective questions, building rapport and how to give constructive (performance-based) feedback.

PMadvice a book specifically written to teach IT Programme and Project Managers how to take a new business opportunity or requirement, from first initial thought to finished operational product.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Originally published in 1920 this early work on advertising is both expensive and hard to find in its first edition. This is a fascinating read for any one in the advertising business or interested in the history of advertising, but also contains much information that is still useful and practical today. Many of the earliest books, particularly those dating back to 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original artwork and text.

From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of all shapes and sizes. Through dozens of examples and illustrations, Anatomy of a Business defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit—from marketing to finance, executive to human resource management—works. Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business. The Merriam-Webster Dictionary contains no less than a dozen definitions for business, including commercial or mercantile activity, dealings and transactions, and an immediate task or objective. Anatomy of a Business considers these and many other dimensions of business as it takes the reader on a tour of the corporate world. From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of every shape and size, from the one-person garage operation to the multi-national conglomerate. Through dozens of examples and illustrations, Anatomy of a Business first defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit—from marketing to finance, executive to human resource management—works, asking such questions as: What does this department do? Why is it vital to the business? What positions and roles do people play? What type of education, knowledge, or experience do they need to succeed? Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.

War Against Unemployment: Battles You Must Win by Timothy Y.Aboh, Ph

Selling is what this book is all about. In these pages the author, Don Hults talks about selling not only your products and services, but your ideas and most of all selling yourself. Don believes there are rules to every game and if you play by the rules you will win. He will discuss and suggest proven methods for finding prospects and how to turn them into customer. The book is peppered with true stories of sales success and failure. This book dispenses with unnecessary verbiage and gets to the heart of the matter in few words. He is humorous, talented and blunt. He is the proverbial Old Man on the Mountain ready to pass-on to you fifty years of sales wisdom

Workers everywhere feel the tug-of-war between work and home: Do they go to a child's game or stay late to finish up a spreadsheet? How should they respond when a boss wants to talk about a new project just as they're leaving home to attend a religious service? How do they justify an unexpected, weeklong business trip to a spouse? Managers struggle as well. How much "on time" should they expect from their employees? How can they allocate work properly when many employees serve as irreplaceable caregivers to children and elderly parents? Should organizational needs prevail over family come crunch time? Welcome to the world of work in the twenty-first century, where 24/7 work obligations and always-on electronic tools ensure that work and family conflict on a daily basis. Michele Paludi and Presha Neidermeyer offer solutions by bringing together leading thinkers on the problem of balancing home and family life. Going far beyond commonplace prescriptions, their new approaches and insights for both individuals and organizations offer hope to those caught in the vise of conflicting expectations. Work, Life, and Family Imbalance showcases the most current and innovative practices in solving the work-life crisis. These practices will shed new light on the issues and help individuals find a sane, yet productive, approach to balancing work and life. And they will help organizations promote family-friendly policies that benefit both individuals and the organization. Applying insights from the fields of management, ethics, sociology, and law, the authors go beyond traditional approaches to offer fresh thinking and methods for individuals and organizations, as well as groups with special needs: nontraditional families, academic families, and those with care-giving responsibilities. Along the way, Paludi and Neidermeyer dispel common myths and misconceptions regarding work/life balance, and they offer practical strategies for achieving balance from both the individual's and organization's point of view. Most important, the book concludes with a series of templates for developing workplace policies and training programs that promote employee well being and corporate profitability. In addition, the book covers: *International perspectives on balancing work and family life. *Insightful methods to manage a challenge that is increasing in scope as society ages: elder care. *Innovative practices that link family-friendly policies with both family health and organizational productivity. *How workers can move from juggling work and life to integrating work and life. *What's in it for employers that can help employees integrate home and work life gracefully. Managers and business leaders of all stripes will find Work, Life, and Family Imbalance an invaluable aid in creating policies that keep employees and their families happy while not just maintaining but boosting the bottom line. What's more, they'll learn a few things about maintaining a productive balance in their own lives.

"Schooling Your Boss to not Suck" takes a fun and sarcastic journey into tales of horrible bosses. There are countless books on improving the workplace, but nothing like this. Is your boss a supervillain? Need a superhero to straighten him out? Instead of being written by another stuffy "expert", author Eric Muss-Barnes (who barely squeaked out of high school, let alone finished college), offers a lighthearted slant on leadership from the viewpoint of the common worker. True stories. Real experiences. No "puppydogs and rainbows" like other motivational books. Just genuine events of piss and vinegar from the American middleclass workplace. Eric is just an Average Joe, like yourself, telling it like it is. If your boss sincerely wants to learn how to motivate and inspire the people, it's time the boss stopped listening to other leaders and started listening to what regular people like you have to say. It's time someone whipped off those mild-mannered glasses, and schooled your boss on how to not suck!

Fixing Everything provides citizens with a blueprint to retake control of the federal government and reassert American leadership in a world gone astray. This integrated solution will limit government spending to a reasonable percentage of GDP; close agencies responsible for 60% of government spending; dramatically simplify taxes; reduce, quantify, and manage entitlement commitments; present a new form of free market healthcare organization; confront pension liabilities; encourage legal immigration, while discouraging illegal immigration; contain legal awards and costs, while encouraging early settlement; reduce crime; and put an end to the "nanny" state. Citizens will assume personal and financial responsibility for their actions and well-being. A new form of safety-net will avoid mal-incentives, while encouraging effort and initiative.