In the networked age, we are living with changed parameters of time and space. Mobile networked communication fosters a form of virtual time and space, which is super-imposed onto territorial space. Time is increasingly composed of interruptions and distractions, as smartphone users are overwhelmed by messages.

The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley.

Khaya Dlanga has established himself as one of the most influential individuals in South African media, particularly social media, a platform he uses to promote discussion on topics that range from the frivolous to the profound. In to quote myself, Khaya recounts entertaining and moving stories about his roots and upbringing in rural Transkei, how he made his mark at school as well as his time spent studying advertising and as a stand-up comedian. He also shares his political views, how he overcame homelessness to become one of the most influential marketers in South Africa and he gives the reader a dose of the truly weird and wonderful that is routinely a part of his life.

Using film as a lens though which we can witness the global transformations in politics, economy, culture, and communication, this book analyzes Hollywood's shift in its depictions of China and Tibet.

This book presents research on mediated scandals and substantiates the understanding of such forms of scandals and their impact on societies. Additionally, it connects the study of scandals with the broader fields of political communication research, organizational communication, journalism studies, and digital communication research. The authors focus on the 21st century as an age of perpetual scandalization and on digital technologies as a catalyst in this respect. Against this backdrop, the book examines different aspects of the transformation of mediated scandals through digital communication practices. Topics covered include, but are not limited to, the scandalizing potential of new media and the requirement of modified strategies of reputation management and crisis communication in politics, the entertainment industry, and the economic system among others; a different perspective on professional journalism and scandals created through new media; technological infrastructure and digital tools allowing journalists to establish new means to investigate hard scandals, i.e., substantial financial or political wrongdoings by the economic and political elite. The book, therefore, is a must-read for researchers and scholars from different disciplines, as well as practitioners and policy-makers interested in a better understanding of the study of scandals, their impact on societies, and their catalyzation through new media.

Emerging from Inside Film, a project that helps prisoners and people on probation make their own films, this book discusses the need for working class people to represent themselves and challenge mainstream stereotypes and assumptions about them. This project gave prisoners and parolees the technical skills necessary to make their own films and tell their own stories in order to counter the ways they have been misrepresented. The author demonstrates that film and television are key means by which socioeconomically marginalized groups are classified according to hegemonic norms, as well as the ways such groups can undermine these misrepresentations through their use of the media. As a theoretical reflection on the Inside Film project and the relationship between filmmaking and education, this book explores what radical pedagogy looks like in action.

Through detailed intricate histories of illicit Internet piracy networks, "Digital Culture Industry" goes beyond the Napster creation myth and illuminates the unseen individuals, conflict and code behind the turn to digital media distribution. By utilising the internet as an archive of digital documents, the author presents unique histories of sites such as MP3.com and The Pirate Bay, and illuminates the software, values and people behind networks such as GNUtella and BitTorrent. By examining topics such as hacker ideology, data rights management and the ownership of digital media, this book demonstrates how our relationship to media objects has been transformed by digital distribution. The book also examines the method behind the work and demonstrates how digital documents can be utilised for historical research. It argues for histories that account for detail, the unintended and the impact that code can have on the trajectory of social change.

Crisis management is of increasing importance to organisations. With the rise of single-issue pressure groups, the development of sophisticated and informed consumers and volatile voters, no organisation in the public or private sector can afford to neglect preparation for dealing with the disasters that may befall it. This book aims to improve the relationship between the media and those subject to media scrutiny at a time of crisis or disaster by generating mutual understanding of their needs. Drawing on the experience of practitioners, it aims to disseminate good practice. Part I sets the context and raises some general issues on the theme of communicating at a time of crisis or disaster. Part II looks at the relationships between media and those who are trying to manage the crisis in public relations and public information terms. It contains a number of case studies, each contributed by an expert, clearly explaining how a variety of crises and disasters were managed by the organisations concerned, and how they were reported by the media. Part III is an extended case study of the Hillsborough disaster, taking a candid look at what happened from the perspective of four very different people who were closely involved in the aftermath. The final section includes chapters on the value of training and rehearsal, and some of the lessons learned from Dunblane.

This book examines the complexities and dynamics in the relationship between intangible cultural heritage (ICH) and tourism, taking as a focus the ICH at the World Cultural Heritage site in Lijiang, China. It explores the tensions between the protection of authenticity of ICH and the use of ICH in tourism commodification, and considers the perspectives of governmental officials, experts, local ICH practitioners and community members. The volume aims to redefine the concepts of authenticity, integrity and continuity from the perspective of the ICH practitioners and to provide theoretical guidelines for developing a sustainable ICH tourism using a people-based approach. It will be a helpful resource for students, researchers and practitioners in heritage studies, tourism, anthropology, cultural management and Chinese studies.

Winner of first Prize in the BAFTSS Best Edited Collection competition, this volume examines how different generations of women work within the genericity of audio-visual storytelling not necessarily to 'undo' or 'subvert' popular formats, but also to draw on their generative force. Recent examples of filmmakers and creative practitioners within and outside Hollywood as well as women working in non-directing authorial roles remind us that women are in various ways authoring commercially and culturally impactful texts across a range of genres. Put simply, this volume asks: what do women who are creatively engaged with audio-visual industries do with genre and what does genre do with them? The contributors to the collection respond to this question from diverse perspectives and with different answers, spanning issues of direction, screenwriting, performance and audience address/reception.

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

Covers all aspects of modern sportscasting, giving readers the tools to navigate the web, television, radio, and other emerging formats Gives readers the knowhow to jumpstart and maintain their careers in sportscasting Interviews with working professionals provide insight into real world of broadcasting sports An updated chapter on Future Trends and Possibilities helps prepare readers for the technical and industry changes on the near horizon

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

The links between distinctive political regimes and media systems are undeniable. As Siebert, Peterson and Schramm wrote (1956: 1) 60 years ago: 'the press always takes on the form and coloration of the social and political structures within which it operates'. Nevertheless, today's world and politics are completely different from the bipolar era that inspired the ground breaking Four Theories of the Press. What are the main changes and continuities that have driven the study of politics and the media in the last decades? How to approach this interaction in the light of the challenges that democracy is facing or the continuing technological revolution that at times hampers the media? This provocative book explores the main premises that have guided the study of politics and the media in the last decades. In so doing, it gives the reader key analytical tools to question the sustainability of past categorizations that no longer match up with current developments of both, political regimes and the media. In searching for clarification about current discrepancies between democracies and media's distinctive structures or purposes, Four Theories of the Press: 60 Years and Counting puts forward an alternative premise: the political-media complex.

Social media, characterized by user-generated content, interactivity, participation and community formation, have gained much research attention in recent years. At the same time, intimacy, affectivity and emotions are increasingly growing as fields of study. While these two areas are often interwoven, the actual interconnections are rarely studied in detail. This anthology explores how social media construct new types of intimacies, and how practices of intimacy shape the development and use of new media, offering empirical knowledge, theoretical insights and an international perspective on the flourishing field of digital intimacies. Chapters present a range of research tools used, such as interviews, online ethnography, visual analysis, text analysis and video analysis. There is also rich variation in sources for the empirical material studied, including Tumblr, YouTube, dating sites, hook-up sites, Facebook, Snapchat, Couchsurfing, selfies, blogs and photographs, as well as smartphones, tablets and computers. By focusing on the intersection between social media and intimacies, and their continuous co-constitution, this anthology offers new insights into the vast landscape of contemporary media reality. It will be a valuable resource for teachers, students and scholars with an interest in new media, communication, intimacy and affectivity.

It is twenty-five years since Jurgen Habermas published his "Theory of Communicative Action." Colin B. Grant shares the same commitment to a philosophical theory of communication but issues a range of challenges to Habermas' magnum opus. "Uncertainty and Communication" mounts a critique of theories of dialogism and intersubjectivity, proposes a radical rethinking of the communicating subject in society and explores the new contingencies of culture and media in our interconnected global communication system.

Positing online users as 'sleepwalkers', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities. Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the 'dark refrain of social media': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson's sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion. At a time in which social media is influencing more people than ever, A Sleepwalker's Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.

Sonic Thinking attempts to extend the burgeoning field of media philosophy, which so far is defined by a strong focus on cinema, to the field of sound. The contributors urge readers to re-adjust their ideas of Sound Studies by attempting to think not only about sound [by external criteria, such as (cultural) meaning], but to think with and through sound. Series editor Bernd Herzogenrath's collection serves two interconnected purposes: in developing an alternative philosophy of music that takes music serious as a 'form of thinking'; and in bringing this approach into a fertile symbiosis with the concepts and practices of 'artistic research': art, philosophy, and science as heterogeneous, yet coequal forms of thinking and researching. Including contributions by both established figures and younger scholars working on cutting edge material, and weaving artistic responses and interventions in between the more theoretical texts, Herzogenrath's collection provides a lively introduction to a fresh debate.

Digital humour in the COVID-19 pandemic: Perspectives from the Global South offers a groundbreaking intervention on how digital media were used from below by ordinary citizens to negotiate the global pandemic humorously. This book considers the role played by digital media during the pandemic, and indeed in the socio-political life of the Global South, as indispensable and revolutionary to human communication. In many societies, humour not only signifies laughter and frivolity, but acts as an important echo that accompanies, critiques, questions, disrupts, agitates and comments on societal affairs and the human condition. This book analyses citizens' use of social media and humour to mediate the pandemic in a diverse range of countries, including Brazil, India, Kenya, Nigeria, South Africa and Zimbabwe. The book will appeal to academics and students of media and communication studies, political studies, rhetoric, and to policy makers.

Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social-cultural-political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.

Although discussion of the digital divide is a relatively new phenomenon, social inequality is a deeply entrenched part of our current social world and is now reproduced in the digital sphere. Such inequalities have been described in multiple traditions of social thought and theoretical approaches. To move forward to a greater understanding of the nuanced dynamics of digital inequality, we need the theoretical lenses to interpret the meaning of what has been observed as digital inequality. This volume examines and explains the phenomenon of digital divides and digital inequalities from a theoretical perspective. Indeed, with there being a limited amount of theoretical research on the digital divide so far, Theorizing Digital Divides seeks to collect and analyse different perspectives and theoretical approaches in analysing digital inequalities, and thus propose a nuanced approach to study the digital divide. Exploring theories from diverse perspectives within the social sciences whilst presenting clear examples of how each theory is applied in digital divide research, this book will appeal to scholars and undergraduate and postgraduate students interested in sociology of inequality, digital culture, Internet studies, mass communication, social theory, sociology, and media studies.

Like music and the news media before it, the film and television business is now facing its time of digital disruption. Major changes are being brought about in global online distribution of film and television by new players, such as Google/YouTube, Apple, Amazon, Yahoo , Facebook, Netflix and Hulu, some of whom massively outrank in size and growth the companies that run film and television today. Content, Hollywood has always asserted, is King. But the power and profitability in screen industries have always resided in distribution. Incumbents in the screen industries tried to control the emerging dynamics of online distribution, but failed. The new, born digital, globally focused, players are developing TV network-like strategies, including commissioning content that has widened the net of what counts as television. Content may be King, but these new players may become the King Kongs of the online world.