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Books > Medicine > General issues > Medical equipment & techniques

The Biopsychosocial Model of Health and Disease (Hardcover): Grant Gillett, Derek Bolton The Biopsychosocial Model of Health and Disease (Hardcover)
Grant Gillett, Derek Bolton
R1,458 Discovery Miles 14 580 Ships in 10 - 15 working days
Computational Tools and Techniques for Biomedical Signal Processing (Hardcover): Butta Singh Computational Tools and Techniques for Biomedical Signal Processing (Hardcover)
Butta Singh
R6,482 Discovery Miles 64 820 Ships in 12 - 17 working days

Biomedical signal processing in the medical field has helped optimize patient care and diagnosis within medical facilities. As technology in this area continues to advance, it has become imperative to evaluate other ways these computation techniques could be implemented. Computational Tools and Techniques for Biomedical Signal Processing investigates high-performance computing techniques being utilized in hospital information systems. Featuring comprehensive coverage on various theoretical perspectives, best practices, and emergent research in the field, this book is ideally suited for computer scientists, information technologists, biomedical engineers, data-processing specialists, and medical physicists interested in signal processing within medical systems and facilities.

Landmark Papers in Cardiovascular Medicine (Hardcover): Aung Myat, Tony Gershlick Landmark Papers in Cardiovascular Medicine (Hardcover)
Aung Myat, Tony Gershlick
R3,951 Discovery Miles 39 510 Ships in 12 - 17 working days

Landmark Papers in Cardiovascular Medicine provides a thorough and wide-ranging analysis of core examples of novel research, clinical trials and seminal papers published in the medical literature that have paved the way for breakthroughs in the management of the entire spectrum of cardiovascular disease. These papers may have produced positive, negative or equivocal findings but are regarded by the experts as having either stimulated a paradigm shift in therapeutic strategy or been the catalyst for new and improved methods of research, diagnosis or drug development. Our aim is to provide both a benchmark and inspiration for future work in the field of cardiovascular medicine and also to give the reader an insight into the mechanics and infrastructure of how high-quality evidence-based medicine has been produced. Each trial summary is punctuated by sections on 'strengths and limitations', 'impact on the field', 'learning points' and 'further reading' suggestions that allow for a completely holistic analysis of the data. The experts also give their views on what research is currently underway, their hopes for the future and what advances they predict will occur in each subspecialty field of cardiovascular medicine, making this book essential reading for all those individuals with an interest in the field.

Advances in Nanomaterials-based Cell Biology Research (Hardcover, 1st ed. 2021): Yunfeng Lin, Ronghui Zhou Advances in Nanomaterials-based Cell Biology Research (Hardcover, 1st ed. 2021)
Yunfeng Lin, Ronghui Zhou
R3,971 Discovery Miles 39 710 Ships in 12 - 17 working days

This book aims to comprehensively summarize the current research status of nanomaterials and cell biology. It highlights the biological effects and biomedical applications of nanomaterials for specific diseases, bone tissue engineering, and skeletal muscle regeneration. It also provides the details of the biomedical applications of nucleic acid nanomaterials in drug delivery carriers, antimicrobial therapy, vaccine, and neurodegenerative diseases. Therefore, this book renders the audience a better understanding of nanomaterials along with the diverse applications in the cell biology field from recent works to perspectives.

Colon Cancer Diagnosis and Therapy - Volume 1 (Hardcover, 1st ed. 2021): Ganji Purnachandra Nagaraju, Dhananjay Shukla, Naveen... Colon Cancer Diagnosis and Therapy - Volume 1 (Hardcover, 1st ed. 2021)
Ganji Purnachandra Nagaraju, Dhananjay Shukla, Naveen Kumar Vishvakarma
R4,632 Discovery Miles 46 320 Ships in 10 - 15 working days

Colorectal cancer (CRC) is a major global health challenge as the third leading cause for cancer related mortalities worldwide. Despite advances in therapeutic strategies, the five-year survival rate for CRC patients has remained the same over time due to the fact that patients are often diagnosed in advanced metastatic stages. Drug resistance is another common reason for poor prognosis. Researchers are now developing advanced therapeutic strategies such as immunotherapy, targeted therapy, and combination nanotechnology for drug delivery. In addition, the identification of new biomarkers will potentiate early stage diagnosis. This book is the first of three volumes on recent developments in colorectal diagnosis and therapy. Each volume can be read on its own, or together. Each volume focuses on different novel therapeutic advances, biomarkers, and identifies therapeutic targets for treatment. Written by leading international experts in the field, coverage also addresses the role of diet habits and lifestyle in reducing gastrointestinal disorders and incidence of CRC. Chapters discuss current and future diagnostic and therapeutic options for colorectal cancer patients, focusing on immunotherapeutic, nanomedicine, biomarkers, and dietary factors for the effective management of colon cancer.

Biodigester - An Innovative Technology for On-Board Disposal of Human Waste in Indian Railways (Hardcover): Lokendra Singh Biodigester - An Innovative Technology for On-Board Disposal of Human Waste in Indian Railways (Hardcover)
Lokendra Singh
R1,330 Discovery Miles 13 300 Ships in 12 - 17 working days
Colon Cancer Diagnosis and Therapy - Volume 2 (Hardcover, 1st ed. 2021): Naveen Kumar Vishvakarma, Ganji Purnachandra Nagaraju,... Colon Cancer Diagnosis and Therapy - Volume 2 (Hardcover, 1st ed. 2021)
Naveen Kumar Vishvakarma, Ganji Purnachandra Nagaraju, Dhananjay Shukla
R5,398 Discovery Miles 53 980 Ships in 12 - 17 working days

Colorectal cancer (CRC) is a major global health challenge as the third leading cause for cancer related mortalities worldwide. Despite advances in therapeutic strategies, the five-year survival rate for CRC patients has remained the same over time due to the fact that patients are often diagnosed in advanced metastatic stages. Drug resistance is another common reason for poor prognosis. Researchers are now developing advanced therapeutic strategies such as immunotherapy, targeted therapy, and combination nanotechnology for drug delivery. In addition, the identification of new biomarkers will potentiate early stage diagnosis. This book is the second of three volumes on recent developments in colorectal diagnosis and therapy. Each volume can be read on its own, or together. Each volume focuses on different novel therapeutic advances, biomarkers, and identifies therapeutic targets for treatment. Written by leading international experts in the field, coverage addresses the role of diet habits and lifestyle in reducing gastrointestinal disorders and incidence of CRC. Chapters discuss current and future diagnostic and therapeutic options for colorectal cancer patients, focusing on immunotherapeutics, nanomedicine, biomarkers, and dietary factors for the effective management of colon cancer.

Lockdown 2020 - Covid-19 in Uk (Hardcover): Ken Menon Lockdown 2020 - Covid-19 in Uk (Hardcover)
Ken Menon
R1,100 Discovery Miles 11 000 Ships in 12 - 17 working days
Bioinformatics in Human Health and Heredity, Volume 28 (Hardcover, New): C.R. Rao, Ranajit Chakraborty, Pranab K. Sen Bioinformatics in Human Health and Heredity, Volume 28 (Hardcover, New)
C.R. Rao, Ranajit Chakraborty, Pranab K. Sen
R6,980 Discovery Miles 69 800 Ships in 12 - 17 working days

The field of statistics not only affects all areas of scientific activity, but also many other matters such aspublic policy. It is branching rapidly into so many different subjects that a series of handbooks is the only way of comprehensively presenting the various aspects of statistical methodology, applications, and recent developments.

The Handbook of Statistics, a series of self-contained reference books. Each volume is devoted to a particular topic in statistics with Volume 28 dealing with bioinformatics. Every chapter is written by prominent workers in the area to which the volume is devoted. The series is addressed to the entire community of statisticians and scientists in various disciplines who use statistical methodology in their work. At the same time, special emphasis is placed on applications-oriented techniques, with the applied statistician in mind as the primary audience.
Comprehensively presents the various aspects of statistical methodologyDiscusses a wide variety of diverse applications and recent developmentsContributors are internationally renowned experts in their respective areas"

Bioelectrochemical Systems - Vol.1 Principles and Processes (Hardcover, 1st ed. 2020): Prasun Kumar, Chandrasekhar Kuppam Bioelectrochemical Systems - Vol.1 Principles and Processes (Hardcover, 1st ed. 2020)
Prasun Kumar, Chandrasekhar Kuppam
R3,066 Discovery Miles 30 660 Ships in 10 - 15 working days

This book is the first in a two-volume set devoted to bioelectrochemical systems (BESs) and the opportunities that they may offer in providing a green solution to growing energy demands worldwide. In this first volume, established research professionals explain the underlying principles and processes of BESs, providing a thorough introduction to these systems before proceeding to address the roles of cathode catalysts and biocatalysts, biofilms, heterotrophic denitrification, and nanotechnology approaches. This volume forms a sound foundation for understanding the potential industrial applications of this technology, which include in particular the generation of high-value chemicals and energy using organic wastes. These applications are the focus of the second volume, where readers will find up-to-date information on microbial fuel cells and the use of microbial biofilm- and algae-based bioelectrochemical systems for bioremediation and co-generation of valuable chemicals. The book is designed for a broad audience, including undergraduates, postgraduates, energy researchers/scientists, policymakers, and anyone else interested in the latest developments in this field.

Gut Microbiota and Pathogenesis of Organ Injury (Hardcover, 1st ed. 2020): Peng Chen Gut Microbiota and Pathogenesis of Organ Injury (Hardcover, 1st ed. 2020)
Peng Chen
R3,028 Discovery Miles 30 280 Ships in 10 - 15 working days

This book aims to introduce the latest research in gut microbiota by systematically summarizing how it modulates the pathogenesis of organ injury including alimentary tract injury, liver injury, lung injury, brain injury, renal injury, heart and vascular injury, endocrine disorders, immune responses and multiple organ dysfunction syndrome (MODS) during sepsis. Gut microbiota which is recognized as a new "organ" in the body has been demonstrated to be able to regulate the homeostasis of many organs. The key role played by gut microbiota is the hotspot in biomedical research nowadays. This book provides a state-of-the-art report on recent discoveries regarding the novel insight into the mechanisms of human diseases progression. It will also offer the overall picture of the pathophysiologic roles of gut microbiota. This book is helpful for graduate students and professional researchers to get the knowledge of frontiers in both gut microbiota and organ injury.

Behavioral Neurobiology of Suicide and Self Harm (Hardcover, 1st ed. 2020): Enrique Baca-Garcia Behavioral Neurobiology of Suicide and Self Harm (Hardcover, 1st ed. 2020)
Enrique Baca-Garcia
R5,370 Discovery Miles 53 700 Ships in 10 - 15 working days

This book reviews the recent research into biological aspects of suicide behavior and outlines each of the varied, recent approaches to prevent suicide. Suicidal behavior, perhaps, is the most complex behavior that combines biological, social, and psychological factors. A new frontier and new opportunities are opening with the technologies of data acquisition and data analysis. Personalized models based on digital phenotype could provide promising strategies for preventing suicide.

Biocomputing 2018 - Proceedings Of The Pacific Symposium (Hardcover): Russ B. Altman, A. Keith Dunker, Lawrence Hunter, Marylyn... Biocomputing 2018 - Proceedings Of The Pacific Symposium (Hardcover)
Russ B. Altman, A. Keith Dunker, Lawrence Hunter, Marylyn D. Ritchie, Tiffany A. Murray, …
R6,327 Discovery Miles 63 270 Ships in 10 - 15 working days

The Pacific Symposium on Biocomputing (PSB) 2018 is an international, multidisciplinary conference for the presentation and discussion of current research in the theory and application of computational methods in problems of biological significance. Presentations are rigorously peer reviewed and are published in an archival proceedings volume. PSB 2018 will be held on January 3 - 7, 2018 in Kohala Coast, Hawaii.PSB 2018 will bring together top researchers from the US, the Asian Pacific nations, and around the world to exchange research results and address open issues in all aspects of computational biology. It is a forum for the presentation of work in databases, algorithms, interfaces, visualization, modeling, and other computational methods, as applied to biological problems, with emphasis on applications in data-rich areas of molecular biology.The PSB has been designed to be responsive to the need for critical mass in sub-disciplines within biocomputing. For that reason, it is the only meeting whose sessions are defined dynamically each year in response to specific proposals. PSB sessions are organized by leaders of research in biocomputing's 'hot topics.' In this way, the meeting provides an early forum for serious examination of emerging methods and approaches in this rapidly changing field.

Smart Cities in Application - Healthcare, Policy, and Innovation (Hardcover, 1st ed. 2020): Stan McClellan Smart Cities in Application - Healthcare, Policy, and Innovation (Hardcover, 1st ed. 2020)
Stan McClellan
R2,505 Discovery Miles 25 050 Ships in 10 - 15 working days

This book explores categories of applications and driving factors surrounding the Smart City phenomenon. The contributing authors provide perspective on the Smart Cities, covering numerous applications and classes of applications. The book uses a top-down exploration of the driving factors in Smart Cities, by including focal areas including "Smart Healthcare," "Public Safety & Policy Issues," and "Science, Technology, & Innovation." Contributors have direct and substantive experience with important aspects of Smart Cities and discuss issues with technologies & standards, roadblocks to implementation, innovations that create new opportunities, and other factors relevant to emerging Smart City infrastructures. Features an exploration of Smart City issues and solutions from a variety of stakeholders in the evolving field Presents conversational, nuanced, and forward thinking perspectives on Smart Cities, their implications, limitations, obstacles, and opportunities Includes contributions from industry insiders who have direct, relevant experience with their respective subjects as well as positioning and corporate stature

E-Health and Telemedicine - Concepts, Methodologies, Tools, and Applications, Vol 3 (Hardcover): Irma E-Health and Telemedicine - Concepts, Methodologies, Tools, and Applications, Vol 3 (Hardcover)
Irma
R27,034 Discovery Miles 270 340 Ships in 10 - 15 working days
E-Health and Telemedicine - Concepts, Methodologies, Tools, and Applications, VOL 2 (Hardcover): Irma E-Health and Telemedicine - Concepts, Methodologies, Tools, and Applications, VOL 2 (Hardcover)
Irma
R27,038 Discovery Miles 270 380 Ships in 10 - 15 working days
Bioelectrochemical Systems - Vol.2 Current and Emerging Applications (Hardcover, 1st ed. 2020): Prasun Kumar, Chandrasekhar... Bioelectrochemical Systems - Vol.2 Current and Emerging Applications (Hardcover, 1st ed. 2020)
Prasun Kumar, Chandrasekhar Kuppam
R3,088 Discovery Miles 30 880 Ships in 10 - 15 working days

This book is the second in a two-volume set devoted to bioelectrochemical systems (BESs) and the opportunities that they may offer in providing a green solution to growing energy demands worldwide. While the first volume explains principles and processes, in this volume established research professionals shed light on how this technology can be used to generate high-value chemicals and energy using organic wastes. Bioelectricity is generated in microbial fuel cells (MFCs) under oxygen-depleted conditions, where microbial bioconversion reactions transform organic wastes into electrons. Dedicated chapters focus on MFCs and state of the art advancements as well as current limitations. In addition, the book covers the use of microbial biofilm- and algae-based bioelectrochemical systems for bioremediation and co-generation of valuable chemicals. A thorough review of the performance of this technology and its possible industrial applications is presented. The book is designed for a broad audience, including undergraduates, postgraduates, energy researchers/scientists, policymakers, and anyone else interested in the latest developments in this field.

Obesity and Diabetes - Scientific Advances and Best Practice (Hardcover, 2nd ed. 2020): Joel Faintuch, Salomao Faintuch Obesity and Diabetes - Scientific Advances and Best Practice (Hardcover, 2nd ed. 2020)
Joel Faintuch, Salomao Faintuch
R5,144 Discovery Miles 51 440 Ships in 12 - 17 working days

Now in its second edition, this comprehensive handbook provides a state-of-the-art overview of recent advances in drug and non-drug therapies for obesity and diabetes. It also addresses major comorbidities, covering topics such as, cardiovascular diseases, renal and neuropsychiatric disorders, appetite control and micro RNAs. Special attention is also devoted to pediatric care, including the latest recommendations for therapy and prevention. Obesity and type 2 diabetes are among the top global health-care budget concerns worldwide and impact professional practice at all levels: in hospitals, clinics and physicians' offices alike. They prominently feature in headlines, and virtually no family, community or country is exempt from their protean, deleterious consequences. Furthermore, given the multiple intersections in their pathways, they often go hand in hand. The good news is that scientific advances in all fields, including genomics, metabolomics, lipidomics and microbiomics, are increasing our understanding of these two disease areas. At the same time, artificial intelligence, machine learning, mobile health and advanced implantable and external devices are rendering prevention and management more available, safe and cost-effective. In addition, bariatric and metabolic surgery has evolved from a niche specialty to an officially endorsed option for several modalities of obesity and diabetes. This book presents the latest lifestyle, pharmacological, surgical and non-surgical treatment options, including endoscopic intervention and cell therapy. Objectively reviewing natural and artificial sweeteners and critically examining issues such as public health initiatives, government mandated taxes for unhealthy foods and environmental planning, no stone is left unturned in gathering the latest practical information. As such, the book will appeal to seasoned specialists, as well as students and healthcare professionals in training.

Saliva in Health and Disease - The Present and Future of a Unique Sample for Diagnosis (Hardcover, 1st ed. 2020): Asta... Saliva in Health and Disease - The Present and Future of a Unique Sample for Diagnosis (Hardcover, 1st ed. 2020)
Asta Tvarijonaviciute, Silvia Martinez-Subiela, Pia Lopez-Jornet, Elsa Lamy
R4,617 Discovery Miles 46 170 Ships in 10 - 15 working days

Saliva as a unique sample for health assessment is gaining attention among researchers of different fields in the last 20 years; being reflected in an impressive increase in the number of papers published studying saliva from different biological aspects in human and veterinary species. Once deemed merely a digestive juice is now considered a biological fluid capable of communicating information about physiopathological processes occurring in organisms, since saliva has been shown to contain molecular and bacterial compounds that can change in response to local and systemic pathologies. Furthermore, the interest of saliva as a diagnostic, prognostic and monitoring biofluid is forced by its non-invasive nature being of easy and inexpensive sampling, involving only minimal discomfort and allowing the collection of multiple/repeated specimens at anytime, anywhere and without need for specialized staff. In this contributed volume, the authors bring together, summarize and reflect the generated knowledge about saliva as a source of biomarkers for health and welfare evaluation in humans and animal models. This volume also highlights the importance of confounding factors, such as sampling methods, flow, total protein content, contamination, or storage. This book will serve as a manual for graduates, practitioners and researchers by providing general ideas about the possibilities and utilities of saliva in clinical practice or investigation, and indicating the main cautions each should have in mind before saliva usage.

Riding The Waves During A Pandemic - Will Your Family Survive Shelter in Place Again? (Hardcover): Meril R Smith Riding The Waves During A Pandemic - Will Your Family Survive Shelter in Place Again? (Hardcover)
Meril R Smith
R632 R568 Discovery Miles 5 680 Save R64 (10%) Ships in 10 - 15 working days
Medical Imaging Systems Technology - Volume 2: Modalities (Hardcover): Cornelius T. Leondes Medical Imaging Systems Technology - Volume 2: Modalities (Hardcover)
Cornelius T. Leondes
R5,133 Discovery Miles 51 330 Ships in 12 - 17 working days

This scholarly set of well-harmonized volumes provides indispensable and complete coverage of the exciting and evolving subject of medical imaging systems. Leading experts on the international scene tackle the latest cutting-edge techniques and technologies in an in-depth but eminently clear and readable approach. Complementing and intersecting one another, each volume offers a comprehensive treatment of substantive importance to the subject areas. The chapters, in turn, address topics in a self-contained manner with authoritative introductions, useful summaries, and detailed reference lists. Extensively well-illustrated with figures throughout, the five volumes as a whole achieve a unique depth and breath of coverage. As a cohesive whole or independent of one another, the volumes may be acquired as a set or individually.

Millennial Biology: The National Science Foundation and American Biology, 1975-2005 (Hardcover, 1st ed. 2021): Donald J. McGraw Millennial Biology: The National Science Foundation and American Biology, 1975-2005 (Hardcover, 1st ed. 2021)
Donald J. McGraw
R4,715 Discovery Miles 47 150 Ships in 10 - 15 working days

National Science Foundation (NSF) is a unique federal agency because it supports scientific research financially, but does not engage in scientific work itself. Its history is known only in part because the NSF is a vibrant, expanding, and living entity that makes the final telling of its story impossible. Much can be learned from its beginning as well as its component parts. If the founding of the NSF in 1950 was couched in an era of physics, especially atomic physics, certainly by the end of the 20th century and the beginning of the 21st, biology was, and remains, the queen of sciences for the predictable future. This book highlights the elite status of America's biological sciences as they were funded, affected, and, to a very real degree, interactively guided by the NSF. It examines important events in the earlier history of the Foundation because they play strongly upon the development of the various biology directorates. Issues such as education, applied research, medical science, the National Institutes of Health, the beginnings of biotechnology, and other matters are also discussed.

Machine Vision and Navigation (Hardcover, 1st ed. 2020): Oleg Sergiyenko, Wendy Flores-Fuentes, Paolo Mercorelli Machine Vision and Navigation (Hardcover, 1st ed. 2020)
Oleg Sergiyenko, Wendy Flores-Fuentes, Paolo Mercorelli
R7,898 Discovery Miles 78 980 Ships in 12 - 17 working days

This book presents a variety of perspectives on vision-based applications. These contributions are focused on optoelectronic sensors, 3D & 2D machine vision technologies, robot navigation, control schemes, motion controllers, intelligent algorithms and vision systems. The authors focus on applications of unmanned aerial vehicles, autonomous and mobile robots, industrial inspection applications and structural health monitoring. Recent advanced research in measurement and others areas where 3D & 2D machine vision and machine control play an important role, as well as surveys and reviews about vision-based applications. These topics are of interest to readers from diverse areas, including electrical, electronics and computer engineering, technologists, students and non-specialist readers. * Presents current research in image and signal sensors, methods, and 3D & 2D technologies in vision-based theories and applications; * Discusses applications such as daily use devices including robotics, detection, tracking and stereoscopic vision systems, pose estimation, avoidance of objects, control and data exchange for navigation, and aerial imagery processing; * Includes research contributions in scientific, industrial, and civil applications.

Cannabinoids and Neuropsychiatric Disorders (Hardcover, 1st ed. 2021): Eric Murillo-Rodriguez, S. R Pandi-Perumal, Jaime M.... Cannabinoids and Neuropsychiatric Disorders (Hardcover, 1st ed. 2021)
Eric Murillo-Rodriguez, S. R Pandi-Perumal, Jaime M. Monti
R4,589 Discovery Miles 45 890 Ships in 10 - 15 working days

This volume highlights the recent advances in the understanding of the endocannabinoid system and the likely benefit from the therapeutic effects of cannabinoid treatment in a variety of health issues. Archeological evidence has shown that Cannabis has a long history of use for multiple purposes, including the treatment of medical conditions. The primary active constituent of the hemp plant Cannabis sativa, delta 9-tetrahydrocannabinol ( 9-THC), causes euphoria, enhancement of sensory perception, tachycardia, antinociception, difficulties in concentration and impairment of memory, among other effects. Despite these undesirable effects, signaling is mostly inhibitory and suggests a putative role for cannabinoids as therapeutic agents by managing several diseases where inhibition of neurotransmitter release would be beneficial. The themes of this book have been edited and written by world-leaders in the field, The contents of the volume aims at readers from a range of academic and professional disciplines, such as biomedicine, several areas of biology, neurology, clinical medicine and pharmacy.

Healthcare Value Selling - Winning Strategies to Sell and Defend Value in the New Market (Hardcover): Christopher D. Provines Healthcare Value Selling - Winning Strategies to Sell and Defend Value in the New Market (Hardcover)
Christopher D. Provines
R943 Discovery Miles 9 430 Ships in 12 - 17 working days

Salespeople and commercial leaders face a significant challenge and big opportunity. Purchasing in healthcare is undergoing a fundamental shift. Buying decisions, once driven by individual clinicians, are increasingly being made by data-driven committees, cost-driven administrators, and sophisticated buyers. The hospital supply chain and purchasing organization is growing into a powerful force, and is deploying sourcing tactics to gain unprecedented discounts and bring clearer transparency to value. Selling in this new healthcare market in the same old way is a recipe for price erosion, declining margins, frustrated salespeople, and dissatisfied customers. Based on extensive experience and research, this is a practical guide that provides salespeople and commercial teams with the insights to approach economic buyers with renewed confidence. It provides proven strategies and tools to educate customers, sell your value, and defend your value against tough buyers. Understand the ten drivers of change in the new healthcare market Learn how the buyer views your sales bag and the sourcing strategies buyers use to extract value Navigate buying committees and learn to leverage your three elements of value - clinical, economic, and emotional Quantify your value and connect it to the customers' business and reimbursement model Adapt your offering and use negotiation trades to satisfy different buyers and defend your value Learn the clues to identify the four hospital buying behavior segments and how to customize your tactics to each Align your value selling to the six stages of customers' buying process Learn twelve common buyer games and how to defend your value against each This book will prove to be an invaluable source of ideas, strategies and tools for healthcare sales professionals, marketing teams, and executives responsible for leading winning commercial organizations.

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