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Books > Business & Economics > Industry & industrial studies > Transport industries
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Super Pumped - The Battle for Uber (Paperback)
Loot Price: R417
Discovery Miles 4 170
You Save: R26
(6%)
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Super Pumped - The Battle for Uber (Paperback)
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List price R443
Loot Price R417
Discovery Miles 4 170
You Save R26 (6%)
Expected to ship within 18 - 22 working days
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In June 2017, Travis Kalanick, the CEO of Uber, was ousted in a
boardroom coup that capped a brutal year for the transportation
giant. Uber had catapulted to the top of the tech world, yet for
many came to symbolise everything wrong with Silicon Valley. In the
tradition of Brad Stone's Everything Store and John Carreyrou's Bad
Blood, award-winning investigative reporter Mike Isaac's Super
Pumped delivers a gripping account of Uber's rapid rise, its
pitched battles with taxi unions and drivers, the company's toxic
internal culture and the bare-knuckle tactics it devised to
overcome obstacles in its quest for dominance. Based on hundreds of
interviews with current and former Uber employees, along with
previously unpublished documents, Super Pumped is a page-turning
story of ambition and deception, obscene wealth and bad behaviour,
that explores how blistering technological and financial innovation
culminated in one of the most catastrophic twelve-month periods in
American corporate history.
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