Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantagesand problemsthat political marketing can bring. Topics examined in Current Issues in Political Marketing include: political frames agenda setting voter attitude public-policy marketing change management relationship marketing voter disengagement party identification market orientation product anatomy branding segmentation and much more! Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects. A multi-perspective approach (political elites, journalists, etc.), valuable for analyzing power dynamics in various media environments. Deals extensively with the role of media in war, peace, and terrorism, adding important international coverage alongside domestic media politics in elections. Integrates discussion of new media alongside coverage of traditional media for a comprehensive understanding of contemporary political communication. * Puts forth a balanced argument that prompts students to stay focused on the political context in which the media is operating. New to the Second Edition Up-to-date coverage of major political events in the last decade, including the landmark US elections of 2016 and 2020. Devotes more attention to the "hybrid media system" that has developed over the last decade, providing a greater balance between traditional "news" and social media in particular. Includes more cross-national research, especially in non-Western and non-democratic countries. Refines the five principles of political communication to better reflect contemporary media trends. Covers key emerging topics including misinformation and threats to democratic institutions, new forms of political engagement, and the economic base of the various forms of media.

This volume focuses on the issue of change in democratic politics in terms of experimental or actual innovations introduced either within political parties or outside the party system, involving citizen participation and mobilization. Including a wide and diverse range of alternatives in the organization of groups, campaigning, conducting initiatives and enhancing practices, they not only question the relevance of traditional institutions in representing citizens' values and interests, but also share a common goal which is precisely - and perhaps paradoxically - to reshape and invigorate representative democracy This book is of key interest to scholars and students of party politics, elections/electoral studies, social movement and democratic innovations and more broadly to comparative politics, political theory and political sociology.

*Winner of the James S. Donnelly, Sr. Prize 2022* In Ireland, 2018, a constitutional ban that equated the life of a woman to the life of a fertilised embryo was overturned and abortion was finally legalised. This victory for the Irish Repeal movement set the country alight with euphoria. But, for some, the celebrations were short-lived - the new legislation turned out to be one of the most conservative in Europe. People still travel overseas for abortions and services are not yet fully commissioned in Northern Ireland. This book traces the history of the origins of the Eighth Amendment, which was drawn up in fear of a tide of liberal reforms across Europe. It draws out the lessons learned from the groundbreaking campaign in 2018, which was the culmination of a 35-year-long reproductive rights movement and an inspiring example of modern grassroots activism. It tells the story of the 'Repeal' campaign through the lens of the activists who are still fighting in a movement that is only just beginning.

This book, first published in 1981, examines the issues inspiring working-class movements after 1848 in France, Germany and Britain, with some consideration also of Austria, Italy, Spain and Russia. It concentrates on the attitudes of the ordinary working men, rather than the ideologies and the leaders, and considers the many different forms and manifestations of their grievances and means of expression. What emerges is the complexity of the connection between economic circumstances and protest, and the existence of wide divergences of behaviour amongst the European working class.

This book, first published in 1976, re-examines many aspects of the German Peasant War of 1525, important as the first national peasant revolt in Germany and because of the influence of Engels' work on the subject. With one contributor noting the similarities between the organisation, demands and action of the Swabian peasants and those of the Zapatas of Mexico four centuries later, these essays provide remarkable insights and analyses into the enduring importance of the German Peasant War.

This book, first published in 1977, looks at the two peasant revolts that occurred in 1549, in the troubled period following the death of Henry VIII. The uprisings reveal a harsh background of economic and social injustice, intensified at the time by inflation. Peasants in North Devon rose against the imposition of the English Prayer Book, and with the local authorities paralysed and the government wavering between conciliation and repression, a general rebellion broke out. Reinforced by Cornishmen, rallying to the defence of their national identity, the peasants assembled a formidable army and laid siege to Exeter itself. Only after three major battles was the revolt suppressed. The Norfolk peasants rose against agrarian abuses, routing a small royal force and occupying Norwich. Ably led by Robert Kett, they expelled the gentry and governed the county on a programme of social justice until they were crushed by the forces released by the collapse of the other risings. These revolts display the deep-seated resentments and injustices felt by the peasantry of the sixteenth century.

This book brings together a diverse, international array of contributors to explore the topics of news "quality" in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy from news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of "quality" in the news media.

The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering - among others - content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.

This book uses a multi-method approach to explain why recent Iowa governors have been able to stay in office significantly longer than their peers. Voters in Iowa value a personal connection with their governor and those governors who ignore that expectation are held accountable at the polls.

This book offers a thorough examination of digital work by women comedians in the US, exploring their use of digital media to perform jokes, engage with fans, remake their reputations, and become political activists This book argues that despite its many adverse effects, digital work is changing comedy, empowering women to create new comic forms and negotiate the contentious political climate incited by former President Donald. J. Trump Chapters are focused on video-podcasting, TikTok, Twitter, Instagram, YouTube, and the streaming platform Netflix - each containing informative case studies on significant women comedians who use them, including Sarah Silverman, Amy Schumer, Leslie Jones, Mindy Kaling, Colleen Ballinger, Lilly Singh, Ms. Pat, Whitney Cummings, Issa Rae, and others To understand their strategies, this book examines the popularity of their digital content, their career-outcomes in television and film, as well as the ups and downs of their critical reputations in magazines, newspapers, the trade press, and with their participatory audiences online This insightful and timely work will appeal to scholars researching and teaching in the areas of media studies, digital communication, gender studies and performance

Currently no work which focuses exclusively on the migrant voice in cultural or literary responses to Brexit. Engages with several overlapping socio-political and cultural issues, and approaches Brexit from an ambitious and diverse range of academic disciplines and perspectives. Chapters from a variety of European countries/voices, not previously compiled into one book. Provides an important cultural account of British-European relations.

When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way.

How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?

-Public speaking textbook grounded in traditional rhetorical theory with historical and contemporary examples -Core text for public speaking or rhetoric courses -Distinguished from other public speaking texts by its grounding in traditional rhetoric and its focus on speaking as an engaged citizen on matters of public concern, compared with texts more focused on business communication -Online resources include instructor's manual with discussion and test questions, web links, and sample materials

As a key player during the election campaign and transition, and Donald Trump's press secretary for the first seven months in the White House, Sean Spicer found himself on the front line between Trump and the press - regularly jousting with the media and having to explain the President's policy decisions and comments to America and the world. The Briefing taps into Spicer's first-hand experience in the front row of the Trump campaign and presidency, shedding new light on the most controversial moments, sharing stories of the personalities involved and, ultimately, setting the record straight.

WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.

Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world's leading academics, design practitioners and public managers, it provides a rich, detailed analysis of design as a tool for addressing public problems and capturing opportunities for achieving better and more efficient societal outcomes. In his introduction, Christian Bason suggests that design may offer a fundamental reinvention of the art and craft of policy making for the twenty-first century. From challenging current problem spaces to driving the creative quest for new solutions and shaping the physical and virtual artefacts of policy implementation, design holds a significant yet largely unexplored potential. The book is structured in three main sections, covering the global context of the rise of design for policy, in-depth case studies of the application of design to policy making, and a guide to concrete design tools for policy intent, insight, ideation and implementation. The summary chapter lays out a future agenda for design in government, suggesting how to position design more firmly on the public policy stage. Design for Policy is intended as a resource for leaders and scholars in government departments, public service organizations and institutions, schools of design and public management, think tanks and consultancies that wish to understand and use design as a tool for public sector reform and innovation.

The 2020 US presidential race was one of the most hotly contested and contentious in recent American history. While the election produced the greatest turnout in American history and the highest percentage turnout in 60 years, the election still came down to a handful of swing states that ultimately decided the election. In their third edition of Presidential Swing States, Rafael Jacob and David Schultz examine the 2020 presidential election, keying in on the few critical states that actually decided the election and why. With cases studies written by prominent political scientists who are experts on these swing states, Presidential Swing States also explains why some states were swing states but no longer are, why some continue to be swing states, and what states beyond 2020 may be the future swing states that decide the presidency. The book contains in-depth case studies of the swing-states and swing-counties that decide presidential elections in the United States. Students in classes on American Politics and Government, Parties, Campaigns and Elections, State Politics, and the Presidency will all be well-served by the analyses in this volume, as will journalists reporting on presidential elections, and the general public.

This book demonstrates how infrastructure projects and the communications thereof are strategized by rising powers to envision progress, to enhance the actor's international identity, and to substantiate and leverage the actor's vision of international order. While the physical aspects of infrastructure are important, infrastructure communication in international relations demands more scholarly attention. Using a case-study approach, Carolijn van Noort examines how rising powers communicate about infrastructure internationally and discusses the significance of these communication practices. The four case studies include BRICS's summit communications about infrastructure, Brazil's infrastructure promises to Africa, China's communication of the Belt and Road Initiative in East Africa, and Kazakhstan's news media coverage of China's Belt and Road Initiative. Van Noort highlights the fact that the link between infrastructure, identity, and order-making is arbitrary and thus contested in practice, with rising powers operationalizing infrastructure communication in international relations in varied ways. She argues that both communication organization and the visuality of strategic narratives on infrastructure influence the international communication of infrastructure vision and action plans, with different levels of success. Infrastructure Communication in International Relations is a welcome and timely book of interest to students and scholars in the fields of international relations, global communications, and the politics of infrastructure.

This volume explores the conflict between two forces: party polarization and party factionalism. The major change in America's two political parties over the past half-century has been increased polarization, which has led to a new era of heightened inter-party competition resulting in stronger and more cohesive parties. At the same time, elections, particularly primaries, often reveal deep internal factional divisions within both the parties, and the 2020 election was no different. The Democratic coalition typically pits moderate or establishment candidates against progressive activists and candidates, while the Republican Party in 2020 was, at times, polarized not only between moderates and conservatives but between those willing to criticize President Trump and those who would not. How did these two opposing forces shape the outcome of the 2020 election, and what are the consequences for the future of American party politics and elections?

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

As he has done for each presidential campaign since 1992, Robert E. Denton, Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, news coverage of the campaigns. This volume looks at the 2020 Presidential campaign from three categories. The first section addresses the major political campaign communication areas to include pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media and news coverage of the campaign. The second section includes two unique aspects of political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns.

The 2016 elections called into question the accuracy of public opinion polling while tapping into new streams of public opinion more widely. The third edition of this well-established text addresses these questions and adds new perspectives to its authoritative line-up. The hallmark of this book is making cutting-edge research accessible and understandable to students and general readers. Here we see a variety of disciplinary approaches to public opinion reflected including psychology, economics, sociology, and biology in addition to political science. An emphasis on race, gender, and new media puts the elections of 2016 into context and prepares students to look ahead to 2020 and beyond. New to the third edition: * Includes 2016 election results and their implications for public opinion polling going forward. * Three new chapters have been added on racializing politics, worldview politics, and the modern information environment. * New authors include Shanto Iyengar, Michael Tesler, Vladimir E. Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake Haselswerdt.

This book explores Twitter communication about the 2016 Brexit referendum in the UK in the run-up to the event. The mixed-method, computational analysis of over twelve million tweets reveals how Twitter worked in shaping political discourse and its potential for fuelling populism in the month leading to the referendum. Our findings show while polarised public opinion was explicitly expressed, populist sentiments were mainstreamed into the debate about the referendum and widely spread on Twitter. Populist politicians, supported by pro-Brexit users, tactically used Twitter to promulgate their populist ideas. In contrast, despite their active use of Twitter, the Remain camp appeared to have misunderstood the mechanisms of Twitter for shaping political discourse. Twitter communication, in this case, showed dangerous potential for reflecting and reinforcing existing social tensions and divisions, being influenced or even manipulated by individuals and interest groups to serve their own interests. It is important to be well aware of this capacity of Twitter for the wellbeing of democracy, especially in the politically turbulent times since 2016 when the UK voted to leave the EU.

Provides both students and researchers with an inclusive survey of environmental communication research from around the world, featuring scholars from Africa, Latin American and Asian countries. Includes theoretical, methodological, and practical chapters for a comprehensive introduction to the field. Uniquely, each chapter brings together authors from various countries to develop a truly international overview of the issue covered in the chapter. This novel approach opens up a conversation across countries and breaks geographic and disciplinary boundaries.