Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Major changes which have occurred since this book was first published have been included in this edition. In particular, the chapter on Germany has been substantially revised and now includes a separate section on easter Germany. The other five countries covered in the book have also witnessed changes in their business culture and these have been taken into consideration. This book examines the background to business practice in Europe of six major countries: Germany, France, Italy, the UK, Spain and the Netherlands. Each chapter tracks the commercial development of that country in the late 1970s, 1980s and early 1990s, focusing on the business environment, special features affecting business, and the response to the EC's single market. The business culture section in each is divided further into business and government, business and the economy, business and the law, business and finance, business and the labour market, business and trade unions and business training, education and development. The test is organized in such a manner to enable cross-referencing between countries, and maps have been included in the new edition.

Complements the Institute of Public Procurement’s (NIGP) Sourcing and Solicitation curriculum, exploring the impetus or the ‘why’ behind the sourcing process as well as the ‘how.’ Walks the reader through all of the important considerations for any sourcing process, including requirements analysis, stakeholder involvement, scope of work, sourcing documents and approvals, and supplier relationship management. Encourages the reader to apply principles of procurement to diverse situations and utilizes accessible language throughout the book. Ideal for those new to the procurement profession, individuals seeking certification, undergraduate and graduate students enrolled in public administration programs, as well as seasoned professionals.

Highlights the contributions of different optimization techniques, decision analytics (predictive, prescriptive, and descriptive), multi-criteria decision making "Helps develop intelligent machines to provide solutions to real-world problems, which are not modelled or are too difficult to model mathematically in hospital management systems " Discusses machine learning-based analytics such as GAN networks, autoencoders, computational imaging, quantum computing will be rigorously applied to smart cloud computing Explores evolutionary algorithms that demonstrate their ability as robust approaches to cope with the fundamental steps of image processing, image analysis, and computer vision pipeline (e.g., restoration, segmentation, registration, classification, reconstruction, or tracking), Creates a bridge between Industrial Engineering concepts and Computational Intelligence for designing complex and convoluted hospital management problems

Bob Hisrich is uniquely talented and experienced to offer a book of this nature. His international teaching and business experience, combined with his broad scholarship are a potent source of unique insights and lessons. Students at all levels will benefit from this provocative new book.' - Thomas N. Duening, El Pomar Chair of Business and Entrepreneurship and Director, Center for Entrepreneurship, University of Colorado at Colorado Springs, US'Governments worldwide recognize that entrepreneurial behavior is essential to economic health and prosperity. Universities have responded with an explosion of entrepreneurship courses. Hisrich answers the demand for education with innovation. He shows how entrepreneurship and innovation connect, and he takes an innovative approach in this book. He introduces the latest in research findings with a storyteller's enthusiasm. This is the rare textbook that readers will have trouble putting down. When they do, they will have skills to be successful in entrepreneurial careers.' - Frank Hoy, Director of the Collaborative for Entrepreneurship & Innovation at Worcester Polytechnic Institute, US Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture. Key features include: - Insights into how creativity and innovation provide a base for developing an idea - A history of the development of entrepreneurship and the changing nature of the entrepreneur - A focus on important aspects of a business plan - Unique perspectives from corporate executives, entrepreneurs and small business managers - Ideas on building a lasting company and/or ending the venture. Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field. Contents: Entrepreneurship - A Historical Perspective 2. The Entrepreneur and Entrepreneurial Decision Making 3. Corporate, Government and Social Entrepreneurship 4. Creativity and Innovation 5. Identifying Opportunity 6. Creating and Protecting the Business Idea 7. The Business Plan 8. The Marketing Plan 9. The Financial Plan 10. The Organizational Plan 11. Obtaining Capital and other Resources 12. Launching the Venture 13. Growing the Venture 14. Building a Lasting Company and Ending the Venture Index

A sizable gap exists between the growing demand for entrepreneurship education and our understanding of how best to approach the teaching and learning of entrepreneurship. Based on papers, presentations and workshops that have appeared at the annual United States Association for Small Business and Entrepreneurship (USASBE) Conference over the past thirty years, this book offers cutting edge perspectives from expert educators and thought leaders on best practices in teaching entrepreneurship, building curricula and developing educational programs.The book is organized into three sections. The first, a set of research papers exploring a range of important issues in entrepreneurship education, provides a comprehensive outline of the field. This is followed by an overview of award-winning model academic programs in entrepreneurship at five different universities and a collection of real-world examples of teaching innovations, unique approaches to experiential learning and high-impact community engagement initiatives. This detailed and thorough synthesis of leading perspectives on entrepreneurship education will appeal to faculty and administrators in business schools, universities, technical schools and other institutions that include entrepreneurship courses in their curriculum. Contributors: S. Alpi, P. Bessler, A. Borgese, C.G. Brush, B. Burke, E. Cadotte, L. Canning, D.Y. Choi, R. D'Souza, A.F. DeNoble, W. Deutsch, N. Duval-Couetil, M.L. Fernau, M.G. Goldsby, P.G. Greene, E.Grossman, B. Hancock, K. Hmieleski, K. Joos, G. Kamau, J.B. Kaplan, J. Kraft, N. Krueger, D.F. Kuratko, M. Leaman, C. Matthews, D. McDonagh, T. Means, K. Mehta, J. Messing, R.K. Mitchell, N. Miyasaki, K.F. Molkentin, M.H. Morris, H.N. Neck, T. Nelson, J.A Robinson, M. Schindehutte, J.J. Schmidt, W. Schulze, R. Smilor, G. Solomon, J. Strimaitis, J. Thomas, C.-C. Tseng, I. Welpe, M. Wheadon, R.J. White

The recent era of economic turbulence has generated a growing enthusiasm for an increase in new and original economic insights based around the concepts of reciprocity and social enterprise. This stimulating and thought-provoking Handbook not only encourages and supports this growth, but also emphasises and expands upon new topics and issues within the economics discourse. Original contributions from key international experts acknowledge and illustrate that markets and firms can be civilizing forces when and if they are understood as expressions of cooperation and civil virtues. They provide an illuminating discourse on a wide range of topics including reciprocity, gifts and the civil economy, which are especially relevant in times of crisis for financial capitalism. The Handbook questions the current phase of the market economy that arises from a state of anthropological pessimism. Such anthropological cynicism is one of the foundations of the contemporary economic system that is challenged by the contributors. This highly original and interdisciplinary Handbook will provide a fascinating read for academics, researchers and students across a wide range of fields including economics, public sector economics, public policy and social policy. Contributors include: R. Abramovay, H. Alford, A. Andreoni, A. Argandona, A. Barrera, L. Becchetti, N. Bellanca, E. Bortoluzzi Dubach, C. Borzaga, L. Bouckaert, S. Bowles, A. Brandolini, A. Caille, J. Davis, J. Defourny, L. Faulk, B. Frey, H. Gintis, L. Gold, B. Gui, A. Habisch, S. Hargreaves-Heap, D. Jones, P. Kalmi, E. Khalil, S. Kolm, C. Loza Adaui, J. Mercier Ythier, S. Neckermann, V. Negri, A. Offer, A. Pabst, G.R. Pearce, V. Pelligra, P.L. Porta, P.L. Sacco, L. Sacconi, A. Smerilli, A.J. Uelmen, P. Vanin, B.M. Wilson, L. Zarri, D.J. Zizzo

Competition to publish in the top journals is fierce. This book provides entrepreneurship researchers with relevant material and insights to support them in their efforts to publish their research in the most prestigious entrepreneurship outlets.This essential guide to publishing in entrepreneurship brings together a wealth of contributors, all of whom have published in the leading entrepreneurship journals. Based on their experiences as researchers and editors, they bring useful hands-on advice and insight into the research publication process.Both fledgling and experienced entrepreneurship faculty members will find this an essential resource as they strive towards publication in A-ranked entrepreneurship or management journals.

This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro. Against this backdrop of political upheaval, the book asks what philanthropy can reveal about the role of corporate and wealth elites in upholding the structures of socioeconomic inequality that continue to define Brazilian society. The book argues that around the world the private sector's growing engagement in international development has led to the emergence of a global philanthropic project centred on practices of "philanthrocapitalism" and "social finance," which ultimately seeks to legitimise global capitalism and the elite interests it serves. Drawing on an in-depth and wide-ranging ethnographic study among philanthropists and their advisors in over 30 Brazilian foundations and intermediary organisations, the book combines a structural critique of the capitalist ideologies underlying philanthropic practice with a robust exploration into the ways in which wealthy Brazilians appropriate philanthropy directly to legitimise elite reproduction and the accumulation of wealth. Researchers across Latin American studies, development studies and the anthropology of development will find this book a timely contribution to the under-researched areas of elite studies and the study of philanthropy.

Dream Vision Purpose Mission

These words have been defining the life of Michael E. Gerber, bestsellingauthor and international small business guru, since before 1977--whenhe created E-Myth Worldwide to transform the way that small businessowners can grow their companies. Now he's created the Dreaming Room, theplace where entrepreneurs and future entrepreneurs come to discover how tomake their dreams a reality.

In Awakening the Entrepreneur Within, Michael will help you shape yourdream into a viable, economically successful company. He writes, "It is time todream. It is time to care about something bigger than you. It is time to imaginesomething sorely needed in the world--the world you live in--that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'"

If you see something missing in your world, join Michael E. Gerber in the Dreaming Room and awaken the entrepreneur within you.

Faced with a depleted planet and a series of connected crises, socially-minded agents and entities within the world of culture and the arts are reacting from within. With insights from sociology, economics, and cultural management and policy, this book aims to chronicle the journey of SMart - a cultural and artistic social enterprise now present in eight European countries - in order to illustrate such organisation's efforts to achieve its potential for social innovation and transformation. Tackling the endemic precariousness and intermittency of work through innovative arrangements for cultural workers and artists has been central to these efforts. In many cases, however, this activism not only had a direct impact at the level of individual and collective labor, but has transformed the ways culture is 'governed'. Readers of this book will better understand the connection between social innovation and culture and the arts; gain awareness of the trends and transformations within the field of culture and cultural work and their connection with institutional arrangements: and critically engage with the processes, challenges and benefits of scaling up and diffusing social innovation. The debates presented will be of relevance to scholars and students across disciplines, policy makers at both EU and national levels, practitioners and social activists.

This book explores how entrepreneurship can be taught through case studies, arguing that entrepreneurship education needs specific cases and case methods to teach students entrepreneurial skills and mindsets. Providing unique perspectives and examples on how case teaching can be applied in entrepreneurship education, the book draws together a wide range of real-life case studies. Informing and inspiring entrepreneurship educators, Part I employs theoretical perspectives and practical procedures related to case teaching in entrepreneurship education. Novel and innovative case methods for entrepreneurship education are explored as well as the theoretical foundations of case-based entrepreneurship education. Part II offers 15 Nordic case studies divided into three main groups relating to becoming an entrepreneur, early-phase venture creation, and acting entrepreneurially in established organisations. Supplemented by online teaching notes, this thought-provoking book will be a valuable resource for entrepreneurship educators at higher education institutions. Questions and activities included in the case studies will also be useful for students with an interest in entrepreneurship.

Embedded finance is here and having global impact. Are you ready for it? In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you'll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers' experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers' needs. The authors present: Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them The key trends, players, and technologies that are paving the way for embedded finance to take a dominant position in our lives The role, opportunities, and strategies for banks, technology companies and brands, providing them with all necessary tools to define their own embedded finance strategy The impact of embedded finance on society, consumers, companies, and the economy as a whole, highlighting the dominant force that is embedded finance for our future An exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance An indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today, Embedded Finance details a revolution in financial services, banking, and technology that has already begun. Are you ready?

Urban heritage, which is part of the conceptual expansion of cultural heritage, has become an extraordinarily complex notion. Any aspect of urban life and experience can become heritage and this heritage is then continuously re-interpreted and exploited as a source not only for a city's identification, but also for its cultural and economic innovation. This book provides a detailed overview of Central European urban heritage. It examines the key aspects of urban heritage - tangible/monumental, natural/landscape, world heritage/urban quarter and heritage experience/dark heritage. The 'regimes of urban heritage' approach retraces two hundred years of the development of European urban heritage to understand how it has become so significant and how it could integrate practically every area of urban existence. The novelty of the book is the interpretation of this development as a process of successive and integrating regimes, which are examined through the changing urban heritage agency and discourse. Through the examples of European cities and towns, such as Belgrade, Budapest, Gdansk, Krakow, Ljubljana, Subotica, Szentendre, Vienna, but also Edinburgh, Nordic cities and Rome, these changes reveal their inner complexities and become comparable in an interdisciplinary analysis. Further, a particular aspect of the history of these cities is revealed through the development of their own urban heritage. The book is primarily aimed at academics, researchers and postgraduate students of cultural and economic geography, cultural history, culture and heritage management, modern and contemporary history as well as urban history, planning and sociology.

An instant classic. --Arianna Huffington Will inspire people from across the political spectrum. --Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing--Acumen's practice of "doing well by doing good." Nineteen years later, there's been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn't easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today's leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those--whether ascending the corporate ladder or bringing solar light to rural villages--who seek to leave this world better off than they found it.

In many parts of the world, public enterprise is in crisis. Privatization programs are being widely promoted as the solution to many of the problems of inefficiency and slow rates of growth associated with public enterprise. This book discusses the underlying causes of those problems, and critically examines some of the solutions that have been adopted.
"Public Enterprise at the Crossroads" has a wide geographical scope and cuts across the political spectrum. The experiences of countries in four continents are analyzed, with explorations of current problems. The contributors find recurrent patterns; problems are often found to be political as well as economic, and bureaucracy and administrative confusion are seen as a major cause of poor financial performance. Yet since political aims, the economic environment, and administrative and managerial capacities vary so widely, universal solutions remain more difficult to define than universal problems.

Written by a successful venture capitalist (and university dropout), this book is part memoir, part guide for the next generation of innovators who seek an alternative to the traditional path in higher education. "Part adventure tale, part manifesto, Paper Belt on Fire is a battle cry for anyone who ever dreamed of wresting power back from corrupt institutions-or of nailing the truth to the cathedral door." -Peter Thiel, author of Zero to One Paper Belt on Fire is the unlikely account of how two outsiders with no experience in finance-a charter school principal and defrocked philosopher-start a venture capital fund to short the higher education bubble. Against the contempt of the education establishment, they discover, mentor, and back the leading lights in the next generation of dropout innovators and in the end make their investors millions. Can such a madcap strategy help renew American creativity? Who would do such a thing? This story is the behind-the-scenes romp of one team that threw educational authorities into a panic. It fuses real-life personal drama with history, science, and philosophy to show how higher education and other institutions must evolve to meet the dire challenges of tomorrow.

This book provides in-depth insights into use cases implementing artificial intelligence (AI) applications at the edge. It covers new ideas, concepts, research, and innovation to enable the development and deployment of AI, the industrial internet of things (IIoT), edge computing, and digital twin technologies in industrial environments. The work is based on the research results and activities of the AI4DI (ECSEL JU) project, including an overview of industrial use cases, research, technological innovation, validation, and deployment. This book's sections build on the research, development, and innovative ideas elaborated for applications in five industries: automotive, semiconductor, industrial machinery, food and beverage, and transportation. The articles included under each of these five industrial sectors discuss AI-based methods, techniques, models, algorithms, and supporting technologies, such as IIoT, edge computing, digital twins, collaborative robots, silicon-born AI circuit concepts, neuromorphic architectures, and augmented intelligence, that are anticipating the development of Industry 5.0. Automotive applications cover use cases addressing AI-based solutions for inbound logistics and assembly process optimisation, autonomous reconfigurable battery systems, virtual AI training platforms for robot learning, autonomous mobile robotic agents, and predictive maintenance for machines on the level of a digital twin. AI-based technologies and applications in the semiconductor manufacturing industry address use cases related to AI-based failure modes and effects analysis assistants, neural networks for predicting critical 3D dimensions in MEMS inertial sensors, machine vision systems developed in the wafer inspection production line, semiconductor wafer fault classifications, automatic inspection of scanning electron microscope cross-section images for technology verification, anomaly detection on wire bond process trace data, and optical inspection. The use cases presented for machinery and industrial equipment industry applications cover topics related to wood machinery, with the perception of the surrounding environment and intelligent robot applications. AI, IIoT, and robotics solutions are highlighted for the food and beverage industry, presenting use cases addressing novel AI-based environmental monitoring; autonomous environment-aware, quality control systems for Champagne production; and production process optimisation and predictive maintenance for soybeans manufacturing. For the transportation sector, the use cases presented cover the mobility-as-a-service development of AI-based fleet management for supporting multimodal transport. This book highlights the significant technological challenges that AI application developments in industrial sectors are facing, presenting several research challenges and open issues that should guide future development for evolution towards an environment-friendly Industry 5.0. The challenges presented for AI-based applications in industrial environments include issues related to complexity, multidisciplinary and heterogeneity, convergence of AI with other technologies, energy consumption and efficiency, knowledge acquisition, reasoning with limited data, fusion of heterogeneous data, availability of reliable data sets, verification, validation, and testing for decision-making processes.

A guide through history for those perplexed about the fate of democracy and the government of diverse societies. In war and in peace, amid disruptive change and during reconstruction, a government of people and events will always be called for. But in this age of anxiety and uncertainty, people on the left and the right are losing confidence in governments, elections and politicians. Many ask whether democracy has failed, and ponder alternatives. Knowing how to govern, and how to be governed, are necessary for solving collectively our pressing social and ecological problems. This book rediscovers diverse models of government, including the successful statecraft and drastic mistakes of past rulers and their advisers. From ancient to modern times, what methods of government have arisen and succeeded, or what were their fatal flaws? What ethical and political ideas informed the rulers and the ruled? How have states dealt with unexpected calamities or with cultural and religious differences? And what kept things (more or less) running smoothly? Amid rapid change and political dissent, it's timely to re-examine the ideas and practices that governed large populations and guided their rulers. In an age of political distrust, disruptive populism and global crises, we need to rearm ourselves with knowledge of history and diverse political ideas to better address contemporary problems. This book will appeal to students in political theory, political history, or history of government and public policy.

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

The Patient Protection and Affordable Care Act (commonly referred to as ObamaCare or PPACA), which was signed into US law in 2010, generated a lot of noise from both supporters and detractors. This book argues that the changes introduced by ObamaCare were, in the long history of government intervention in the US health system, generally not as new or novel as claimed. The scope of the changes introduced by ObamaCare is very wide and covers, among others: the health insurance industry, pharmaceuticals, employers, employees, or the uninsured. The structure of the book shows the individual causes, key assumptions, and impacts of the reform on individual elements or areas of the US health system. One of the most important aspects of the work is analysis of the phenomenon of the so-called ‘death spiral’. The changes introduced by ObamaCare reform make it possible to investigate the causes of this phenomenon on a country-wide scale and enable a broader analysis of its effects. The book will be of great interest to readers in the economics, management and policy of health and health care.