'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times; ...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review;This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

A historian's view of the relationship between American history and the American film industry, this book is a witty and perceptive account of Hollywood and its films in the years from the outbreak of the Second World War in Europe to the end of the war in Korea, It describes how film makers and their industry were shaped by and responded to the strong political and social stimuli of wartime America. The author examines the recurring question of whether the movies were a reflection of the society in which they were produced, or whether by virtue of their undeniable propaganda power the films shaped that society. Combining evidence from literary, visual and oral sources, he covers a wide range of movies, emphasising in particular Casablanca, Mrs Miniver, The Best Years of Our Lives and Since You Went Away. In addition to placing the films in a social and political context, the author shows that Hollywood is a perfect example of the bone-headed way in which people behave when they are dealing with large amounts of money and power. Enjoyably nostalgic, this book will appeal to film enthusiasts as well as those interested in war and its effect on society.

Political Pathologies from The Sopranos to Succession argues that highly praised prestige TV shows reveal the underlying fantasies and contradictions of upper-middle class political centrists. Through a psychoanalytic interpretation of The Sopranos, Breaking Bad, The Wire, House of Cards, Dexter, Game of Thrones, and Succession, Robert Samuels reveals how moderate "liberals" have helped to produce and maintain the libertarian Right. Samuels' analysis explores the difference between contemporary centrists and the foundations of liberal democracy, exposing the myth of the "liberal media" and considers the consequences of these celebrated series, including the undermining of trust in modern liberal democratic institutions. Political Pathologies from The Sopranos to Succession contributes to a greater understanding of the ways media and political ideology can circulate on a global level through the psychopathology of class consciousness. This book will be of great interest to academics and scholars considering intersections of psychoanalytic studies, television studies and politics.

Gives a fresh and contemporary take on the ways in which contemporary US sexual politics plays out on its biggest stage with analyses of Promises, Promises, Newsies, Hedwig and the Angry Inch, The Color Purple, and Frozen. Written accessibly and clearly for all levels of student and scholar in musical theatre as well as interdisciplinary areas of queer, gender, and cultural studies. The most up to date study available of Broadway's cultural politics.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its? role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:

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• Understanding the market, gathering ideas, and debate
• Product development, branding and strategy
• Internal Marketing
• Communicating and connecting with the public
• E Government Marketing - delivery, policy and leadership

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With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

This book examines cinematic practices in Bollywood as narratives that assist in shaping the imagination of the age, especially in contemporary India. It examines historical films released in India since the new millennium and analyses cinema as a reflection of the changing socio-political and economic conditions at any given period. The chapters in Historicizing Myths in Contemporary India: Cinematic Representations and Nationalist Agendas in Hindi Cinemas also illuminate different perspectives on how cinematic historical representations follow political patterns and market compulsions, giving precedence to a certain past over the other, creating a narrative suited for the dominant narrative of the present. From Mughal-e-Azam to Padmaavat, and Bajirao Mastani to Raazi, the chapters show how creating history out of myths validate hegemonic identities in a rapidly evolving Indian society. The volume will be of interest to scholars of film and media studies, literature and culture studies, and South Asian studies.

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting ? to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

The close and complex relationship between conflict and communication has been vividly illustrated in work spanning the writings of Homer and Thucydides to blogs bashed out on contemporary battlefields. And in recent decades there has been a huge growth in scholarly and popular interest in the subject. As serious research flourishes as never before, this new two-volume collection from Routledge's acclaimed Critical Concepts in Media and Cultural Studies series has been assembled by the field's leading thinker to meet the need for an authoritative reference work to make sense of a rapidly growing and ever more complex corpus of cross-disciplinary literature.

Drawing on disparate, and sometimes less accessible, sources, the two volumes gather together canonical and the very best cutting-edge scholarship to cover a diverse range of key themes, including: the theory and reality of journalistic practice; the effects of conflict communication on the policy process; and the impact of technology on the very nature of war and conflict.

The collection also includes a full index, together with a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context. War and Conflict Communication is an essential work of reference and will be welcomed as a vital one-stop research and pedagogic resource.

"Political Communications" offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

The social sciences have seen a substantial increase in comparative and multi-sited ethnographic projects over the last three decades. Yet, at present, researchers seeking to design comparative field projects have few scholarly works detailing how comparison is conducted in divergent ethnographic approaches. In Beyond the Case, Corey M. Abramson and Neil Gong have gathered together several experts in field research to address these issues by showing how practitioners employing contemporary iterations of ethnographic traditions such as phenomenology, grounded theory, positivism, and interpretivism, use comparison in their works. The contributors connect the long history of comparative (and anti-comparative) ethnographic approaches to their contemporary uses. By honing in on how ethnographers render sites, groups, or cases analytically commensurable and comparable, Beyond the Case offers a new lens for examining the assumptions, payoffs, and potential drawbacks of different forms of comparative ethnography.

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantagesand problemsthat political marketing can bring. Topics examined in Current Issues in Political Marketing include: political frames agenda setting voter attitude public-policy marketing change management relationship marketing voter disengagement party identification market orientation product anatomy branding segmentation and much more! Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects. A multi-perspective approach (political elites, journalists, etc.), valuable for analyzing power dynamics in various media environments. Deals extensively with the role of media in war, peace, and terrorism, adding important international coverage alongside domestic media politics in elections. Integrates discussion of new media alongside coverage of traditional media for a comprehensive understanding of contemporary political communication. * Puts forth a balanced argument that prompts students to stay focused on the political context in which the media is operating. New to the Second Edition Up-to-date coverage of major political events in the last decade, including the landmark US elections of 2016 and 2020. Devotes more attention to the "hybrid media system" that has developed over the last decade, providing a greater balance between traditional "news" and social media in particular. Includes more cross-national research, especially in non-Western and non-democratic countries. Refines the five principles of political communication to better reflect contemporary media trends. Covers key emerging topics including misinformation and threats to democratic institutions, new forms of political engagement, and the economic base of the various forms of media.

This volume focuses on the issue of change in democratic politics in terms of experimental or actual innovations introduced either within political parties or outside the party system, involving citizen participation and mobilization. Including a wide and diverse range of alternatives in the organization of groups, campaigning, conducting initiatives and enhancing practices, they not only question the relevance of traditional institutions in representing citizens' values and interests, but also share a common goal which is precisely - and perhaps paradoxically - to reshape and invigorate representative democracy This book is of key interest to scholars and students of party politics, elections/electoral studies, social movement and democratic innovations and more broadly to comparative politics, political theory and political sociology.

This book, first published in 1981, examines the issues inspiring working-class movements after 1848 in France, Germany and Britain, with some consideration also of Austria, Italy, Spain and Russia. It concentrates on the attitudes of the ordinary working men, rather than the ideologies and the leaders, and considers the many different forms and manifestations of their grievances and means of expression. What emerges is the complexity of the connection between economic circumstances and protest, and the existence of wide divergences of behaviour amongst the European working class.

This book, first published in 1977, looks at the two peasant revolts that occurred in 1549, in the troubled period following the death of Henry VIII. The uprisings reveal a harsh background of economic and social injustice, intensified at the time by inflation. Peasants in North Devon rose against the imposition of the English Prayer Book, and with the local authorities paralysed and the government wavering between conciliation and repression, a general rebellion broke out. Reinforced by Cornishmen, rallying to the defence of their national identity, the peasants assembled a formidable army and laid siege to Exeter itself. Only after three major battles was the revolt suppressed. The Norfolk peasants rose against agrarian abuses, routing a small royal force and occupying Norwich. Ably led by Robert Kett, they expelled the gentry and governed the county on a programme of social justice until they were crushed by the forces released by the collapse of the other risings. These revolts display the deep-seated resentments and injustices felt by the peasantry of the sixteenth century.

This book uses a multi-method approach to explain why recent Iowa governors have been able to stay in office significantly longer than their peers. Voters in Iowa value a personal connection with their governor and those governors who ignore that expectation are held accountable at the polls.

The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering - among others - content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.

When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates' forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way.

How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What's more, it's one of the few books out there that offers a full, comprehensive look at our country's unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won't you try the same?

This book offers a thorough examination of digital work by women comedians in the US, exploring their use of digital media to perform jokes, engage with fans, remake their reputations, and become political activists This book argues that despite its many adverse effects, digital work is changing comedy, empowering women to create new comic forms and negotiate the contentious political climate incited by former President Donald. J. Trump Chapters are focused on video-podcasting, TikTok, Twitter, Instagram, YouTube, and the streaming platform Netflix - each containing informative case studies on significant women comedians who use them, including Sarah Silverman, Amy Schumer, Leslie Jones, Mindy Kaling, Colleen Ballinger, Lilly Singh, Ms. Pat, Whitney Cummings, Issa Rae, and others To understand their strategies, this book examines the popularity of their digital content, their career-outcomes in television and film, as well as the ups and downs of their critical reputations in magazines, newspapers, the trade press, and with their participatory audiences online This insightful and timely work will appeal to scholars researching and teaching in the areas of media studies, digital communication, gender studies and performance

As a key player during the election campaign and transition, and Donald Trump's press secretary for the first seven months in the White House, Sean Spicer found himself on the front line between Trump and the press - regularly jousting with the media and having to explain the President's policy decisions and comments to America and the world. The Briefing taps into Spicer's first-hand experience in the front row of the Trump campaign and presidency, shedding new light on the most controversial moments, sharing stories of the personalities involved and, ultimately, setting the record straight.

-Public speaking textbook grounded in traditional rhetorical theory with historical and contemporary examples -Core text for public speaking or rhetoric courses -Distinguished from other public speaking texts by its grounding in traditional rhetoric and its focus on speaking as an engaged citizen on matters of public concern, compared with texts more focused on business communication -Online resources include instructor's manual with discussion and test questions, web links, and sample materials

Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contributes to the further internationalization of media and communication studies. The unprecedented expansion of online media in the world's major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a 'post-American world'. This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies.

Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world's leading academics, design practitioners and public managers, it provides a rich, detailed analysis of design as a tool for addressing public problems and capturing opportunities for achieving better and more efficient societal outcomes. In his introduction, Christian Bason suggests that design may offer a fundamental reinvention of the art and craft of policy making for the twenty-first century. From challenging current problem spaces to driving the creative quest for new solutions and shaping the physical and virtual artefacts of policy implementation, design holds a significant yet largely unexplored potential. The book is structured in three main sections, covering the global context of the rise of design for policy, in-depth case studies of the application of design to policy making, and a guide to concrete design tools for policy intent, insight, ideation and implementation. The summary chapter lays out a future agenda for design in government, suggesting how to position design more firmly on the public policy stage. Design for Policy is intended as a resource for leaders and scholars in government departments, public service organizations and institutions, schools of design and public management, think tanks and consultancies that wish to understand and use design as a tool for public sector reform and innovation.