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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry

The Beatles and Economics - Entrepreneurship, Innovation, and the Making of a Cultural Revolution (Hardcover): Samuel R. Staley The Beatles and Economics - Entrepreneurship, Innovation, and the Making of a Cultural Revolution (Hardcover)
Samuel R. Staley
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up? The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success-while legendary in scale-is not mythic. This book explores how the band's commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how the Beatles' time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles' ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band's break-up at its economic peak. This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.

The Mobile DJ Handbook - How to Start & Run a Profitable Mobile Disc Jockey Service (Paperback, 2nd edition): Stacy Zemon The Mobile DJ Handbook - How to Start & Run a Profitable Mobile Disc Jockey Service (Paperback, 2nd edition)
Stacy Zemon
R928 Discovery Miles 9 280 Ships in 10 - 15 working days

The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business.


This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.
*New equipment, technology, and practical business advice are integrated
*Includes chapters ranging from performance and professionalism, sales and mareting, dancing and games, to booking opportunities
*Provides essentials forms, contracts, and brochures

Selling Digital Music, Formatting Culture (Hardcover): Jeremy Wade Morris Selling Digital Music, Formatting Culture (Hardcover)
Jeremy Wade Morris
R2,371 Discovery Miles 23 710 Ships in 10 - 15 working days

Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the "digital music commodity," Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music's meanings and uses. Through case studies of five key technologies - Winamp, metadata, Napster, iTunes, and cloud computing - this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music's encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

The Bloomsbury Handbook of Popular Music, Space and Place (Hardcover): Geoff Stahl, J Mark Percival The Bloomsbury Handbook of Popular Music, Space and Place (Hardcover)
Geoff Stahl, J Mark Percival
R4,558 Discovery Miles 45 580 Ships in 9 - 17 working days

Popular music scholars have long been interested in the connection between place and music. This collection brings together a number of key scholars in order to introduce readers to concepts and theories used to explore the relationships between place and music. An interdisciplinary volume, drawing from sociology, geography, ethnomusicology, media, cultural, and communication studies, this book covers a wide-range of topics germane to the production and consumption of place in popular music. Through considerations of changes in technology and the mediascape that have shaped the experience of popular music (vinyl, iPods, social media), the role of social difference and how it shapes sociomusical encounters (queer spaces, gendered and racialised spaces), as well as the construction and representations of place (musical tourism, city branding, urban mythologies), this is an up-to-the-moment overview of central discussions about place and music. The contributors explore a range of contexts, moving from the studio to the stage, the city to the suburb, the bedroom to festival, from nightclub to museum, with each entry highlighting the diverse and complex ways in which music and place are mutually constitutive.

How Soon is Now? - The Madmen and Mavericks who made Independent Music 1975-2005 (Paperback): Richard King How Soon is Now? - The Madmen and Mavericks who made Independent Music 1975-2005 (Paperback)
Richard King 1
R496 R453 Discovery Miles 4 530 Save R43 (9%) Ships in 9 - 17 working days

'If you look at all the people involved - Ivo, Tony Wilson, McGee, Geoff Travis, myself - nobody had a clue about running a record company, and that was the best thing about it.' Daniel Miller, Mute RecordsOne of the most tangible aftershocks of punk was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record-shop back offices and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, The Arctic Monkeys. How Soon Is Now? is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and bloody-mindedness to turn the music world on its head.

Directory of American Disc Record Brands and Manufacturers, 1891-1943 (Hardcover, New): Allan Sutton Directory of American Disc Record Brands and Manufacturers, 1891-1943 (Hardcover, New)
Allan Sutton
R2,225 Discovery Miles 22 250 Ships in 10 - 15 working days

The Directory provides an indepth examination of the growth of the American disc record industry from the introduction of Berliner's disc Gramophone through the Petrillo recording ban. It examines the histories of more than 330 labels and their manufacturers, chronicalling the growth of the disc record from a crude toy in the 1890s to a multi-million dollar industry in the early 1940s. In this process, the Directory shows how power eventually came to rest in the hands of several major manufacturers. Taken largely from original source material, The Directory reveals master sources, master leasing policies, as well as examples of outright piracy. By tracing technological developments, corporate relationships, and the effects of changing musical tastes on the early record industry, Sutton provides an invaluable reference tool for all libraries and researchers concerned with recordings and the record industry.

Project Management for Musicians - Recordings, Concerts, Tours, Studios, and More (Book): Jonathan Feist Project Management for Musicians - Recordings, Concerts, Tours, Studios, and More (Book)
Jonathan Feist
R1,125 R978 Discovery Miles 9 780 Save R147 (13%) Ships in 18 - 22 working days

Get organised, and take charge of your music projects! This book will help you harness your creativity into clear visions and effective work plans. Whether you are producing a recording, going on tour, developing a studio, launching a business, running a marketing campaign, creating a music curriculum, or any other project in the music industry, these road-tested strategies will help you to succeed. Music projects come in all sizes, budgets, and levels of complexity, but for any project, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. This book will help you clarify your vision and understand the work required to complete it on time, within budget, and to your highest possible quality standard. It is a comprehensive approach, with hundreds of music industry-specific tools for keeping your work on track, mitigating risk, and reducing stress, so that you can complete your project successfully. You will learn to: develop work strategies; delegate tasks; build and manage teams; organise your project office; develop production schedules; understand and organise contracts; analyse risk; and much more.

Pop Music Legends - Compendium of Recorded Music (Paperback): Hank Moore Pop Music Legends - Compendium of Recorded Music (Paperback)
Hank Moore
R425 Discovery Miles 4 250 Ships in 10 - 15 working days

"Music affects every person. It is the soundtrack of our happiness, zest for achievement and relationships to others. Music brings great ideas and feelings. It soothes the soul. It creates and sustains memories." - Hank Moore Pop Music Legends covers change and growth of the music recording industry. It is based on the Hank Moore's involvement in music over the years, interviews with hundreds of music stars and his knowledge of pop culture. It is the only book that encompasses a full-scope music perspective and is designed to have high appeal mass appeal, historical, entertainment and is applicable to a broad audience.

Music Genres and Corporate Cultures (Hardcover, New): Keith Negus Music Genres and Corporate Cultures (Hardcover, New)
Keith Negus
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days


Keith Negus examines the contrasting strategies of major labels such as Sony and Polygram, exploring the seemingly haphazard workings of the music industry and the uneasy relationship between economics and culture; entertainment corporations and the artists they sign.
Through in-depth case studies of three major genres; rap, country, and salsa and using interviews with over seventy music industry personnel, Negus researches the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Music Genres and Corporate Cultures shows how popular music is shaped by the industry yet stresses that music production takes place within a broader culture, one not totally within the control of large corporations.

One Way or Another: My Life in Music, Sport & Entertainment (Hardcover): Chris Wright One Way or Another: My Life in Music, Sport & Entertainment (Hardcover)
Chris Wright 1
R711 Discovery Miles 7 110 Ships in 10 - 15 working days

One Way Or Another is multi-millionaire rock, media and sport mogul Chris Wright's explosive autobiography. In it, Wright lifts the veil on the wheeling and dealing that propelled his company Chrysalis to the forefront of the pop industry - and how the fortune he made from rock enabled him to buy Queens Park Rangers FC, Wasps Rugby Club and a fistful of radio stations and TV production companies. Chris Wright signed bands like Jethro Tull and Ten Years After who were at the forefront of the British rock invasion of America that took place in the late sixties and early seventies, then went on to embrace punk with Blondie and Billy Idol, New Romantics with Ultravox and Spandau Ballet, 2-Tone stars The Specials and many more. In a life story that reads like a Who's Who of the rock business, Wright spares no blushes in telling tales of sex, drugs and financial blowouts that made some rich and left others by the wayside. Ever the entrepreneur, Wright remained at the heart of the unfolding story that has become the contemporary entertainment industry, subsequently taking the Chrysalis brand into TV and radio. But his story goes beyond success in media and entertainment. In later years, Wright went on to own premiership football club Queens Park Rangers and rugby giants Wasps. Interwoven with a personal narrative that has all the twists and turns of a best-selling novel, One Way Or Another is a remarkable, truly gripping story of life at the top.

Music Genres and Corporate Cultures (Paperback): Keith Negus Music Genres and Corporate Cultures (Paperback)
Keith Negus
R1,381 Discovery Miles 13 810 Ships in 10 - 15 working days


Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. How do takeovers affect the treatment of artists? Why has Polygram been perceived as too European to attract US artists? And how did Warner's wooden floors help them sign Green Day? Through in-depth case studies of three major genres; rap, country, and salsa, Negus explores the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. He examines the tension between raps public image as the spontaneous `music of the streets' and the practicalities of the market, and asks why country labels and radio stations promote top-selling acts like Garth Brooks over hard-to-classify artists like Mary Chapin-Carpenter, and how the lack of soundscan systems in Puerto Rican record shops affects salsa music's position on the US Billboard chart. Drawing on over seventy interviews with music industry personnel in Britain and the United States, Music Genres and Corporate Cultures shows how the creation, circulation and consumption of popular music is shaped by record companies and corporate business styles while stressing that music production takes within a broader culture, not totally within the control of large corporations.

Technology, Market Structure and Internationalization - Issues and Policies for Developing Countries (Hardcover): Nagesh Kumar,... Technology, Market Structure and Internationalization - Issues and Policies for Developing Countries (Hardcover)
Nagesh Kumar, N. S. Siddharthan
R5,479 Discovery Miles 54 790 Ships in 10 - 15 working days

The technological capacity of nations is increasingly seen as a curcial influence on their international competitiveness and growth prospects. However, very often technology does not receive due attention in development policy in many developing countries. This volume analyzes the factors that contribute to the technological capability in developing countries and examines the implication these have on policy formation. Key areas covered include: globalization and local capability; new technologies and developing countries; market structure and performance; firm size and technological activity; multinational enterprises and technology imports; and patent protection. The authors intend to redress the balance in the current literature by providing a developing country perspective on the economic analysis of technology and considering affecting policies. This volume should be of interest to researchers in developing economics as well as to those involved with the creation of policy in developing countries.

Concert Tour Production Management - How to Take Your Show on the Road (Paperback, New): John Vasey Concert Tour Production Management - How to Take Your Show on the Road (Paperback, New)
John Vasey
R1,517 Discovery Miles 15 170 Ships in 10 - 15 working days

Concert Tour Production Management deals with the business of production and sets out guidelines to follow in order to literally get the show on the road. Concert Tour Production Management provides the basic information to manage the production for a touring concert from start to finish in the most effective and efficient way possible.
Beginning with an introduction to the touring concert, explaining who's who on the road, the author guides you through a tour setup using a realistic itinerary that visits different types of venues using the production manager's checklists. He also covers the role of the local promoter's production manager and how to manage a crew. The appendices provide some basic electrical formulae, a performance contract, a technical rider, a production checklist to suit most situations, and several forms to help expedite routine tasks.
All you need to know about concert touring by an industry expert.
Appendices provide industry standard forms and information.
Only book dedicated to production management for concert tours.

Sexing the Groove - Popular Music and Gender (Hardcover, New): Sheila Whiteley Sexing the Groove - Popular Music and Gender (Hardcover, New)
Sheila Whiteley
R4,943 Discovery Miles 49 430 Ships in 10 - 15 working days


Sexing the Groove discusses these issues and many more, bringing together leading music and cultural theorists to explore the relationships between popular music, gender and sexuality. The contributors, who include Mavis Beayton, Stella Bruzzi, Sara Cohen, Sean Cubitt, Keith Negus and Will Straw, debate how popular music performers, subcultures, fans and texts construct and deconstruct `masculine' and `feminine' identities. Using a wide range of case studies, from Mick Jagger to Riot Grrrls, they demonstrate that there is nothing `natural', permanent or immovable about the regime of sexual difference which governs society and culture.
Sexing the Groove also includes a comprehensive annotated bibliography for further reading and research into gender and popular music.

Sexing the Groove - Popular Music and Gender (Paperback, New): Sheila Whiteley Sexing the Groove - Popular Music and Gender (Paperback, New)
Sheila Whiteley
R1,290 Discovery Miles 12 900 Ships in 10 - 15 working days


Contents:
Contributors: Mavis Bayton, Stella Bruzzi, Norma Coates, Sara Cohen, Sean Cubitt, Charlotte Crieg, Mary Celeste Kearney, Stan Hawkins, Marion Leonard, Paul McDoanld, Keith Negus, Gareth Palmer, David Sanjek, Will Straw

The Global Jukebox - The International Music Industry (Hardcover, New): Robert Burnett The Global Jukebox - The International Music Industry (Hardcover, New)
Robert Burnett
R4,487 Discovery Miles 44 870 Ships in 10 - 15 working days

Popular music is with us constantly. Not only do we listen to music in our homes and at live performances, but also as a sonic background in cars, bars, aeroplanes, restaurants and shopping malls. This book provides a comprehensive study of the international industry which produces, markets and distributes popular music. It considers the industry at a time of great change: facing up to the concentration of ownership and market share in the hands of the "big six" multinational companies, and adapting to technological innovations which are transforming the ways in which music is produced and consumed.;The author examines how the industry is responding to the need to produce global stars and global product for an ever-growing international audience. He discusses the effect of new media technologies and means of communication, including digitalization, satellite broadcasting and the Internet, and considers the role of the largest and single most important market for commercial music, the United States.

The Life and Work of William and Philip Hayes - 1708-1777--1738-1797 (Hardcover): Simon Heighes The Life and Work of William and Philip Hayes - 1708-1777--1738-1797 (Hardcover)
Simon Heighes
R4,521 Discovery Miles 45 210 Ships in 10 - 15 working days

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

The Global Jukebox - The International Music Industry (Paperback, New): Robert Burnett The Global Jukebox - The International Music Industry (Paperback, New)
Robert Burnett
R1,264 Discovery Miles 12 640 Ships in 10 - 15 working days


Contents:
Preface List of Tables List of Figures 1.INTRODUCTION 2. MUSIC AND THE ENTERTAINMENT INDUSTRY 3.MUSIC AS POPULAR CULTURE 4.THE MUSIC INDUSTRY IN TRANSITION 5.THE PRODUCTION OF POPULAR MUSIC 6.THE CONSUMPTION OF POPULAR MUSIC 7.THE AMERICAN EXAMPLE 8.THE SWEDISH EXAMPLE 9.FUTURE SOUNDS: TOWARDS A GLOBAL JUKEBOX ? Appendix 1 Internet WWW music sites Bibliography

Inside the Music Business (Paperback): Dale H. Schunk, Barry J. Zimmerman Inside the Music Business (Paperback)
Dale H. Schunk, Barry J. Zimmerman
R1,243 Discovery Miles 12 430 Ships in 10 - 15 working days

An explanation of types of jobs, and organizations within the rock and pop music business by the former publicist of the Beatles and music journalist and broadcaster. The jobs are related to each other so that a full picture of the music industry is developed on both the creative and administrative side - useful for those following music related courses who wish to work in the industry or perform in it. Ways into the industry are indicated with a full directory listing of useful contact names and addresses.

Q on Producing - The Soul and Science of Mastering Music and Work (Hardcover): Quincy Jones Q on Producing - The Soul and Science of Mastering Music and Work (Hardcover)
Quincy Jones
R953 R857 Discovery Miles 8 570 Save R96 (10%) Ships in 18 - 22 working days

(Book). The first entry in a multivolume set that will be essential reading for aspiring producers and artists everywhere, Q on Producing presents the master's approach to making music. Told to and compiled by author and audio expert Bill Gibson, Quincy's observations, culled from over a year of in-depth interviews, are collected and presented in book form and on an accompanying DVD-ROM, providing an unparalleled course of instruction from one of the true legends of American music. Reaching back to his early successes, Quincy discusses the techniques learned as an arranger for such legendary performers as Count Basie and Ray Charles, as a touring bandleader, and as a young producer with his first pop successes. Coauthor Gibson, in chapters such as "Discovering Talent," "The Producer/Engineer Relationship," and "Tools for Success," outlines the many skills Quincy developed and broadened as he graduated to film and TV work, his solo recordings, and his game-changing albums with Michael Jackson, as well as more recent productions. With invaluable advice on subjects such as songwriting, scoring, and the modern music business to be expanded on in subsequent volumes Q on Producing provides the foundation for what is sure to be the most anticipated series of tutorials on music production ever created.

Cybermedia - Explorations in Science, Sound, and Vision (Hardcover): Carol Vernallis, Holly Rogers, Jonathan Leal, Selmin Kara Cybermedia - Explorations in Science, Sound, and Vision (Hardcover)
Carol Vernallis, Holly Rogers, Jonathan Leal, Selmin Kara
R2,628 R962 Discovery Miles 9 620 Save R1,666 (63%) Ships in 9 - 17 working days

We're experiencing a time when digital technologies and advances in artificial intelligence, robotics, and big data are redefining what it means to be human. How do these advancements affect contemporary media and music? This collection traces how media, with a focus on sound and image, engages with these new technologies. It bridges the gap between science and the humanities by pairing humanists' close readings of contemporary media with scientists' discussions of the science and math that inform them. This text includes contributions by established and emerging scholars performing across-the-aisle research on new technologies, exploring topics such as facial and gait recognition; EEG and audiovisual materials; surveillance; and sound and images in relation to questions of sexual identity, race, ethnicity, disability, and class and includes examples from a range of films and TV shows including Blade Runner, Black Mirror, Mr. Robot, Morgan, Ex Machina, and Westworld. Through a variety of critical, theoretical, proprioceptive, and speculative lenses, the collection facilitates interdisciplinary thinking and collaboration and provides readers with ways of responding to these new technologies.

The Music Business and Digital Impacts - Innovations and Disruptions in the Music Industries (Hardcover, 1st ed. 2018): Daniel... The Music Business and Digital Impacts - Innovations and Disruptions in the Music Industries (Hardcover, 1st ed. 2018)
Daniel Nordgard
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries' transition to a digital era. These talks were closed to the public and operated under the Chatham House Rule, which means that they involved a very different type of discussion from those held in public settings, panels or conferences. As such, the book offers a much more nuanced understanding of the industries' difficulties in adjusting to changing conditions, demonstrating the internal power-struggles and differences that make digital change so difficult. After presenting a theoretical framework for assessing digital change in the music industries, the author then provides his research findings, including quotes from the Kristiansand Roundtable Conference. Following from these findings, he develops three critical concepts that explain the nature as well as the problems of the music industries' adaptation process. In conclusion, he challenges the general definition of crisis in the music industries and contradicts the widely held view that digitalization is a case of vertical integration.

Towards Gender Equality in the Music Industry - Education, Practice and Strategies for Change (Hardcover): Catherine Strong,... Towards Gender Equality in the Music Industry - Education, Practice and Strategies for Change (Hardcover)
Catherine Strong, Sarah Raine
R4,632 Discovery Miles 46 320 Ships in 10 - 15 working days

Gender inequality is universally understood to be a continued problem in the music industry. This volume presents research that uses an industry-based approach to examine why this gender imbalance has proven so hard to shift, and explores strategies that are being adopted to try and bring about meaningful change in terms of women and gender diverse people establishing ongoing careers in music. The book focuses on three key areas: music education; case studies that explore practices in the music industry; and activist spaces. Sitting at the intersection between musical production, the creative industries and gender politics, this volume brings together research that considers the gender politics of the music industry itself. It takes a global approach to these issues, and incorporates a range of genres and theoretical approaches. At a time when more attention than ever is being paid to gender and music, this volume presents cutting edge research that contributes to current debates and offers insights into possible solutions for the future.

Respect Yourself - Stax Records and the Soul Explosion (Paperback): Robert Gordon Respect Yourself - Stax Records and the Soul Explosion (Paperback)
Robert Gordon 1
R316 R296 Discovery Miles 2 960 Save R20 (6%) Ships in 9 - 17 working days

The story of Stax Records unfolds like a Greek tragedy. A white brother and sister build a monument to racial harmony in blighted south Memphis during the civil rights movement. Their success soon pits the siblings against each other, and the brother abandons his sister for a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, the heights they achieve result in their tragic demise. They fall, losing everything, and the sanctuary they created is torn to the ground. A generation later, Stax is rebuilt brick by brick and is once again transforming disenfranchised youth into stellar young musicians. Set in the world of 1960s and '70s soul music, "Respect Yourself" is a character-driven story of racial integration, and then of black power and economic independence. It's about music and musicians--Isaac Hayes, Otis Redding, the Staple Singers, and Booker T. and the M.G.'s, Stax's interracial house band. It's about a small independent company's struggle to survive in an increasingly conglomerate-oriented world. And always at the center of the story is Memphis, Tennessee, an explosive city struggling through volatile years. Told by one of our leading music chroniclers, "Respect Yourself" is the book to own about one of our most treasured cultural institutions and the city that created it.

Cultural Studies V 5 Issue 3 (Paperback): Will Straw, John Shepherd Cultural Studies V 5 Issue 3 (Paperback)
Will Straw, John Shepherd
R949 Discovery Miles 9 490 Ships in 10 - 15 working days

From the recording industry in Canada to urban regeneration in Liverpool, this issue of Cultural Studies explores the role of the music industry in a changing world.

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