A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: * Speak intelligently about Artificial Intelligence and its advantages in marketing * Understand how marketers without a Data Science degree can make use of machine learning technology * Collaborate with data scientists as a subject matter expert to help develop focused-use applications * Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Building on , this volume on Optimization and Decision Making covers a range of algorithms and their applications. Like the first volume, it provides a starting point for machine learning enthusiasts as a comprehensive guide on classical optimization methods. It also provides an in-depth overview on how artificial intelligence can be used to define, disprove or validate economic modeling and decision making concepts.

This open access book provides an introduction and an overview of learning to quantify (a.k.a. “quantification”), i.e. the task of training estimators of class proportions in unlabeled data by means of supervised learning. In data science, learning to quantify is a task of its own related to classification yet different from it, since estimating class proportions by simply classifying all data and counting the labels assigned by the classifier is known to often return inaccurate (“biased”) class proportion estimates. The book introduces learning to quantify by looking at the supervised learning methods that can be used to perform it, at the evaluation measures and evaluation protocols that should be used for evaluating the quality of the returned predictions, at the numerous fields of human activity in which the use of quantification techniques may provide improved results with respect to the naive use of classification techniques, and at advanced topics in quantification research. The book is suitable to researchers, data scientists, or PhD students, who want to come up to speed with the state of the art in learning to quantify, but also to researchers wishing to apply data science technologies to fields of human activity (e.g., the social sciences, political science, epidemiology, market research) which focus on aggregate (“macro”) data rather than on individual (“micro”) data.

Recent years have witnessed an explosion in the volume and variety of data collected in all scientific disciplines and industrial settings. Such massive data sets present a number of challenges to researchers in statistics and machine learning. This book provides a self-contained introduction to the area of high-dimensional statistics, aimed at the first-year graduate level. It includes chapters that are focused on core methodology and theory - including tail bounds, concentration inequalities, uniform laws and empirical process, and random matrices - as well as chapters devoted to in-depth exploration of particular model classes - including sparse linear models, matrix models with rank constraints, graphical models, and various types of non-parametric models. With hundreds of worked examples and exercises, this text is intended both for courses and for self-study by graduate students and researchers in statistics, machine learning, and related fields who must understand, apply, and adapt modern statistical methods suited to large-scale data.

Machine learning has become key in supporting decision-making processes across a wide array of applications, ranging from autonomous vehicles to malware detection. However, while highly accurate, these algorithms have been shown to exhibit vulnerabilities, in which they could be deceived to return preferred predictions. Therefore, carefully crafted adversarial objects may impact the trust of machine learning systems compromising the reliability of their predictions, irrespective of the field in which they are deployed. The goal of this book is to improve the understanding of adversarial attacks, particularly in the malware context, and leverage the knowledge to explore defenses against adaptive adversaries. Furthermore, to study systemic weaknesses that can improve the resilience of machine learning models.

The only how-to guide offering a unified, systemic approach to acquiring, cleaning, and managing data in R Every experienced practitioner knows that preparing data for modeling is a painstaking, time-consuming process. Adding to the difficulty is that most modelers learn the steps involved in cleaning and managing data piecemeal, often on the fly, or they develop their own ad hoc methods. This book helps simplify their task by providing a unified, systematic approach to acquiring, modeling, manipulating, cleaning, and maintaining data in R. Starting with the very basics, data scientists Samuel E. Buttrey and Lyn R. Whitaker walk readers through the entire process. From what data looks like and what it should look like, they progress through all the steps involved in getting data ready for modeling. They describe best practices for acquiring data from numerous sources; explore key issues in data handling, including text/regular expressions, big data, parallel processing, merging, matching, and checking for duplicates; and outline highly efficient and reliable techniques for documenting data and recordkeeping, including audit trails, getting data back out of R, and more. * The only single-source guide to R data and its preparation, it describes best practices for acquiring, manipulating, cleaning, and maintaining data * Begins with the basics and walks readers through all the steps necessary to get data ready for the modeling process * Provides expert guidance on how to document the processes described so that they are reproducible * Written by seasoned professionals, it provides both introductory and advanced techniques * Features case studies with supporting data and R code, hosted on a companion website A Data Scientist's Guide to Acquiring, Cleaning and Managing Data in R is a valuable working resource/bench manual for practitioners who collect and analyze data, lab scientists and research associates of all levels of experience, and graduate-level data mining students.

This book constitutes revised selected papers from the 17th International Meeting on Computational Intelligence Methods for Bioinformatics and Biostatistics, CIBB 2021, which was held virtually during November 15-17, 2021. The 19 papers included in these proceedings were carefully reviewed and selected from 26 submissions, and they focus on bioinformatics, computational biology, health informatics, cheminformatics, biotechnology, biostatistics, and biomedical imaging.

This book constitutes the refereed proceedings of the First Workshop on Artificial Intelligence over Infrared Images for Medical Applications, AIIIMA 2022, and the First Workshop on Medical Image Assisted Biomarker Discovery, MIABID 2022, both held in conjunction with MICCAI 2022, Singapore, during September 18 and 22, 2022. For MIABID 2022, 7 papers from 10 submissions were accepted for publication. This workshop created a forum to discuss this specific sub-topic at MICCAI and promote this novel area of research among the research community that has the potential to hugely impact our society. For AIIIMA 2022, 10 papers from 15 submissions were accepted for publication. The first workshop on AIIIMA aimed to create a forum to discuss this specific sub-topic of AI over Infrared Images for Medical Applications at MICCAI and promote this novel area of research that has the potential to hugely impact our society, among the research community.

This book constitutes the refereed proceedings of the 11th International Conference on Model and Data Engineering, MEDI 2022, held in Cairo, Egypt, in November 2022. The 18 full papers presented in this book were carefully reviewed and selected from 65 submissions. The papers cover topics such as database systems, data stream analysis, knowledge-graphs, machine learning, model-driven engineering, image processing, diagnosis, natural language processing, optimization, and advanced applications such as the internet of things and healthcare.

This book demonstrates the optimal adversarial attacks against several important signal processing algorithms. Through presenting the optimal attacks in wireless sensor networks, array signal processing, principal component analysis, etc, the authors reveal the robustness of the signal processing algorithms against adversarial attacks. Since data quality is crucial in signal processing, the adversary that can poison the data will be a significant threat to signal processing. Therefore, it is necessary and urgent to investigate the behavior of machine learning algorithms in signal processing under adversarial attacks. The authors in this book mainly examine the adversarial robustness of three commonly used machine learning algorithms in signal processing respectively: linear regression, LASSO-based feature selection, and principal component analysis (PCA). As to linear regression, the authors derive the optimal poisoning data sample and the optimal feature modifications, and also demonstrate the effectiveness of the attack against a wireless distributed learning system. The authors further extend the linear regression to LASSO-based feature selection and study the best strategy to mislead the learning system to select the wrong features. The authors find the optimal attack strategy by solving a bi-level optimization problem and also illustrate how this attack influences array signal processing and weather data analysis. In the end, the authors consider the adversarial robustness of the subspace learning problem. The authors examine the optimal modification strategy under the energy constraints to delude the PCA-based subspace learning algorithm. This book targets researchers working in machine learning, electronic information, and information theory as well as advanced-level students studying these subjects. R&D engineers who are working in machine learning, adversarial machine learning, robust machine learning, and technical consultants working on the security and robustness of machine learning are likely to purchase this book as a reference guide.

This book constitutes the refereed proceedings of the 10th IAPR TC3 International Workshop on Artificial Neural Networks in Pattern Recognition, ANNPR 2022, held in Dubai, UAE, in November 2022. The 16 revised full papers presented were carefully reviewed and selected from 24 submissions. The conference presents papers on subject such as pattern recognition and machine learning based on artificial neural networks.

Deep Learning models are at the core of artificial intelligence research today. It is well known that deep learning techniques are disruptive for Euclidean data, such as images or sequence data, and not immediately applicable to graph-structured data such as text. This gap has driven a wave of research for deep learning on graphs, including graph representation learning, graph generation, and graph classification. The new neural network architectures on graph-structured data (graph neural networks, GNNs in short) have performed remarkably on these tasks, demonstrated by applications in social networks, bioinformatics, and medical informatics. Despite these successes, GNNs still face many challenges ranging from the foundational methodologies to the theoretical understandings of the power of the graph representation learning. This book provides a comprehensive introduction of GNNs. It first discusses the goals of graph representation learning and then reviews the history, current developments, and future directions of GNNs. The second part presents and reviews fundamental methods and theories concerning GNNs while the third part describes various frontiers that are built on the GNNs. The book concludes with an overview of recent developments in a number of applications using GNNs. This book is suitable for a wide audience including undergraduate and graduate students, postdoctoral researchers, professors and lecturers, as well as industrial and government practitioners who are new to this area or who already have some basic background but want to learn more about advanced and promising techniques and applications.

Evolutionare Algorithmen als Optimierungsverfahren bieten vielfaltige Anwendungsmoeglichkeiten fur ingenieurtechnische Loesungen industrieller Aufgaben. Dieses Buch dient in seiner Aufbereitung als praxisnahes Nachschlagewerk. In anwendungsorientierter Art und Weise werden, von einer einfachen Struktur Evolutionarer Algorithmen ausgehend, grundlegende Bestandteile, Verfahren, Operatoren und Erweiterungen beschrieben und in ihren Anwendungsmoeglich- keiten analysiert. Durch die ausfuhrliche Darstellung mehrerer ausgewahlter Praxisbeispiele wird ein Einblick in die Anwendung Evolutionarer Algorithmen gegeben. Fur den Einsatz in der Praxis ist dies von unschatzbarem Wert. Die dem Buch beiliegende Toolbox fur Matlab bietet einen guten Einstieg in die Arbeit mit Evolutionaren Algorithmen und kann sofort fur die Loesung eigener Praxisprobleme genutzt werden. Der Benutzer erhalt neben dem notwendigen Grundwissen ein wertvolles Arbeitsmittel an die Hand.

DESCRIPTION In a world where big data is the norm and near-real-time decisions are crucial, machine learning (ML) is a critical component of the data workflow. Machine learning systems can quickly crunch massive amounts of information to offer insights and make decisions in a way that matches or even surpasses human cognitive abilities. These systems use sophisticated computational and statistical tools to build models that can recognize and visualize patterns, predict outcomes, forecast values, and make recommendations. Real-World Machine Learning is a practical guide designed to teach developers the art of ML project execution. The book introduces the day-to-day practice of machine learning and prepares readers to successfully build and deploy powerful ML systems. Using the Python language and the R statistical package, it starts with core concepts like data acquisition and modeling, classification, and regression. Then it moves through the most important ML tasks, like model validation, optimization and feature engineering. It uses real-world examples that help readers anticipate and overcome common pitfalls. Along the way, they will discover scalable and online algorithms for large and streaming data sets. Advanced readers will appreciate the in-depth discussion of enhanced ML systems through advanced data exploration and pre-processing methods. KEY FEATURES Accessible and practical introduction to machine learning Contains big-picture ideas and real-world examples Prepares reader to build and deploy powerful predictive systems Offers tips & tricks and highlights common pitfalls AUDIENCE Code examples are in Python and R. No prior machine learning experience required. ABOUT THE TECHNOLOGY Machine learning has gained prominence due to the overwhelming successes of Google, Microsoft, Amazon, LinkedIn, Facebook, and others in their use of ML. The Gartner report predicts that big data analytics will be a $25 billion market by 2017, and financial firms, marketing organizations, scientific facilities, and Silicon Valley startups are all demanding machine learning skills from their developers.

This book helps and promotes the use of machine learning tools and techniques in econometrics and explains how machine learning can enhance and expand the econometrics toolbox in theory and in practice. Throughout the volume, the authors raise and answer six questions: 1) What are the similarities between existing econometric and machine learning techniques? 2) To what extent can machine learning techniques assist econometric investigation? Specifically, how robust or stable is the prediction from machine learning algorithms given the ever-changing nature of human behavior? 3) Can machine learning techniques assist in testing statistical hypotheses and identifying causal relationships in 'big data? 4) How can existing econometric techniques be extended by incorporating machine learning concepts? 5) How can new econometric tools and approaches be elaborated on based on machine learning techniques? 6) Is it possible to develop machine learning techniques further and make them even more readily applicable in econometrics? As the data structures in economic and financial data become more complex and models become more sophisticated, the book takes a multidisciplinary approach in developing both disciplines of machine learning and econometrics in conjunction, rather than in isolation. This volume is a must-read for scholars, researchers, students, policy-makers, and practitioners, who are using econometrics in theory or in practice.

Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. - Gain a solid reason to use machine learning - Frame your question using financial markets laws - Know your data - Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.

Accurate, robust and fast image reconstruction is a critical task in many scientific, industrial and medical applications. Over the last decade, image reconstruction has been revolutionized by the rise of compressive imaging. It has fundamentally changed the way modern image reconstruction is performed. This in-depth treatment of the subject commences with a practical introduction to compressive imaging, supplemented with examples and downloadable code, intended for readers without extensive background in the subject. Next, it introduces core topics in compressive imaging - including compressed sensing, wavelets and optimization - in a concise yet rigorous way, before providing a detailed treatment of the mathematics of compressive imaging. The final part is devoted to recent trends in compressive imaging: deep learning and neural networks. With an eye to the next decade of imaging research, and using both empirical and mathematical insights, it examines the potential benefits and the pitfalls of these latest approaches.

This book develops a conceptual understanding of Artificial Intelligence (AI), Deep Learning and Machine Learning in the truest sense of the word. It is an earnest endeavor to unravel what is happening at the algorithmic level, to grasp how applications are being built and to show the long adventurous road in the future. An Intuitive Exploration of Artificial Intelligence offers insightful details on how AI works and solves problems in computer vision, natural language understanding, speech understanding, reinforcement learning and synthesis of new content. From the classic problem of recognizing cats and dogs, to building autonomous vehicles, to translating text into another language, to automatically converting speech into text and back to speech, to generating neural art, to playing games, and the author's own experience in building solutions in industry, this book is about explaining how exactly the myriad applications of AI flow out of its immense potential. The book is intended to serve as a textbook for graduate and senior-level undergraduate courses in AI. Moreover, since the book provides a strong geometrical intuition about advanced mathematical foundations of AI, practitioners and researchers will equally benefit from the book.

Get started with artificial intelligence for medical sciences and psychology. This book will help healthcare professionals and technologists solve problems using machine learning methods, computer vision, and natural language processing (NLP) techniques. The book covers ways to use neural networks to classify patients with diseases. You will know how to apply computer vision techniques and convolutional neural networks (CNNs) to segment diseases such as cancer (e.g., skin, breast, and brain cancer) and pneumonia. The hidden Markov decision making process is presented to help you identify hidden states of time-dependent data. In addition, it shows how NLP techniques are used in medical records classification. This book is suitable for experienced practitioners in varying medical specialties (neurology, virology, radiology, oncology, and more) who want to learn Python programming to help them work efficiently. It is also intended for data scientists, machine learning engineers, medical students, and researchers. What You Will Learn Apply artificial neural networks when modelling medical data Know the standard method for Markov decision making and medical data simulation Understand survival analysis methods for investigating data from a clinical trial Understand medical record categorization Measure personality differences using psychological models Who This Book Is For Machine learning engineers and software engineers working on healthcare-related projects involving AI, including healthcare professionals interested in knowing how AI can improve their work setting

This book provides a practical and fairly comprehensive review of Data Science through the lens of dimensionality reduction, as well as hands-on techniques to tackle problems with data collected in the real world. State-of-the-art results and solutions from statistics, computer science and mathematics are explained from the point of view of a practitioner in any domain science, such as biology, cyber security, chemistry, sports science and many others. Quantitative and qualitative assessment methods are described to implement and validate the solutions back in the real world where the problems originated. The ability to generate, gather and store volumes of data in the order of tera- and exo bytes daily has far outpaced our ability to derive useful information with available computational resources for many domains. This book focuses on data science and problem definition, data cleansing, feature selection and extraction, statistical, geometric, information-theoretic, biomolecular and machine learning methods for dimensionality reduction of big datasets and problem solving, as well as a comparative assessment of solutions in a real-world setting. This book targets professionals working within related fields with an undergraduate degree in any science area, particularly quantitative. Readers should be able to follow examples in this book that introduce each method or technique. These motivating examples are followed by precise definitions of the technical concepts required and presentation of the results in general situations. These concepts require a degree of abstraction that can be followed by re-interpreting concepts like in the original example(s). Finally, each section closes with solutions to the original problem(s) afforded by these techniques, perhaps in various ways to compare and contrast dis/advantages to other solutions.

Cover all the machine learning techniques relevant for forecasting problems, ranging from univariate and multivariate time series to supervised learning, to state-of-the-art deep forecasting models such as LSTMs, recurrent neural networks, Facebook's open-source Prophet model, and Amazon's DeepAR model. Rather than focus on a specific set of models, this book presents an exhaustive overview of all the techniques relevant to practitioners of forecasting. It begins by explaining the different categories of models that are relevant for forecasting in a high-level language. Next, it covers univariate and multivariate time series models followed by advanced machine learning and deep learning models. It concludes with reflections on model selection such as benchmark scores vs. understandability of models vs. compute time, and automated retraining and updating of models. Each of the models presented in this book is covered in depth, with an intuitive simple explanation of the model, a mathematical transcription of the idea, and Python code that applies the model to an example data set. Reading this book will add a competitive edge to your current forecasting skillset. The book is also adapted to those who have recently started working on forecasting tasks and are looking for an exhaustive book that allows them to start with traditional models and gradually move into more and more advanced models. What You Will Learn Carry out forecasting with Python Mathematically and intuitively understand traditional forecasting models and state-of-the-art machine learning techniques Gain the basics of forecasting and machine learning, including evaluation of models, cross-validation, and back testing Select the right model for the right use case Who This Book Is For The advanced nature of the later chapters makes the book relevant for applied experts working in the domain of forecasting, as the models covered have been published only recently. Experts working in the domain will want to update their skills as traditional models are regularly being outperformed by newer models.

Genetic Algorithms and Genetic Programming: Modern Concepts and Practical Applications discusses algorithmic developments in the context of genetic algorithms (GAs) and genetic programming (GP). It applies the algorithms to significant combinatorial optimization problems and describes structure identification using HeuristicLab as a platform for algorithm development. The book focuses on both theoretical and empirical aspects. The theoretical sections explore the important and characteristic properties of the basic GA as well as main characteristics of the selected algorithmic extensions developed by the authors. In the empirical parts of the text, the authors apply GAs to two combinatorial optimization problems: the traveling salesman and capacitated vehicle routing problems. To highlight the properties of the algorithmic measures in the field of GP, they analyze GP-based nonlinear structure identification applied to time series and classification problems. Written by core members of the HeuristicLab team, this book provides a better understanding of the basic workflow of GAs and GP, encouraging readers to establish new bionic, problem-independent theoretical concepts. By comparing the results of standard GA and GP implementation with several algorithmic extensions, it also shows how to substantially increase achievable solution quality.

The proceedings set LNCS 13231, 13232, and 13233 constitutes the refereed proceedings of the 21st International Conference on Image Analysis and Processing, ICIAP 2022, which was held during May 23-27, 2022, in Lecce, Italy,The 168 papers included in the proceedings were carefully reviewed and selected from 307 submissions. They deal with video analysis and understanding; pattern recognition and machine learning; deep learning; multi-view geometry and 3D computer vision; image analysis, detection and recognition; multimedia; biomedical and assistive technology; digital forensics and biometrics; image processing for cultural heritage; robot vision; etc.

Use machine learning and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. This book follows a when-to, why-to, and how-to approach to explain the key steps involved in utilizing the artificial intelligence components now available for a successful OBIEE implementation. Oracle Business Intelligence with Machine Learning covers various technologies including using Oracle OBIEE, R Enterprise, Spatial Maps, and machine learning for advanced visualization and analytics. The machine learning material focuses on learning representations of input data suitable for a given prediction problem. This book focuses on the practical aspects of implementing machine learning solutions using the rich Oracle BI ecosystem. The primary objective of this book is to bridge the gap between the academic state-of-the-art and the industry state-of-the-practice by introducing you to machine learning with OBIEE. What You Will Learn See machine learning in OBIEE Master the fundamentals of machine learning and how it pertains to BI and advanced analytics Gain an introduction to Oracle R Enterprise Discover the practical considerations of implementing machine learning with OBIEE Who This Book Is For Analytics managers, BI architects and developers, and data scientists.

This book presents covariance matrix estimation and related aspects of random matrix theory. It focuses on the sample covariance matrix estimator and provides a holistic description of its properties under two asymptotic regimes: the traditional one, and the high-dimensional regime that better fits the big data context. It draws attention to the deficiencies of standard statistical tools when used in the high-dimensional setting, and introduces the basic concepts and major results related to spectral statistics and random matrix theory under high-dimensional asymptotics in an understandable and reader-friendly way. The aim of this book is to inspire applied statisticians, econometricians, and machine learning practitioners who analyze high-dimensional data to apply the recent developments in their work.