Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know (R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

Documenting important milestones in the epic journey traversed by the Central Bank of Kenya (CBK) over the last 50 years, 50 Years of Central Banking in Kenya puts into perspective the evolution of central banking globally and within the East African region, and contemplates future prospects and challenges. The volume is timely, mainly because within the last 50 years the global financial landscape has shifted. Central bankers have expanded their mandates, beyond the singular focus on inflation, and consider economic growth as their other important objective. Bank regulation has moved from Basel I, to Basel II, and some countries have fully migrated to Basel III while some are still at the cross-roads. 50 Years of Central Banking in Kenya captures the wide-ranging discussions on central banking, from a symposium to celebrate the 50 year anniversary on 13 September 2016 in Nairobi. The participants at the symposium included current and former central bank governors from Kenya and the East Africa region, high level officials from multilateral financial institutions, policy makers, executives of commercial banks in Kenya, private sector practitioners, civil society agents, executives and researchers from think tanks based in Kenya and the Africa region, leading academics in banking and finance, and university students. Beyond the symposium, the volume highlights the evolution of specific functions of CBK over the last 50 years (such as monetary policy, bank regulation, and payments system), as well as developments in Kenya's financial system which strongly relate to the functionality of CBK, such as financial innovation, the evolution of financial markets, and non-bank financial institutions in Kenya.

The history of Krupp is the history of modern Germany. No company symbolized the best and worst of that history more than the famous steel and arms maker. In this book, Harold James tells the story of the Krupp family and its industrial empire between the early nineteenth century and the present, and analyzes its transition from a family business to one owned by a nonprofit foundation.

Krupp founded a small steel mill in 1811, which established the basis for one of the largest and most important companies in the world by the end of the century. Famously loyal to its highly paid workers, it rejected an exclusive focus on profit, but the company also played a central role in the armament of Nazi Germany and the firm's head was convicted as a war criminal at Nuremberg. Yet after the war Krupp managed to rebuild itself and become a symbol of Germany once again--this time open, economically successful, and socially responsible.

Books on Krupp tend to either denounce it as a diabolical enterprise or celebrate its technical ingenuity. In contrast, James presents a balanced account, showing that the owners felt ambivalent about the company's military connection even while becoming more and more entangled in Germany's aggressive politics during the imperial era and the Third Reich.

By placing the story of Krupp and its owners in a wide context, James also provides new insights into the political, social, and economic history of modern Germany.

#1 NEW YORK TIMES BESTSELLER
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestle, Oreos, Capri Sun, and many more, Moss's explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the bliss point of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of heavy users are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
Praise for Salt Sugar Fat
Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us.--Michael Pollan
If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book.--The Washington Post
Vital reading for the discerning food consumer.--The Wall Street Journal
The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us.--Alice Waters
Propulsively written and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism.--The Boston Globe
A remarkable accomplishment.--The New York Times Book Review

At the end of the 1950s the 100-year-old clothing firm Burberry was a troubled company with an uncertain future, whose new owners did not know what to do with it once they had secured it. Brian Kitson joined Burberry in 1958 expecting a temporary summer job and stayed for over twenty years. His research into the company's distinguished past, encouraged by the last Mr Burberry, began to suggest a possible direction for regeneration...Written with great verve and wit, Burberry Days tells of the author's unexpected adventures as an international travelling Burberry salesman throughout the 1960s and '70s, as well as exploring the origins of the company's emblematic trench coat and the familiar house check. The book also offers some controversial reasons why Britain, with so much to offer - from the Savile Row suit, the Jermyn Street shirt and Scottish cashmere to workforce skills and great design talent - can still only count Burberry in the premier league of international fashion houses.

At the end of the 1950s the 100-year-old clothing firm Burberry was a troubled company with an uncertain future, whose new owners did not know what to do with it once they had secured it. Brian Kitson joined Burberry in 1958 expecting a temporary summer job and stayed for over twenty years. His research into the company's distinguished past, encouraged by the last Mr Burberry, began to suggest a possible direction for regeneration...Written with great verve and wit, Burberry Days tells of the author's unexpected adventures as an international travelling Burberry salesman throughout the 1960s and '70s, as well as exploring the origins of the company's emblematic trench coat and the familiar house check. The book also offers some controversial reasons why Britain, with so much to offer - from the Savile Row suit, the Jermyn Street shirt and Scottish cashmere to workforce skills and great design talent - can still only count Burberry in the premier league of international fashion houses.

OEffentliche Verwaltungen koennen ahnlich flexibel sein wie Unternehmen im Wettbewerb. Seit rund einem Dutzend Jahren wird versucht, mit unterschiedlichen Modellen aus der Privatwirtschaft ebenso den notwendigen Erfolg herbeizufuhren wie mit einem umfangreichen Regelungskatalog, der als "Neues Steuerungsmodell" Teilerfolge erzielen konnte. Modelle funktionieren in der Regel nur, wenn sie einerseits in eine adaquate Strategie eingebunden werden, andererseits bedarf es einer stringenten Umsetzung mittels eines echten Change-Management, orientiert an den Erfolgen bestgefuhrter Unternehmen. Das Praxishandbuch stellt die bisherigen Konzepte auf den Prufstand und zeigt auf, dass und wie strukturelle, organisatorische und mentale AEnderungen greifen koennen. Teils unter Einbeziehung tradierter Erfolgssysteme, uberwiegend jedoch mittels Handlungsanweisungen, die zu vielfachen Verbesserungen fuhren und das Auswechseln von Turschildern durch Erfolgsnachweise ermoeglichen.

Die Vertrauenswurdigkeit von Personen und Institutionen des Wirtschaftslebens wird zunehmend kritisch in der OEffentlichkeit diskutiert. Informationen, die von Unternehmen herausgegeben und von renommierten Prufungsunternehmen bestatigt wurden, haben sich spater als unrichtig erwiesen. Angesichts der im Rahmen der Globalisierung immer starker werdenden Wirtschaftsverflechtungen erhoeht sich jedoch der Anspruch an die Qualitat der Wirtschaftsinformationen. Vor diesem Hintergrund untersucht die Arbeit den Prozess der Vertrauensbildung in den Berufsstand der Wirtschaftsprufer am Beispiel Polens, wo dieser Berufsstand seit Beginn der neunziger Jahre quasi ganzlich neu entstanden ist.

Die "black box" des internationalen Standortentscheidungsprozesses wird erstmalig geoeffnet. Im Anschluss an seine standort- und entscheidungsprozesstheoretische Betrachtung werden mittels einer aufwendigen empirischen Untersuchung weitere Besonderheiten dieses komplexen Entscheidungsprozesses sichtbar. Einen Schwerpunkt der Prozessspezifika bilden dabei die schwer messbaren qualitativen Standortfaktoren. Ihre praktische Bedeutung und Handhabung werden exemplarisch herausgearbeitet.

NAMED A BEST BOOK OF THE WEEK BY THE NEW YORK POST ALSO AVAILABLE AS AN AUDIOBOOK A from-the-trenches view of New York Daily News and New York Post runners and photographers as they stop at nothing to break the story and squash their tabloid arch-rivals. When author Mike Jaccarino was offered a job at the Daily News in 2006, he was asked a single question: "Kid, what are you going to do to help us beat the Post?" That was the year things went sideways at the News, when the New York Post surpassed its nemesis in circulation for the first time in the history of both papers. Tasked with one job-crush the Post-Jaccarino here provides the behind-the-scenes story of how the runners and shooters on both sides would do anything and everything to get the scoop before their opponents. The New York Daily News and the New York Post have long been the Hatfields and McCoys of American media: two warring tabloids in a town big enough for only one of them. As digital news rendered print journalism obsolete, the fight to survive in NYC became an epic, Darwinian battle. In America's Last Great Newspaper War, Jaccarino exposes the untold story of this tabloid death match of such ferocity and obsession its like has not occurred since Pulitzer- Hearst. Told through the eyes of hungry "runners" (field reporters) and "shooters" (photographers) who would employ phony police lights to overcome traffic, Mike Jaccarino's memoir unmasks the do-whatever-it-takes era of reporting-where the ends justified the means and nothing was off-limits. His no-holds-barred account describes sneaking into hospitals, months-long stakeouts, infiltrating John Gotti's crypt, bidding wars for scoops, high-speed car chases with Hillary Clinton, O.J. Simpson, and the baby mama of a philandering congressman-all to get that coveted front-page story. Today, few runners and shooters remain on the street. Their age and exploits are as bygone as the News-Post war and American newspapers, generally. Where armies once battled, often no one is covering the story at all. Funding for this book was provided by: Furthermore: a program of the J. M. Kaplan Fund

MG was a home-grown concept that became an international success, bringing the small market town of Abingdon onto the global map. MG - Made in Abingdon recounts the inside story of the famous factory, recognising that the most important aspect of MG's success was its team - the tea-boys and girls, the shop floor workers, the engineers and racers, the apprentices and management. From memories of the production line to recollections of racing incidents, the untold story of MG from the men and women who worked in the Abingdon factory is revealed for the first time in a book that is both nostalgic and historically important.

If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times 'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times 'The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in daily life. And in light of recent controversies surrounding election-influencing fake news accounts, the handling of its users' personal data and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

CoCo-Bonds sind Anleihen, die beim Eintritt eines vordefinierten Ereignisses - in der Regel ein Krisenszenario - in Eigenkapital des Emittenten umgewandelt werden. Als Emittenten kommen insbesondere Banken in Betracht. Das Instrument wurde kreiert, um im Fall einer Bankenkrise oder -insolvenz durch Beteiligung bestimmter Glaubiger zur Stabilitat der Markte beizutragen. Dieses Ziel kann jedoch nur bei richtiger Ausgestaltung erreicht werden. Anderenfalls drohen gefahrliche Anreize fur verschiedene Marktteilnehmer. Auch die automatische Umwandlung erweist sich als juristisch sehr komplex. Die Publikation geht auf wichtige Ausgestaltungsparameter ein, entwickelt neue dogmatische Begrundungen der Umwandlung und ordnet CoCo-Bonds in das System des neuen Bankensanierungs- und Abwicklungsregimes ein.

In Masters and Servants, Scott P. Stephen reveals startling truths about Hudson's Bay Company (HBC) workers. Rather than dedicating themselves body and soul to the Company's interests, these men were hired like domestic servants, joining a "household" with its attendant norms of duty and loyalty. The household system produced a remarkably stable political-economic entity, connecting early North American resource extraction to larger trends in British imperialism. Through painstaking research, Stephen shines welcome light on the lives of these largely overlooked individuals. An essential book for labour historians, Masters and Servants will appeal to scholars of early modern Britain, the North American fur trade, Western social history, business history, and anyone intrigued by the reach of the HBC.

In hoch komplexen und dynamischen Wettbewerbsumfeldern wird die Fahigkeit zu innovieren zu einem kritischen Erfolgsfaktor. Haufig entstehen Innovationen dabei an den Schnittstellen von Technologien, Branchen und Unternehmen. Zusammenarbeitsformen wie zum Beispiel in Cluster-Initiativen erlangen damit einen wettbewerbsentscheidenden Einfluss. Doch wie mussen solche Initiativen aufgebaut sein und strategisch gefuhrt und entwickelt werden, um Mehrwerte zu stiften? Die Autorin geht diesen Fragen entlang verschiedener theoretischer Ansatze wie auch anhand einer Fallstudie uber den Cluster Elektromobilitat Sud-West nach. Die Erkenntnisse munden in einem innovativen konzeptionellen Vorschlag fur eine interaktionsorientierte, strategische Fuhrung wandlungsfahiger Cluster-Initiativen.

In this unique, well-illustrated book, readers learn how fifty financial corporations came to dominate the U.S. banking system and their impact on the nation's political, social, and economic growth. A story that spans more than two centuries of war, crisis, and opportunity, this account reminds readers that American banking was never a fixed enterprise but has evolved in tandem with the country. More than 225 years have passed since Alexander Hamilton created one of the nation's first commercial banks. Over time, these institutions have changed hands, names, and locations, reflecting a wave of mergers, acquisitions, and other restructuring efforts that echo changes in American finance. Some names, such as Bank of America and Wells Fargo, will be familiar to readers. The origins of others, including Zions Bancorporation, founded by Brigham Young and owned by the Mormon Church until 1960, are surprising. Exploring why some banks failed and others thrived, this book wonders, in light of the 2008 financial crisis, whether recent consolidations have reached or even exceeded economically rational limits. A key text for navigating the complex terrain of American finance, this volume draws a fascinating family tree for projecting the financial future of a nation.

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall. With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? And, did Nokia's success contain the seeds of its failure?

Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin fuhrt aus, wie der mobile Kommunikationskanal fur Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfoerdermassnahmen die Kaufentscheidung beeinflussen. Die Autorin fragt, welchen Einfluss QR-Codes, als pull-basierte mobile Verkaufsfoerdermassnahme, auf Einstellung und Verhalten haben und stellt fest, dass die Starke des Einflusses zwischen den Produktkategorien variiert.

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Born in a small fishing village in 1967 to a poor family, Guo Guangchang's break came when the Chinese government began to encourage business enterprise. He and four university friends set up their own company in 1992 to advise foreign companies that were entering into China. Fosun International eventually became the largest private enterprise in China by expanding into insurance, pharmaceuticals, property, mining, retail and finance. Today, Guo is the Chairman of Fosun International and this book provides a unique, inside examination of Guo and his company's remarkable global expansion.

Wirtschaftliche Krisenzeiten koennen dem Management Anreize geben, die rechnungslegungsbasierte Kommunikation des Unternehmens zu beeinflussen. Die zunehmende Digitalisierung hat in den vergangenen Jahren neue Moeglichkeiten fur die Analyse und den Nachweis des eingesetzten bilanzpolitischen Instrumentariums eroeffnet. Der Autor fuhrt auf Basis eines triangulatorischen Ansatzes eine umfassende Analyse der mehrperiodigen bilanzpolitischen Einflussnahme mittelstandischer Unternehmen vor einer Insolvenz durch. Zu diesem Zweck erfolgt nach einer modelltheoretischen Potenzialanalyse eine qualitative und quantitative empirische Untersuchung der eingesetzten Bilanzpolitik. Die Ergebnisse der Arbeit dienen Lehrenden und Forschenden wie auch Entscheidungstragern im deutschen Mittelstand.

Das Buch behandelt die Foerderung der beruflichen Handlungskompetenz durch eine betriebliche Weiterbildung. Die Autorin betrachtet zunachst den Kompetenzerwerb theoretisch und analysiert hierbei den aktuellen Kompetenzdiskurs. Anschliessend folgt eine empirische Studie, die eine quantitative Untersuchung der beruflichen Handlungskompetenz von drei Berufsgruppen umfasst. An die Studie anknupfend entwickelt die Autorin ein Kompetenzmodell, das sich auf eine duale Kompetenzfoerderung ausrichtet.