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Becoming Trader Joe - How I Did Business My Way and Still Beat the Big Guys (Paperback)
Loot Price: R423
Discovery Miles 4 230
You Save: R82
(16%)
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Becoming Trader Joe - How I Did Business My Way and Still Beat the Big Guys (Paperback)
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List price R505
Loot Price R423
Discovery Miles 4 230
You Save R82 (16%)
Expected to ship within 10 - 15 working days
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Build an iconic shopping experience that your customers love-and a
work environment that your employees love being a part of-using
this blueprint from Trader Joe's visionary founder, Joe Coulombe.
Infuse your organization with a distinct personality and culture
that draws customers in a way that simply competing on price
cannot. Joe Coulombe founded what would become Trader Joe's in the
late 1960s and helped shape it into the beloved, quirky food chain
it is today. Realizing early on that he could not compete and win
by playing the same game his bigger competitors were playing, he
decided to build a store for educated people of somewhat modest
means. He brought in unusual products from around the world and
promoted them in the Fearless Flyer, providing customers with
background on how they were sourced and their nutritional value. He
also gave the stores a tiki theme to reinforce the exotic trader
ship concept with employees wearing Hawaiian shirts. In this way,
Joe laid down a blueprint for other business owners to follow to
build their own unique shopping experience that customers love, and
a work environment that employees love being a part of. In Becoming
Trader Joe, Joe shares the lessons he learned by challenging the
status quo and rethinking the way a business operates. He shows
readers of all types: How moving from a pure analytical approach to
a more creative, problem-solving approach can drive innovation. How
finding an affluent niche of passionate customers can be a better
strategy than competing on price and volume. How questioning all
aspects of the way you do business leads to powerful results. How
to build a business around your values and identity.
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