Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications. Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Fostering inclusive green growth in Africa means addressing existing and emerging development challenges, while efficiently managing Africa's natural capital and building resilience to environmental, social and economic risks. Although this new paradigm for development has the potential to create tremendous business opportunities, there are also challenges. This book provides empirical evidence on the conditions for the emergence of green businesses in Africa. It includes 13 case studies, which identify the determinants of small and medium-size enterprises' engagement in inclusive and sustainable growth in rural Africa, and the factors that hinder eco-innovation in business and entrepreneurial activities. Furthermore it discusses appropriate regulations and policies to stimulate the development of green business in Africa. Offering insights into the relationship between eco-innovation, labor productivity and business competitiveness in rural Africa, this book appeals to scholars, policy makers and practitioners interested in a green economy for Africa.

At a time when there is growing concern in many countries over the funding of expanding public sectors, this important new book brings together leading specialists in public finance to re-examine the economics of public sector growth. Several chapters document changes in the size of the public sector over recent decades for major OECD and Third World economies. Subsequent chapters then explore prominent explanations including public choice perspectives, bureaucracy models, relative price effects and Wagner's Law, and assess their contribution to current knowledge. The book also provides a number of new case studies of specific government activities - education, health and social security.

It is important for those in charge of implementing an enterprise resource planning (ERP) system to identify and understand the issues they face. ""Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study"" provides readers with an instructive insight in the very complex process of ERP implementation in a global company. This book describes the issues, problems, and challenges of ERP execution as well as the strategies companies use to react to and resolve them successfully. The reader can focus on different types of issues - organizational as well as technical. It is a goldmine for instructors who can use the cases in different course settings and with different student audiences. Researchers and practioners will also find value in the detailed descriptions of challenges faced by companies such as Robert Bosch GmbH.

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers.
Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and company demographics
Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization.
Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

This volume is part of the ongoing collaboration between the RMC series and the Socio-Economic Institute for Firms and Organizations (ISEOR), a French intervention-research think tank co-directed by Henri Savall and Veronique Zardet. Building on an earlier collaboration on the ISEOR approach - Socio-Economic Intervention in Organizations: The Intervener-Researcher and the SEAM Approach to Organizational Analysis (IAP, 2007) - Buono and Savall bring together over 30 talented intervener-researchers to explore and examine the ongoing evolution of the Socio-Economic Approach to Management (SEAM). This volume revisits the application of SEAM in the context of intervention challenges in the wake of the recent economic crisis and the disruptivechange that has taken hold across the world. The basic foundation of SEAM - built on the idea of strategic patience, the need to undertake holistic intervention in organizations, and the challenge to get organizational members to listen to themselves (through what they refer to as the mirror effect) - has remained the same. In response to economic and organizational pressures in the current environment, however, there has been a concomitant emphasis on helping client organizations achieve short-term results while still maintaining focus on the long term. Many ideas that have become part of the current discourse within ISEOR today were not as explicitly addressed in the initial volume - from the destructive effect of the Taylorism-Fayolism-Weberism (TFW) virus, to the need to focus on ways to ensure the sustainability of a SEAM intervention, the growing importance of collaborative interactions between external and internal consultants, and the growing importance of cocreating knowledge with client firms and organizations.

In the early 1990s, French officials viewed with some concern the emerging and innovative high-technology sectors of the U.S. and British marketplace. Fearful of falling too far behind, the French government implemented a vast array of policies -from tax incentives for investing in risky high-tech start-ups to new standards for electronic signatures -designed to promote the commercialization of new economy technologies in France. The efforts have turned French innovation policy on its head. Traditional government and bank-financed research and development were replaced by private venture capital. Professionals in France's technical elite -long accustomed to a secure career track in prestigious laboratories and industrial conglomerates -began moving into risky entrepreneurial ventures. New technologies, once developed exclusively by France's national champions of the marketplace, such as Ariane, Airbus, and Renault, began to be commercialized by technology start-ups. Efforts to promote the new economy, however, have proved politically and socially contentious. Many French policymakers and public intellectuals fear that regulatory liberalization might threaten or undermine state sovereignty. Gunnar Trumbull investigates France's experience in adapting to the requirements of innovation in the new information and communications technology (ICT) sectors by focusing on events over a six-year period, from 1996 to 2002. This short stretch of time proved a crucible for French leaders and businesspeople: it saw dramatic efforts at regulatory reform; a boom in technology start-ups, venture capital, and initial public offerings; the spread of the Internet; and then a collapse in the Internet market, accompanied by a broader economic decline. The new challenges of the ICT revolution were confronted, and new policies and practices were tested and stressed. The author describes France's new technology policy as both boldly new and familiarly French. He commends the French state for continuing to play a central role in shaping France's new economy and argues that the new reforms actually reinforce the role and autonomy of the state. Acknowledging that the government's solutions have not been elegant, Trumbull asserts that they nonetheless offer a workable accommodation of French values to the requirements of competitiveness in the new economy sectors and provide a model for others. Silicon and the State provides important new insight into the way France has worked to reconcile its traditions of state engagement and social solidarity with the challenges the country faces from new economy technologies.

Entrepreneurship education is an area of growing importance within entrepreneurship research. This book critically discusses innovation and entrepreneurship in new and varied contexts in Europe. Entrepreneurship, Innovation and Education explores the need for researching innovation and learning in family firms, micro firms, SMEs and in rural and network contexts. The chapters offer new insights into the antecedents of business performance in SMEs by investigating social capital and marketing capabilities. The book includes a new typology for analysing entrepreneurship education programmes, discusses opportunities in embedding entrepreneurship in teacher education and explores entrepreneurship in the informal learning arenas in universities. This book includes a wide range of studies from different analytical and methodological perspectives and from various regional and industrial contexts. As such, it is a valuable tool for advanced students wishing to gain an overview of research on European entrepreneurship. Researchers in entrepreneurship would also benefit from the up-to-date research analysis in this book. Contributors include: L. Aaboen, T. Aadland, K. Axelsson, D. Aylward, M. Belarouci, R. Blackburn, A. De Massis, V. Francois, U. Hytti, S. Joensuu-Salo, E.J.B. Jorgensen, F. Kelliher, S. Kettunen, K. Kohtakangas, C. Lafaye, E. Laveren, M. Markowska, L. Mathisen, P. Parkkari, L. Reinl, P. Rovelli, K. Sorama, F. Welter, M. Westerberg

This book tackles the perplexing problem of how to capture the qualitative differences that exist in entrepreneurship at any given point in time or across time, by presenting a novel qualitative index: Entrepreneurship Quality Index (EQI). This comprehensive composite index is based on recognized interactions among different factors affecting intensity and types of entrepreneurial activity, which in turn is impacting the well-being. It brings qualitative differences in entrepreneurship depending on time and space into calculation of the composite index. Besides, EQI is the missing piece of the entrepreneurship puzzle, and the quality of entrepreneurship is a significant factor that shows why less developed countries do not achieve higher levels of economic growth, despite their high rate of entrepreneurial activities. This book does a masterful job in explaining the diversity of existing perspectives, their contributions, and their shortfalls. It applies rigorous tools of mathematical statistics and quality engineering, such as Bayes' rule, maximum likelihood estimation, six sigma algorithm, and standardization equation, to derive and introduce EQI, as a novel operations research model. It offers a number of important ideas and insights as to how the quality of entrepreneurship can be measured more accurately. It also illustrates the proposed approaches showing their efficacy across time. The proposed solutions are logical and empirically sound; they represent an important leap in thinking about the quality of entrepreneurship. Its contribution is crucial and timely - one that will be well recognized by researchers worldwide. They give a much-needed framework along with the necessary tools to evaluate and measure entrepreneurial activities.

This superb text defines and describes modern industrial policy. For many years economists, politicians, and policymakers have worried over inward-looking and damaging industrial policies, associating them with poor economic performance and arrested industrial development. At last we have a book which identifies and analyses new forms of modern industrial policy which work effectively and are able to overcome the problems of the past. The book is replete with concrete examples and new conceptual developments, showing how modern industrial policy is able to initiate, upgrade, and transform economic activity for the benefit of all. The evidence is used to provide a new theory of industrial policy, distinguishing modern industrial policy from the practices of the past - leaving no room for doubt as to how policymakers should proceed in the twenty-first century. Essential reading for policymakers, analysts, scholars, teachers, and consultants concerned with industrial policy and modern economic development.' - Mike Hobday, University of Brighton, UK'Jesus Felipe is to be congratulated for assembling a first-rate group of authors to address one of the most important policy issues of our time. Their main contention is that, to succeed, latecomer developing countries need a 'modern industrial policy'. Aware of the pitfalls, they provide empirical evidence in support of their arguments. The country studies are particularly interesting. A stimulating volume that deserves to be read, including by the skeptics.' - Hal Hill, Australian National University Development and Modern Industrial Policy in Practice provides an up-to-date analysis of industrial policy. Modern industrial policy refers to the set of actions and strategies used to favor the more dynamic sectors of the economy. A key aspect of modern industrial policy is embedding private initiative in a framework of public action to encourage diversification, upgrading, and technological dynamism to achieve development in the twenty-first century. The book reviews key questions that policymakers ask about industrial policy, such as: who selects sectors; what is the rationale for sector selection; what are the main tools to promote sectors?, what is the role of human capital; and what are the mechanisms for monitoring and evaluation? Expert contributors discuss how to undertake industrial policy effectively and examine the experiences of Australia, the EU, the Republic of Korea, Malaysia, and the US. Policymakers, multilateral development institutions, and scholars will find the discussions on industrial policy, structural transformation, economic diversification and upgrading, and capabilities to be useful and practical. Contributors: F. Block, J.-M. Chang, K. Farla, J. Felipe, F. Guadagno, C.A. Hidalgo, M.R. Keller, M.H. Khan, K. Lee, J.Y. Lin, C. Long, W.F. Mitchell, C. Rhee, T. Siew Yean, B. Verspagen, Y. Wang, X. Zhang

You've worked hard to build a company from the ground up, or perhaps you've turned around an underperforming firm. You're ready to cash in on your hard work, but what exactly do you need to do?

To ensure a smooth transition, protect your brand, and get the best price, you must do homework. Whether you handle the sale yourself or hire a professional, a basic understanding of the process will help you make the right decisions.

Ted Folkert, a seasoned entrepreneur, draws upon his diverse business dealings so you can transfer ownership of small, midsize, and large companies; avoid pitfalls that could lengthen the selling process; and make simple changes to boost the value of your business.

Folkert has owned manufacturing operations, public parking facilities, real estate firms, and more, and his case studies of failed transactions and successful transactions can give you the knowledge to make the right moves in real-life situations.

Regardless of the size of your business, you need to know how to determine its value, prepare for a sale, and protect your interests as you enter the negotiation process. Get the tools you need to succeed in "Selling Your Company."

This book provides professionals, as well as students, with the understanding that Social Entrepreneurship and Corporate Social Responsibility (CSR) are now core business principles for sustainably. It encourages social entrepreneurs in their role as forerunners, in creating new business models that develop, facilitate or implement constructive solutions to social, cultural and environmental issues. At the same time, this book views corporate social responsibility as a means of challenging existing entities to realize and modify prior unsustainable and predatory business models; and to increase social, cultural and environmental accountability. By linking these two concepts, this book prompts a paradigmatic awakening, whereby the foundational driver of business creation and management no longer rests on profit maximization, but on improvement of the quality of life for society.