People use online social forums for all sorts of reasons, including political conversations, regardless of the site's main purpose. But what leads some of these people to take their online political activity into the offline world of activism?
In Expect Us, Jessica L. Beyer looks at political consciousness and action in four communities, each born out of chaotic online social spaces that millions of individuals enter, spend time in, and exit moment by moment: Anonymous (4chan), IGN, World of Warcraft, and The Pirate Bay. None of these sites began as places for political organization per se, but visitors to each have used them as places for political engagement to one degree or another. Beyer explains the puzzling emergence of political engagement in these disparate social spaces and offers reasons for their varied capacity to generate political activism. Her comparative ethnography of these four online communities demonstrates that the technological organization of space itself has a strong role in determining the possibility of political mobilization. Overall, she shows that political mobilization rises when a site provides high levels of anonymity, low levels of formal regulation, and minimal access to small-group interaction. Furthermore, her findings reveal that young people are more politically involved than much of the civic engagement literature suggests.
Expect Us offers surprising and compelling insights for anyone interested in understanding which factors and online environments lead to the greatest amount of impact offline.

Twenty-Five Years of GOP Presidential Nominations examines the recent presidential nominees of the Republican Party. The author explores the idea that the presidential defeats of Republican nominees begin with the primary election choice of a moderate candidate in hopes that the chosen candidate's conservative rhetoric will translate into a general election victory. Written in a unique and dynamic style, this book details the recent history of the party's successes and failures through notable figures such as George H.W. Bush and Bob Dole.

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj's fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists' impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves.

Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.

A 'non-election' in terms of popular perception, the 2004 European elections in the United Kingdom nevertheless provided a fascinating snapshot of the new, far more fluid electoral trends that have been emerging since the end of the Thatcher era, with Green, Eurosceptical, regional and single issue parties all jostling for electoral space with the bigger three. Like its predecessors, this book documents the background, framework and party preparations; recounts how the campaign unfolded; analyses the results and explores the consequences of the elections in both the British and the European context.

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.

This book investigates the ideological conditions inducing political actors to highlight corruption issues through valence campaigns. Using case studies and comparative analyses of party programmes, legislatives speeches and social media data, the author demonstrates that the more parties and/or candidates present a similar policy programme, the more they rely on valence campaigns. In other words, as the ideologies of parties have become increasingly similar over recent decades, the content of political competition has substantially shifted from policy to non-policy factors, such as corruption issues. These dynamics, and the ideological considerations underpinning them, also provide a novel perspective on recent phenomena in contemporary democracies, such as the growth of negative campaigning, as well as populist strategies based on anti-elite rhetoric. The book will appeal to students and scholars interested in political corruption, valence politics, populism and electoral campaigning.

Far from being the preserve of a few elite thinkers, critique increasingly dominates public life in modernity, leading to a cacophony of accusation and denunciation around all political issues. The technique of unmasking 'power' or 'hegemony' or 'ideology' has now been adopted across the political spectrum, where critical discourses are routinely used to suggest that anything and everything is only a 'construct' or even a 'conspiracy'. This book draws on anthropological theory to provide a different perspective on this phenomenon; critique appears as a liminal predicament combining imitative polemical and schismatic urges with a haunting sense of uncertainty. It thereby addresses a central academic concern, with a special focus on political critique in the public sphere and within social media. Combining historical interrogations of the roots of critique, as well as examining contemporary political discourse in relation to populism, as seen in presidential elections, historical commemorations and welfare reform, The Spectacle of Critique uses anthropology and genealogy to offer a new sociology of critique that problematises critique and diagnoses its crisis, cultivating acritical and imaginative ways of thinking.

Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries.

They identify the functions, topics, and targets of attacks, and the results are compared with research on primary TV spots and with general debates. An important resource for scholars and students of American presidential and party elections and political communications.

Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.

View the Table of Contents. Read the Chapter One.

aRunning for Judge is an important source of empirical data about judicial elections. Anyone who studies the topic should have a copy.a
--"New York Law Journal"

aThis book offers a variety of insights by professors across the country on issues that are becoming increasingly important in judicial elections. . . . The collection will interest scholars and students of federalism, judicial politics and state politics in general.a
--"Campaigns & Elections"

aThe book does a wonderful job of bringing the different research projects together. All the chapters provide detailed and timely information in an effort to explain recent developments in judicial elections....This is a comprehensive, well-written book.a
--"Law & Politics Book Review"

"This outstanding collection of essays provides new insight into one of the most important features of the American judicial system. Matthew J. Streb has assembled a first-rate set of contributors who offer a fascinating exploration of the institutions, incentives, and democratic consequences of electing judges."
--Kevin T. McGuire, author of "Understanding the U.S. Supreme Court"

"A timely and important addition to the literature on state courts and judicial politics by a stellar team of contributors. New research is presented on a range of issues that will interest scholars and students not only of courts but state politics more generally."
--David M. O'Brien, author of "Storm Center: The Supreme Court in American Politics"

Across the country, races for judgeships are becoming more and more politically contested. As a result, several states and cities are now consideringjudicial election reform. Running for Judge examines the increasingly contentious judicial elections over the last twenty-five years by providing a timely, insightful analysis of judicial elections. The book ties together the current state of the judicial elections literature, and presents new evidence on a wide range of important topics, including: the history of judicial elections; an understanding of the types of judicial elections; electoral competition during races; the increasing importance of campaign financing; voting in judicial elections; the role interest groups play in supporting candidates; party organizing in supposedly non-partisan elections; judicial accountability; media coverage; and judicial reform of elections.

Running for Judge is an engaging, accessible, empirical analysis of the major issues surrounding judicial elections, with contributions from prominent scholars in the fields of judicial politics, political behavior, and law.

Contributors: Lawrence Baum, Chris W. Bonneau, Brent D. Boyea, Paul Brace, Rachel P. Caufield, Jennifer Segal Diascro, Brian Frederick, Deborah Goldberg, Melinda Gann Hall, Richard L. Hasen, David Klein, Brian F. Schaffner, and Matthew J. Streb.

A combination of economic transformation, political transitions and changes in media have substantially, if incrementally, altered the terrain for political participation globally, particularly in Asia, home to several of the most dramatic such shifts over the past two decades. This book explores political participation in Asia and how democracy and authoritarianism function under neoliberal economic relations. It examines changes that coincide seemingly perversely with a participation explosion: with mass street protests and 'occupations', energetic online contention, movements of students and workers, mobilization for and against democracy and more. Organized thematically in three parts - political participation in a 'post-democratic' context, changes in the scope and character of political space and the policing of that space - this book analyzes economic, regime and media shifts and how they function in tandem and both within and across states. Closely integrated, comparative and theoretically driven, this book will be of interest to scholars and practitioners in the fields of civil society, contentious politics or social movements, democratization, political economy/development, media and communications, political geography, sociology, comparative politics and Asian politics.

The last two decades have witnessed an ever growing partisan divide in US politics over climate change and global warming. Significant elements in the Republican Party became openly hostile to the scientific evidence and, following the election of George W. Bush, legislative action at the federal level effectively ground to a halt. This opened up space at the state and local level to develop climate change policies with cities such as Chicago, San Francisco and New York implementing a number of initiatives that brought real and substantive developments. The election of Barack Obama in 2008 seemed to open new possibilities for federal and global leadership once more and whilst the Obama administration has been criticised for a somewhat contradictory approach to the issue at times, there were nonetheless a number of substantive policy developments. Through a substantive and detailed analysis of the politics of climate change, this book places the evolution of US climate policy within broader debates on the nature of politics in the US and argues that there exists a latent potential, often obscured by the complexities of its political system, for America to act as a world leader on the issue. This work will appeal particularly to students and scholars in American Politics, but will also prove useful to those in the fields of general Politics, climate change, sustainability, and environmental studies.

How can irregular political situations, which impact the lives of millions, become normalized? Specifically, within the context of the Israeli-Palestinian conflict, how can 50 years of Israeli control over the Occupied Territories become accepted within Israeli society as a normal, possibly even banal phenomenon? Conversely, how can such a situation be estranged from daily reality, denied any relation to who "we" are? This volume explores these questions through the lens of two central discourses that dominate the Israeli debate regarding the future of the Occupied Territories: 1) Occupation Normalization Discourse, which portrays Israeli control of the territories as a "normal" part of life; 2) Occupation Estrangement Discourse, which portrays this situation as distant from Israeli reality. In addressing these discourses, the authors develop a new methodological tool, Dialectic Discourse Analysis, which examines discourse as a process of perpetual positing and synthesis of oppositions through the discursive construction, differentiation and mediation of self and other. Through this approach, the authors illustrate that these discourses are dialectically constituted in opposition to one another, feeding off one another, each enabling the other to exist. This dynamic has resulted in a fixed discourse, preventing any progress towards a synthesis of oppositions.

Virtually all pertinent issues that the world faces today - such as nuclear proliferation, climate change, the spread of infectious disease and economic globalization - imply objects that move. However, surprisingly little is known about how the actual objects of world politics are constituted, how they move and how they change while moving. This book addresses these questions through the concept of 'translation' - the simultaneous processes of object constitution, transportation and transformation. Translations occur when specific forms of knowledge about the environment, international human rights norms or water policies consolidate, travel and change. World Politics in Translation conceptualizes 'translation' for International Relations by drawing on theoretical insights from Literary Studies, Postcolonial Scholarship and Science and Technology Studies. The individual chapters explore how the concept of translation opens new perspectives on development cooperation, the diffusion of norms and organizational templates, the performance in and of international organizations or the politics of international security governance. This book constitutes an excellent resource for students and scholars in the fields of Politics, International Relations, Social Anthropology, Development Studies and Sociology. Combining empirically grounded case studies with methodological reflection and theoretical innovation, the book provides a powerful and productive introduction to world politics in translation.

The links between distinctive political regimes and media systems are undeniable. As Siebert, Peterson and Schramm wrote (1956: 1) 60 years ago: 'the press always takes on the form and coloration of the social and political structures within which it operates'. Nevertheless, today's world and politics are completely different from the bipolar era that inspired the ground breaking Four Theories of the Press. What are the main changes and continuities that have driven the study of politics and the media in the last decades? How to approach this interaction in the light of the challenges that democracy is facing or the continuing technological revolution that at times hampers the media? This provocative book explores the main premises that have guided the study of politics and the media in the last decades. In so doing, it gives the reader key analytical tools to question the sustainability of past categorizations that no longer match up with current developments of both, political regimes and the media. In searching for clarification about current discrepancies between democracies and media's distinctive structures or purposes, Four Theories of the Press: 60 Years and Counting puts forward an alternative premise: the political-media complex.

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

An analysis of the production and consumption of the communications of "Make Poverty History," a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.

It is a truism that the issues politicians discuss in campaigns deserve study, but what about the issues they do not discuss? The question of what gets on a presidential campaign s radar screen, what does not, and why is central to understanding how effectively campaigns function as tools of self-government.

This issue of The Annals examines dimensions of these questions through articles originally commissioned for two conferences at the National Press Club in Washington, D.C. If these articles together amount to a catalogue of complaints about the quality of America s presidential debate, perhaps that is to be expected. Views on what candidates ought to discuss will always lie in the eye of the beholder. What the contributors to this volume share, however, is the conviction that campaign discourse matters and that defining the campaign agenda is central to democracy.

So long as candidates seek to win 50 percent of the vote plus one, while citizens struggle to find expression of and answers for their concerns, the question "Whose campaign is it anyway?" will be with us."

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

From the early demise of Trent Lott at the hands of bloggers to the agonized scream of Howard Dean; from Daily Kos and the blogosphere to the rise of Twitter and Facebook, politics and new media have co-existed and evolved in rapid succession. Here, an academic and practitioner team up to consider how new and old media technologies mix with combustible politics to determine, in real time, the shape of the emerging political order. Our political moment shares with other realigning periods the sense that political parties are failing to address the public interest. In an era defined by the collapse of the political center, extreme income inequality, rapidly changing demography, and new methods of communicating and organizing, a second-generation online progressive movement fueled by email and social media is coming into its own. In this highly readable text, the authors - one a scholar of Internet politics, the other a leading voice of the first generation netroots - draw on unique data and on-the-ground experience to answer key questions at the core of our tumultuous politics: How has Internet activism changed in form and function? How have the left and right changed with it? How does this affect American political power?

'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times; ...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review;This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.