'Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of ground-breaking innovation with those of corporate greed and government dysfunction' Christopher Leonard, author of the New York Times bestseller, Kochland It began with a smoke break. __________ THIS IS A STORY OF AMBITION AND GREED James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose. THIS IS A STORY OF BOOM AND BUST The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users. THIS IS A STORY OF OUR TIME With rigorous reporting and piercing insight into a Silicon Valley startup, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. __________ A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction 'The rise and fall of Juul is an instructive tale and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of Billion Dollar Loser 'Big Vape is more than just brilliantly reported and elegantly written. It is also a richly populated book - filled not just with human characters but with matters of science, finance, invention, ambition, ethics, hubris, and blazing ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13

Panhard & Levassor was a ground-breaking company whose innovations set the standard for modern motoring. Not only was it the first company to produce a vehicle with an internal combustion engine mounted at the head of the chassis rather than under the driver's seat, the entire 'Panhard' layout of engine, gearbox, shaft drive to rigid rear axle, set the standard which is still used today. As the author reveals, Panhard & Levassor can also claim to be the first manufacturer to sell cars commercially. Author David Beare follows the fortunes of the company and its two founders, the affable and portly Rene Panhard complementing the intelligent and somewhat haughty Emile Levassor. From the late 1800s through the two world wars, they continued to produce revolutionary designs, including sleeve valves, monocoque chassis units and the new economy cars with air-cooled flat-twin engines and bodies and chassis made largely of aluminium. As an important contributor to the design and performance of their subsequent road cars, Panhard & Levassor's pioneering competition successes in early road-racing in the period from 1894 to 1903 are also covered, when the company was at the forefront of motor-racing technology and won many races. The story ends with the take-over of the company by Citroen, which ultimately absorbed the Panhard & Levassor creative genius into their own designs.

Shaw Industries, which is based in Dalton, Georgia, is the nation's leading textile manufacturer and the world's largest producer of carpets. This history focuses on the evolution of Shaw's business strategy and its adaptations to changing economic conditions. Randall L. Patton chronicles Shaw's rise to dominance by drawing on corporate records, industry data, and interviews with Shaw employees and management, including Robert E. Shaw, the only CEO the company has known in its more than thirty years.Patton situates Shaw within both the overall context of Sunbelt economic development and the unique circumstances behind the success of the tufted carpet industry in northwest Georgia. After surveying the state of the carpet industry nationwide at the end of World War II, Patton then tells the Shaw story from the boom years of 1955-1973, through the transitional decade of 1973-1982, the consolidation phase of the 1980s and early 1990s, and the 'new economy' of the mid- to late 1990s. Throughout, Patton shows, Shaw's drive has always been toward vertical integration-controlling the outside forces that could affect its bottom line. He tells, for instance, how Shaw built its own trucking fleet and became its own yarn supplier, all to the company's advantage. He also relates less successful ventures, most notably Shaw's attempt at direct retailing. The picture emerges of a company proud of its image as a steady and profitable business surviving in a competitive industry. Patton traces the history of Shaw Industries from its start as a family-owned operation through its growth into a multinational corporation that recently joined Warren Buffett's holding company, Berkshire-Hathaway. The Shaw saga has much to tell us about the continuing vitality of 'old economy' manufacturers.

Imagine a workplace where workers enjoyed a well-paid job for life, one where they could start their day with a pint of stout and a smoke, and enjoy free meals in silver service canteens and restaurants. During their breaks they could explore acres of parkland planted with hundreds of trees and thousands of shrubs. Imagine after work a place where employees could play over thirty sports, join one of the theater groups or dozens of other clubs. Imagine a place where at the end of a working life you could enjoy a company pension from a scheme you had never contributed a penny to. Imagine working in buildings designed by an internationally renowned architect whose brief was to create a building that "would last a century or two." This is no fantasy or utopian vision of work but just some aspects of the working conditions enjoyed by employees at the Guinness brewery established at Park Royal West London in the mid-1930s. In this book, Tim Strangleman tells the story of the Guinness brewery at Park Royal, showing how the history of one plant tells us a much wider story about changing attitudes and understandings about work and the organization in the twentieth and early twenty-first centuries. Drawing on extensive oral history interviews with staff and management as well as a wealth of archival and photographic sources, the book shows how progressive ideas of workplace citizenship came into conflict with the pressure to adapt to new expectations about work and its organization. Strangleman illustrates how these changes were experienced by those on the shop floor from the 1960s through to the final closure of the plant in 2005. This book asks striking and important questions about employment and the attachment workers have to their jobs, using the story of one the UK and Ireland's most beloved brands, Guinness.

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the ""final frontier"" in competitive strategy, and "Winning Behavior" shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

Much needed in these times when confidence in corporations has eroded, A Business Tale offers you the inspiration to make ethical choices even when it isn't easy or immediately rewarding. Wouldn't it be nice if all executives had a magical rabbit?like the one in the movie Harvey -- following them around reminding them to be ethical? In this charming fable, Aristotle (Ari, for short) is a pooka -- a mythical, invisible creature with a penchant for advising against dishonesty. Our hero, Edgar P. Benchley, has been able to see and hear Ari since childhood, and as he journeys through his professional life, constantly faced with challenging questions of good conduct, Ari helps remind him that nice guys can succeed...even in the world of business. Following the story, inside this book you'll find: real-life examples of ethical situations a 10-step action plan for ethical behavior in the workplace story formatting to impart basics of ethics in the business world A Business Tale is an easy-to-read, unforgettable "spoonful of sugar" to help companies and individuals digest the sometimes tart lessons of practical morality in the workplace.

"Featuring a foreword by George Gilder

If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr.

All right, perhaps you're surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book.

Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate.

Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates back to World War II -- and shows how the company grabbed the wave just as it began to rise.

How did they do it?

Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got.

How can you apply the Qualcomm model in your industry, and in your company?

Following Qualcomm's example, your company can:

* attract investors by presenting even complex products and technologies in customer- and market-focused language

* prove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you

* make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances

* learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles

You'll also learn crucial strategies to help you define and develop your core business; identify and maximize your company's role and position in the value chain for customers and shareholders; strike a balance between sharing and protecting proprietary information; and handle regulatory and political concerns both domestically and globally.

In the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. The Qualcomm Equation presents their story, and the keys to their unparalleled success.

Not to mention the most important role of Hedy LaMarr's career..."

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job )

In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun to tackle. " The Wright Way" defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including:

* Hammering out problems through constructive conflict

* Addressing the toughest issues -- or ""worst things"" -- first

* Achieving perfection through ""inveterate tinkering""

* Pursuing useful knowledge through ""forever learning""

The book gives business leaders and managers constructive tips they can use to tackle their most difficult -- and rewarding -- challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, "The Wright Way" shows readers how to make their business soar when others can't even get off the ground."