The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

The events of 9/11 presented the financial industry with the greatest operational crisis in its history. Key officials were killed; others could not be located. Primary and backup sites were unavailable or inadequate. Massive amounts of critical data were lost, and there was a crushing inability to communicate, locate or verify information. It was not known for a time which firms could participate in the markets and to what degree, nor was it clear to what extent certain markets had been damaged and when they should reopen. Nor could the human impact of the 9/11 events be divorced from the business issues. Those grappling to restore the markets had to cope with their own feelings of anxiety, shock and loss, and to deal with a uniquely horrific blend of personal and professional difficulties. This book tells of the regeneration of the U.S. markets, day by day, immediately following 9/11, with a focus on the U.S. Government securities market. The bottom line is that 9/11 brought the most important financial market in the world - the one looked to by investors globally for safety in times of trouble - to the brink of paralysis. The crisis was ultimately resolved through the willpower and wisdom of groups of disparate individuals, accompanied by an unprecedented climate of cooperation among fierce competitors that embodied the American spirit at its finest.

In Portland, Oregon, coffee is more than just a beverage, it is an essential part of the city's character. Under oft-gray skies, independent roasters and cafes flourish, providing a wide array of styles and tastes for discerning Portlanders to choose from. The celebrated Portland coffee culture attracts visitors from around the world, who come to explore the diverse options and find inspiration for bringing great coffee to their own cities. In Caffeinated PDX: How Portland became the Best Coffee City in America, author Will Hutchens tells the stories of the people and companies that pushed Portland to the forefront of the specialty coffee scene. He travels around the city, talking to a wide variety of coffee professionals and capturing their passion for roasting, selling, and brewing some of the finest coffees in the world. He attends cuppings, goes to barista school, and volunteers at barista competitions to better understand what's so special about specialty coffee. Using Portland as the model, Hutchens also explains the phenomenon known as third-wave coffee, a worldwide movement to improve coffee quality from origin to cup. Full of anecdotes and insights into the minds of Portland's coffee leaders, as well as some lesser-known personalities, Caffeinated PDX is an enjoyable read for people who love coffee, for people who love Portland, or for anyone who appreciates a good story.

Germany has made rich contribution to the world of business and industry. The strength of German innovation and business system is evident in the various companies, brands, technologies that have evolved from here. This book is a collection of business trivia and other fun facts that will inform and challenge you. This book explores the stories, facts and mysteries behind some of the most well known brands in the world. Read through this book to understand: - What is the name of the BMW logo? - What is the origin of the term "robber barons"? - What is the "moose" test - How did "Haribo" get its name? - "Smart" Cars are everywhere. How did they get their name? Flip through the pages of this book to know the answers to these and much more.

Originally Published as Bulletin 22 from the Idaho Bureau of Mines and Geology, Gold Camps and Silver Cities is the most historically significant publication on Nineteenth Century Mining in Central and Southern Idaho. The Author describes the history and production of the districts in vivid detail and over 130 historical photo's many never seen before this publication help to give the reader an accurate history of what mining was like back then. Must have book for the Mining Historian and modern prospector alike. Now back in Print by Miningbooks.com

In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada's modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world's leading supplier of communications networks.
Adventures in Innovation-Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to senior executive when an entirely new world of human communications came into being. He traces the development of corporate identity, vision, and activities of Bell-Northern Research (BNR), which would become one of the most innovative and widely respected research-and-development organizations in the world.
Throughout, he candidly portrays the many colourful personalities he met along the way who helped realize grand visions. As an innovator and passionate champion of R&D, he offers critical insights into the interplay of innovation, vision, and leadership as the key to corporate success. He details some of his own pioneering work in user-centred design and market research methods, translating the philosophical to the tangible within a collaborative community of people, process and product, and delivering groundbreaking innovations to the marketplace.
In Adventures in Innovation, John F. Tyson gives readers an insider's compelling perspective on a turbulent time in communications history, all written with humour and the sense of wonder and delight that marked his fascinating career.

2013 Reprint of 1927 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Max Weber's "General Economic History" is based on his lecture notes and compiled shortly after his death. In this work Weber proposes an institutional theory of the rise of capitalism in the west. Unlike in his classic work on the Protestant ethic, religion is given a minor role. The emphasis of the work lies instead on the place of the state and calculable law in allowing economic actors to predict exchange for gain. Weber's institutional theory of capitalism was rediscovered in the early 1980s by writers like Randall Collins, Daniel Chirot, and Douglass C. North, who worked to replace theories based largely on Immanuel Wallerstein's "World Systems" theory. Though today read primarily by sociologists and social philosophers, Weber's work did have a significant influence on Frank Knight, one of the founders of the neoclassical Chicago school of economics, who translated Weber's General Economic History into English in 1927.

How corporate hubris caused the bankruptcy of America's greatest photography company. A meticulously documented history of Eastman Kodak Company's financial implosion. Once a member of the Dow Jones Industrial Average, a blue chip growth stock, and a member of the Nifty-Fifty, Kodak filed a Chapter XI petition early in 2012. If you want to know how and why, then read this book.

2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This classic text, chosen for the 1964 Thomas Newcomen Award in Business History by the editors of "Business History Review," is based on intensive studies of General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck. Chandler shows how the seventy largest corporations in America have dealth with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the previous hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies--General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck.

2012 Reprint of Original 1951 Edition. Two Volumes bound in one. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. The purpose of these volumes is to offer further evidence of the authors thesis that business leaders are the controlling element in economic development because they "determine its spirit and its strategy by making its major decisions." This volume and its predecessor are first rate history. Bank management, private banking, investment banking and competition in the money market, topics barely mentioned in other banking histories, are discussed with fine precision. The author has an unusual command of the foreign literature on money and banking and continually sees American practices against a world background. Not only for bankers, both theoretical and practical, but for all students of economic history, "The Molding of American Banking" is required history.

On April 20, 2010, the "Deepwater Horizon" oil rig exploded, killing eleven workers and creating the largest oil spill in the history of U.S. offshore drilling. But this wasn't the first time British Petroleum and its cost-cutting practices destroyed parts of the natural world. It also was not the first time that BP's negligence resulted in the loss of human life, ruined family businesses, or shattered dreams. From Alaska to Kansas to the Gulf, journalist Mike Magner has been tracking BP's reckless path for years, and in "Poisoned Legacy" he focuses, for the first time, on the human price of BP's rise to power.

Everyone loves to WIN.Winning connotes a competitive spirit, a rise to thetop, and that supreme feeling of accomplishment.Mankind has posted gains throughout history andthese exemplify the victory of a WIN So... "What are we winning in this book?"This book uses the benchmarks of Health, Wealthand Success as three targets for Winning. We havetherefore included a select group of people who havesurmounted the pinnacle of these lofty peaks ...menand women that can look back down the mountainand say, "I did it "Regardless of how you 'slice it and dice it, ' the chaptersin this book give you inside traits, habits and actionsof successful achievers in an enjoyable read. If you havea desire to join them, you can read, scrutinize andcopy the methods and thinking that these WINNERShave developed to help get you there.The plans and strategies in this book are manyand varied. Each chapter is characterized by focus, discipline and substance.Follow the Celebrity Experts, adopt tested and provenwinning strategies in your life and be...A WINNER

""Skyrm makes complex financial scenarios accessible to all interested readers in an informative and entertaining manner. We can all learn something from this book." -Thomas Peterffy, Chairman, CEO, and President of Interactive Brokers "Skyrm put together the story of MF Global like no one else could in providing the ultimate autopsy covering destructive financial engineering that's played such a big role in our capital markets." -Lawrence G. McDonald, New York Times best selling author of A Colossal Failure of Common Sense "God is in the details...first come the reporters, then the lawyers. Skyrm's book is the necessary antidote. Only someone who has 'done' it can explain it. Perhaps the best 'counterfactual' rationale for reading The Money Noose: If John Corzine had been able to before, there would likely have been no after." -Stan Jonas, Managing Partner, Axiom Management Partners In 2010, President Barack Obama signed into law the Dodd-Frank Wall Street Reform and Consumer Protection Act. MF Global was bankrupt less than a year after the law's passage. THE MONEY NOOSE is a general accounting of the facts that led to MF Global's collapse, as well as the story of the major players involved. It is a chaotic story, one in which individual actions taken in and of themselves are relatively minor. But the sum of those individual actions equal the same end result. How, then, can investors protect themselves from this outcome? The best answer is education. Investors need to be fully aware of what is involved in the investment process, and that includes an understanding of seg funds. It is, after all, their money. This book is designed to tell the story of MF Global, what went wrong and how things came to an abrupt end. In those regards, it's an incredible story. Scott E.D. Skyrm is one of the leading figures in the repo and securities finance markets today, and regularly quoted in The Wall Street Journal, The Financial Times, Bloomberg News Service, Reuters, Market News, and Dow Jones. He is highly regarded as a former salesman, trader, trading desk manager, and global business head in fixed-income, securities finance, and securities clearing and settlement. He recently left Newedge, where he was their "Global Head of Repo, Money Markets, and Fixed Income Clearing." He now is writing commentaries on the repo market, the short-end of the Treasury market, Federal Reserve policy and general Wall Street topics. He has worked on Wall Street for over 22 years and has taken billion-dollar risks on the trading floor, managed a multi-billion dollar balance sheet, and consistently ran one of the most profitable trading groups at every firm where he worked. Prior to Newedge, he managed the repo desk at ING Barings, worked summers at Shearson Lehman/American Express and started his full-time career at The Bank of Tokyo.

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries--from software to cosmetics to aviation--for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad. From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, "Killing Giants "is "The Art of War "for a new era.

Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the hidden machinations, disastrous decisions, and personal foibles of a century-old dynasty that rose to glittering heights and crashed just as spectacularly.

Writing from an insider's perspective and first-hand sources developed over his twenty years as a writer and editor at Forbes, Pinkerton takes us to the ritualized formal lunches inside the mansion-like headquarters at 60 Fifth Avenue in Manhattan; the lavish advertiser parties on board the family yacht, The Highlander; the sybaritic private life of Malcolm Forbes and the family's increasing discomfort with its patriarch; and the glory days of the magazine, with its news-making stories, high-rolling expense accounts, and bar-setting standards for anyone who aspired to wealth and its trappings. But as the media business changed, Forbes was slow to react, and found itself burdened by Malcolm's immense personal expenses, Steve Forbes's bumbling, self-financed presidential campaigns, and the family's hubris and hesitation in the face of reality. A series of devastating business decisions and an internecine struggle for power forced the sale of the Faberge eggs, the vintage toy collection, the homes, the private island, the yacht, and finally the sale of 40% of the company itself to outside investors...a collapse of shocking speed after decades of unsurpassed success.

A compelling narrative account of a powerful family's dysfunction, The Fall of the House of Forbes is a parable of capitalism at its best and worst, and a metaphor for the current state of digital turmoil in media.

Nothing is impossible if you have unlimited time, resources, and flexible objectives. Project managers never find themselves in such a situation. Our projects are impossible if they can't be done within the constraints... but sometimes there's a way around even the most challenging barrier. What can you do when the situation looks hopeless? In this exciting journey through history, you'll learn how the greatest leaders and project managers of the past took on impossible challenges...and succeeded. Here are only three examples: When he wanted to be first to fly nonstop to Paris, Charles Lindbergh was up against competitors with more funding, more experience, and over a year's head start. His strategy? Rethink the thresholds of risk. The other generals laughed at George Patton when he offered to send two divisions to rescue the Battle of the Bulge in only 48 hours. His strategy? See the future and get ready for it early. For mission director Gene Kranz, the odds against a successful rescue of Apollo 13 were daunting at best. His strategy? The Kranz Dictum, a powerful strategy to deal with crises even before they occur. In PROJECT: IMPOSSIBLE, you'll learn a step-by-step methodology to succeed when facing even the most difficult projects. You'll learn Dobson's Laws of Project Management and discover the Godzilla Principle. From redefining the problem to challenging the project parameters, you'll know how to attack a seemingly impossible project... and get the job done.