An ambitious and shocking expose of America's hidden empire in Liberia, run by the storied Firestone corporation, and its long shadow In the early 1920s, Americans owned 80 percent of the world's automobiles and consumed 75 percent of the world's rubber. But only one percent of the world's rubber grew under the U.S. flag, creating a bottleneck that hampered the nation's explosive economic expansion. To solve its conundrum, the Firestone Tire and Rubber Company turned to a tiny West African nation, Liberia, founded in 1847 as a free Black republic. Empire of Rubber tells a sweeping story of capitalism, racial exploitation, and environmental devastation, as Firestone transformed Liberia into America's rubber empire. Historian and filmmaker Gregg Mitman scoured remote archives to unearth a history of promises unfulfilled for the vast numbers of Liberians who toiled on rubber plantations built on taken land. Mitman reveals a history of racial segregation and medical experimentation that reflected Jim Crow America-on African soil. As Firestone reaped fortunes, wealth and power concentrated in the hands of a few elites, fostering widespread inequalities that fed unrest, rebellions and, eventually, civil war. A riveting narrative of ecology and disease, of commerce and science, and of racial politics and political maneuvering, Empire of Rubber uncovers the hidden story of a corporate empire whose tentacles reach into the present.

Millions have sat under the "big top," watching as trapeze artists glide and clowns entertain, but few know the captivating stories behind the men whose creativity, ingenuity, and determination created one of our country's most beloved pastimes. In Battle for the Big Top, New York Times-bestselling author Les Standiford brings to life a remarkable era when three circus kings-James Bailey, P. T. Barnum, and John Ringling-all vied for control of the vastly profitable and influential American Circus. Ultimately, the rivalry of these three men resulted in the creation of an institution that would surpass all intentions and, for 147 years, hold a nation spellbound. Filled with details of their ever-evolving showmanship, business acumen, and personal magnetism, this Ragtime-like narrative will delight and enchant circus-lovers and anyone fascinated by the American experience.

NO LOGO was an international bestseller and "a movement bible" ("The New York Times"). Naomi Klein's second book, "The Shock Doctrine," was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, "No Logo "has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, "No Logo" is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in "The Globe and Mail, "Canada's national newspaper, and is also a frequent columnist for the British "Guardian." For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She often serves as a media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. For more information, please visit her website at www.nologo.org.
"No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus "No Logo "will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."--Naomi Klein, from her Introduction
""No Logo "has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."--Bruce Novak, Division of Social Sciences, The University of Chicago
"A complete, user-friendly handbook on the negative effects that '90s uberbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."--"The Village Voice"
"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."--"The New York Times"
"The "Das Kapital" of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo "is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."--"The Observer" (London)
""No Logo "should be read by anyone who thinks that the Seattle demonstrations were an aberration."--"The Economist"
"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."--"The Times Literary Supplement"
"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."--Newsweek.com
""No Logo" is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."--"The Boston Globe "
"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."--"The New York Times Book Review"
"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. "No Logo" is an invigorating call to arms for everybody who wants to save money, justice, or the universe."--Gloria Steinem
"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."--"The Toronto Globe and Mail "
"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."--"Toronto Star"
"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, "No Logo" is required reading for anyone who thinks people should not be treated like machines."--"Eye Weekly"
""No Logo" finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."--"Ottawa Express"
"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."--"Sunday Herald" (U.K.)
"Generation-X intellectual Naomi Klein could become the next Douglas Coupland with her "No Logo. "She anticipates a revolt against corporate power by younger people seeking brand-free space. Even if the revolt is not in the works yet, her tart writing might inspire one."--"Report on Business"
""No Logo" has been a word-of-mouth sensation, giving voice to a

HOW ONE MAN FOUGHT AGAINST LARGE-SCALE FINANCIAL CORRUPTION ...AND WON

When Carlos Legaspy, Mexican-American owner of a rising broker-dealer, uncovered the inner workings of a nine- figure Ponzi scheme, he thought he was doing the right thing by sounding the alarm. Instead, the fraud's perpetrators shifted blame onto him, touching o a two-year saga of betrayal, fraud, and high-stakes financial drama that would extend over international borders and impact some of Wall Street's biggest players--and bring Legaspy's own business and reputation to the brink of destruction.

Going for Broke chronicles Legaspy's rise from the grandson of a junkyard owner in Mexico to the head of a successful broker-dealer to becoming an overnight pariah facing $40 million in legal claims for malfeasance he did not commit. To clear his name, Legaspy wages a multifront war against conniving attorneys, scheming financial advisors, aggressive regulators, and deep-pocketed banks in a race to save his company before the scandal leaves him bankrupt and his company in ruins. Legaspy's tale reminds us that, even in a cutthroat industry where "guilty until proven innocent" takes the place of due process and allies are few and far between, you're not down for the count as long as you can get back up and throw one more punch.

Named one of the Best Business Books of 2021 by The Wall Street Journal In Japan it's called the "Ghosn Shock"-the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel. This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture. Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all. Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan. This gripping, unforgettable narrative, full of fascinating characters, serves as part cautionary tale, part object lesson, and part forewarning of the increasing complexity of doing global business in a nationalistic world.

Tenacious patterns of ethnic and economic inequality persist in the rural, largely minority regions of China's north- and southwest. Such inequality is commonly attributed to geography, access to resources, and recent political developments. In Corporate Conquests, C. Patterson Giersch provides a desperately-needed challenge to these conventional understandings by tracing the disempowerment of minority communities to the very beginnings of China's modern development. Focusing on the emergence of private and state corporations in Yunnan Province during the late 1800s and early 1900s, the book reveals how entrepreneurs centralized corporate power even as they expanded their businesses throughout the Southwest and into Tibet, Southeast Asia, and eastern China. Bringing wealth and cosmopolitan lifestyles to their hometowns, the merchant-owners also gained greater access to commodities at the expense of the Southwest's many indigenous minority communities. Meanwhile, new concepts of development shaped the creation of state-run corporations, which further concentrated resources in the hands of outsiders. The book reveals how important new ideas and structures of power, now central to the Communist Party's repertoire of rule and oppression, were forged, not along China's east coast, but along the nation's internal borderlands. It is a must-read for anyone wishing to learn about China's unique state capitalism and its contribution to inequality.

Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.
Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, "Across Asia on the Cheap." This was quickly followed by what soon became the backpackers' bible, "South-East Asia on a Shoestring." Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.
"Unlikely Destinations: The Lonely Planet Story" is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their travel guide business into the world's largest independent travel publishing company.
Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in "Unlikely Destinations: The Lonely Planet Story." They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the "Lonely Planetization" of the world.
Through it all, from the heady days of discovery in the '70s to the rocky patch after the September 11th terrorist attacks, the Wheelers' passion for the planet and traveling certainly hasn't diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the "New York Daily News, " "the specialists in guiding weird folks to weird places."

The Pennsylvania and the New York Central railroads helped to develop central Pennsylvania as the largest source of bituminous coal for the nation. By the late 19th century, the two lines were among America's largest businesses and would soon become legendary archrivals. The PRR first arrived in the 1860s. Within a few years, it was sourcing as much as four million tons of coal annually from Centre County and the Moshannon Valley and would continue do so for a quarter-century. The New York Central, through its Beech Creek Railroad affiliate, invaded the region in the 1880s, first seeking a dependable, long-term source of coal to fuel its locomotives but soon aggressively attempting to break its rival's lock on transporting the area's immense wealth of mineral and forest products. Beginning around 1900, the two companies transitioned from an era of growth and competition to a time when each tacitly recognized the other's domain and sought to achieve maximum operating efficiencies by adopting new technology such as air brakes, automatic couplers, all-steel cars, and diesel locomotives. Over the next few decades, each line began to face common problems in the form of competition from other forms of transportation and government regulation; in 1968 the two businesses merged. Branch Line Empires offers a thorough and captivating analysis of how a changing world turned competition into cooperation between two railroad industry titans.

Diamond Warriors in Colonial Namibia enters into unchartered scholarly territory of illegal diamond smuggling at the largest diamond mining company in colonial Namibia-De Beers' Consolidated Diamond Mines of South West Africa (CDM). It details the underground activities of the natives (migrant workers) employed by the CDM and how these illicit activities accounted for rapid development in Owamboland.

Beyond this account, the book takes on the deterministic 'natural resource curse' theory that equates natural resource endowments to a curse resulting in underdevelopment and sometimes conflict. It is argued and proven herein, from a decolonial standpoint, that such an approach is an oversimplification of the political economy of natural resources in Africa in general and Namibia in particular.

The text also provides a contextual account of the contract labour system and details the symbiotic relationship between CDM and the colonial state before highlighting the remaining unanswered questions and areas of further research.

From humble beginnings at Fairlie, Ayrshire, in the early years of the nineteenth century, William Fife and Son grew to become one of Britain's premier yacht-building yards, attracting commissions from as far afield as America, Canada and America. By the time the yard closed on the eve of the Second World War, three generations of the Fife family had been responsible for the design and building of almost a thousand yachts - crafts that were recognized world-wide as the epitome of elegance and design. This memorable story of enterprise and craftsmanship chronicles the development and progress of the Fife yard and its business during its 125-year history. It includes a vast wealth of information on the yachts themselves, and is interspersed with lively anecdotes about the family, their clients and their craftsmen, making it an essential addition to the literature on Scotland's maritime past. May Fife McCallum, a descendant of the founder, has had privileged access to private papers, business records and photographs. Over many years she has researched this archival material and also recorded the reminiscences of family friends and of local people personally associated with the yard and its workforce.

Decline can be avoided.

Decline can be detected.

Decline can be reversed.

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How "do" the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In "How the Mighty Fall," Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research project--more than four years in duration--uncovered five step-wise stages of decline:

Stage 1: Hubris Born of Success

Stage 2: Undisciplined Pursuit of More

Stage 3: Denial of Risk and Peril

Stage 4: Grasping for Salvation

Stage 5: Capitulation to Irrelevance or Death

By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.

Great companies can stumble, badly, and recover.

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover--in some cases, coming back even stronger--"even after having crashed into the depths of Stage 4."

Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

An intimate portrayal of the stumbling giant that is Facebook by two New York Times journalists.

In November 2018, the New York Times published a bombshell in-depth investigation that exposed, with disturbing insider detail, how leadership decisions at Facebook enabled, and then tried to cover up, massive privacy breaches and Russian meddling in the 2016 election. The story quickly shot to the top of the paper's most emailed list. It would earn the team of Times reporters a prestigious Loeb award, the George Polk award, and a spot on the Pulitzer short list. But it only skimmed the surface.

The investigation's lead reporters, Sheera Frenkel and Cecilia Kang, spent eighteen months piecing together the story of how one of the most powerful companies in the world tried to bury a damning truth-that Facebook has become a conduit for disinformation, hate speech, and political propaganda. The unrivalled sources of these two veteran journalists led them to perhaps the most recognizable names in the tech industry: Mark Zuckerberg and Sheryl Sandberg. Both have long existed as archetypes of uniquely 21st century executives-he, the tech "boy genius" turned billionaire, she, the ultimate woman in business, an inspiration to millions through her books and speeches.

An Ugly Truth is the definitive story of Facebook's fall from grace, following the embattled company from 2011, when its power and positive influence was undisputed, to 2020, when it will face its biggest test yet-the US presidential election. What are the ultimate ramifications when a few individuals are in charge of the technology used by half the world's population? Can they control the technology they've unleashed into the world? And if not, can we, as individuals and as a society, control them?

Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire - the firms that provided the entire Western world with warm wool fabrics - and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system. Written in lively, accessible prose, this book will appeal to anyone who works in fashion or who wears fashion. There is nothing like it - and it will raise the bar for historical studies of global fashion. Here you'll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing. You won't be bored. -- .

An examination of how the patent system works, imperfections and all, to incentivize innovation Do patents facilitate or frustrate innovation? Lawyers, economists, and politicians who have staked out strong positions in this debate often attempt to validate their claims by invoking the historical record-but they frequently get the history wrong. The Battle over Patents gets it right. Bringing together thoroughly researched essays from prominent historians and social scientists, this volume traces the long and contentious history of patents and examines how they have worked in practice. Editors Stephen H. Haber and Naomi R. Lamoreaux show that patent systems are the result of contending interests at different points in production chains battling over economic surplus. The larger the potential surplus, the more extreme are the efforts of contending parties-now and in the past-to search out, generate, and exploit any and all sources of friction. Patent systems, as human creations, are therefore necessarily ridden with imperfections. This volume explores these shortcomings and explains why, despite all the debate, historically US-style patent systems still dominate all other methods of encouraging inventive activity.

London merchant bankers emerged during the 1820s in the wake of financial turmoil caused by the wars of American Independence, the Napoleonic campaigns and the Anglo-American war of 1812. Though the majority of merchant bankers remained cautious in their affairs, Huth & Co established an impressive global network of trade and lending, dealing with over 6,000 correspondents in more than seventy countries. Based on archival research, this comparative study provides a new chronology of early nineteenth-century commercial and financial expansion. Huth & Co. were truly market-makers and key intermediaries of commodities and capital flows in the international economy. This is an important example of a firm shaping globalisation well before the transport and communication revolution of the last quarter of the nineteenth century. But rather than a case study, this is a comparative study concerned with the commercial and financial activities of the leading merchant-bankers of the period This book will be of great interest to business and economic historians interested in the nature of the early decades of the first globalization.

This is the definitive account of the Royal Bank of Scotland scandal. For a few brief months in 2007 and 2009, the Royal Bank of Scotland was the largest bank in the world. Then the Edinburgh-based giant - having rapidly grown its footprint to 55 countries and stretched its assets to GBP2.4 trillion under its hubristic and delinquent former boss Fred Goodwin - crashed to earth. In Shredded, Ian Fraser explores the series of cataclysmic misjudgments, the toxic internal culture and the 'light touch' regulatory regime that gave rise to RBS/NatWest's near-collapse. He also considers why it became the most expensive bank in the world to bail out and why a culture of impunity was allowed to develop in the banking sector. This new edition brings the story up to date, chronicling the string of scandals that have come to light since taxpayers rescued RBS and concluding with an evaluation of the attempts of the bank's post-crisis chief executives, Stephen Hester and Ross McEwan, to dismantle Goodwin's disastrous legacy and restore the damaged institutions to health. 'A gripping account - RBS was a rogue business, operating in what had become a rogue industry, with the connivance of government. Read it and weep' - Martin Woolf, Financial Times

Tenacious patterns of ethnic and economic inequality persist in the rural, largely minority regions of China's north- and southwest. Such inequality is commonly attributed to geography, access to resources, and recent political developments. In Corporate Conquests, C. Patterson Giersch provides a desperately-needed challenge to these conventional understandings by tracing the disempowerment of minority communities to the very beginnings of China's modern development. Focusing on the emergence of private and state corporations in Yunnan Province during the late 1800s and early 1900s, the book reveals how entrepreneurs centralized corporate power even as they expanded their businesses throughout the Southwest and into Tibet, Southeast Asia, and eastern China. Bringing wealth and cosmopolitan lifestyles to their hometowns, the merchant-owners also gained greater access to commodities at the expense of the Southwest's many indigenous minority communities. Meanwhile, new concepts of development shaped the creation of state-run corporations, which further concentrated resources in the hands of outsiders. The book reveals how important new ideas and structures of power, now central to the Communist Party's repertoire of rule and oppression, were forged, not along China's east coast, but along the nation's internal borderlands. It is a must-read for anyone wishing to learn about China's unique state capitalism and its contribution to inequality.

In the last two decades, innovation, data analysis and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around. In today’s game, everyone from the owners to the marketing staff are using information—data—to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offence? That’s an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans. These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses—television and digital content, gambling and real estate, fashion and clothing, entertainment, catering and concessions and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise’s main goal isn’t championships anymore; it’s keeping you, the viewer, engaged with the product. Drawing on extensive interviews with franchise owners, managers, executives and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams—and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool’s analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal. Essential reading for anyone interested in sports, business or technology Game of Edges explores a world where winning the game is only the beginning.

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.