Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud. Through the story of Microsoft, you'll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.

The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption. At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan's Pan Am building. The immigrant-turned-CEO of United Brands-formerly United Fruit, now Chiquita-Black seemed an embodiment of the American dream. United Brands was transformed under his leadership-from the "octopus," a nickname that captured the corrupt power the company had held over Latin American governments, to "the most socially conscious company in the hemisphere," according to a well-placed commentator. How did it all go wrong? Eli and the Octopus traces the rise and fall of an enigmatic business leader and his influence on the nascent project of corporate social responsibility. Born Menashe Elihu Blachowitz in Lublin, Poland, Black arrived in New York at the age of three and became a rabbi before entering the business world. Driven by the moral tenets of his faith, he charted a new course in industries known for poor treatment of workers, partnering with labor leaders like Cesar Chavez to improve conditions. But risky investments, economic recession, and a costly wave of natural disasters led Black away from the path of reform and toward corrupt backroom dealing. Now, two decades after Google's embrace of "Don't be evil" as its unofficial motto, debates about "ethical capitalism" are more heated than ever. Matt Garcia presents an unvarnished portrait of Black's complicated legacy. Exploring the limits of corporate social responsibility on American life, Eli and the Octopus offers pointed lessons for those who hope to do good while doing business.

Jowett Cars were built in Bradford, from 1906 to 1954. All pre-war cars up to 1935 were powered by a twin-cylinder horizontally opposed 7hp engine. In 1935 a new four-cylinder horizontally opposed engine was introduced with a 10hp rating running alongside the original twin-cylinder model which had been increased to an 8hp rating. Little changed during this pre-war period, many of the models were made in very small numbers, and sadly, there are no survivors today. The Jowett brothers experimented in the mid-1930's with a new in-line power unit which did not go into production. The post-war period saw massive changes in the Jowett company, with both Jowett brothers retiring by the end of the war. The first all-new model was the Javelin saloon, launched in 1947 and the Jupiter sportscar in 1950. By 1951 there should have led to a completely new range of cars, vans, pick-up and estate cars, known as the Bradford CD range. There were plans for a racing Jupiter known as the R1 and to re-vamp the Jupiter for road use known as the R4. Sadly, none of these models materialised and Jowett's history could have been so different had fate been kinder to them.

"In vivid detail... examines the little-known history of two extraordinary dynasties."--The Boston Globe "Not just a brilliant, well-researched, and highly readable book about China's past, it also reveals the contingencies and ironic twists of fate in China's modern history."--LA Review of Books An epic, multigenerational story of two rival dynasties who flourished in Shanghai and Hong Kong as twentieth-century China surged into the modern era, from the Pulitzer Prize-winning journalist The Sassoons and the Kadoories stood astride Chinese business and politics for more than one hundred seventy-five years, profiting from the Opium Wars; surviving Japanese occupation; courting Chiang Kai-shek; and nearly losing everything as the Communists swept into power. Jonathan Kaufman tells the remarkable history of how these families ignited an economic boom and opened China to the world, but remained blind to the country's deep inequality and to the political turmoil on their doorsteps. In a story stretching from Baghdad to Hong Kong to Shanghai to London, Kaufman enters the lives and minds of these ambitious men and women to forge a tale of opium smuggling, family rivalry, political intrigue, and survival.

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

"New York Times" Bestseller,

With a New Afterword
"Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . "Fast Food Nation" points the way but, to resurrect an old fast food slogan, the choice is yours."--"Los Angeles Times"
In 2001, "Fast Food Nation" was published to critical acclaim and became an international bestseller. Eric Schlosser's expose revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today's food movement.
In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. "Fast Food Nation" is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves.
"As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson."--"San Francisco Chronicle"
"Schlosser shows how the fast food industry conquered both appetite and landscape."--"The New Yorker"
Eric Schlosser is a contributing editor for the "Atlantic "and the author of "Fast Food Nation," "Reefer Madness," and "Chew on This" (with Charles Wilson).

What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara's story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it's better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.

Learn about one of the most impactful distilleries in American history in this comprehensive tale Buffalo, Barrels, & Bourbon tells the fascinating tale of the Buffalo Trace Distillery, from the time of the earliest explorations of Kentucky to the present day. Author and award-winning spirits expert F. Paul Pacult takes readers on a journey through history that covers the American Revolutionary War, U.S Civil War, two World Wars, Prohibition, and the Great Depression. Buffalo, Barrels, & Bourbon covers the pedigree and provenance of the Buffalo Trace Distillery: The larger-than-life personalities that over a century and a half made Buffalo Trace Distillery what it is today Detailed accounts on how many of the distillery's award-winning and world-famous brands were created The impact of world events, including multiple depressions, weather-related events, and major conflicts, on the distillery Belonging on the shelf of anyone with an interest in American spirits and history, Buffalo, Barrels, & Bourbon is a compelling must-read.

This memoir provides a glimpse into the well-known and long-standing local Bedford company of W. & H. Peacock during the years 1902-1988. This memoir provides a glimpse into the well-known and long-standing local Bedford company of W. & H. Peacock during the years 1902-1988. The author draws on a wide variety of sources, many from his own collection, including property instruction books, business ephemera and auctioneers' handbooks and also from the recollections of his colleagues. The memoir includes information about other well-known firms of auctioneers and estate agents in the area and is the first to tell a story of auctioneering and estate agency in Bedfordshire. Of lasting value to local, family and social historians is the appendix of all known property auctions undertaken by Peacocks. Transcribed from the original auctioneers' handbooks (now lost), the list has been supplemented with references to newspaper advertisements and auction catalogues in the Bedfordshire and Luton Archives and Records Service. The auction records give, where possible, the date and venue of the auction, a description of the property and the auction price. Some additional information is provided if known, such as the name of the person instructing Peacocks, the names of tenants and the rental value of the property. The introduction by Richard Moore-Colyer explores the history of auctioneering in England from the seventeenth century, when auctions were conducted very differently.

White Star Line was originally founded in Liverpool in 1845 for travel to Australia but was eventually purchased by Thomas Ismay and transformed into the successful Oceanic Steam Navigation Co. Cleverly merging with Harland & Wolff, the line focussed on luxury over speed, developing many of the world's favourite vessels. Finally merging with its great rival Cunard in the 1930s depression, the companies continued to operate separately while flying one another's flags. This evocative book explores the colourful history of White Star Line, from personal postcards with messages from passengers, crew and troops, to the careers of her vessels in peacetime and at war, all from Patrick Mylon's impressive collection. It includes ships with alternative identities, unusual stories like the planned escape of Dr Crippen, and showcases a wide variety of interior views, adverts and 'proof', silk and Company Issue cards, conveying the glamour, drama and history of this world-renowned line.

The Avon Lady acquired iconic status in twentieth century American culture. This first history of Avon tells the story of a direct sales company that was both a giant in its industry and a kitchen-table entrepreneurial venture. With their distinctive greeting at the homes across the country-Ding Dong! Avon Calling!-sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financially independent in a respectable profession while selling Avon's wares to friends, family, and neighborhood networks. Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit. Founded in the late nineteenth century, Avon grew into a massive international direct sales company in which millions of "ambassadors of beauty" sat in their customers' living rooms with a sample case, catalogue, and a conversational sales pitch. Avon was unique in American business history for its reliance on women as representatives, promising them not just sales positions, but a chance to have a business of their own. Being an Avon Lady avoided the stigma that was often attached to middle-class women's work outside the home and enabled women to maintain the delicate balance of work and family. Drawing for the first time on company records she helped acquire for archives, Katina Manko illuminates Avon's inner workings, uncovers the lives of its representatives, and shows how women slowly rose into the company's middle and upper management. Avon called itself "The Company for Women" and championed its high flyers, but its higher echelons remained dominated by men well into the 1990s. Avon is more than perfumes and toiletries, but a brand built on women knocking on doors and chatting up neighbors. It thrived for more than a century through the deceptively simple technique of women directly selling beauty to women at home.

'One of the best business books I've read in years.' BILL GATES THE #1 NEW YORK TIMES BESTSELLER A SUNDAY TIMES BOOK OF THE YEAR 2019 _____________________________ The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness. Treat people decently, with empathy, and be accessible to them. 'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG

Superannuation was once a privilege granted only to company head office staff and career public servants. Now in Australia nearly all workers have access to employer-contributed superannuation, and it is a fundamental pillar of Australia's retirement income system.Workers' Capital tells the story of the Australian superannuation revolution led by trade unions in the 1980s. After a series of hard-fought industrial campaigns, an enormous financial industry was created, involving hundreds of thousands of employers and covering millions of fund members. From having one of the worst retirement savings systems in the developed world, in three decades Australia had one of the best. Now the funds held in Australian superannuation accounts exceed the entire market capitalisation of all the companies on the Australian Stock Exchange.Drawing on interviews with the key players and extensive archival research, Workers' Capital is the first systematic history of the unique Australian system of industry superannuation.'Startling and informative-I thought I knew a lot about the industry superannuation phenomenon, but this one took me by surprise. For a topic so important, a real page-turner.' Gerard Noonan, Chair of Media Super, former editor of Australian Financial Review

An intimate portrayal of the stumbling giant that is Facebook by two New York Times journalists.

In November 2018, the New York Times published a bombshell in-depth investigation that exposed, with disturbing insider detail, how leadership decisions at Facebook enabled, and then tried to cover up, massive privacy breaches and Russian meddling in the 2016 election. The story quickly shot to the top of the paper's most emailed list. It would earn the team of Times reporters a prestigious Loeb award, the George Polk award, and a spot on the Pulitzer short list. But it only skimmed the surface.

The investigation's lead reporters, Sheera Frenkel and Cecilia Kang, spent eighteen months piecing together the story of how one of the most powerful companies in the world tried to bury a damning truth-that Facebook has become a conduit for disinformation, hate speech, and political propaganda. The unrivalled sources of these two veteran journalists led them to perhaps the most recognizable names in the tech industry: Mark Zuckerberg and Sheryl Sandberg. Both have long existed as archetypes of uniquely 21st century executives-he, the tech "boy genius" turned billionaire, she, the ultimate woman in business, an inspiration to millions through her books and speeches.

An Ugly Truth is the definitive story of Facebook's fall from grace, following the embattled company from 2011, when its power and positive influence was undisputed, to 2020, when it will face its biggest test yet-the US presidential election. What are the ultimate ramifications when a few individuals are in charge of the technology used by half the world's population? Can they control the technology they've unleashed into the world? And if not, can we, as individuals and as a society, control them?

An in-depth and nuanced look at the complex relationship between two dynamic fields of study.

While today we are experiencing a revival of world art and the so-called global turn of art history, encounters between art historians and anthropologists remain rare. Even after a century and a half of interactions between these epistemologies, a skeptical distance prevails with respect to the disciplinary other. This volume is a timely exploration of the roots of this complex dialogue, as it emerged worldwide in the colonial and early postcolonial periods, between 1870 and 1970.

Exploring case studies from Australia, Austria, Brazil, France, Germany, and the United States, this volume addresses connections and rejections between art historians and anthropologists—often in the contested arena of “primitive art.” It examines the roles of a range of figures, including the art historian–anthropologist Aby Warburg, the modernist artist Tarsila do Amaral, the curator-impresario Leo Frobenius, and museum directors such as Alfred Barr and René d’Harnoncourt. Entering the current debates on decolonizing the past, this collection of essays prompts reflection on future relations between these two fields.

First published in 1981, this edited collection reviews the operations of state-owned enterprises, examining the actual performance of such organisations in the advanced industrialised countries. The authors consider the regularities and characteristics of state-owned enterprises, in particular the persistent efforts of managers to increase their autonomy and escape from the oversight of government agencies and the public. Chapters consider principles of finance and decision-making in these organisations and provide a truly international perspective with case studies in Italy, France and Britain. This is a timely reissue in context of the current economic climate, which will be of great value to students and academics with an interest in the nationalisation of companies, international business and the relationship between governments and managers.

The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties. Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where - as Nabisco CEO Ross Johnson put it - 'a few million dollars are lost in the sands of time'. Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers.

Josiah Wedgwood, perhaps the greatest English potter who ever lived, epitomized the best of his age. From his kilns and workshops in Stoke-on-Trent, he revolutionized the production of ceramics in Georgian Britain by marrying technology with design, manufacturing efficiency and retail flair. He transformed the luxury markets not only of London, Liverpool, Bath and Dublin but of America and the world, and helping to usher in a mass consumer society. Tristram Hunt calls him 'the Steve Jobs of the eighteenth century'. But Wedgwood was radical in his mind and politics as well as in his designs. He campaigned for free trade and religious toleration, read pioneering papers to the Royal Society and was a member of the celebrated Lunar Society of Birmingham. Most significantly, he created the ceramic 'Emancipation Badge', depicting a slave in chains and inscribed 'Am I Not a Man and a Brother?' that became the symbol of the abolitionist movement. Tristram Hunt's hugely enjoyable new biography, strongly based on Wedgwood's notebooks, letters and the words of his contemporaries, brilliantly captures the energy and originality of Wedgwood and his extraordinary contribution to the transformation of eighteenth-century Britain.