Snowy peaks, icy glaciers, glittering lakes, and alpine meadows: Answer the call of the wild with Moon Canadian Rockies. Inside you'll find: * Strategic, flexible itineraries in the national parks, including a two-week Canadian Rockies road trip * The best hikes in the Canadian Rockies: Find the right trek for you with details on length, elevation gains, difficulty levels, and trailheads * Can't-miss outdoor experiences: Hike to incredible vistas and try to spot moose, bighorn sheep, wolves, and black bears. Soak in a natural hot spring after a day on the slopes or wander through meadows of colorful wildflowers. Ride across the Columbia Icefield in an Ice Explorer, float through the sky in a mountain gondola, or white-water raft down rivers of snowmelt. Go horseback riding though the Tonquin Valley or fish for your own fresh dinner and camp under the stars * Expert insight from Banff local Andrew Hempstead on when to go, where to eat, and where to stay, from campgrounds to luxurious mountain lodges * Full-color photos, detailed maps of each park, and handy directions, including driving times and mileages, and coverage of gateway towns * Background information on the landscape, culture, history, wildlife, and environment * In-depth coverage of Banff National Park, Kootenay National Park, Yoho National Park, Jasper National Park, Waterton Lakes National Park, and nearby cities of Banff, Canmore, Jasper, Calgary, Radium Hot Springs, Golden, and Kananaskis Country With Moon's practical tips and local insight, you can experience the best of the Canadian Rockies. Hitting the road? Try Moon U.S. and Canadian Rockies Road Trip. Focusing on the parks? Check out Moon Best of Glacier, Banff, and Jasper. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell-and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.

The only advanced marketing textbook specifically focused on the hospitality industry . . .

The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely.

Inside you'll find:

• How-to's for planning long- and short-term marketing strategies
• Examples of successful marketing strategies
• Specific techniques for analyzing markets
• Strategic development and administrative aspects of marketing
• Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry
• Tips on integrating marketing strategy with overall business strategy
• Numerous charts and tables that support the text and clarify difficult points

Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.

With Rick Steves, Stockholm is yours to discover! This slim guide excerpted from Rick Steves Scandinavia includes: * Rick's firsthand, up-to-date advice on Stockholm's best sights, restaurants, hotels, and more, plus tips to beat the crowds, skip the lines, and avoid tourist traps * Top sights and local experiences: Explore charming Old Town, atmospheric Gamla Stan, and young, trendy Soedermalm. Sample authentic Swedish meatballs, visit the Skansen open-air folk museum, treat yourself to a Swedish massage, and take a cruise through the stunning archipelago * Helpful maps and self-guided walking tours to keep you on track With selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Stockholm is truly a tour guide in your pocket. Exploring beyond Stockholm? Pick up Rick Steves Scandinavia for comprehensive coverage, detailed itineraries, and essential planning information.

In recognition of the nation's love for the Great British coastline, 2018 sees the launch of a brand new guidebook - Cool Camping: Coast - the latest title in the best-selling Cool Camping series. Featuring 66 of the best independent campsites along Britain's coast, plus 20 seaside glamping locations for those in need of a bit more luxury, this colourful new guide offers the perfect inspiration for any holiday by the sea. Exciting recommendations include a National Trust-owned farm overlooking the best surf spot in Wales, a Scottish getaway where you can swoosh onto the beach via a children's slide and a mountain-foot meadow in Snowdonia with panoramic views of Anglesey, the Great Orme and Puffin Island. Every single campsite featured is less than one mile from the coast and each gets the full Cool Camping treatment - brought to life with entertaining, insightful reviews and dazzling colour photographs. Each entry is also accompanied by handy practical information such as on-site facilities, off-site entertainment, the nearest good pub and all-important directions to help you find the way. For this brand new title, additional chapters also include a collection of suggested glamping alternatives for those in need of extra comfort - from eco-escapes in Cornwall to treehouses overlooking the North Sea - along with beach game ideas for families and informative tips on where to hire campervans and how to find great coastal campsites abroad. So whether you plan to spend your day sea kayaking around craggy cliffs, cooking freshly picked mussels over a campfire or learning to surf within a beachball's throw of your tent, Cool Camping: Coast is the perfect guide to help you plan your trip.

Fully updated and revised, this guide details information on 700 public campgrounds in Oregon accessible by car. It's a guide for everyone from tenters to RVers.

Ascend towering peaks, take in awe-inspiring views, and get to know some of the oldest, tallest, and rarest living things on Earth with Moon Sequoia & Kings Canyon. Inside you'll find: *Flexible Itineraries: Unique and adventure-packed ideas for day hikers, winter visitors, families with kids, campers, and more *The Best Hikes in Each National Park: Detailed hike descriptions, trail maps, mileage and elevation gains, and backpacking options *Experience the Outdoors: Behold greatness at the base of a giant sequoia, stop and smell the wildflowers of Zumwalt Meadow, or savour panoramic views from the summit of Mount Whitney (the highest peak in the continental US!). Strap on snowshoes for a ranger-led winter walk or spelunk your way around otherworldly rock formations in Crystal Cave. Cool off in the mist of a trailside waterfall, conquer the 400-step climb to the top of Moro Rock, and gaze at ink-black skies with unbeatable views of the Milky Way *How to Get There: Up-to-date information on traveling between the parks, gateway towns, park entrances, park fees, and tours *Where to Stay: From RV or tent campgrounds to rustic cabins and all-inclusive lodges, find the best spots to kick back, both inside and outside the parks *Planning Tips: When to go, what to pack, safety information, and how to avoid the crowds, with full-colour photos and easy-to-use maps throughout *Expert Insight: Former national park ranger Leigh Bernacchi provides helpful background on the parks' history, geology, conservation efforts, and more Find your adventure in Sequoia and Kings Canyon national parks with Moon. Exploring more of America's parks? Check out Moon USA National Parks.

New discoveries in this edition include a collection of hidden yurts within walking distance of Cornwall's biggest exotic animal sanctuary, a tents-only site in the grounds of National Trust-owned Polesden Lacey Estate and an eco friendly Cairngorms campsite where you can go llama trekking in the hills. Every campsite review is accompanied by handy practical information including on-site facilities, off-site entertainment, the nearest family friendly pubs and all important directions to help you find the way. And every site has been selected with family camping in mind. Brought to life with entertaining, insightful reviews and hundreds of colour photographs, the handpicked selection of family campsites is also accompanied by informative features, including campfire recipes, family festivals and outdoor games for kids. So whether it's paddling a canoe to the village pub, stargazing from the comfort of a luxury yurt or following sandy footsteps to a local beach, Cool Camping: Kids, from the people behind the coolcamping.com website, is the must-have book for embarking on your next family adventure.

This field guide dedicated to wildlife of Shenandoah National Park is an information-packed book that introduces park visitors to animals, plants, insects and more that reside in the Shenandoah Valley in a colorful, easy-to-use package. Including full-color photos and easy-to-understand descriptions and with full cooperation from the park association, this book will appeal to the 1.1 million visitors who travel to Shenandoah every year.

Looking for a vacation that leaves you relaxed, restored, and uplifted? In this gorgeous updated guide, Angelika Taschen gathers the most exquisite and inspirational yoga retreats around the world, from an exotic luxury hotel in Bhutan to a spiritual ashram in India, a beach resort in Mexico to a tucked-away treasure in Brazil's tropical forests. Highlights include the Parmarth Niketan Ashram in Rishikesh-one of the holy cities of the Ganges and a renowned pilgrimage site where the Beatles attended the Maharishi's ashram in 1968; and Santani, a 48-acre former tea plantation in Sri Lanka where restorative bliss meets the highest sustainable and eco-standards. Italy is not just a destination for the cultural and culinary traveler but also for the dedicated yogi: Santa Maria del Sole in Puglia strike a balance between yoga and the sensual Italian lifestyle. A hidden gem in the high planes of Brazil, Alto Paraiso is nestled in lush tropical forest, home to some of the world's most diverse flora and fauna. The Esalen Institute in Big Sur is a legendary New Age destination, offering yoga and much more, with over 500 spiritual and physical workshops; Kretashala, one of Europe's most popular sites for Vinyasa Yoga, offers authentic Cretan cuisine and breathtaking views of the endless expanse of the Libyan sea; while Amansala's Bikini Boot Camp in Tulum, Mexico, combines beach life with yoga classes.

It Happened in the Great Smokies includes 31 fascinating stories about events and 10 biographies of people that shaped this famous national park in the states of North Carolina and Tennessee. From an eighteenth-century Cherokee feast to a deadly wildfire that nearly destroyed a town, this book looks at intriguing people and episodes from the history of America's most visited national park.

Perfect Camping for You in New Mexico! The Land of Enchantment provides a spectacular backdrop for some of the most scenic campgrounds in the country. But do you know which campgrounds offer the most privacy? Which are the best for first-time campers? Amaris Feland Ketcham traversed the entire state-from the rugged beauty of the Sangre de Cristo Mountains to the arid and peaceful Chihuahuan Desert-and compiled the most up-to-date research to steer you to the perfect spot! Best Tent Camping: New Mexico presents 50 national park, state park, national forest, and state recreation area campgrounds, organized into three distinct regions. Selections are based on location, topography, size, and overall appeal, and every site is rated for beauty, privacy, spaciousness, safety and security, and cleanliness-so you'll always know what to expect. The new full-color edition of this proven guidebook provides everything you need to know, with detailed maps of each campground and key information such as fees, restrictions, dates of operation, and facilities, as well as driving directions and GPS coordinates. Whether you seek a quiet campground near a fish-filled stream or a family campground with all the amenities, grab Best Tent Camping: New Mexico. It's an escape for all who wish to find those special locales that recharge the mind, body, and spirit. This guide is a keeper.

Perfect Camping for You in Illinois The Prairie State provides a spectacular backdrop for some of the most scenic campgrounds in the country. But do you know which campgrounds offer the most privacy? Which are the best for first-time campers? John Schirle has traversed the entire region-from Apple River Canyon State Park in the northwest, with its bubbling creeks and steep ravines, to the Garden of the Gods Recreation Area in the south, one of the most photographed locations in the state-and compiled the most up-to-date research to steer you to the perfect spot! Best Tent Camping: Illinois presents 50 private, state park, state recreation area, forest preserve, and wildlife area campgrounds, organized into three distinct regions. Selections are based on location, topography, size, and overall appeal, and every site is rated for beauty, privacy, spaciousness, safety and security, and cleanliness-so you'll always know what to expect. The new full-color edition of this proven guidebook provides everything you need to know, with detailed maps of each campground and key information such as fees, restrictions, dates of operation, and facilities, as well as driving directions and GPS coordinates. Whether you seek a quiet campground near a fish-filled stream or a family campground with all the amenities, grab Best Tent Camping: Illinois. It's an escape for all who wish to find those special locales that recharge the mind, body, and spirit. This guide is a keeper.