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Books > History > History of specific subjects > History of specific institutions

Becoming Trader Joe - How I Did Business My Way and Still Beat the Big Guys (Paperback): Joe Coulombe Becoming Trader Joe - How I Did Business My Way and Still Beat the Big Guys (Paperback)
Joe Coulombe; As told to Patty Civalleri
R408 Discovery Miles 4 080 Ships in 10 - 15 working days

Build an iconic shopping experience that your customers love-and a work environment that your employees love being a part of-using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.

Biography Dhirubhai Ambani (Paperback): Rph, Editorial Board Biography Dhirubhai Ambani (Paperback)
Rph, Editorial Board
R411 Discovery Miles 4 110 Ships in 10 - 15 working days
The Early Computer Industry - Limitations of Scale and Scope (Hardcover): A. Gandy The Early Computer Industry - Limitations of Scale and Scope (Hardcover)
A. Gandy
R3,938 Discovery Miles 39 380 Ships in 10 - 15 working days

This work uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry, focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.

Jesuit and English Experiences at the Mughal Court, c. 1580-1615 (Hardcover, 1st ed. 2022): Joao Vicente Melo Jesuit and English Experiences at the Mughal Court, c. 1580-1615 (Hardcover, 1st ed. 2022)
Joao Vicente Melo
R1,589 Discovery Miles 15 890 Ships in 10 - 15 working days

This open access book reconstructs and examines a crucial episode of Anglo-Iberian diplomatic rivalry: the clash between the Portuguese-sponsored Jesuit missionaries and the English East India Company (EIC) at the Mughal court between 1580 and 1615. This 35-year period includes the launch of the first Jesuit mission to Akbar's court in 1580 and the preparation of the royal embassy led by Sir Thomas Roe to negotiate the concession of trading privileges to the EIC, and encompasses not only the extension of the conflict between the Iberian crowns and England into Asia, but also the consolidation of the Mughal Empire. The book examines the proselytizing and diplomatic activities of the Jesuit missionaries, the evolution of English diplomatic strategies concerning the Mughal Empire, and how the Mughal authorities instigated and exploited Anglo-Iberian rivalry in the pursuit of specific commercial, geopolitical, and ideological agendas.

A Long Time in Making - The History of Smiths (Hardcover): James Nye A Long Time in Making - The History of Smiths (Hardcover)
James Nye
R3,453 Discovery Miles 34 530 Ships in 10 - 15 working days

Smiths Group (formerly Smiths Industries), part of the UK FTSE 100 index, is a global engineering company with a market capitalisation over GBP5bn. Evolving from beginnings in the Victorian jewellery trade, to significant market presences in the twentieth century motor accessory, clock and watch industries, it has reinvented itself again as a diversified international company, operating in the medical, communications, security and engineered components sectors. Its narrative history, illuminating the reasons for its survival and adaptability, offers useful data and information to aid wider research into questions such as the legitimacy of conglomerates as a business model, the creation and maintenance of corporate culture, issues of succession, the effects of mergers and the questionable value placed upon targeted synergies-even the role of serendipity. The story begins with several generations of the Smith family amassing a fortune in retail, and then, following a 1914 stock-market flotation, describes the transition from family run business to the development of a professionally-run managerial enterprise. Since the 1970s it has had to face the decline of major markets and competitive pressures, leading to the adoption of new business lines, globalisation, and the internationalisation of its workforce. It now has 23,000 employees across more than 50 countries-along the way shocking the markets by abandoning core businesses and undergoing a controversial merger. Unfettered access to company records, and interviews with former staff members, provide insights into the strategy and management of the firm, illuminating the rich culture of Smiths, characterised by the frequent fostering of technical brilliance and a cast of larger than life characters.

The Firm - The Inside Story of McKinsey, The World's Most Controversial Management Consultancy (Paperback): Duff McDonald The Firm - The Inside Story of McKinsey, The World's Most Controversial Management Consultancy (Paperback)
Duff McDonald 1
R369 R328 Discovery Miles 3 280 Save R41 (11%) Ships in 10 - 15 working days

They helped invent the bar code. They revolutionized business schools and created the corporate practices that now rule our world. McKinsey employees are trusted and distrusted, loved and despised. They are doing behind-the-scenes work for the most powerful people in the world, and their ranks of alumni include the chairman of HSBC and William Hague. Renowned financial journalist Duff McDonald uncovers how these high-priced business savants have ushered in waves of structural, financial, and technological shifts but also become mired in controversy across the years. Discover how the firm celebrated Enron's disastrous corporate structure and how they've been instrumental in the government's controversial NHS reforms. Are they worth their astronomical fees? And what do firms and governments actually get for their money? Based on exclusive interviews with key McKinsey players and written in gripping prose, this is a revealing window onto one of the most secretive and powerful companies in the world.

Barbarians At The Gate (Paperback, Revised edition): Bryan Burrough, John Helyar Barbarians At The Gate (Paperback, Revised edition)
Bryan Burrough, John Helyar 1
R478 Discovery Miles 4 780 Ships in 10 - 15 working days

The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties.

Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where - as Nabisco CEO Ross Johnson put it - 'a few million dollars are lost in the sands of time'.

Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers.

A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry... A Business History of the Swatch Group - The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Hardcover)
P. Donze
R3,914 Discovery Miles 39 140 Ships in 10 - 15 working days

While it was almost nonexistent at the beginning of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983. This text offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market.

Big Business in America - The Corporate Century, 1900-2000 (Hardcover): Thomas J. Dorich Big Business in America - The Corporate Century, 1900-2000 (Hardcover)
Thomas J. Dorich
R3,733 Discovery Miles 37 330 Ships in 10 - 15 working days

This study analyzes the influence of big business on the economic, political, and social structure of twentieth-century America. The author examines the development of a mass production and consumption economy and argues that the corporation became a key institutional force in the United States.

We Never Expected That - A Comparative Study of Failures in National and Business Intelligence (Hardcover): Avner Barnea We Never Expected That - A Comparative Study of Failures in National and Business Intelligence (Hardcover)
Avner Barnea
R2,905 Discovery Miles 29 050 Ships in 10 - 15 working days

The disciplines of strategic intelligence at the governmental level and competitive business intelligence constitute accepted methods of decision-supporting to prevent mistakes and strategic surprise. This research discovered that many researchers in the intelligence field feel that intelligence methodology in both contexts has reached a "glass ceiling." Thus far, research has focused separately on national intelligence and intelligence in business, without any attempt to benchmark from one field to the other. This book shows that it is possible to use experience gained in the business field to improve intelligence practices in national security, and vice versa through mutual learning. The book's main innovation is its proposition that mutual learning can be employed in the context of a model distinguishes between concentrated and diffused surprises to provide a breakthrough in the intelligence field, thereby facilitating better prediction of the surprise development. We Never Expected That: A Comparative Study of Failures in National and Business Intelligence focuses on a comparison between how states, through their intelligence organizations, cope with strategic surprises and how business organizations deal with unexpected movement in their field. Based on this comparison, the author proposes a new model which can better address the challenge of avoiding strategic surprises. This book can contribute significantly to the study of intelligence, which will become more influential in the coming years.

Carvel Ice Cream (Hardcover): Lauren McGowen, Jennifer Dempsey Carvel Ice Cream (Hardcover)
Lauren McGowen, Jennifer Dempsey
R647 Discovery Miles 6 470 Ships in 10 - 15 working days
The Big Man of Jim Beam - Booker Noe and the Number One Bourbon in the World (Hardcover): J Kokoris The Big Man of Jim Beam - Booker Noe and the Number One Bourbon in the World (Hardcover)
J Kokoris
R546 Discovery Miles 5 460 Ships in 10 - 15 working days

Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon" The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the "First Family of Bourbon" to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence. Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people. * Read colorful stories about growing up as "bourbon royalty" * Trace Booker's journey from apprentice to world's largest bourbon distiller * Learn how innovation and a commitment to quality delivers product longevity * Gain deep, personal insight on creating a brand that becomes a legend Booker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. The Big Man of Jim Beam tells the story, and digs out the wisdom and insight from this legendary leader.

Battle for the Big Top - P. T. Barnum, James Bailey, John Ringling, and the Death-Defying Saga of the American Circus... Battle for the Big Top - P. T. Barnum, James Bailey, John Ringling, and the Death-Defying Saga of the American Circus (Hardcover)
Les Standiford
R680 Discovery Miles 6 800 Ships in 10 - 15 working days

Millions have sat under the "big top," watching as trapeze artists glide and clowns entertain, but few know the captivating stories behind the men whose creativity, ingenuity, and determination created one of our country's most beloved pastimes. In Battle for the Big Top, New York Times-bestselling author Les Standiford brings to life a remarkable era when three circus kings-James Bailey, P. T. Barnum, and John Ringling-all vied for control of the vastly profitable and influential American Circus. Ultimately, the rivalry of these three men resulted in the creation of an institution that would surpass all intentions and, for 147 years, hold a nation spellbound. Filled with details of their ever-evolving showmanship, business acumen, and personal magnetism, this Ragtime-like narrative will delight and enchant circus-lovers and anyone fascinated by the American experience.

The Red Taylorist - The Life and Times of Walter Nicholas Polakov (Hardcover): Diana Kelly The Red Taylorist - The Life and Times of Walter Nicholas Polakov (Hardcover)
Diana Kelly
R2,614 Discovery Miles 26 140 Ships in 10 - 15 working days

The Red Taylorist traces the adult life and works of Walter Polakov, focusing on his socialist scientific management ideals and the ways these were constrained by conventionality in the USA in the first half of twentieth century. Tracing Polakov's activities and achievements, this book explores the contradictions of a prolific writer, socialist engineer and scientific management ideologue in the decades until his death in 1948. Written from a management history scholarly perspective, it presents a unique and detailed viewpoint. There have been no prior biographies on Polakov, and very few on his fellow scientific managers, consulting engineers, or like-minded public intellectuals. Moreover, perceptions of scientific management or Taylorism have tended to emphasise the negative impacts on workers, whereas Polakov's socialist commitment suggests a much more nuanced approach. Aimed at scholars of management and history of management, Diana Kelly offers a detailed narrative of this important individual, while greatly enriching understanding of the broader historical and industrial context.

Normalized Financial Wrongdoing - How Re-regulating Markets Created Risks and Fostered Inequality (Paperback): Harland Prechel Normalized Financial Wrongdoing - How Re-regulating Markets Created Risks and Fostered Inequality (Paperback)
Harland Prechel
R701 Discovery Miles 7 010 Ships in 10 - 15 working days

In Normalized Financial Wrongdoing, Harland Prechel examines how social structural arrangements that extended corporate property rights and increased managerial control opened the door for misconduct and, ultimately, the 2008 financial crisis. Beginning his analysis with the financialization of the home-mortgage market in the 1930s, Prechel shows how pervasive these arrangements had become by the end of the century, when the bank and energy sectors developed political strategies to participate in financial markets. His account adopts a multilevel approach that considers the political and legal landscapes in which corporations are embedded to answer two questions: how did banks and financial firms transition from being providers of capital to financial market actors? Second, how did new organizational structures cause market participants to engage in high-risk activities? After careful historical analysis, Prechel examines how organizational and political-legal arrangements contribute to current record-high income and wealth inequality, and considers societal preconditions for change.

Normalized Financial Wrongdoing - How Re-regulating Markets Created Risks and Fostered Inequality (Hardcover): Harland Prechel Normalized Financial Wrongdoing - How Re-regulating Markets Created Risks and Fostered Inequality (Hardcover)
Harland Prechel
R2,640 Discovery Miles 26 400 Ships in 10 - 15 working days

In Normalized Financial Wrongdoing, Harland Prechel examines how social structural arrangements that extended corporate property rights and increased managerial control opened the door for misconduct and, ultimately, the 2008 financial crisis. Beginning his analysis with the financialization of the home-mortgage market in the 1930s, Prechel shows how pervasive these arrangements had become by the end of the century, when the bank and energy sectors developed political strategies to participate in financial markets. His account adopts a multilevel approach that considers the political and legal landscapes in which corporations are embedded to answer two questions: how did banks and financial firms transition from being providers of capital to financial market actors? Second, how did new organizational structures cause market participants to engage in high-risk activities? After careful historical analysis, Prechel examines how organizational and political-legal arrangements contribute to current record-high income and wealth inequality, and considers societal preconditions for change.

El Golpe - US Labor, the CIA, and the Coup at Ford in Mexico (Hardcover): Rob McKenzie El Golpe - US Labor, the CIA, and the Coup at Ford in Mexico (Hardcover)
Rob McKenzie; As told to Patrick Dunne
R2,987 Discovery Miles 29 870 Ships in 10 - 15 working days

'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"...' It's 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 reach the United Auto Workers (UAW) union in the US: nine employees had been shot by a group of drunken thugs and gangsters, in an act of political repression which changed the course of Mexican and US workers' rights forever. Rob McKenzie was working at the Ford Twin Cities Assembly plant in Minnesota when he heard of the attack. He didn't believe the official story, and began a years-long investigation to uncover the truth. His findings took him further than he expected - all the way to the doors of the CIA. Virtually unknown outside of Mexico, the full story of 'El Golpe', or 'The Coup', is a dark tale of political intrigue that still resonates today.

An Ugly Truth - Inside Facebook's Battle for Domination (Hardcover): Sheera Frenkel, Cecilia Kang An Ugly Truth - Inside Facebook's Battle for Domination (Hardcover)
Sheera Frenkel, Cecilia Kang
R204 Discovery Miles 2 040 Ships in 10 - 15 working days

'The ultimate takedown' New York Times 'The problem of Facebook is Zuckerberg. And the question posed by this splendid book is: what are we going to do about him?' Observer 'A comprehensive account . . . drawn from first-hand testimonies. Thoroughly engaging' The Times 'What marks this book out is how it gets under the corporate bonnet . . . to build a picture of astounding corporate arrogance and irresponsibility' Sunday Times 'An explosive new book' Daily Mail __________________________________________ Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes expose that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

Working Backwards - Insights, Stories, and Secrets from Inside Amazon (Paperback): Colin Bryar, Bill Carr Working Backwards - Insights, Stories, and Secrets from Inside Amazon (Paperback)
Colin Bryar, Bill Carr
R279 Discovery Miles 2 790 Ships in 10 - 15 working days

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

Hit Refresh - A Memoir by Microsoft's CEO (Paperback): Satya Nadella Hit Refresh - A Memoir by Microsoft's CEO (Paperback)
Satya Nadella 1
R426 Discovery Miles 4 260 Ships in 10 - 15 working days

The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Microsoft's CEO tells the inside story of the company's continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era. LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Satya Nadella grew up in India, studied in the US and went on to become Microsoft's third CEO after Bill Gates and Steve Ballmer. In Hit Refresh he offers a unique view of the transformation happening inside one of the world's most iconic tech companies, and the arrival of the most exciting and disruptive wave of technology humankind has experienced - including artificial intelligence, mixed reality, and quantum computing. Nadella examines how people, organisations and societies can and must transform - 'hit refresh' - in their persistent quest for new energy, new ideas, and continued relevance and renewal. Yet at its core, this book is about humans, and how one of our essential qualities - empathy - will become ever more valuable in a world where technological advancement will alter the status quo as never before.

Twin Lights Tonic - Cape Ann's Timeless Soda Pop (Hardcover): Paul St Germain, Devlin Sherlock Twin Lights Tonic - Cape Ann's Timeless Soda Pop (Hardcover)
Paul St Germain, Devlin Sherlock
R684 Discovery Miles 6 840 Ships in 10 - 15 working days
Seed Money - Monsanto's Past and Our Food Future (Hardcover): Bartow J. Elmore Seed Money - Monsanto's Past and Our Food Future (Hardcover)
Bartow J. Elmore
R721 Discovery Miles 7 210 Ships in 10 - 15 working days

This is the definitive history of Monsanto, a St. Louis chemical firm that became the world's largest genetically engineered seed enterprise. Monsanto merged with German pharma-biotech giant Bayer in 2018 but its Roundup Ready seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, award-winning historian Bartow J. Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agrobusiness powerhouse. Capitalising on deals with customers like Coca-Cola, General Electric and especially the US government, Monsanto used seed money derived from toxic products-including PCBs and Agent Orange-to build an agricultural empire, promising endless bounty through its genetically engineered technology. As new data emerges about its blockbuster Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore's urgent history takes a penetrating look at the company's past.

Digital Dawn in Adland - Transforming Australian Agencies (Paperback): Robert Crawford Digital Dawn in Adland - Transforming Australian Agencies (Paperback)
Robert Crawford
R1,308 Discovery Miles 13 080 Ships in 10 - 15 working days

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

Waitin' for Some Chicken - Understanding the Corporate Hostage (Hardcover): Mary Beth Deaton-Harris Waitin' for Some Chicken - Understanding the Corporate Hostage (Hardcover)
Mary Beth Deaton-Harris
R696 Discovery Miles 6 960 Ships in 10 - 15 working days
Sixty Years of Airfix Models (Hardcover): Jeremy Brook Sixty Years of Airfix Models (Hardcover)
Jeremy Brook 2
R832 Discovery Miles 8 320 Ships in 10 - 15 working days

The best-known and most important manufacturer of plastic model kits in the UK, Airfix has been at the forefront of the industry since 1955 when the first Airfix aircraft kit appeared in UK branches of Woolworth's. The kits were made to a constant scale and covered a wide variety of subjects, from aircraft to birds and from tanks to dinosaurs. In 1981 the famous London-based company closed down and only the kits survived intact. For the next twenty-five years Airfix was run by Palitoy and later Humbrol, but suffered from a lack of investment. In 2006, Hornby Hobbies Ltd, the train and Scalextric manufacturer, bought the ailing company and transformed it. Money and resources were ploughed into the range, and today Airfix releases around twenty new kits per year, designed to an incredibly high standard. The old kits of the 1950s and 1960s are gradually being replaced by new state-of-the-art tooling, all bearing that most prestigious name - Airfix. Published to coincide with the sixtieth anniversary of the first Airfix aircraft kit, Sixty Years of Airfix Models, tells the full story, year by year, of the company and its products.

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