Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

This volume is a collection of research surveys on the Distance Geometry Problem (DGP) and its applications. It will be divided into three parts: Theory, Methods and Applications. Each part will contain at least one survey and several research papers. The first part, Theory, will deal with theoretical aspects of the DGP, including a new class of problems and the study of its complexities as well as the relation between DGP and other related topics, such as: distance matrix theory, Euclidean distance matrix completion problem, multispherical structure of distance matrices, distance geometry and geometric algebra, algebraic distance geometry theory, visualization of K-dimensional structures in the plane, graph rigidity, and theory of discretizable DGP: symmetry and complexity. The second part, Methods, will discuss mathematical and computational properties of methods developed to the problems considered in the first chapter including continuous methods (based on Gaussian and hyperbolic smoothing, difference of convex functions, semidefinite programming, branch-and-bound), discrete methods (based on branch-and-prune, geometric build-up, graph rigidity), and also heuristics methods (based on simulated annealing, genetic algorithms, tabu search, variable neighborhood search). Applications will comprise the third part and will consider applications of DGP to NMR structure calculation, rational drug design, molecular dynamics simulations, graph drawing and sensor network localization. This volume will be the first edited book on distance geometry and applications. The editors are in correspondence with the major contributors to the field of distance geometry, including important research centers in molecular biology such as Institut Pasteur in Paris.

The second edition of Multi-Objective Management in Freight Logistics builds upon the first, providing a detailed study of freight transportation systems, with a specific focus on multi-objective modelling. It offers decision-makers methods and tools for implementing multi-objective optimisation models in logistics. The second edition also includes brand-new chapters on green supply chain and hybrid fleet management problems. After presenting the general framework and multi-objective optimization, the book analyses green logistic focusing on two main aspects: green corridors and network design; next, it studies logistic issues in a maritime terminal and route planning in the context of hazardous material transportation. Finally, heterogeneous fleets distribution and coordination models are discussed. The book presents problems providing the mathematics, algorithms, implementations, and the related experiments for each problem. It offers a valuable resource for postgraduate students and researchers in transportation, logistics and operations, as well as practitioners working in service systems.

This book mainly introduces the latest development of generalized intuitionistic multiplicative fuzzy calculus and its application. The book pursues three major objectives: (1) to introduce the calculus models with concrete mathematical expressions for generalized intuitionistic multiplicative fuzzy information; (2) to introduce new information fusion methods based on the definite integral models; and (3) to clarify the involved approaches bymilitary case. The book is especially valuable for readers to understand how the theoretical framework of generalized intuitionistic multiplicative fuzzy calculus is constructed, not only discrete or continuous but also correlative (generalized) intuitionistic (multiplicative) fuzzy information is aggregated based on the definite integral models and the theory with a military practice is integrated, which would deepen the understanding and give researchers more inspiration in practical decision analysis under uncertainties.

This book presents models and algorithms for complex scheduling problems. Besides resource-constrained project scheduling problems with applications also job-shop problems with flexible machines, transportation or limited buffers are discussed. Discrete optimization methods like linear and integer programming, constraint propagation techniques, shortest path and network flow algorithms, branch-and-bound methods, local search and genetic algorithms, and dynamic programming are presented. They are used in exact or heuristic procedures to solve the introduced complex scheduling problems. Furthermore, methods for calculating lower bounds are described. Most algorithms are formulated in detail and illustrated with examples. In this second edition some errors were corrected, some parts were explained in more detail, and new material has been added. In particular, further generalizations of the RCPSP, additional practical applications and some more algorithms were integrated.

Big Data and Information Theory are a binding force between various areas of knowledge that allow for societal advancement. Rapid development of data analytic and information theory allows companies to store vast amounts of information about production, inventory, service, and consumer activities. More powerful CPUs and cloud computing make it possible to do complex optimization instead of using heuristic algorithms, as well as instant rather than offline decision-making. The era of "big data" challenges includes analysis, capture, curation, search, sharing, storage, transfer, visualization, and privacy violations. Big data calls for better integration of optimization, statistics, and data mining. In response to these challenges this book brings together leading researchers and engineers to exchange and share their experiences and research results about big data and information theory applications in various areas. This book covers a broad range of topics including statistics, data mining, data warehouse implementation, engineering management in large-scale infrastructure systems, data-driven sustainable supply chain network, information technology service offshoring project issues, online rumors governance, preliminary cost estimation, and information system project selection. The chapters in this book were originally published in the journal, International Journal of Management Science and Engineering Management.

This book brings together key theories behind qualitative research, whilst drawing attention to novel, cutting-edge approaches to data gathering, such as visual anthropology and storytelling. Offering a comprehensive guide to qualitative analysis, this book goes further than examining research methods to open a discussion on the roles of reflexivity, imagination, emotions and ethics in qualitative research, Covering topics such as reflective analysis, sociological paradigms, action research and organizational ethnography, this book is ideal reading for those who wish to address the gap between undergraduate and postgraduate research-based edited books and encompasses a wide array of methods. Those exploring organization studies will find this two-volume collection extremely valuable as it contains robust contributions from highly-skilled authors who are actively researching in this field.

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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The Data Quality Assessment Framework "shows you how to measure and monitor data quality, ensuring quality over time. You ll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather than one time activities will help your organization reach a new level of data quality. This plain-language approach to measuring data can be understood by both business and IT and provides practical guidance on how to apply the DQAF within any organization enabling you to prioritize measurements and effectively report on results. Strategies for using data measurement to govern and improve the quality of data and guidelines for applying the framework within a data asset are included. You ll come away able to prioritize which measurement types to implement, knowing where to place them in a data flow and how frequently to measure. Common conceptual models for defining and storing of data quality results for purposes of trend analysis are also included as well as generic business requirements for ongoing measuring and monitoring including calculations and comparisons that make the measurements meaningful and help understand trends and detect anomalies.

Demonstrates how to leverage a technology independent data quality measurement framework for your specific business priorities and data quality challenges
Enables discussions between business and IT with a non-technical vocabulary for data quality measurement
Describes how to measure data quality on an ongoing basis with generic measurement types that can be applied to any situation "

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and 'virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports' board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.

Computing has become essential for the modeling, analysis, and optimization of systems. This book is devoted to algorithms, computational analysis, and decision models. The chapters are organized in two parts: optimization models of decisions and models of pricing and equilibria.

This new edition of Stochastic Linear Programming: Models, Theory and Computation has been brought completely up to date, either dealing with or at least referring to new material on models and methods, including DEA with stochastic outputs modeled via constraints on special risk functions (generalizing chance constraints, ICC's and CVaR constraints), material on Sharpe-ratio, and Asset Liability Management models involving CVaR in a multi-stage setup. To facilitate use as a text, exercises are included throughout the book, and web access is provided to a student version of the authors' SLP-IOR software. Additionally, the authors have updated the Guide to Available Software, and they have included newer algorithms and modeling systems for SLP. The book is thus suitable as a text for advanced courses in stochastic optimization, and as a reference to the field. From Reviews of the First Edition: "The book presents a comprehensive study of stochastic linear optimization problems and their applications. ... The presentation includes geometric interpretation, linear programming duality, and the simplex method in its primal and dual forms. ... The authors have made an effort to collect ... the most useful recent ideas and algorithms in this area. ... A guide to the existing software is included as well." (Darinka Dentcheva, Mathematical Reviews, Issue 2006 c) "This is a graduate text in optimisation whose main emphasis is in stochastic programming. The book is clearly written. ... This is a good book for providing mathematicians, economists and engineers with an almost complete start up information for working in the field. I heartily welcome its publication. ... It is evident that this book will constitute an obligatory reference source for the specialists of the field." (Carlos Narciso Bouza Herrera, Zentralblatt MATH, Vol. 1104 (6), 2007)

Organizations are complex entities that must adapt the practices of their employees and management to meet the demands of a dynamic environment. Organizations are behavioral systems that coordinate interactions among its members and environment. Changing practices in one area of an organization can generate a reaction throughout the entire system, thus affecting the behaviors of those working within other areas, the experience of customers, and important organizational results. Behavioral Systems Analysis (BSA) focuses on these complex contingencies from the macro system all the way down to individual behavior. This book contains articles by internationally recognized experts in Behavioral Systems Analysis who discuss the role of organizational practices in their study of performance improvement and cultural change from both practical and conceptual perspectives. Business and non-profit managers will find tools and case studies to help understand and diagnose their organization's dynamics. Scholars will appreciate articles' theory and real-world descriptions when considering their own research direction. Finally, all students of management theory, behavior analysis, and human resources will find this collection a thought-provoking tool for their understanding of behavioral systems and their application in organizations. This book was published as a special issue in the Journal of Organizational Behavior Management.

This book highlights the use of an outcome-oriented view of performance to frame and assess the desirability of the effects produced by adopted policies, so to allow governments not only to consider effects in the short, but also the long run. Furthermore, it does not only focus on policy from the perspective of a single unit or institution, but also under an inter-institutional viewpoint. This book features theoretical and empirical research on how public organizations have evolved their performance management systems toward outcome measures that may allow one to better deal with wicked problems. Today, 'wicked problems' characterize most of governmental planning involving social issues. These are complex policy problems, underlying high risk and uncertainty, and a high interdependency among variables affecting them. Such problems cannot be clustered within the boundaries of a single organization, or referred to specific administrative levels or ministries. They are characterized by dynamic complexity, involving multi-level, multi-actor and multi-sectoral challenges. In the last decade, a number of countries have started to develop new approaches that may enable to improve cohesion, to effectively deal with wicked problems. The chapters in this book showcase these approaches, which encourage the adoption of more flexible and pervasive governmental systems to overcome such complex problems. Outcome-Based Performance Management in the Public Sector is divided into five parts. Part 1 aims at shedding light on problems and issues implied in the design and implementation of "outcome-based" performance management systems in the public sector. Then Part 2 illustrates the experiences, problems, and evolving trends in three different countries (Scotland, USA, and Italy) towards the adoption of outcome-based performance management systems in the public sector. Such analyses are conducted at both the national and local government levels. The third part of the book frames how outcome-based performance management can enhance public governance and inter-institutional coordination. Part 4 deals with the illustration of challenges and results from different public sector domains. Finally the book concludes in Part 5 as it examines innovative methods and tools that may support decision makers in dealing with the challenges of outcome-based performance management in the public sector. Though the book is specifically focused on a research target, it will also be useful to practitioners and master students in public administration .

Accessible and easy to read guide in the best-selling Basics series The ideal guide for beginners or non-specialists who need to grasp the fundamentals of management User-friendly approach, including features such as key terms for each chapter, chapter summaries and annotated suggestions for further reading Draws on many examples from around the world including North America (such as Enron, Coca Cola and General Motors) Interdisciplinary appeal - will also sell to the Leisure & Tourism market, Arts Management and Media Management markets New edition includes the topics of globalisation, CSR, entrepreneurship, sustainability, risk, resilience and disaster management

Mention the phrase "bottom line," and the immediate thought tends to focus on a company's financial performance. Think again! There's an equally important factor that carries tremendous impact on that final total: operational performance measures.
Implementation of a performance improvement program can significantly improve a company's bottom line. Operational Performance Measurement: Increasing Total Productivity shows the way-featuring a new integrated theory of performance measurement, with a never-before-published measurement model that's applicable to any business activity.
Practical procedures and guidelines directly identify the variables that should be measured; guidelines to develop measurement systems; and how to analyze, interpret, and use performance methods effectively. Numerous diagrams, tables and examples make the principles and procedures easy to understand and implement.
While this performance measurement approach is simplicity itself, be prepared for powerful results!
Managers can put the theory into action right away- giving them better control, improved performance, increased personal productivity-and an easier day at work!
Operations, finance, administration and quality managers alike will find there's so much to gain when they're Operational Performance Measurement: Increasing Total Productivity ... and a better bottom line is just the beginning!

The 21st century promises to be an era dominated by international response to c- tain global environmental challenges such as climate change, depleting biodiversity and biocapacity as well as general atmospheric, water and soil pollution problems. Consequently, Environmental decision making (EDM) is a socially important ?eld of development for Operations Research and Management Science (OR/MS). - certainty is an important feature of these decision problems and it intervenes at very different time and space scales. The Handbook on "Uncertainty and Environmental Decision Making" provides a guided tour of selected methods and tools that OR/MS offer to deal with these issues. Below, we brie?y introduce, peer reviewed, chapters of this handbook and the topics that are treated by the invited authors. The ?rst chapter is a general introduction to the challenges of environmental decision making, the use of OR/MS techniques and a range of tools that are used to deal with uncertainty in this domain.

The Cloud Computing and Services Science book comprises a collection of the best papers presented at the International Conference on Cloud Computing and Services Science (CLOSER), which was held in The Netherlands in May 2011. In netting papers from the conference researchers and experts from all over the world explore a wide-ranging variety of the emerging Cloud Computing platforms, models, applications and enabling technologies. Further, in several papers the authors exemplify essential links to Services Science as service development abstraction, service innovation, and service engineering, acknowledging the service-orientation in most current IT-driven structures in the Cloud.

The Cloud Computing and Services Science book is organized around important dimensions of technology trends in the domain of cloud computing in relation to a broad scientific understanding of modern services emerging from services science. The papers of this book are inspired by scholarly and practical work on the latest advances related to cloud infrastructure, operations, security, services, and management through the global network. This book includes several features that will be helpful, interesting, and inspirational to students, researchers as well as practitioners. Professionals and decision makers working in this field will also benefit from this book

Games, or contexts of strategic interaction, pervade and suffuse our lives and the lives of all organisms. How are we to make sense of and cope with such situations? How should an agent play? When will and when won't cooperation arise and be maintained? Using examples and a careful digestion of the literature, Agents, Games, and Evolution: Strategies at Work and Play addresses these encompassing themes throughout, and is organized into four parts: Part I introduces classical game theory and strategy selection. It compares ideally rational and the "naturalist" approach used by this book, which focuses on how actual agents chose their strategies, and the effects of these strategies on model systems. Part II explores a number of basic games, using models in which agents have fixed strategies. This section draws heavily on the substantial literature associated with the relevant application areas in the social sciences. Part III reviews core results and applications of agent-based models in which strategic interaction is present and for which design issues have genuine practical import. This section draws heavily on the substantial literature associated with the application area to hand. Part IV addresses miscellaneous topics in strategic interaction, including lying in negotiations, reasoning by backward induction, and evolutionary models. Modeled after the authors' Agents, Games, and Evolution course at the University of Pennsylvania, this book keeps mathematics to a minimum, focusing on computational strategies and useful methods for dealing with a variety of situations.

This book provides an overview of, and practical guidance on, the range of human factors (HF) methods that can be used for the purposes of accident analysis and investigation in complex sociotechnical systems. Human Factors Methods and Accident Analysis begins with an overview of different accident causation models and an introduction to the concepts of accident analysis and investigation. It then presents a discussion focussing on the importance of, and difficulties associated with, collecting appropriate data for accident analysis purposes. Following this, a range of HF-based accident analysis methods are described, as well as step-by-step guidance on how to apply them. To demonstrate how the different methods are applied, and what the outputs are, the book presents a series of case study applications across a range of safety critical domains. It concludes with a chapter focussing on the data challenges faced when collecting, coding and analysing accident data, along with future directions in the area. Human Factors Methods and Accident Analysis is the first book to offer a practical guide for investigators, practitioners and researchers wishing to apply accident analysis methods. It is also unique in presenting a series of novel applications of accident analysis methods, including HF methods not previously used for these purposes (e.g. EAST, critical path analysis), as well as applications of methods in new domains.

The book includes the latest research advances and cutting-edge analyses of real case studies in the disciplines of Industrial Engineering and Operations Management from diverse international contexts. This work presents a revised version of the best papers presented at the XIII International Conference on Industrial Engineering and Industrial Management promoted by ADINGOR (Asociacion para el Desarrollo de la Ingenieria de Organizacion), which took place at the Polytechnic School of Engineering of Gijon (University of Oviedo), Asturias, Spain, from July 11th to 12th, 2019.

This book is an undergraduate text that introduces students to commonly used statistical methods in economics. Using examples based on contemporary economic issues and readily available data, it not only explains the mechanics of the various methods, but also guides students to connect statistical results to detailed economic interpretations. Because the goal is for students to be able to apply the statistical methods presented, online sources for economic data and directions for performing each task in Excel are also included.

Multicriteria analysis is a rapidly growing aspect of operations research and management science, with numerous practical applications in a wide range of fields. This book presents all the recent advances in multicriteria analysis, including multicriteria optimization, goal programming, outranking methods, and disaggregation techniques. The latest developments on robustness analysis, preference elicitation, and decision making when faced with incomplete information, are also discussed, together with applications in business performance evaluation, finance, and marketing. Finally, the interactions of multicriteria analysis with other disciplines are also explored, including among others data mining, artificial intelligence, and evolutionary methods.

This book offers the first comprehensive and critical literature review of fuzzy pairwise comparison methods derived from methods originally developed for crisp pairwise comparison matrices. It proposes new fuzzy extensions of these methods and provides a detailed study of the differences and analogies between all the reviewed methods, as well as a detailed description of their drawbacks, with the help of many numerical examples. In order to prevent the drawbacks related to the reviewed fuzzy pairwise comparison methods, the book introduces constrained fuzzy arithmetic in fuzzy extension of the pairwise comparison methods. It proposes new fuzzy pairwise comparison methods based on constrained fuzzy arithmetic and critically compares them with the reviewed methods. It describes the application of the newly developed methods to incomplete large-dimensional pairwise comparison matrices showcased in a real-life case study. Written for researchers, graduate and PhD students interested in multi-criteria decision making methods based on both crisp and fuzzy pairwise comparison matrices, this self-contained book offers an overview of cutting-edge research and all necessary information to understand the described tools and use them in real-world applications.

Defines the correct cost optimization process Provides detailed explanation of cost estimating techniques Presents cost estimating techniques for various manufacturing processes Offers cost based negotiation training Explains how to build a cost engineering organization