In 1962, Masahiro Shima founded Shima Seiki, with the aim of developing a fully automated seamless glove-knitting machine. Following this success, the company expanded into flat knitting machines. However, the age of the computer brought a whole new era for Shima Seiki. By committing to computerization in its mainstream products, Shima Seiki gradually began to stand apart from its competitors. Shima Seiki's focus on computer-aided knit design and programming, in fact led to a revolution in the fashion industry. Written by the inventor himself, this book looks at how Masahiro Shima developed both the technology and philosophy to enable his company to be market leaders in industrial knitting machines - and fundamentally change the fashion industry. This culminated in the launch of the company's Wholegarment knitting machine in 1995, which altered forever the way knitted garments are produced, and which today is used by fashion manufacturers across the world.

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become `the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing.

The fascinating journey from humble start-up to the web's biggest retailer demonstrates how Bezos's determination to make his dream a reality has also, for better or for worse, changed the way we live our lives today.

While it was almost nonexistent at the beginning of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983. This text offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market.

Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn) The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow's economy. In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds. Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton. Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades, a colorful cast of characters such as Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan came to dominate the market news.

This inside look at that 17-year cycle of growth, built upon interviews and unparalleled access to the most important analysts, market observers, and fund managers who eagerly tell the tales of excesses, presents the period with a historical perspective and explains what really happened and why.

A larger-than-life account of family, greed, and a courtroom showdown between Big Oil rivals from the New York Times-bestselling author of Private Empire. Pulitzer Prize-winning author Steve Coll is renowned for "his ability to take complicated, significant business stories and turn them into quick-reading engaging narratives" (Chicago Tribune). Coll is at the height of his talents in this "riveting" tale of one of the most spectacular-and catastrophic-corporate takeovers of all time (Newsday). As the head of a sprawling oil empire, J. Paul Getty was once the world's richest man. But by 1984, eight years after his death, Getty's legacy was in tatters: His children were locked in a bitter feud over the family trust and the company he founded was riven by boardroom turmoil. Then Pennzoil made an agreement with Getty's son, Gordon, to purchase Getty Oil. It was a done deal-until Texaco swooped in to claim the $10 billion prize. What followed was an epic legal battle that pit "good ole boy" J. Hugh Liedtke of Pennzoil against the Wall Street brokers behind Texaco's offer. The scandalous details of the case would shock the business world and change the landscape of the oil industry forever. With a large cast of colorful characters and the dramatic pacing of a novel, The Taking of Getty Oil is a "suspenseful" and "always intriguing" chronicle of one of the most fascinating chapters in American corporate history (Publishers Weekly).

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

A family owned business specializing in light duty horse-drawn carriages, buggies, and wagons, the McFarlan Company, like many manufacturers of its era, entered the automobile industry soon after the turn of the twentieth century. Instead of trying to outproduce and outsell its competition, McFarlan catered to the individual desires of an affluent clientele. For nearly 20 years, McFarlan automobiles were recognized for their quality, custom features, powerful engines, and enormous size. This full history covers the company from start to finish, with emphasis on its prestigious cars.

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the ""final frontier"" in competitive strategy, and "Winning Behavior" shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

This book provides a collective view of the five major English chartered trading companies which were active during the period 1688-1763: The East India Company, the Royal African Company, the Hudson's Bay Company, The Levant Company, and the Russia Company. Using both archival and secondary sources, this monograph fills in some of the knowledge gaps concerning the less well-studied companies, and examines the interconnections between international rivalry, the financial operations of the companies, and politics which have not featured prominently in the historiography.

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job )

In ushering in the age of flight, the Wright brothers got past numerous obstacles the world's other scientists hadn't even begun to tackle. " The Wright Way" defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including:

* Hammering out problems through constructive conflict

* Addressing the toughest issues -- or ""worst things"" -- first

* Achieving perfection through ""inveterate tinkering""

* Pursuing useful knowledge through ""forever learning""

The book gives business leaders and managers constructive tips they can use to tackle their most difficult -- and rewarding -- challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, "The Wright Way" shows readers how to make their business soar when others can't even get off the ground."

'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"...' It's 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 reach the United Auto Workers (UAW) union in the US: nine employees had been shot by a group of drunken thugs and gangsters, in an act of political repression which changed the course of Mexican and US workers' rights forever. Rob McKenzie was working at the Ford Twin Cities Assembly plant in Minnesota when he heard of the attack. He didn't believe the official story, and began a years-long investigation to uncover the truth. His findings took him further than he expected - all the way to the doors of the CIA. Virtually unknown outside of Mexico, the full story of 'El Golpe', or 'The Coup', is a dark tale of political intrigue that still resonates today.

"Featuring a foreword by George Gilder

If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr.

All right, perhaps you're surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book.

Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate.

Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates back to World War II -- and shows how the company grabbed the wave just as it began to rise.

How did they do it?

Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got.

How can you apply the Qualcomm model in your industry, and in your company?

Following Qualcomm's example, your company can:

* attract investors by presenting even complex products and technologies in customer- and market-focused language

* prove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you

* make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances

* learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles

You'll also learn crucial strategies to help you define and develop your core business; identify and maximize your company's role and position in the value chain for customers and shareholders; strike a balance between sharing and protecting proprietary information; and handle regulatory and political concerns both domestically and globally.

In the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. The Qualcomm Equation presents their story, and the keys to their unparalleled success.

Not to mention the most important role of Hedy LaMarr's career..."

Sales theories come and sales theories go, but nothing beats learning from the original masters. "The Giants of Sales "introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how:

* In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force

* Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work

* Joe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business

* Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression

Part history and part how-to, "The Giants of Sales" gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.

'The ultimate takedown' New York Times 'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer 'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly engaging' The Times 'What marks this book out is how it gets under the corporate bonnet . . . to build a picture of astounding corporate arrogance and irresponsibility' Sunday Times 'An explosive new book' Daily Mail __________________________________________ Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes expose that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

They helped invent the bar code. They revolutionized business schools and created the corporate practices that now rule our world. McKinsey employees are trusted and distrusted, loved and despised. They are doing behind-the-scenes work for the most powerful people in the world, and their ranks of alumni include the chairman of HSBC and William Hague. Renowned financial journalist Duff McDonald uncovers how these high-priced business savants have ushered in waves of structural, financial, and technological shifts but also become mired in controversy across the years. Discover how the firm celebrated Enron's disastrous corporate structure and how they've been instrumental in the government's controversial NHS reforms. Are they worth their astronomical fees? And what do firms and governments actually get for their money? Based on exclusive interviews with key McKinsey players and written in gripping prose, this is a revealing window onto one of the most secretive and powerful companies in the world.

The Haute Banque, an elite form of private or merchant banking, emerged in France in the early 19th century, reached its peak around 1850-1860 before declining in the early 20th century and almost disappearing in the 1960s-1980s. Often characterized by their religious origins and family networks, these banking houses escape a clear definition. Their expansion is not limited to France, as banks with similar features can be found in Europe and throughout the world. This book, which brings together some of the best specialists in the field, examines the legacy of the Haute Banque. How and until when did it influence other banking establishments, through its managers, its practices, and its values? What business lines have these bankers helped to shape, right up to wealth management and asset management of today? What was the resilience of these finance companies? Is there a resurgence in the 21st century of the houses or the spirit of Haute Banque?

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation. It's hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney's animated features have captivated audiences for decades. Visiting CaliforniA's Disneyland or FloridA's Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana? Part of Greenwood's Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney's early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded. Provides readers with a better understanding of the impact of Disney on American life, from movie making techniques to how modern-day Florida is governed Explores Walt Disney's early life and career, helping readers understand how they influenced his later success Traces Disney's enduring influence on animation and how the art form has evolved over the decades Examines the many controversies that have emerged over the years, from accusations that Walt Disney was anti-Semitic to concerns about sexist portrayals of women and girls

Inspired by the fortunes and misfortunes of the Getty family, whose most extraordinary and troubled episode - the kidnap and ransom of grandson Paul Getty - is now a major motion picture, directed by Ridley Scott, from a screenplay written by David Scarpa and starring Michelle Williams, Christopher Plummer and Mark Wahlberg.