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Books > History > History of specific subjects > History of specific institutions

Transnationale Unternehmen als Friedensstifter - Eine Analyse zur Coporate Security Responsibility. (German, Paperback): Alen... Transnationale Unternehmen als Friedensstifter - Eine Analyse zur Coporate Security Responsibility. (German, Paperback)
Alen Bosankic
R829 Discovery Miles 8 290 Ships in 10 - 15 working days
Grand Ambition - An Extraordinary Yacht, the People Who Built It, and the Millionaire Who Can't Really Afford It... Grand Ambition - An Extraordinary Yacht, the People Who Built It, and the Millionaire Who Can't Really Afford It (Paperback)
G. Bruce Knecht
R477 R417 Discovery Miles 4 170 Save R60 (13%) Ships in 10 - 15 working days
El Poder de la Pasion - Belarmino Garca-A Cuenta Ca3mo Amena Conquista3 Lo Imposible a Trava(c)S de Las Personas (Spanish,... El Poder de la Pasion - Belarmino Garca-A Cuenta Ca3mo Amena Conquista3 Lo Imposible a Trava(c)S de Las Personas (Spanish, Paperback)
Belarmino Garcia
R630 Discovery Miles 6 300 Ships in 12 - 17 working days
The Cowboy and the Canal (Paperback): Carlisle, J M Carlisle The Cowboy and the Canal (Paperback)
Carlisle, J M Carlisle
R730 Discovery Miles 7 300 Ships in 10 - 15 working days
Michelin Pendant La Guerre. 1914-1917 (French, Paperback): Michelin Et Cie Michelin Pendant La Guerre. 1914-1917 (French, Paperback)
Michelin Et Cie
R341 Discovery Miles 3 410 Ships in 10 - 15 working days
Os abutres e a Varig - A historia da destruicao da maior companhia aerea brasileira de todos os tempos (Portuguese, Paperback):... Os abutres e a Varig - A historia da destruicao da maior companhia aerea brasileira de todos os tempos (Portuguese, Paperback)
A. Levy
R539 Discovery Miles 5 390 Ships in 10 - 15 working days
Hawker Siddeley Aviation and Dynamics - 1960-77 (Hardcover): Stephen Skinner Hawker Siddeley Aviation and Dynamics - 1960-77 (Hardcover)
Stephen Skinner
R959 R845 Discovery Miles 8 450 Save R114 (12%) Ships in 12 - 17 working days

Hawker Siddeley's history can be traced back to 1912 and the formation of the Sopwith Aviation Company by Tom Sopwith which metamorphosed into Hawker Aircraft after World War One. In 1934-35, Gloster, Avro, Armstrong Siddeley, Armstrong Whitworth and others were taken over to create the Hawker Siddeley Group. The Group built some of the most important aircraft and missiles of the 1960s, 1970s and beyond; its best-known products included the Harrier, Buccaneer, Nimrod and Hawk warplanes, Sea Dart missile and HS748 airliner. Its collaborative projects included the European Airbus and various satellite programmes. Hawker Siddeley was subsumed into British Aerospace in 1977, but some of its products still remain in service to this day. This is their story.

Boo Hoo - A Dot.Com Story from Concept to Catastrophe (Paperback, Aladdin Paperba): Charles Drazin, Erik Portanger, Ernst... Boo Hoo - A Dot.Com Story from Concept to Catastrophe (Paperback, Aladdin Paperba)
Charles Drazin, Erik Portanger, Ernst Malmsten 2
R316 R259 Discovery Miles 2 590 Save R57 (18%) Ships in 9 - 15 working days

'Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.' The Sunday Times'boo hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m.' The Guardian '[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press.' BBC.co.uk 'The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless.' The Spectator'

One of the hottest books on the shelves at Waterstones.' Sunday Times Style magazine'boo hoo-is 386 pages of oddly gripping text made nearly unbelievable by the amount of money that was given voluntarily to two twentysomething Swedes-the very readable book-adds lurid colour to [the] story.' The Daily Telegraph 'Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt.' The Independent'With its evocative and colourful narrative, you'll quickly find yourself transported to the duo's world of ridiculous money-fuelled excess. Boo hoo offers up a truly entertaining insight into the frenzied and dizzying world of dotcommery at a time when everybody with a bright idea had a chance to make a million.' Virginstudent.com

Relation de l'Establissement de la Compagnie Francaise Pour Le Com Des Indes Orientales (Ed.1665) (French, Paperback, 1665... Relation de l'Establissement de la Compagnie Francaise Pour Le Com Des Indes Orientales (Ed.1665) (French, Paperback, 1665 ed.)
Francois Charpentier
R472 Discovery Miles 4 720 Ships in 10 - 15 working days
Restoring Democracy to America - How to Free Markets and Politics from the Corporate Culture of Business and Government... Restoring Democracy to America - How to Free Markets and Politics from the Corporate Culture of Business and Government (Paperback)
John F. M. McDermott
R1,090 Discovery Miles 10 900 Ships in 10 - 15 working days

If the current economic malaise accomplishes nothing else, it should help awaken us all to the realization that our country has been on a path of self-destructive behavior for several decades--a reversal of the progressive path that had made major gains in economic and political equality for a large majority of the U.S. population starting in the 1870s. It is John McDermott's purpose in this ambitious book to explain why that reversal happened, how society has changed in dramatic ways since the 1960s, and what we can do to reverse this downward spiral.

In Part 1 he endeavors to lay out the overall narrative of change from the 1960s to the present, emphasizing how a novel social structure came to be developed around corporate America to form what he calls "corporate society." Part 2 analyzes what the nature of this corporate society is, how it is a special type of "fabricated" structure, and why it came to dominate society generally, eventually including the government and university systems, which themselves became increasingly corporatized. The aim of Part 3 is to outline a path of reform that can, if all its parts can be integrated sufficiently to be effective, put us on the path to restarting the progressive movement.

Petticoats and Pinstripes - Portraits of Women in Wall Street's History (Hardcover, New): Sheri J Caplan Petticoats and Pinstripes - Portraits of Women in Wall Street's History (Hardcover, New)
Sheri J Caplan
R2,094 Discovery Miles 20 940 Ships in 10 - 15 working days

This fascinating work presents biographical essays about women from the colonial period to modern times, chronicling the previously untold story of the female financial experience in the United States. Petticoats and Pinstripes: Portraits of Women in Wall Street's History provides a fascinating chronological account of the contributions of women on Wall Street through profiles of selected individuals that set their achievements in the context of the prevailing times. The book documents how women frequently assumed financial roles as a temporary palliative to the nation's ills, only to be cast aside once conditions improved, and how they were often restrained from financial endeavors by various factors, including American legal, political, economic, and cultural norms. Author Sheri J. Caplan describes the accomplishments of women in the financial world against the backdrop of the general advancement of women's rights and the evolution of gender-based roles in society, and identifies the primary factors in the development of a greater female role in finance: wartime urgency, personal necessity, technological change, and financial education. Explores the female financial experience in the United States from the colonial period to modern times Presents the history of women on Wall Street by placing personalities in the context of both Wall Street's development and prevailing political and cultural times Identifies common themes and issues confronted by women in finance Provides two quick-reference appendices, one describing the significance of particular women and a second that provides a chronology of milestones

Everybody Ought to Be Rich - The Life and Times of John J. Raskob, Capitalist (Hardcover): David Farber Everybody Ought to Be Rich - The Life and Times of John J. Raskob, Capitalist (Hardcover)
David Farber
R897 R746 Discovery Miles 7 460 Save R151 (17%) Ships in 10 - 15 working days

John Raskob is not a name that looms large but his greatest building casts a shadow on us every day. Financier of the Empire State Building, Raskob was a self-made businessman who worked for DuPont and for GM and famously invented with the idea for consumer credit, which he first offered to individual car buyers (GMAC). A friend of New York Governor Al Smith, Raskob became active in New York politics and ran the Democratic National Committee and Smith's campaign for the presidency. He invested his own fortune heavily in the Empire State Building, built at the height of the Great Depression. A colorful figure, Raskob's life evokes the roaring twenties, the Catholic elite, the boardrooms of America's biggest corporations, and the rags-to-riches tale that is central to the American dream. His most famous interview was entitled "Everybody Ought to Be Rich" in Ladies' Home Journal in August 1929-on the eve of the stock market crash-and his personal achievement of such extraordinary wealth and power highlight just how far he came traveled from a teenage candy seller on the railway between Lockport and Buffalo. His wide circle of business associates and personal acquaintances included Water Chrysler, the DuPonts, Alfred Sloane, Franklin Roosevelt, Joseph Kennedy, Western miners, and the Pope. He lived his own creed: "Go ahead and do things. The bigger the better, if your fundamentals are sound. Avoid procrastination."

Inside Apple - How America's Most Admired - And Secretive - Company Really Works (Paperback): Adam Lashinsky Inside Apple - How America's Most Admired - And Secretive - Company Really Works (Paperback)
Adam Lashinsky
R629 Discovery Miles 6 290 Ships in 10 - 15 working days

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Datapoint - The Lost Story of the Texans Who Invented the Personal Computer Revolution (Hardcover): Lamont Wood Datapoint - The Lost Story of the Texans Who Invented the Personal Computer Revolution (Hardcover)
Lamont Wood
R933 Discovery Miles 9 330 Ships in 10 - 15 working days
Why I Left Goldman Sachs - A Wall Street Story (Large print, Paperback, Large type / large print edition): Greg Smith Why I Left Goldman Sachs - A Wall Street Story (Large print, Paperback, Large type / large print edition)
Greg Smith
R890 Discovery Miles 8 900 Ships in 10 - 15 working days


On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg. Mostly, though, it hit a nerve among the general public who question the role of Wall Street in society -- and the callous "take-the-money-and-run" mentality that brought the world economy to its knees a few short years ago. Smith now picks up where his Op-Ed left off.
His story begins in the summer of 2000, when an idealistic 21-year-old arrives as an intern at Goldman Sachs and learns about the firm's Business Principle #1: Our clients' interests always come first. This remains Smith's mantra as he rises from intern to analyst to sales trader, with clients controlling assets of more than a trillion dollars.
From the shenanigans of his summer internship during the technology bubble to Las Vegas hot tubs and the excesses of the real estate boom; from the career lifeline he received from an NFL Hall of Famer during the bear market to the day Warren Buffett came to save Goldman Sachs from extinction-Smith will take the reader on his personal journey through the firm, and bring us inside the world's most powerful bank.
Smith describes in page-turning detail how the most storied investment bank on Wall Street went from taking iconic companies like Ford, Sears, and Microsoft public to becoming a "vampire squid" that referred to its clients as "muppets" and paid the government a record half-billion dollars to settle SEC charges. He shows the evolution of Wall Street into an industry riddled with conflicts of interest and a profit-at-all-costs mentality: a perfectly rigged game at the expense of the economy and the society at large.
After conversations with nine Goldman Sachs partners over a twelve-month period proved fruitless, Smith came to believe that the only way the system would ever change was for an insider to finally speak out publicly. He walked away from his career and took matters into his own hands. This is his story.

Analytische Methoden in der Wirtschaft; Analysis, Finanzmathematik (German, Paperback, 6th Revised ed.): Hochschule Wismar,... Analytische Methoden in der Wirtschaft; Analysis, Finanzmathematik (German, Paperback, 6th Revised ed.)
Hochschule Wismar, Emil Larek
R759 Discovery Miles 7 590 Ships in 9 - 15 working days

Dieses Buch wendet sich gleichermassen an Studierende und Praktiker der Betriebs- und Volkswirtschaft, der Wirtschaftsinformatik sowie an Wirtschaftsingenieure in allen Studienformen. Die Inhalte orientieren sich an der Nutzung mathematischer Sachverhalte und Methoden in den modernen Wirtschaftswissenschaften. In den Beispielen wird bewusst die breite Palette der praktischen Anwendungsfalle bedient. Die zahlreichen Bilder erleichtern den Zugang zu den mathematischen Modellen in der Wirtschaft. Der Abschnitt UEbungsaufgaben am Ende des Buches gibt dem Leser die Moeglichkeit, die erlernten Kenntnisse und Fertigkeiten zur Loesung von mathematisch-oekonomischen Modellen zu kontrollieren und zu festigen.

Primary Health Care in Cuba - The Other Revolution (Paperback): Linda M. Whiteford, Laurence G Branch Primary Health Care in Cuba - The Other Revolution (Paperback)
Linda M. Whiteford, Laurence G Branch
R1,385 Discovery Miles 13 850 Ships in 10 - 15 working days

As health care concerns grow in the U.S., medical anthropologist Linda M. Whiteford and social psychologist Larry G. Branch present their findings on a health care anomaly, from an unlikely source. Primary Health Care in Cuba examines the highly successful model of primary health care in Cuba following the 1959 Cuban Revolution. This model, developed during a time of dramatic social and political change, created a preventive care system to better provide equity access to health care. Cuba's recognition as a paragon of health care has earned praise from the World Health Organization, UNICEF, and the Pan American Health Organization. In this book, Whiteford and Branch explore the successes of Cuba's preventive primary health care system and its contribution to global health.

America for Sale - How the Foreign Pack Circled and Devoured Esmark (Hardcover): Craig T Bouchard, James V. Koch America for Sale - How the Foreign Pack Circled and Devoured Esmark (Hardcover)
Craig T Bouchard, James V. Koch
R1,721 Discovery Miles 17 210 Ships in 10 - 15 working days

Exploring the issue of foreign ownership of corporate America, a leading economist and the president of the steel producer, Esmark, revisit the sale of that company to a Russian firm. Is it a good idea to allow foreigners to purchase critical and strategic American assets? No, say authors James Koch and Craig Bouchard. In America for Sale: How the Foreign Pack Circled and Devoured Esmark, Koch and Bouchard use the sale of Esmark-a transaction that put over 50 percent of American steel production into foreign hands-to make the case that this trend presents a clear and present danger to the economic future of United States of America. America for Sale recaps the amazing, sometimes incredible events leading up to the sale of Esmark, including intense pressure from the United Steelworkers and the company's major public shareholder to make a decision not in the best interest of all shareholders. It also analyzes the efforts by the Esmark board of directors to observe its fiduciary duty, details the company's "poison pill" effort to raise its sales price, and describes the actions of Leo Gerard and Ron Bloom of the United Steelworkers Union-which led to some surprising alliances. The authors-one Esmark's president and vice chairman of the board, the other an Esmark director, preeminent American economist, and former university president-then provide their own assessment of the Esmark story. They offer legislative and policy prescriptions aimed at making sure U.S. business doesn't devolve into one big garage sale to foreigners seeking to take advantage of the coming decline of the U.S. dollar. Previously unseen documents relating to the hostile reverse tender merger of Esmark, a historic first in unseating the board of directors of a publicly traded company in the United States A chronology of the "America for Sale" phenomenon and of key events in the American steel industry, from the 1970s to 2009 Approximately 25 tables and one dozen graphs that make it easy for readers to interpret data related to the Esmark sale and the overall foreign stake in American companies Text boxes that focus on human interest stories and the amazing quirks attached to the sale of Esmark-for example, one of the Russian bidders also was interested in acquiring the Pittsburgh Penguins hockey team and preventing its star Russian hockey player from leaping from a team in the remote Ural mountains to the NHL; that star subsequently led the NHL in scoring in the 2009 NHL season

Primary Health Care in Cuba - The Other Revolution (Hardcover): Linda M. Whiteford, Laurence G Branch Primary Health Care in Cuba - The Other Revolution (Hardcover)
Linda M. Whiteford, Laurence G Branch
R3,785 Discovery Miles 37 850 Ships in 10 - 15 working days

As health care concerns grow in the U.S., medical anthropologist Linda M. Whiteford and social psychologist Larry G. Branch present their findings on a health care anomaly, from an unlikely source. Primary Health Care in Cuba examines the highly successful model of primary health care in Cuba following the 1959 Cuban Revolution. This model, developed during a time of dramatic social and political change, created a preventive care system to better provide equity access to health care. Cuba's recognition as a paragon of health care has earned praise from the World Health Organization, UNICEF, and the Pan American Health Organization. In this book, Whiteford and Branch explore the successes of Cuba's preventive primary health care system and its contribution to global health.

The Bank That Lived a Little - Barclays in the Age of the Very Free Market (Paperback): Philip Augar The Bank That Lived a Little - Barclays in the Age of the Very Free Market (Paperback)
Philip Augar 1
R468 R381 Discovery Miles 3 810 Save R87 (19%) Ships in 9 - 15 working days

'A brilliantly readable account, based on exceptional access, of the transformation of the old Quaker bank into a hard-charging capitalist adventurer ... both a thriller and a reminder that business is fascinating because all human life is there' John Plender, Financial Times Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little describes three decades of boardroom intrigue at one of Britain's biggest financial institutions. In a tale of feuds, grandiose dreams and a struggle for supremacy between rival strategies and their adherents, Philip Augar gives a riveting account of Barclays' journey from an old Quaker bank to a full-throttle capitalist machine. The disagreement between those ambitious for Barclays to join the top table of global banks, and those preferring a smaller domestic role more in keeping with the bank's traditions, cost three chief executives their jobs and continues to divide opinion within Barclays, the City and beyond. This is an extraordinary corporate thriller, which among much else describes how Barclays came to buy Lehman Brothers for a bargain price in 2008, why it was so keen to avoid taking government funding during the financial crisis, and the price shareholders have paid for a decade of barely controlled ambition. But Augar also shows how Barclays' experiences are a paradigm for Britain's social and economic life over thirty years, which saw the City move from the edge of the economy to its very centre. These decades created unprecedented prosperity for a tiny number, and made the reputations of governments and individuals but then left many of them in tatters. The leveraged society, the winner-takes-all mentality and our present era of austerity can all be traced to the influence of banks such as Barclays. Augar's book tells this rollercoaster story from the perspective of many of its participants - and also of those affected by the grip they came to have on Britain.

Idaho's Bunker Hill - The Rise and Fall of a Great Mining Company, 1885-1981 (Paperback): Katherine G Aiken Idaho's Bunker Hill - The Rise and Fall of a Great Mining Company, 1885-1981 (Paperback)
Katherine G Aiken
R854 Discovery Miles 8 540 Ships in 10 - 15 working days

"A comprehensive history of a major American mining company"

For nearly a century, the Bunker Hill Company of Idaho was a leading U.S. mining and smelting corporation that played a key role in the nation's industrial development. At the same time, it was the catalyst for unprecedented labor strife and environmental desecration. In this richly detailed history, Katherine G. Aiken traces Bunker Hill's evolution from the mine's discovery in 1885 to the company's closure in 1981.

Throughout the company's long history, management's relentless pursuit of profit and the labor-management conflicts that often resulted were nothing short of legendary. Often a tale of strife, Bunker Hill's history is at the same time a story of cooperation, dedication, and ingenuity. People literally gave their lives for the production of lead, zinc, and silver. In the end, however, environmental destruction, aging facilities, and mineral shortages, as well as foreign competition, crippled the company's economic viability. Aiken offers an in-depth profile that illustrates major trends in American corporate culture.

Strategische Unternehmenssteuerung in Der Abfallwirtschaft Mit Hilfe Der Balanced Scorecard (German, Paperback): Andreas... Strategische Unternehmenssteuerung in Der Abfallwirtschaft Mit Hilfe Der Balanced Scorecard (German, Paperback)
Andreas Krawczik, Thorsten Zisowski
R2,202 R1,817 Discovery Miles 18 170 Save R385 (17%) Ships in 12 - 17 working days

Die Branche der Abfallwirtschaft befindet sich im Umbruch. Tradierte Rahmenbedingungen werden durch eine veranderte, dem Umweltschutz- und Nachhaltigkeitsgedanken verpflichtete Gesetzgebung neu definiert. Unternehmen, denen es gelingt, ihre Geschaftsmodelle an bereits eingetretene Veranderungen anzupassen und auf absehbare Veranderungen aktiv zu reagieren, werden aus der Phase des Umbruchs gestarkt hervorgehen. Die notwendigen strategischen Anpassungen fallen in den Aufgabenbereich des strategischen Planungs- und Steuerungsprozesses. An diesem Punkt setzt diese Arbeit mit der Zielsetzung an, ein fur den Strategieprozess abfallwirtschaftlicher Unternehmen geeignetes Steuerungsinstrumentarium zu entwickeln. Die Umsetzung erfolgt durch Entwicklung einer branchenspezifischen Balanced Scorecard.

A Majority of Scoundrels - An Informal History of the Rocky Mountain Fur Company (Paperback, Large type / large print edition):... A Majority of Scoundrels - An Informal History of the Rocky Mountain Fur Company (Paperback, Large type / large print edition)
Don Berry
R939 Discovery Miles 9 390 Ships in 12 - 17 working days

Is a lively and captivating history of the formative years of the American fur trade, the period in which the Rocky Mountain Fur Company, with its corps of trappers and traders, grew to be "the greatest name in the mountains."

Selling the Dream - Why Advertising Is Good Business (Hardcover): John M. Hood Selling the Dream - Why Advertising Is Good Business (Hardcover)
John M. Hood
R2,865 Discovery Miles 28 650 Ships in 10 - 15 working days

A colourful history of advertising. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. The most vociferous critics marshal economic and sociological data to argue that advertising dilutes culture and moral values, encourages conspicuous consumption, defrauds the public, and promotes dangerous products and behaviours. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of a democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, through the first American newspaper ad in 1704, P.T. the modern consumer society, Hood offers a colourful account of advertising in its cultural context. Moreover, he addresses such controversial issues as the promotion of harmful and immoral products (such as tobacco and alcohol), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture. Advertising is a ubiquitous part of our consumer culture. It draws from business, economics, politics, and history to present a colourful picture of advertising in context and argues that advertising is an essential ingredient of competition, innovation, and free-market economic growth. Deals with controversial issues, such as advertising immoral products and advertising to children.

Sachverhaltsgestaltende Jahresabschlusspolitik im Einzelabschluss bei gegebener Unternehmenskonstitution (German, Paperback):... Sachverhaltsgestaltende Jahresabschlusspolitik im Einzelabschluss bei gegebener Unternehmenskonstitution (German, Paperback)
Karsten Hoffmann
R7,171 R6,526 Discovery Miles 65 260 Save R645 (9%) Ships in 10 - 15 working days

Doktorarbeit / Dissertation aus dem Jahr 1993 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 1,0, Leopold-Franzens-Universitat Innsbruck (Sozial- und Wirtschaftswissenschaftliche Fakultat), Sprache: Deutsch, Abstract: Inhaltsangabe: Problemstellung: Betrachtet man die im Statistischen Jahrbuch der Bundesrepublik Deutschland in toto publizierten Bilanzen und Erfolgsrechnungen der grossen Kapitalgesellschaften, so ergibt sich fur das Jahr 1989 ein aggregierter Jahresuberschuss von 19.739 Mio. DM bei einer Bilanzsumme von 861.386 Mio. DM. Somit betrug der durchschnittliche Jahresuberschuss der grossen Kapitalgesellschaften bezogen auf die Bilanzsumme 2,29%. Hieraus ergibt sich die Fragestellung, inwieweit durch den Einsatz des jahresabschlusspolitischen Instrumentariums die im Hinblick auf die Realisierung jahresabschlusspolitischer Ziele zentrale Grosse des Jahresuberschusses beeinflusst werden kann. Rechnerisch wurde eine erfolgswirksame Verminderung (Erhohung) der Summe aller Aktiva, bei gleichzeitiger erfolgswirksamer Erhohung (Verminderung) der Summe aller Passiva ohne Eigenkapital] um jeweils 1,14% ausreichen, um den ausgewiesenen Jahresuberschuss auf Null zu reduzieren (zu verdoppeln). Zur Beantwortung der obigen Fragestellung wird im betriebswirtschaftlichen Schrifttum uberwiegend die sachverhaltsabbildende Jahresabschlusspolitik untersucht, wahrend sich die Untersuchung der sachverhaltsgestaltenden Jahresabschlusspolitik oftmals darin erschopft, lediglich auf deren Existenz hinzuweisen, ggf. unter Hinzufugung einiger Beispiele, oder ohne weitere Begrundung die sachverhaltsabbildende Jahresabschlusspolitik in den Mittelpunkt des wissenschaftlichen Interesses zu stellen. Die geringe Beachtung sachverhaltsgestaltender Massnahmen als Mittel der Jahresabschlusspolitik steht in deutlichem Gegensatz zu der Bedeutung, die derartigen Gestaltungen in der betrieblichen Praxis zugemessen wird. Darauf wird im Schrifttum vor allem von Vertretern des Beru

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