Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion - a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.

Applied Computing in Medicine and Health is a comprehensive presentation of on-going investigations into current applied computing challenges and advances, with a focus on a particular class of applications, primarily artificial intelligence methods and techniques in medicine and health. Applied computing is the use of practical computer science knowledge to enable use of the latest technology and techniques in a variety of different fields ranging from business to scientific research. One of the most important and relevant areas in applied computing is the use of artificial intelligence (AI) in health and medicine. Artificial intelligence in health and medicine (AIHM) is assuming the challenge of creating and distributing tools that can support medical doctors and specialists in new endeavors. The material included covers a wide variety of interdisciplinary perspectives concerning the theory and practice of applied computing in medicine, human biology, and health care. Particular attention is given to AI-based clinical decision-making, medical knowledge engineering, knowledge-based systems in medical education and research, intelligent medical information systems, intelligent databases, intelligent devices and instruments, medical AI tools, reasoning and metareasoning in medicine, and methodological, philosophical, ethical, and intelligent medical data analysis.

Exhibiting the Archive examines the role that exhibition plays in archives and analyses the impact they are understood to have on how users and visitors experience the archive. Drawing on research conducted in Europe, North America and Australia, the book analyses the key theoretical and social influences on exhibition-making in archives today and discusses the role of exhibitions in the archives of tomorrow. This is the first in-depth study to consider exhibition as more than outreach or advocacy: it frames exhibition as an encounter with archives and with people, and interprets it as a mechanism for change within the archive. Against a backdrop of increasing digital activity, Lester asks what experience within the physical space of the archive could be. Drawing on ideas of spatiality and embodiment, as well as social justice and activism, Lester considers the role of exhibitions within the physical archive and the part they can play in reshaping how experience is understood to happen within it. Exhibiting the Archive offers a new perspective on the archive that will be of interest to academics and students engaged in the study of archives and records. The discussions of cutting-edge practice offer new insights into how exhibitions are conceived and made, and will therefore be of interest to practitioners around the world.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

This study traces the way in which the librarian as the guardian of the freedom to read came to replace the librarian as moral censor. This shift in ideology is traced against a backdrop of major social and literary changes. Within this context, censorship is treated as part of a broader professional ideology of book selection. Geller treats that ideology in terms of three constant dilemmas of choice: populism vs. elitism, neutrality vs. advocacy, and freedom vs. censorship. By exploring the ways in which librarians as public servants have defined their selection policies in terms of the public interest, she sheds new light on the complex historical background and shifting social values that underlie contemporary policy alternatives.

1. This is the first book to examine cross-device search behavior. 2. This book will discuss a comprehensive range of behaviors in the context of cross-device search, which includes querying, gazing, clicking and touching. 3. The book will be of great interest to academics and students situated in the fields of library and information science, computer science, and management science. The book should also provide fascinating insights to practitioners, including those working for internet service providers.

This book, first published in 1991, is an invaluable guide to biographies of scientists from a wide variety of scientific fields. The books selected for this highly descriptive bibliography help librarians shatter readers' stereotypes of scientists as monomaniacal and uninteresting people by providing interesting and provocative titles to capture the interest of students and other readers. The biographies included in this very special bibliography were carefully selected for their humour and human insights to give future scientists encouragement, inspiration, and an understanding of the origins of particular scientific fields. These biographies are unique in that they explore the whole personality of the scientist, giving students a glimpse at the variety and drama of the lives beyond well-known contributions or Nobel prize accomplishments.

Interpreting records in the broadest sense, the 15 essays in this volume explore a wide variety of records that represent new archival interpretations. The book is split into two parts, with the first section focusing on record forms that are not generally considered 'archival' in traditional Western practice. The second section explores more 'traditional' archival collections and demonstrates how these collections are analyzed and presented from the perspective of Caribbean peoples. As a whole, the volume suggests how colonial records can be repurposed to surface Caribbean narratives. Reflecting on the unique challenges faced by developing countries as they approach their archives, the volume considers how to identify and archive records in the forms and formats that reflect the post-colonial and decolonized Caribbean; how to build an archive of the people that documents contemporary society and reflects Caribbean memory; and how to repurpose the colonial archives so that they assist the Caribbean in reclaiming its history. Archiving Caribbean Identity demonstrates how non-textual cultural traces function as archival records and how folk-centered perspectives disrupt conventional understandings of records. The book should thus be of interest to academics and students engaged in the study of archives, memory, culture, history, sociology, and the colonial and post-colonial experience.

MOOCs or massive open online courses that can be attended by hundreds of thousands of students at the same time have become wildly popular in recent years, and have begun to gain traction with libraries as well. There are many potential roles for libraries in MOOCs including: development, support, assessment, modeling, teaching, and preservation. In MOOCs and Libraries, learn how you can utilize MOOCs for staff training, bibliographic instruction, supporting faculty curriculum, and more! Readers of this start-to-finish guide to MOOC's in libraries will learn all about MOOC creation, from early stage planning, pedagogy, and equipment selection, to filming and launch, including: *How to Choose Hardware and Software for Your MOOC *Planning your first MOOC project *Planning for a Library MOOC Video Project *How to Develop MOOC Scripts *Storyboarding *Choosing a MOOC Filming Location *How to create MOOCs for bibliographic instruction *How to create MOOCs for staff training *How to create video lectures and screencasts

Taking a broad approach from career counselling theory to recommendations of major sources of career and job information, this book, first published in 1992, covers subjects such as cooperative programs between librarians, career planning professionals, and job search counsellors and the evaluation of career-related materials. It emphasizes the constant demand for career and job information regardless of economic conditions. Librarians can act as intermediaries to help patrons locate career and employment sources dispersed throughout the collection, demonstrate their proper use, and guide them to additional useful sources. Specific chapters explain how to expand career and job services by networking with other community resources and developing a strong core collection of the best resources available. Other ground breaking topics analysed include employment and labour market trends for the 1990s, unemployment services in libraries, evaluation criteria for career resources, essential career planning and employment materials, specialized collections for relocation literature, and employment of persons with disabilities.

This book, first published in 1988, is a guide to understand and implement the USMARC Format for Holdings and Locations with the goal of making resource sharing of serials easier. Innovative librarians on the cutting edge of technical services and automation offer information on the development of the format, the significant impact it has already had on libraries, as well as discussions about how difficult issues of interpretation have been handled. The contributors to this invaluable volume draw upon their first hand experience with the use of the format, the NISO standards, and the SISAC code to provide other professionals with an introduction to the format and information on how other institutions approached the application of the format to their particular situations.

This book, first published in 1955, deals in detail with history, planning, furnishing, staffing, book stocks, patents and trade marks, administration and methods used to collect and present information to commercial houses and producing firms.

This book, first published in 1949, grew out of a series of talks to young librarians preparing for the entrance exam of the Library Association, and the syllabus for this exam was used to provide section and chapter headings. The different types of library call for differing methods of administration, but there are certain essential principles common to all librarianship, which are here described.

This book, first published in 1951, looks at the position of library classification with the object of finding out what it achieves, where it fails, and what steps are needed to increase its value. It details patterns that enable a classifier to construct a formula which is valid for the analysis of any subject into its fundamental constituent elements.

This book, first published in 1948, lays out the basic precepts for the useful cataloguing of a library's collection. With catalogues being first compiled to serve as records of stock - a practice dating back to ancient Egypt - modern developments have updated the methods for doing so, for instance adding a bibliographic description to the record.

This book, first published in 1939, looks at the collecting, conserving and use of the materials of local history, collected in local libraries. It examines the methods of arranging, cataloguing and displaying such materials as prints, photographs and maps, as well as official papers, manuscripts and letters.

This book, first published in 1936, looks at the detailed work involved in the efficient running of a school library. Wherever possible, alternative methods are described so as to meet the needs of the different types of schools and smaller colleges.

British university libraries face major financial, technological, and organizational challenges. Cuts in funding, the spread of new technology, and changes to the provision of university education as a whole are combining to fundamentally alter the circumstances in which university libraries operate. This book, first published in 1989, provides a thorough understanding of the major trends that have emerged during the past decade and projects them into the future to assess their likely effect over the next few years. By focusing on the most important developments in the areas of finance, staffing, collections, services, automation, and relations with other libraries, author Toby Burrows exposes the forces that threaten the very nature of the British university library. The changes affecting British universities as a whole are also analysed since these broad influences have been a major cause of change in libraries and are essential to an understanding of that change. The future of the British university library depends on its ability to clearly articulate a coherent vision of its own future; this book takes a crucial step toward this goal.

This book, first published in 1989, is a comprehensive look at PaULS, the Pennsylvania Union List of Serials. The editors, both of whom have extensive experience with online union listing, have collected the previously published articles recording the development and implementation of PaULS; compiled new articles representing updated perspectives; provided the PaULS procedure manual; and included an annotated bibliography of literature about online union listing. Contributors to this fascinating volume describe extensive union listing activities of West Virginia University, a special library, Calgon Corporation, and a regional consortia, the Lehigh Valley Association of Independent Colleges.

This book, first published in 1991, examines the actual costs of operating an acquisitions department. Acquisitions and business librarians have written eight highly practical chapters that will allow you to see beyond the obvious materials budget to the hidden but often enormous internal expenditures involved in the daily operation of your acquisitions department. These experts discuss the costs involved in pre-order searching; managing exceptions to the work flow; implementing an integrated online system; automating serials acquisitions; supporting personnel: interviewing and hiring, training, performance, mistakes, absenteeism, staff development; performing public relations / extra services requested by faculty and patrons; organizing payment operations; and processing invoices. Each chapter, in addition to identifying the costs, illustrates what happens to make costs expand and proposes suggestions for controlling the costs.

This book, first published in 1992, outlines the issues, indicates major trends, and sets challenges for libraries and publishers concerning new technologies and serials. Libraries in Australia and New Zealand have struggled for years with the problems of distance and cost in a print-oriented publishing industry dominated by countries half way across the globe. This book provides practical advice on the need for Australasian libraries to become actively involved in the possibilities of this new technology in order to maximize the benefits for themselves and their clients. Throughout the book, the contributors emphasize the need for improved communication between authors, publishers, information technology specialists, libraries, and users, and propose a standardization of formats and delivery systems to aid easy cooperation between such diverse groups. The chapters stress the need for user-friendly access to information along with education programs that are tailor-made to meet different access requirements.

Through its discussions on planning, using space, and selecting equipment and furnishings, this book, first published in 1988, provides guidance for those who have little or no experience in designing a facility for a special library - one that serves a corporation, government agency, non-profit organization, professional society, or a special subject-oriented library located in an academic institution or public library. Its text is stimulating yet sound, and will serve not only librarians planning new facilities but also those involved in remodelling or renovating existing facilities. The appendices contain descriptions and layouts of four typical libraries, each showing the result of careful, creative planning.

This book, first published in 1984, examines the process of building suitable collections for sci-tech libraries. Sci-tech collections are not the easiest to develop successfully in view of the complexity of the subjects involved, the large number of choices to make, and the difficulty of even knowing about certain grey area publications, such as meetings proceedings, government documents and technical reports. Expert writers assess these difficulties and provide a guide to solutions to the problems inherent in building these collections.

This book, first published in 1988, celebrates the development of sci-tech libraries in honour of the one hundredth anniversary of the founding of the first library school in the United States. The expert contributors provide a survey of the development of sci-tech libraries as well as some thoughts about their future. This comprehensive volume covers several types of sci-tech libraries, information retrieval, and library education. Library professionals will be fascinated but the journey of progress detailed in these well-written chapters.

In response to the general lack of information about zoo libraries, this book, first published in 1988, compiles a collection of descriptions of the libraries serving six American zoos. The accounts of zoo libraries include the National Zoological Park in Washington, DC, the Lincoln Park Zoo in Chicago, and the Minnesota Zoological Garden Library in St. Paul. The contributors detail the types of collections and services offered at zoo libraries. In addition, a survey made of 78 American zoo libraries is included, including information about their staffs, facilities, collections, and services, as well as data on 32 archive collections.