Occasionally, a revolutionary product arrives in the market place that challenges existing normalcy, invites curious users, sways those lagging behind and most importantly, presents a new front of opportunities as well as challenges to follow. Such is the case when John S. Pemberton gave us Coca-Cola. This revolutionary product came in the form of a beverage and would become a model product not only for the beverage industry, but also for all brands around the world for many years to come. This book is aimed at exploring, investigating and forming conclusions about the dynasty of Coca-Cola as company/product. Not so much because of its success as a global brand or the way the brand has championed and mastered multi-cultural marketing and product positioning, but more so on Coca-Cola's scientific analysis and response to market culture, technology and trends. This study seeks to reveal how the company has seamlessly responded to every changing condition and executed successful advertising and marketing programs. The success of the brand is due not only to the decisions that come out of the Atlanta offices, but also what comes into those offices from the outside.

Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

"Recipient of the Gold Medal in the Living Now Awards-Home Improvement"
The essential do-it-yourself guide from one of the top designers in the country that uncovers the secret home design rules used by the pros
Many design books are filled with lavish photography of perfect rooms that most of us can only dream of re-creating. Without any practical advice, the look is unattainable. That's where "Design Rules" comes in. Here, Elaine Griffin, one of the country's 100 top designers ("House Beautiful"), explains all the practical decorating standards that professionals use behind the scenes to create flowing, balanced, gorgeous design. Packed with helpful illustrations and hundreds of step-by-step tips, Design Rules includes essential advice such as:
?Pick a pleasing color palette (that really works)
?Correctly size their bedsize tables (so they don't tower over their beds)
?Enhance the visual appeal of windowless rooms (so they're not dungeons)
?Design furniture arrangements that function and flow
?Style up even the most forlorn kitchens, baths and yes, "basements and laundry rooms" (honey, "no" space is too dreadful to be made ultra fab)
?Brighten up their kitchens with a can of paint and a burst of strategically- placed color (location, location, location )
?Figure out which styles of furniture go together (there "is" a rule and it's easy )
?Make their own personalities shine throughout their homes (because they "should")
?And oodles more
"Design Rules" is for the growing number of savvy, novice home designers who are well-versed in what good design looks like, but need advice on how to translate it into their own home. It is the home design bible people have been waiting for.

Traditionally, practices of domestic sanctification in Thailand (i.e. rituals of housebuilding and domestic remedies) employed the house as a device to prevent ill fortune, to promote health and prosperity, and to repair breaches in the system of defence. Modernised Thais associate these traditional practices with an outlook, which is superstitious and irreconcilable with that of urban modernity. Nevertheless, Thais are struggling to overcome their fear and these practices now reappear in urban apartments and houses in Bangkok. The book aims to document and interpret this reappearance of the traditional practices of domestic sanctification in contemporary Thai home. The evidences show that the modernised Thais are reusing and reinventing some of the techniques of the traditional practices as a solution for their anxiety, while at the same time, the excessiveness of the practices has turned the familiar space of home into a profoundly ambivalent sphere.

Individuality in house-furnishing has seldom been more harped upon than at the present time. The cheap originality which finds expression in putting things to uses for which they were not intended is often confounded with individuality; whereas the latter consists not in an attempt to be different from other people at the cost of comfort, but in the desire to be comfortable in one's own way, even though it be the way of a monotonously large majority. It seems easier to most people to arrange a room like some one else's than to analyze and express their own needs. -from Chapter II: "Rooms in General" This classic 1898 manual of interior design is considered a standard reference of the art, and perfectly useful more than a century later. Here, renowned American architect OGDEN CODMAN, JR. (1863-1951) is joined by American author EDITH WHARTON (1862-1937), whose novels, including The House of Mirth (1905) and the Pulitzer Prize-winning The Age of Innocence (1920), took us into the wealthy-and tasteful-New York society she hailed from. Together, they offer timeless advice on such matters as: [ the importance of balance and symmetry [ how to avoid the superficial application of ornament [ the necessity of adhering to proportion [ the proper material for fireplace andirons [ the usages of cornices [ the decoration of windows [ and much, much more.

Gathering together the world's most celebrated interior designers under the yoo brand, this inspirational book showcases interior designs from the cutting-edge masters at the forefront of innovation in the way we live today - Philippe Starck, Marcel Wanders, Jade Jagger and Tom Bartlett, and Kelly Hoppen. With their expertise in creating bespoke environments for their clients, the yoo team imparts ideas about how to create an interior that is right for you, using the themes each of their designers has developed. Each theme shows how the furniture, products, wall and floor treatments, colour schemes and so on work together to create the overall 'palette', with case-study examples. It includes over 20 interior design projects from residences worldwide, as well as feature pages and interviews with each celebrity designer. John Hitchcox and Philippe Starck formed yoo in April 1999. Bringing together a team of leaders in their fields, they set out to create extraordinary modern living spaces.

Interior design has undergone a quiet but profound revolution in the last decade, as home-owners have become more aware of international influences and more prepared to experiment, to break out of the prescribed moulds of style. Many different parts of the world - in particular India, China, and Japan - have evolved their own unique styles of modernism, much of it rooted in the traditional principles of their particular regions, and this has helped to liberate the way we now think about dwelling space, its organisation and furnishing. Drawing on a wide range of modern design from many countries, this unique, rich sourcebook takes an elemental approach to the design of a home. In an age when no interior design principle goes unchallenged and all ideas are possible, the only sensible approach is to start from the basic elements - how a home works and what we expect from it. The Source, illustrated with hundreds of colour photographs by Michael Freeman, one of the most widely travelled authors and photographers working in this area, is divided into four sections which each cover a basic function. The first, Connect, deals with the connectivity of a home, from entrances and corridors to staircases. The second, Divide, shows the many ways in which individual areas can be divided and linked, from walls to screens and unconventional dividers, as well as flexible partitions that draw on Japanese and Chinese principles. The third section, Space, is concerned with living spaces in all their variety, balancing the twin needs of comfort and inspiration. The last section, Utility, covers the basic functions of any dwelling, from cooking and bathing to working at home and storage. All of this is illustrated by a vast array of ideas and solutions from many of the world's best interior designers and architects. This new book offers a different and refreshing way of looking at the house and the elemental way of how we live today.

Interior Design Student's Comprehensive Exam is designed for students to take the mystery out of the NCIDQ qualifying exam for interior design professionals. The activities contained in this workbook are intended to create experiences similar to those of taking the exam. Hopefully, since career advancement does not lay in the balance for students working on these exercises the way it does for the professional taking the exam, they will be a fun challenge. These exercises are intended to be an introduction to some of the content, scope and pacing of the exam. The questions and design scenarios included in this workbook are not endorsed by NCIDQ, nor are they testing exercises for professionals preparing for the exam. They are student exercises which can imitate features of the exam to answer student questions about the exam experience.Features:-- Multiple choice questions cover topics similar to those found in the NCIDQ, including space planning, business considerations, codes, advanced design planning, documentation, and so on-- Multiple choice questions do not rely on the judgment that comes with working in the field but rather the information that the student has likely learned in the classroom-- Design scenarios enable students to read the program quickly and develop a design concept that meets all of the design requirements, allowing time to develop and complete the mandatory drawing-- Suggested scoring sheet for all scenarios full and "lite"-- Answer sheet for the multiple choice questions includes some reasoning behind the most correct answer if the instructor wants to use a review of the multiple choice section as an opportunity for a class discussion-- CD-ROM includes PDFs of all versions of design scenarios

Scholars tend to view the Damascus Document as a historical source, but a reading of the text in light of contemporary (audience-oriented) literary criticism finds its emphasis in the ideological construction of history and communal identity, rather than in the preservation of a historical record. An introduction to contemporary literary criticism is followed by a series of thematic readings, focusing on historical narrative, priestly imagery, and gender in the covenant community. Each theme is examined in terms of its potential for multiple (sometimes contradictory) interpretations and for its place in the larger sectarian discourse. This study offers an alternative approach to the historiography of ancient Jewish sectarianism, acknowledging the presence of competing claims to shared traditions and the potential for changes in textual interpretation over time or among diverse communities.

This book should be a reference book for everybody who is working in the garment business especially shirt sector or interested in the topic "SHIRT." The following subjects are explained easily understandable but in depth: Parts of the shirt Manufacturing and processing of production orders Quality standards and control

This book explores the unique merger of eastern design theories with western building methodology. More specifically, it examines Feng Shui principles in the Form School which was synthesized for the design of prototype of cancer treatment facility. For many centuries, Feng Shui has made a significant contribution in design in the eastern world. In western society, the primary premise during the design of built environment involves analysis and interpretation of measurable scientific data. This scientific approach has become a general norm for many designers. Although Feng Shui principles gained popularity in western countries in the last fifteen years, many professionals still view these principles to be lacking in a stable scientific foundation. This book challenges the notion of concept of Feng Shui being based on superstition with limited value in design practice. In addition, it illustrates the potential of combining these eastern philosophies with western principles. The study is generally catered to professionals in Design and Cultural fields who possess interest in Feng Shui theory.

Introduction: Rooms may be decorated in two ways: by a superficial application of ornament totally independent of structure, or by means of those architectural features which are part of the organism of every house, inside as well as out. In the middle ages, when warfare and brigandage shaped the conditions of life, and men camped in their castles much as they did in their tents, it was natural that decorations should be portable, and that the naked walls of the mediaeval chamber should be hung with arras, while a ceil, or ceiling, of cloth stretched across the open timbers of its roof....... This early works is a fascinating and comprehensive look at the subject and will appeal greatly to any one interested in Early House decor. Many of the earliest books, particularly those dating back to the 1900's and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

This volume provides the first critical edition of Boethius' "De divisione," The importance of Boethius' treatise is twofold: it was widely read in the medieval schools, and it preserves the only known vestiges of Porphyry's commentary on Plato's "Sophist" and of Andronicus' treatise on diaeresis. The book is in four main sections: prolegomena in three parts, dealing with the date, source(s), and text of "De divisione"; critical text with apparatus and English translation; detailed philological and philosophical commentary; appendix, bibliography, and word index. This is the first edition of "De divisione" based on the earliest extant manuscripts, and the first complete commentary in any modern language. It will be of particular interest to students of later ancient and medieval philosophy and literature.

'It is in its pared-down luxury, however, that the house has its edge. All the panelling, architraves, doors, windows and skirtings were custom-made for the building; new floors were laid in rich brown or bleached oak boards, with limestone used for the hallway and bathrooms; at the flick of a Lutron switch, mood lighting changes the atmosphere of each room; and furniture and mirrors are scaled up to look just right in the large spaces, such as the oversized ottoman and sofa in the living room. Although the house is sparsely furnished, the pieces are of an enviably high quality.' The Times on John Minshaw's award-winning Wimpole Street home. As an Architectural & Interior Design Practice, John Minshaw Designs has been designing and building private residences for over 30 years. At the Design & Decoration Awards in 2005/6, he won both 'Designer of the Year' and 'Classical Residential Interior'. Minshaw says he came to interiors by default. But it is clear that his early training in fine art influences much of his work. "My style is to buy good antiques and design bespoke cabinetry, then put them into pared-down interiors," he says -- a design ethic that is a neat contrast to the cliched froufrou swags and tails often associated with interior design. This book covers ten projects, spanning twenty years, offering a summary of Minshaw's work.

The Architecture of Light makes lighting design approachable. This vivid, image packed text of lighting concepts and techniques serves as the perfect companion for lighting design students and professionals alike. Built around a successful teaching curriculum, this text provides a logical step by step progression through the phases of conceptualizing, refining, drafting and presenting lighting design. Written by a practicing professional lighting designer who is also an award winning design instructor, The Architecture of Light presents a perfect blend of visual design tools and fundamental lighting knowledge. In addition to theory and discussion, The Architecture of Light also provides complete chapters of common lighting details, case studies and a catalog of specific lighting tools. Every architect, interior designer and design student deserves a working knowledge of lighting design and this single book makes it possible.

Designed to be informative, as well as visually stimulating, this book offers the best and latest solutions to both old and new interior design problems and queries. By featuring real-life locations and clear detailed photographs, the book shows how people have actually tackled projects, such as re-fitting or re-designing a room, or selecting the light fittings or door handles to suit a scheme. They also give an indication of how the owners planned and executed the task. The text gives guidelines as to what the people involved in the project have learned in the process and pointers to possible pitfalls and danger areas to avoid. With photographs of beautifully designed interiors, this guide explains and shows how to tackle the development and styling of a room. Suzanne Trocme is a writer and journalist specialising in interior design. She is Architecture and Design Editor of Wallpaper* magazine. Her previous books include Hot Homes, Classic Chic, she lives in London.

Following in the tradition of populist architects Gil Schafer and Bobby McAlpine, Dungan designs new traditional houses for today houses with clean lines, made with stone and wood, that carry an air of lasting beauty and that are made to be handed on to future generations. In his first book, Dungan shares his advice and insight for creating these forever houses and explores eight houses in full, from a beach house on the Gulf Coast to a farmhouse in the Southern countryside to a family home in the Blue Ridge Mountains. All speak of authenticity, timelessness, and lived history that reveals itself through the rich patinas and natural textures that come with age. Layered in between are thematic essays and imagery celebrating the importance of elements such as light, stone, and rooflines in creating a home.

From the nineteenth-century Arts and Crafts movement to the present day from Art Nouveau, Bauhaus, the Modern Movement, and Art Deco to High-Tech and green design every style of interior design since 1900 is charted in this wide-ranging survey. Design in the twentieth century saw many changes in direction, including the emergence of professional "interior decoration" and its evolution into interior design. Interiors, domestic and other, are explored and placed within their social, political, economic, and cultural context. This revised and expanded edition is brought into the twenty-first century with a new chapter on sustainable design that focuses on public spaces such as hotels, offices, factories, and shops."

An invaluable resource on English furniture, interiors, and household objects, drawn from antique pattern books, swatch books, and manufacturers' and retailers' catalogues.
From about 1700, English design, craftsmanship, and production techniques inspired admiration and imitation throughout the Western world. The designers of the period and their associated manufacturers created a legacy almost unmatched in the history of the decorative arts.
Drawing upon an impressive array of sources, "English Style and Decoration" offers a cornucopia of design riches. Alongside the work of famous and familiar taste-makers such as Chippendale and Wedgwood, this sumptuous, profusely illustrated reference book also contains hundreds of original designs developed in workshops and factories throughout England. Lavishly illustrated, it presents original sketches and printed patterns for furniture, textiles, flooring, wallpaper, glass, ceramics, and household utensils, from doorknobs to tableware to light fittings.
This unrivaled resource, now republished in a compact format, will provide a wealth of ideas and inspiration for designers, restorers, and interior decorators. 600+ designs and patterns in color and black-and-white. Previously titled "The English Archive of Design and Decoration" in hardcover.