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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry

Digital Revolution Tamed - The Case of the Recording Industry (Hardcover, 1st ed. 2019): Hyojung Sun Digital Revolution Tamed - The Case of the Recording Industry (Hardcover, 1st ed. 2019)
Hyojung Sun
R2,406 Discovery Miles 24 060 Ships in 10 - 15 working days

This book explores why widespread predictions of the radical transformation in the recording industry did not materialise. Although the growing revenue generated from streaming signals the recovery of the digital music business, it is important to ask to what extent is the current development a response to digital innovation. Hyojung Sun finds the answer in the detailed innovation process that has taken place since Napster. She reassesses the way digital music technologies were encultured in complex music valorisation processes and demonstrates how the industry has become reintermediated rather than disintermediated. This book offers a new understanding of digital disruption in the recording industry. It captures the complexity of the innovation processes that brought about technological development, which arose as a result of interaction across the circuit of the recording business - production, distribution, valorisation, and consumption. By offering a more sophisticated account than the prevailing dichotomy, the book exposes deterministic myths surrounding the radical transformation of the industry.

Breaking Records - 100 Years of Hits (Paperback): William Ruhlmann Breaking Records - 100 Years of Hits (Paperback)
William Ruhlmann
R1,557 Discovery Miles 15 570 Ships in 12 - 19 working days

This book is intended as a survey history of the American record business as it developed during its first full century. It already existed, just barely, when the century began, and by the start of the twenty-first century, whatever its troubles, it had become a very big business: 785 million albums in 2000 might not have represented much of an increase over the previous year, but it was still a lot of records. The story of the industry's development is a financial and commercial one, concerning sales, competition, and economic forces, and it is also a musical one, concerning musicians and songwriters. The history of a country's music is, to an extent, the history of the country itself, and much more could be said-indeed, much more has been said-about that than can be attempted here. But it is hoped that with this overview the reader will gain a certain perspective on that history and the way that the creation of an art form interacts with the machinery of its distribution-or has, thus far, anyway.

Cultural Production in and Beyond the Recording Studio (Paperback): Allan Watson Cultural Production in and Beyond the Recording Studio (Paperback)
Allan Watson
R1,487 Discovery Miles 14 870 Ships in 12 - 19 working days

Recording studios are the most insulated, intimate and privileged sites of music production and creativity. Yet in a world of intensified globalisation, they are also sites which are highly connected into wider networks of music production that are increasingly spanning the globe. This book is the first comprehensive account of the new spatialities of cultural production in the recording studio sector of the musical economy, spatialities that illuminate the complexities of global cultural production. This unique text adopts a social-geographical perspective to capture the multiple spatial scales of music production: from opening the "black-box" of the insulated space of the recording studio; through the wider contexts in which music production is situated; to the far-flung global production networks of which recording studios are part. Drawing on original research, recent writing on cultural production across a variety of academic disciplines, secondary sources such as popular music biographies, and including a wide range of case studies, this lively and accessible text covers a range of issues including the role of technology in musical creativity; creative collaboration and emotional labour; networking and reputation; and contemporary economic challenges to studios. As a contribution to contemporary debates on creativity, cultural production and creative labour, Cultural Production in and Beyond the Recording Studio will appeal to academic students and researchers working across the social sciences, including human geography, cultural studies, media and communication studies, sociology, as well as those studying music production courses.

The Music Business-A Legal Perspective - Music and Live Performances (Hardcover): Peter Muller The Music Business-A Legal Perspective - Music and Live Performances (Hardcover)
Peter Muller
R2,818 Discovery Miles 28 180 Ships in 10 - 15 working days

Muller's work is designed to provide a comprehensive introduction to the major agreements prevalent in the recording and music entertainment industry today. Muller begins with the basics of the personal management and agency agreement and then examines the types of agreements a successful music figure/group would encounter. Some of the agreements considered include recording and performance rights, film, commercial, tour and tour merchandising, foreign license, production, advertising, and personal appearances. Examples of the agreement forms currently being used are provided in an appendix. The book concludes with a bibliography and general subject index. Musicians, agents, and music entertainment attorneys alike will benefit from this thoughtful and comprehensive examination.

The Music Industry Handbook (Hardcover, 2nd edition): Paul Rutter The Music Industry Handbook (Hardcover, 2nd edition)
Paul Rutter; Series edited by James Curran
R4,490 Discovery Miles 44 900 Ships in 12 - 19 working days

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.

Rock Dogs - Politics and the Australian Music Industry (Paperback, 2nd Revised edition): Marcus Breen Rock Dogs - Politics and the Australian Music Industry (Paperback, 2nd Revised edition)
Marcus Breen
R1,402 Discovery Miles 14 020 Ships in 12 - 19 working days

Can rock n' roll and politics mix? Rock Dogs looks at the impact of government music policies on the Australian music scene, youth culture, and national identity. In the 1980s to early 1990s, rock music in Australia became one of the unlikely targets of the Australian Labor Party's (ALP) cultural policies. Younger ALP politicians and activists were galvanized to create a series of unique initiatives, such as Ausmusic and the Victorian Rock Foundation, which targeted Australian youth through the music industry. The policies, which used techniques adapted from other cultural industries like television and film, were diverse and innovative, but unproven in the music industry. Despite the optimism fueling these cultural policies, various governmental inquiries, increased resistance from major studios, and a growing divide between the needs of the people and the music industry eventually dampened them. Rock Dogs is a candid, observant study of the legacy of these cultural policies and the larger debate over the creation and preservation of a national culture.

Inside the Music Business (Hardcover): Dale H. Schunk, Barry J. Zimmerman Inside the Music Business (Hardcover)
Dale H. Schunk, Barry J. Zimmerman
R4,483 Discovery Miles 44 830 Ships in 12 - 19 working days

This book is a comprehensive guide to a career in the music industry. Offering advice as to how to get into the business, it explains the main features of a wide range of jobs, such as management, production, promotion and merchandise through to the working lives of recording artists and session musicians.

The Business of Opera (Hardcover, New Ed): Anastasia Belina-johnson, Derek B. Scott The Business of Opera (Hardcover, New Ed)
Anastasia Belina-johnson, Derek B. Scott
R4,479 Discovery Miles 44 790 Ships in 12 - 19 working days

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Marketing Recorded Music - How Music Companies Brand and Market Artists (Paperback, 4th edition): Tammy Donham, Amy Sue Macy,... Marketing Recorded Music - How Music Companies Brand and Market Artists (Paperback, 4th edition)
Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
R1,513 Discovery Miles 15 130 Ships in 12 - 19 working days

- Thoroughly revised new edition to reflect changes in the industry, moving away from a record-centric view and towards independent artists - Ideal balance of theory and practice to suit both students and professionals - Supplemented by a companion website with powerpoints, quizzes and lesson plans.

Nashville Cats - Record Production in Music City (Hardcover): Travis D. Stimeling Nashville Cats - Record Production in Music City (Hardcover)
Travis D. Stimeling
R1,161 Discovery Miles 11 610 Ships in 12 - 19 working days

The Nashville Cats bounced from studio to studio along the city's Music Row, delivering instrumental backing tracks for countless recordings throughout the mid-20th century. Music industry titans like Chet Atkins, Anita Kerr, and Charlie McCoy were among this group of extraordinarily versatile session musicians who defined the era of the "Nashville Sound," and helped establish the city of Nashville as the renowned hub of the record industry it is today. Nashville Cats: Record Production in Music City is the first account of these talented musicians and the behind-the-scenes role they played to shape the sounds of country music. Many of the genre's most celebrated artists-Patsy Cline, Jim Reeves, Floyd Cramer, and others immortalized in the Country Music Hall of Fame - and musicians from outside the genre's ranks, like Bob Dylan and Leonard Cohen, heard the call of the Nashville Sound and followed it to the city's studios, recording song after song that resonated with the brilliance of the Cats. Author Travis D. Stimeling investigates how the Nashville system came to be, how musicians worked within it, and how the desires of an ever-growing and diversifying audience affected the practices of record production. Drawing on a rich array of recently uncovered primary sources and original oral histories,interviews with key players, and close exploration of hit songs, Nashville Cats brings us back into the studios of this famous era, right alongside the remarkable musicians who made it happen.

Tokyo Boogie-Woogie - Japan's Pop Era and Its Discontents (Hardcover): Hiromu Nagahara Tokyo Boogie-Woogie - Japan's Pop Era and Its Discontents (Hardcover)
Hiromu Nagahara
R951 Discovery Miles 9 510 Ships in 12 - 19 working days

In this first English-language history of the origins and impact of the Japanese pop music industry, Hiromu Nagahara connects the rise of mass entertainment, epitomized by ryukoka ("popular songs"), with Japan's transformation into a middle-class society in the years after World War II. With the arrival of major international recording companies like Columbia and Victor in the 1920s, Japan's pop music scene soon grew into a full-fledged culture industry that reached out to an avid consumer base through radio, cinema, and other media. The stream of songs that poured forth over the next four decades represented something new in the nation's cultural landscape. Emerging during some of the most volatile decades in Japan's history, popular songs struck a deep chord in Japanese society, gaining a devoted following but also galvanizing a vociferous band of opponents. A range of critics-intellectuals, journalists, government officials, self-appointed arbiters of taste-engaged in contentious debates on the merits of pop music. Many regarded it as a scandal, evidence of an increasingly debased and Americanized culture. For others, popular songs represented liberation from the oppressive political climate of the war years. Tokyo Boogie-Woogie is a tale of competing cultural dynamics coming to a head just as Japan's traditionally hierarchical society was shifting toward middle-class democracy. The pop soundscape of these years became the audible symbol of changing times.

Concert Tour Production Management - How to Take Your Show on the Road (Hardcover): John Vasey Concert Tour Production Management - How to Take Your Show on the Road (Hardcover)
John Vasey
R5,375 Discovery Miles 53 750 Ships in 12 - 19 working days

Concert Tour Production Management deals with the business of production and sets out guidelines to follow in order to literally get the show on the road. Concert Tour Production Management provides the basic information to manage the production for a touring concert from start to finish in the most effective and efficient way possible. Beginning with an introduction to the touring concert, explaining who's who on the road, the author guides you through a tour setup using a realistic itinerary that visits different types of venues using the production manager's checklists. He also covers the role of the local promoter's production manager and how to manage a crew. The appendices provide some basic electrical formulae, a performance contract, a technical rider, a production checklist to suit most situations, and several forms to help expedite routine tasks.

Popular Music Industries and the State - Policy Notes (Hardcover): Shane Homan, Martin Cloonan, Jennifer Cattermole Popular Music Industries and the State - Policy Notes (Hardcover)
Shane Homan, Martin Cloonan, Jennifer Cattermole
R4,766 Discovery Miles 47 660 Ships in 12 - 19 working days

This volume studies the relationships between government and the popular music industries, comparing three Anglophone nations: Scotland, New Zealand and Australia. At a time when issues of globalization and locality are seldom out of the news, musicians, fans, governments, and industries are forced to reconsider older certainties about popular music activity and their roles in production and consumption circuits. The decline of multinational recording companies, and the accompanying rise of promotion firms such as Live Nation, exemplifies global shifts in infrastructure, profits and power. Popular music provides a focus for many of these topics-and popular music policy a lens through which to view them. The book has four central themes: the (changing) role of states and industries in popular music activity; assessment of the central challenges facing smaller nations competing within larger, global music-media markets; comparative analysis of music policies and debates between nations (and also between organizations and popular music sectors); analysis of where and why the state intervenes in popular music activity; and how (and whether) music fits within the 'turn to culture' in policy-making over the last twenty years. Where appropriate, brief nation-specific case studies are highlighted as a means of illuminating broader global debates.

The International Recording Industries (Paperback): Lee Marshall The International Recording Industries (Paperback)
Lee Marshall
R1,796 Discovery Miles 17 960 Ships in 12 - 19 working days

The recording industry has been a major focus of interest for cultural commentators throughout the twenty-first century. As the first major content industry to have its production and distribution patterns radically disturbed by the internet, the recording industry s content, attitudes and practices have regularly been under the microscope. Much of this discussion, however, is dominated by US and UK perspectives and assumes the the recording industry to be a relatively static, homogeneous, entity.

This book attempts to offer a broader, less Anglocentric and more dynamic understanding of the recording industry. It starting premise is the idea that the recording industry is not one thing but is, rather, a series of recording industries, locally organised and locally focused, both structured by and structuring the international industry. Seven detailed case studies of different national recording industries illustrate this fact, each of them specifically chosen to provide a distinctive insight into the workings of the recording industry. The expert contributions to this book provide the reader with a sense of the history, structure and contemporary dynamics of the recording industry in these specific territories, and counteract the Anglo-American bias of coverage of the music industry.

The International Recording Industries will be valuable to students and scholars of sociology, cultural studies, media studies, cultural economics and popular music studies."

Cybermedia - Explorations in Science, Sound, and Vision (Hardcover): Carol Vernallis, Holly Rogers, Jonathan Leal, Selmin Kara Cybermedia - Explorations in Science, Sound, and Vision (Hardcover)
Carol Vernallis, Holly Rogers, Jonathan Leal, Selmin Kara
R2,795 R1,717 Discovery Miles 17 170 Save R1,078 (39%) Ships in 9 - 17 working days

We're experiencing a time when digital technologies and advances in artificial intelligence, robotics, and big data are redefining what it means to be human. How do these advancements affect contemporary media and music? This collection traces how media, with a focus on sound and image, engages with these new technologies. It bridges the gap between science and the humanities by pairing humanists' close readings of contemporary media with scientists' discussions of the science and math that inform them. This text includes contributions by established and emerging scholars performing across-the-aisle research on new technologies, exploring topics such as facial and gait recognition; EEG and audiovisual materials; surveillance; and sound and images in relation to questions of sexual identity, race, ethnicity, disability, and class and includes examples from a range of films and TV shows including Blade Runner, Black Mirror, Mr. Robot, Morgan, Ex Machina, and Westworld. Through a variety of critical, theoretical, proprioceptive, and speculative lenses, the collection facilitates interdisciplinary thinking and collaboration and provides readers with ways of responding to these new technologies.

The DJ Sales and Marketing Handbook - How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback): Stacy... The DJ Sales and Marketing Handbook - How to Achieve Success, Grow Your Business, and Get Paid to Party! (Paperback)
Stacy Zemon
R930 Discovery Miles 9 300 Ships in 12 - 19 working days

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.
Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.
"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - Jim Tremayne, DJ Times Magazine
"We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association
* Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services
* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ
* Ideal if you are a mobile, club or karaoke DJ

Music in the Marketplace - A social economics approach (Hardcover): Samuel Cameron Music in the Marketplace - A social economics approach (Hardcover)
Samuel Cameron
R4,773 Discovery Miles 47 730 Ships in 12 - 19 working days

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.

Punk Record Labels and the Struggle for Autonomy - The Emergence of DIY (Paperback): Alan O'Connor Punk Record Labels and the Struggle for Autonomy - The Emergence of DIY (Paperback)
Alan O'Connor
R1,225 Discovery Miles 12 250 Ships in 12 - 19 working days

This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Especially interesting are those operated by dropouts from the middle class. Other respected older labels are often run by people with upper middle-class backgrounds. A third group of labels are operated by working-class and lower middle-class punks who take a serious attitude to the work. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing contracts with bands, expecting extensive touring, and using professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it as subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or as commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them.

K-pop - The International Rise of the Korean Music Industry (Hardcover): Jung-Bong Choi, Roald Maliangkay K-pop - The International Rise of the Korean Music Industry (Hardcover)
Jung-Bong Choi, Roald Maliangkay
R5,520 Discovery Miles 55 200 Ships in 12 - 19 working days

K-pop, described by Time Magazine in 2012 as "South Korea's greatest export", has rapidly achieved a large worldwide audience of devoted fans largely through distribution over the Internet. This book examines the phenomenon, and discusses the reasons for its success. It considers the national and transnational conditions that have played a role in K-pop's ascendancy, and explores how they relate to post-colonial modernisation, post-Cold War politics in East Asia, connections with the Korean diaspora, and the state-initiated campaign to accumulate soft power. As it is particularly concerned with fandom and cultural agency, it analyses fan practices, discourses, and underlying psychologies within their local habitus as well as in expanding topographies of online networks. Overall, the book addresses the question of how far "Asian culture" can be global in a truly meaningful way, and how popular culture from a "marginal" nation has become a global phenomenon.

Two Steps Forward, One Step Back - My Life In The Music Business (Paperback): Miles Copeland Two Steps Forward, One Step Back - My Life In The Music Business (Paperback)
Miles Copeland
R456 R402 Discovery Miles 4 020 Save R54 (12%) Ships in 12 - 19 working days

My real story starts with a disaster, an unmitigated, pull-the-rug-from-under-you, clean-out-the-bank-account disaster. But had it not happened, The Police would never have risen to become the biggest rock band in the world; Jools Holland would not have ended up on TV; The Bangles, The Go-Go s, R.E.M., and many other music stars might never have made it either. It s strange how a fluke, a disaster, an unlikely event can lead to incredible results. But that is in essence what happened to me . . . Two Steps Forward, One Step Back tells the extraordinary story of a maverick manager, promoter, label owner, and all-round legend of the music industry. It opens in the Middle East, where Miles grew up with his father, a CIA agent who was stationed in Syria, Egypt, and Lebanon. It then shifts to London in the late 60s and the beginnings of a career managing bands like Wishbone Ash and Curved Air only for Miles s life and work to be turned upside down by a pioneering yet disastrous European tour. From the ashes of near bankruptcy, Miles enters the world of punk, sharing office space with Malcolm McLaren and Sniffin Glue, before shifting gears again as manager of The Police, featuring his brother, Stewart, on drums. Then, after founding IRS Records, he launches the careers of some of the most potent musical acts of the new wave scene and beyond, from Squeeze and The Go-Go s to The Bangles and R.E.M. Finally, the story comes full circle as Miles finds himself advising the Pentagon on how to win over hearts and minds in the Middle East and introducing Arabic music to the United States. Never let the truth get in the way of a good story, his father would tell him. Sometimes, though, the truth is all you need.

Pop Music Legends - Compendium of Recorded Music (Paperback): Hank Moore Pop Music Legends - Compendium of Recorded Music (Paperback)
Hank Moore
R451 Discovery Miles 4 510 Ships in 12 - 19 working days

"Music affects every person. It is the soundtrack of our happiness, zest for achievement and relationships to others. Music brings great ideas and feelings. It soothes the soul. It creates and sustains memories." - Hank Moore Pop Music Legends covers change and growth of the music recording industry. It is based on the Hank Moore's involvement in music over the years, interviews with hundreds of music stars and his knowledge of pop culture. It is the only book that encompasses a full-scope music perspective and is designed to have high appeal mass appeal, historical, entertainment and is applicable to a broad audience.

Mute Records - Artists, Business, History (Hardcover): Zuleika Beaven, Marcus O'Dair, Richard Osborne Mute Records - Artists, Business, History (Hardcover)
Zuleika Beaven, Marcus O'Dair, Richard Osborne
R4,582 Discovery Miles 45 820 Ships in 12 - 19 working days

Mute Records is one of the most influential, commercially successful, and long-lasting of the British independent record labels formed in the wake of the late-1970's punk explosion. Yet, in comparison with contemporaries such as Rough Trade or Stiff, its legacy remains under-explored. This edited collection addresses Mute's wide-ranging impact. Drawing from disciplines such as popular music studies, musicology, and fan studies, it takes a distinctive, artist-led approach, outlining the history of the label by focusing each chapter on one of its acts. The book covers key moments in the company's evolution, from the first releases by The Normal and Fad Gadget to recent work by Arca and Dirty Electronics. It shines new light on the most successful Mute artists, including Depeche Mode, Nick Cave, Erasure, Moby, and Goldfrapp, while also exploring the label's avant-garde innovators, such as Throbbing Gristle, Mark Stewart, Labaich, Ut, and Swans. Mute Records examines the business and aesthetics of independence through the lens of the label's artists.

Popular Music in a Digital Music Economy - Problems and Practices for an Emerging Service Industry (Hardcover): Tim Anderson Popular Music in a Digital Music Economy - Problems and Practices for an Emerging Service Industry (Hardcover)
Tim Anderson
R4,627 Discovery Miles 46 270 Ships in 12 - 19 working days

In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these two circumstances is the basis of a new mode of musical production and distribution where new practices emerge. This book is not a definitive statement about what the new music industry" is." Rather, it is devoted to what this new industry is becoming by examining these practices as experiments, dedicated to negotiating what is replacing an "object based" industry oriented around the production and exchange of physical recordings. In this new economy, constant attention is paid to the production and licensing of intellectual property and the rise of the "social musician" who has been encouraged to become more entrepreneurial. Finally, every element of the industry now must consider a new type of audience, the "end user," and their productive and distributive capacities around which services and musicians must orient their practices and investments.

Fender - The Inside Story (Paperback): Forrest R. White Fender - The Inside Story (Paperback)
Forrest R. White
R673 Discovery Miles 6 730 Ships in 9 - 17 working days

Even though Leo Fender never learned how to play a guitar, he was the first to make the electric solidbody guitar a commercial success. Despite his low-key style and conservative roots, his radical designs for guitars and amplifiers altered popular music forever. Much has been published about the Fender Electric Instrument Co., but Leo always wanted its story to be told "just the way it happened". Now, Forrest White, his friend and only general manager, offers a behind-the-scenes look at this company. In his down-to-earth style, White traces the company's entire history, from Leo's beginnings as a radio repairman up to the eventual sale of Fender to CBS and beyond. In between are stories about the development of the Telecaster, Precision Bass and Stratocaster, as well as insights into Leo Fender's unique personality. Fender: The Inside Story is packed with more than 100 historic photos and illustrations; instrument diagrams and specifications; and anecdotes about artists such as Merle Travis, Bob Wills, Speedy West, and Tex Ritter. Here is the book that sets the record straight and dispels the myths about the Fender Electric Instrument Co., a company that forever changed the look, sound, and personality of American music.

Music, Markets and Consumption (Paperback): Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki Music, Markets and Consumption (Paperback)
Daragh O'Reilly, Gretchen Larsen, Krzysztof Kubacki
R1,281 Discovery Miles 12 810 Ships in 12 - 19 working days

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.

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