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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry

Preparing Musicians for Precarious Work - Transformational Approaches to Music Careers Education (Paperback): Nicole Canham Preparing Musicians for Precarious Work - Transformational Approaches to Music Careers Education (Paperback)
Nicole Canham
R1,209 Discovery Miles 12 090 Ships in 10 - 15 working days

* The convergence framework of career learning and career counselling theories is a timely addition to the growing literature on musician employability and knowledge management * This is not a "how to" book; the focus is placed upon providing young musicians with a framework for helping them to learn what they need to learn, and understanding themselves in their chosen career * Offers educators an effective summary of some career development and career counselling theories that they may be unfamiliar with, and in so doing provides an opportunity for new learning and ideas

The Unstable Boys - A Novel (Hardcover): Nick Kent The Unstable Boys - A Novel (Hardcover)
Nick Kent 1
R215 Discovery Miles 2 150 Ships in 10 - 15 working days

London 1968: The Unstable Boys are the name on every music insider's lips and tipped to follow in the footsteps of the Beatles and the Rolling Stones. This is their chance to hit the bigtime. They don't know they're about to be obliterated by a series of tragedies and a chaotic breakup that puts paid to the band's starry-eyed dreams of stratospheric success. One day you're the dog's bollocks; the next day you're a nobody - fame is a fickle friend. London 2016: Bestselling crime writer Michael Martindale has reached breaking point. Estranged from his wife and children following the very public fallout of his disastrous affair, he is alone, with only his self-pity to keep him warm at night. Until he makes the mistake of publicly declaring his admiration for his teenage musical obsession, the Unstable Boys. When the band's twisted and feral frontman, the Boy, turns up on his doorstep, Martindale quickly learns that sometimes you should be careful what you wish for. Razor-sharp and laced with a caustic wit, The Unstable Boys is a dark comic caper with an unmistakeable musicality from legendary music journalist Nick Kent.

The Politics of Post-9/11 Music: Sound, Trauma, and the Music Industry in the Time of Terror (Hardcover, New Ed): Brian Flota The Politics of Post-9/11 Music: Sound, Trauma, and the Music Industry in the Time of Terror (Hardcover, New Ed)
Brian Flota; Edited by Joseph P. Fisher
R4,637 Discovery Miles 46 370 Ships in 10 - 15 working days

Seeking to extend discussions of 9/11 music beyond the acts typically associated with the September 11th attacks"U2, Toby Keith, The Dixie Chicks, Bruce Springsteen"this collection interrogates the politics of a variety of post-9/11 music scenes. Contributors add an aural dimension to what has been a visual conceptualization of this important moment in US history by articulating the role that lesser-known contemporary musicians have played"or have refused to play"in constructing a politics of protest in direct response to the trauma inflicted that day. Encouraging new conceptualizations of what constitutes 'political music,' The Politics of Post-9/11 Music covers topics as diverse as the rise of Internet music distribution, Christian punk rock, rap music in the Obama era, and nostalgia for 1960s political activism.

The Game Music Handbook - A Practical Guide to Crafting an Unforgettable Musical Soundscape (Paperback): Noah Kellman The Game Music Handbook - A Practical Guide to Crafting an Unforgettable Musical Soundscape (Paperback)
Noah Kellman
R1,037 Discovery Miles 10 370 Ships in 10 - 15 working days

Do you want to learn everything you need to know to be a fantastic video game music composer? The Game Music Handbook is for you. This book takes readers on a journey through many of the greatest video game soundscapes to date, discussing key concepts and technical practices for how to create top-level game scores. It organizes game scoring techniques into an applicable methodology that gives readers a clear picture of how to design interactive elements, conceive and create a score, and implement it into the game. Readers will gain a solid understanding of the core techniques for composing video game music, the conceptual differences that separate it from other compositional fields, as well as many advanced techniques and topics essential to excellent game music scoring. These topics include using music to design emotional arc for nonlinear timelines, the relationship between music and sound design, music and immersion, discussion of the player's interaction with audio, and more. For beginning composers, this book makes the learning process as clear as possible. However, it also offers invaluable information for intermediate to advanced readers. It includes discussion of game state and its effect on player interaction, a composer-centric lesson on programming, as well as information on how to work with version control, visual programming languages, procedural audio, and more. It also offers indispensable knowledge about advanced reactive music concepts, scoring for emergent games, music for VR, and other important topics. Overall, this book explores the practical application of player and music interaction through the examination of various techniques employed in games throughout video game history to enhance immersion, emphasize emotion, and create compelling interactive experiences.

Who I Am - My Story THE UNMISSABLE SUNDAY TIMES BESTSELLER (Paperback, UK Airports): Melanie C Who I Am - My Story THE UNMISSABLE SUNDAY TIMES BESTSELLER (Paperback, UK Airports)
Melanie C
R432 Discovery Miles 4 320 Ships in 10 - 15 working days

For the first time ever, Melanie C, aka Sporty Spice, tells her amazing life story in her own words and gives a full and honest account of what life was really like in The Spice Girls. THE SUNDAY TIMES BESTSELLER ___________ 'What a woman and what a book!' Elizabeth Day 'Fabulous ... There is so much I really relate to, growing up as a young girl, the 90s, all the stuff you went through.' Zoe Ball 'Amazing ... Absolutely brilliant.' Chris Evans 'Sporty Spice telling it like it is.' Independent 'An amazing story ... An incredibly profound, vulnerable and honest look into the highs and lows of the Spice Girls.' Steven Bartlett 'Really lovely.' Chris Moyles ___________ For the first time ever, Melanie C, aka Sporty Spice, tells her amazing life story in her own words and gives a full and honest account of what life was really like in The Spice Girls. I never told my story before because I wasn't ready. Now, finally, I am. 25 years ago, The Spice Girls, a girlband that began after answering an advert in the paper, released our first single. 'Wannabe' became a hit and from that moment, my life changed for ever. I was suddenly part of one of the biggest music groups in history, releasing hit after hit, performing to our wonderful fans and spreading the message of Girl Power to the world. It was everything I'd dreamed of growing up, and I've had some incredible times... The BRITs! The movie! Travelling the world playing iconic venues like Madison Square Garden, The O2, Wembley Stadium and The London 2012 Olympics!!! When you're a woman, though, that power can be easily taken away by those around you, whether by pressure, exhaustion, shaming, bullying or a constant feeling like you aren't enough. I have been known as Sporty Spice, Mel C, Melanie C or just plain old Melanie Chisholm, but what you will read within the pages of this book is who I truly am, and how I found peace with that after all these years. I have really enjoyed reminiscing and getting everything down on the page, and, though revisiting some of my darkest times was hard, I hope this book can be inspiring and empowering as well as entertaining and give you a bit of a laugh.

Payola in the Music Industry - A History, 1880-1991 (Paperback): Kerry Segrave Payola in the Music Industry - A History, 1880-1991 (Paperback)
Kerry Segrave
R1,071 R687 Discovery Miles 6 870 Save R384 (36%) Ships in 10 - 15 working days

Payola is as old as the music industry and continues today. Contrary to popular belief, the acceptance of payola is legal. (Only the nonreporting of it would be illegal.) The recipients of payola and the reasons behind it are discussed decade-by-decade. The early bribes to the minstrel groups and vaudeville players are traced, as are modern-day payments to disc jockeys and radio station programme directors, where drugs are often given instead of cash. Particular attention is paid to 1959 and 1960 when federal investigators attempted to eradicate the practice.

Never Too Late (Paperback): T A Williams Never Too Late (Paperback)
T A Williams
R321 R293 Discovery Miles 2 930 Save R28 (9%) Ships in 9 - 17 working days

A second chance to realise her dreams... A classically trained pianist, Steph works as a recording engineer for a small studio when she's offered the job of a lifetime - travel to the Italian Riviera to help world-famous band, Royalty, record their reunion album after a decades-long hiatus. Steph could definitely do with the distraction. Her boyfriend - who also happens to be her boss - is increasingly unreliable and erratic, and she's awaiting news from her doctor after a recent biopsy. So an all-expenses-paid trip to Italy is the perfect escape. What she doesn't expect is an instant connection with Rob, the son of Royalty's lead singer. With her career - and her heart - at a crossroads, what path will Steph follow? A wonderfully escapist romance for fans of Sue Moorcoft, Rosanna Ley and Erica James.

Historical Dictionary of the American Music Industry (Hardcover): Keith Hatschek, Veronica A. Wells Historical Dictionary of the American Music Industry (Hardcover)
Keith Hatschek, Veronica A. Wells
R2,691 Discovery Miles 26 910 Ships in 10 - 15 working days

The US music industry is an exciting, fast-paced, marketplace which brings together creative and business interests to connect artists with audiences. This book traces the history of the music industry from the Colonial era to the present day, identifying trends and the innovative leaders who have shaped its course. This volume embraces the diversity of the American music industry, spanning classical to country and hip hop to heavy metal. Historical Dictionary of the American Music Industry contains a chronology, an introduction, appendixes that provide a comprehensive directory of college music business programs and a listing of all relevant music industry trade associations, and an extensive bibliography. The dictionary section has over 500 cross-referenced entries on important artists, managers, companies, industry terminology and significant trade associations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the business of music.

The Music Industry - Music in the Cloud 3e (Hardcover, 3rd Edition): Wikstrom The Music Industry - Music in the Cloud 3e (Hardcover, 3rd Edition)
Wikstrom
R1,424 Discovery Miles 14 240 Ships in 10 - 15 working days

Since the first edition was published in 2009, Patrik Wikstroem's The Music Industry has become a go-to text for students and scholars. This thoroughly updated third edition provides an international overview of the music industry and its future prospects in the world of global entertainment. The music industry has experienced two turbulent decades of immense change brought about in part by the digital revolution. How has the industry been transformed by these economic and technological upheavals, and how is it likely to change in the future? What is the role of music in this digital age? Wikstroem illuminates the workings of the industry, deftly capturing the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public. New to this third edition are expanded sections on the changing structure of the music industry, the impact of digitization on music listening practices, and the evolution of music streaming platforms. Engaging and comprehensive, The Music Industry is a must-read for students and scholars of media and communication studies, cultural studies, popular music, sociology and economics.

Once Upon a Time in Shaolin - The Untold Story of Wu-Tang Clan's Million-Dollar Secret Album, the Devaluation of Music,... Once Upon a Time in Shaolin - The Untold Story of Wu-Tang Clan's Million-Dollar Secret Album, the Devaluation of Music, and America's New Public Enemy No. 1 (Paperback)
Cyrus Bozorgmehr
R480 R443 Discovery Miles 4 430 Save R37 (8%) Ships in 10 - 17 working days
Owning the Masters - A History of Sound Recording Copyright (Paperback): Richard Osborne Owning the Masters - A History of Sound Recording Copyright (Paperback)
Richard Osborne
R665 Discovery Miles 6 650 Ships in 9 - 17 working days

Owning the Masters provides the first in-depth history of sound recording copyright. It is this form of intellectual property that underpins the workings of the recording industry. Rather than being focused on the manufacture of goods, this industry is centred on the creation, exploitation and protection of rights. The development and control of these rights has not been straightforward. This book explores the lobbying activities of record companies: the principal creators, owners and defenders of sound recording copyright. It addresses the counter-activity of recording artists, in particular those who have fought against the legislative and contractual practices of record companies to claim these master rights for themselves. In addition, this book looks at the activities of the listening public, large numbers of whom have been labelled 'pirates' for trespassing on these rights. The public has played its own part in shaping copyright legislation. This is an essential subject for an understanding of the economic, artistic and political value of recorded sound.

On Vinyl: First Hand Tales from a Second Hand Record Shop - First Hand Tales from a Second Hand Record Shop (Paperback): Lorenz... On Vinyl: First Hand Tales from a Second Hand Record Shop - First Hand Tales from a Second Hand Record Shop (Paperback)
Lorenz Peters
R300 Discovery Miles 3 000 Ships in 10 - 15 working days
Music in the Marketplace - A social economics approach (Paperback): Samuel Cameron Music in the Marketplace - A social economics approach (Paperback)
Samuel Cameron
R1,436 Discovery Miles 14 360 Ships in 10 - 15 working days

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.

She's at the Controls - Sound Engineering, Production and Gender Ventriloquism in the 21st Century (Paperback): Helen... She's at the Controls - Sound Engineering, Production and Gender Ventriloquism in the 21st Century (Paperback)
Helen Reddington
R891 Discovery Miles 8 910 Ships in 10 - 17 working days

She's at the Controls gives a socio-historical examination of the roles of women studio professionals in the UK music industry. At the heart of the book are interviews conducted over six years with 30 female studio practitioners at different stages of their careers and working in different genres of popular music including reggae, hip hop and pop. The edited interviews are followed by an in-depth exploration of the often unseen and unacknowledged gender rules of music industry practice (both personal and technical) that underpin popular music etiquette. A range of supporting material from academic works to technical publications and popular music journalism is used to expand and critique the discourse. She's at the Controls will appeal to everyone interested in new developments in the music industry, as it recalibrates itself in response to current challenges to its traditional gender stereotypes.

Cruisicology - The Music Culture of Cruise Ships (Hardcover): David Cashman, Philip Hayward Cruisicology - The Music Culture of Cruise Ships (Hardcover)
David Cashman, Philip Hayward
R2,395 Discovery Miles 23 950 Ships in 10 - 15 working days

Since the 1990s the cruise industry has become one of the largest employers of musicians in the world. Thousands of professional musicians work on cruise ships daily, entertaining millions of passengers. Cruisicology: The Music Culture of Cruise Ships provides the first in-depth account of the culture and the industrial determinants of cruise ship music. Based on interviews with working musicians and coauthor David Cashman's experience as a cruise ship musician, this book investigates how music is organized and made onboard a cruise ship. David Cashman and Philip Hayward study the working life of musicians, why and how corporate shipping lines include music onboard their vessels, the history of musicians on passenger shipping, and the likely future directions of musical entertainment within the industry. Cashman and Hayward illustrate the positive and negative experience of artists making music every day in confined spaces with close proximity to their audiences.

Same Old Girl - Staying alive, staying sane, staying myself (Hardcover): Sylvia Patterson Same Old Girl - Staying alive, staying sane, staying myself (Hardcover)
Sylvia Patterson
R583 R524 Discovery Miles 5 240 Save R59 (10%) Ships in 9 - 17 working days

'There's no mistaking the writing of Sylvia Patterson' Sunday Times 'One of the finest writers in the world' David Quantick How does the big stuff in life truly change us? In late 2019, Sylvia Patterson was a celebrated pop journalist, still merrily writing about the musical greats. But with the diagnosis of a life-threatening disease, a global pandemic and the collapse of her industry, life was about to take a drastic turn. It was a misadventure that would teach her many things. The power of friendship, the shock of mortality and what happens when love is tested. How a walk in the park, a spontaneous dance and a TV hero can save your life. How your perspective can shift on everything, from work, family and music, to what truly makes you happy. And what really happens when your body, never mind your kitchen, falls apart. The follow-up to the Costa-shortlisted I'm Not with the Band, this is Sylvia's unflinching, poignant and gallows-funny odyssey through the mid-life trials we all face, as she tries to answer the big question: would it all change her, or would she stay that same old girl?

Performing Popular Music - The Art of Creating Memorable and Successful Performances (Paperback): David Cashman, Waldo Garrido Performing Popular Music - The Art of Creating Memorable and Successful Performances (Paperback)
David Cashman, Waldo Garrido
R1,209 Discovery Miles 12 090 Ships in 10 - 15 working days

This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today's popular music.

Sound Advice - The Ultimate Guide to a Healthy and Successful Career in Music (Paperback): Rhian Jones, Lucy Heyman Sound Advice - The Ultimate Guide to a Healthy and Successful Career in Music (Paperback)
Rhian Jones, Lucy Heyman
R601 R542 Discovery Miles 5 420 Save R59 (10%) Ships in 9 - 17 working days

Are you interested in learning how to cultivate sustainable success in the popular music industry whilst prioritising your health? If so, this book is for you. Inside you'll find research-informed advice and information that aims to help musicians, as well as those that work with them, navigate their way through what can be a challenging and demanding industry. This book covers the mental and physical health problems research suggests musicians might come up against and offers lots of tools and techniques to help aid prevention. You'll also find information about the structure of the industry, money management, and how to improve your skills as a performer, creator, and CEO of your career. Expect original interviews with leading researchers, health experts, business execs and a host of artists including Laura Mvula, Will Young, Imogen Heap, Wayne Hector, MNEK, Nina Nesbitt, Lauren Aquilina, Ella Eyre, Jonathan Higgs, Lady Leshurr, and many others. You'll also find quotes and advice from a long list of established artists like Ed Sheeran, Lily Allen, Amanda Palmer, Matty Healy, Gary Numan, Billie Eilish, James Blake, Taylor Swift, Justin Bieber, George Ezra, Loyle Carner, Alicia Keys, Dave, and Mabel. Widely supported by some of the biggest companies in the music business, Sound Advice is the ultimate industry-backed guide for both seasoned professionals and those just starting their career. It has been produced with the generous support of Live Nation, Universal Music UK, Sony Music UK, Warner Music UK, IFPI, Spotify, Hipgnosis Songs, Vevo, PRS for Music, Polydor Records, and PPL.

Abbey Road - The Best Studio in the World (Paperback): Alistair Lawrence Abbey Road - The Best Studio in the World (Paperback)
Alistair Lawrence; Foreword by George Martin
R763 R682 Discovery Miles 6 820 Save R81 (11%) Ships in 10 - 15 working days

The first photographic celebration of the most famous recording studio in the world, publishing in its 80th year. Unprecedented access to the Abbey Road archive - from Edward Elgar to the Beatles, Kate Bush to Elbow the most famous artists in the world have recorded here. This gorgeous book includes material on the artists, the engineers, the technology and the history of Abbey Road. It's an incredible document of cultural history, for anyone who values music and how it's made.

The Cambridge Companion to K-Pop (Hardcover): Suk Young Kim The Cambridge Companion to K-Pop (Hardcover)
Suk Young Kim
R2,088 Discovery Miles 20 880 Ships in 10 - 15 working days

How did Korea with a relatively small-scale music industry come to create a vibrant pop culture scene that would enthrall not only young Asian fans but also global audiences from diverse racial and generational backgrounds? From idol training to fan engagement, from studio recording to mastering choreographic sequences, what are the steps that go into the actual production and promotion of K-pop? And how can we account for K-pop's global presence within the rapidly changing media environment and consumerist culture in the new millennium? As an informed guide for finding answers to these questions, The Cambridge Companion to K-Pop probes the complexities of K-pop as both a music industry and a transnational cultural scene. It investigates the meteoric ascent of K-pop against the backdrop of increasing global connectivity wherein a distinctive model of production and consumption is closely associated with creativity and futurity.

The Sounds of Capitalism (Paperback): Timothy D. Taylor The Sounds of Capitalism (Paperback)
Timothy D. Taylor
R877 Discovery Miles 8 770 Ships in 10 - 15 working days

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Einstein, Michael Jackson & Me - A Search for Soul in the Power Pits of Rock and Roll (Paperback): Howard Bloom Einstein, Michael Jackson & Me - A Search for Soul in the Power Pits of Rock and Roll (Paperback)
Howard Bloom
R841 Discovery Miles 8 410 Ships in 10 - 17 working days

Howard Bloom-called "the greatest press agent that rock and roll has ever known" by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull-is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock-and-roll legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Paul Simon, Peter Gabriel, David Byrne, AC/DC, Aerosmith, Queen, Kiss, Grandmaster Flash and the Furious Five, Run DMC, ZZ Top, Joan Jett, Chaka Khan, and one hundred more. What was he after? He was on a hunt for the gods inside of you and me. Einstein, Michael Jackson & Me is Bloom's story-the strange tale of a scientific expedition into the dark underbelly of science and fame where new myths and movements are made.

Curating Contemporary Music Festivals - A New Perspective on Music's Mediation (Paperback): Brandon Farnsworth Curating Contemporary Music Festivals - A New Perspective on Music's Mediation (Paperback)
Brandon Farnsworth
R1,238 Discovery Miles 12 380 Ships in 10 - 15 working days

Contemporary music, like other arts, is dealing with the rise of "curators" laying claim to everything from festivals to playlists - but what are they and what do they do anyway? Drawing from backgrounds ranging from curatorial studies to festival studies and musicology, Brandon Farnsworth lays out a theory for understanding curatorial practices in contemporary music, and how they could be a solution to the field's diminishing social relevance. The volume focuses on two case studies, the Munich Biennale for New Music Theatre, and the Maerzmusik Festival at the Berliner Festspiele, putting them in a transdisciplinary history of curatorial practice, and showing what music curatorial practice can be.

The Beatles, The Bible and Bodega Bay - A Long and Winding Road (Paperback): Ken Mansfield The Beatles, The Bible and Bodega Bay - A Long and Winding Road (Paperback)
Ken Mansfield
R377 R344 Discovery Miles 3 440 Save R33 (9%) Ships in 9 - 17 working days

The Beatles, the Bible and Bodega Bay presents two portraits: the young man in London on top of the Apple building (and on top of the world!) as he watches the Beatles perform for the last time, and the older man on a remote Sonoma beach on his knees looking out to sea and into the heart of his Creator. #1 Best Selling Beatles Book - Amazon.com #2 "Books About the Beatles" - Senior Editor, Rock, Amazon.com (Beatles Anthology listed as #1) MAJOR PRESS REVIEWS Barnes&Noble.com (Kevin Giordano) "There is something quite Lennonesque about Mansfield's soul-searching-his tales are astonishingly clear and vivid." Amazon.com (Gail Hudson) "It is his writing talent and depth of personal story that makes this spiritual memoir rock." Fox News Channel "A fabulous book about the Fab Four. It's historical and a must-have." Publishers Weekly, June 2000 "Eschewing the usual druggy histories of musicians, Mansfield delivers a book that is more philosophical than tell-all. There are enough tidbits to satiate any Beatle maniac, Library Journal, August 2000 "This is a ruminative and ultimately very personal journey through a man's life and his personal relationships with each member of the Fab Four. Washington Post, October 2000 "This account is a warm-hearted look at an exciting period, related by an observer who was often at the right place at the right time." ********************************** *Because of Ken's personal relationship, respect and loyalty to Apple and the Beatles he sought all necessary official and personal approvals from Capitol, Apple, and each of the Beatles including Yoko on John's behalf. At the time of the original release of The Beatles, The Bible and Bodega Bay he was informed that outside of their own Anthology that this was the only book approved by them. Once again, out of that same respect there have been no changes or updates-the content before you is exactly the same as the original book. These are the thoughts and events exactly as they were happening then...a unique insider's look at a time that will never exist again.

Soda Goes Pop - Pepsi-Cola Advertising and Popular Music (Hardcover): Joanna K. Love Soda Goes Pop - Pepsi-Cola Advertising and Popular Music (Hardcover)
Joanna K. Love
R2,606 Discovery Miles 26 060 Ships in 10 - 15 working days

From its 1939 'Nickel, Nickel' jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today-but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi's longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company's most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi's marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love's musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.

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