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Wild Ride - Inside Uber's Quest for World Domination (Paperback)
Loot Price: R362
Discovery Miles 3 620
You Save: R96
(21%)
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Wild Ride - Inside Uber's Quest for World Domination (Paperback)
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List price R458
Loot Price R362
Discovery Miles 3 620
You Save R96 (21%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Long-listed for FT Business Book 2017 The inside story of Uber, the
multi-billion dollar disruptor that has revolutionised the
transportation industry around the world Uber is one of the most
fascinating and controversial businesses in the world, both beloved
for its elegant ride-hailing concept and heady growth, and
condemned for CEO Travis Kalanick's ruthless pursuit of success at
all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and
author of Inside Apple, traces the story of Uber's meteoric rise:
from its murky origins to its plans for expansion into radically
different industries. The company has already poached entire
departments from top research universities in a push to build the
first self-driving car and possibly replace the very drivers it's
worked so hard to recruit. With access to current and former
employees, as well as CEO Travis Kalanick, this book will be the
first to unlock Uber's vault. It's a story that start-up founders,
business executives, tech-savvy readers, and drivers and riders
will find riveting.
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