Contrary to most media reports, negative campaigning is actually in decline, but our political system is no better off for it. Or so believes Washington Post political writer Dana Milbank, whose campaign book Smashmouth provides a witty yet ultimately very serious look at the sense and senselessness that occurred during the 2000 presidential campaign. What matters is not whether a campaign claim is positive or negative, but whether the claim is relevant," writes Milbank. "The press should police outright falsehoods, of course, but otherwise let the candidates fight it out." Traveling by bus, plane and motorcade with the candidates, Milbank provides an indelible behind-the-scenes look at the brutal skirmishes that made up this century's first presidential campaign.

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the "big questions" about public opinion and the media--both empirical and normative--focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology--the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed--they describe the evolving information interdependence of the media and public opinion. In addition, TheOxford Handbook of American Public Opinion and the Media reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances.
The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states - that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.

"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation. Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of campaign discourse, and he charts the relationship between presidential candidates' projection of civic virtue and the political arrangements that dictate the course of the campaign itself. Steven Goldzwig and Patricia Sullivan examine what happens to discourse when the divide between the haves and have-nots translates into a local community disconnected from virtual politics. The nature, types, and impact of the growing use of hate speech in contemporary politics is explored by Rita Whillock, while Robert Denton investigates television as an instrument of governing and its impact on the nature of democracy. Gary Woodward looks at the ethics of political journalism, and Lynda Lee Kaid analyzes the ethical issues raised by political advertising in all forms. Clifford Jones looks at the impact of campaign finance rules on campaign communication strategy; Gary Selnow explores the ethics of politics on the Internet; and Robert Denton concludes by examining the relationship between constitutional authority and public morality. An important text for students as well as scholars investigating contemporary American politics.

This volume deals with questions of political party funding and campaign financing, issues which arouse controversy in many parts of the world. How are the central actors in the political arena supposed to gather the funds necessary to operate effectively on behalf of their chosen political ends? And, how may they spend money in furtherance of their political objectives? The aim of this volume, the first in a new series of Columbia University/London University collaborative projects, is to explore these issues in the specific context of a number of national settings.The studies presented here show that financing questions cannot be addressed independent of the constitutional conventions of the country, the nature of the political parties in the country, and the means of access to publication and the media in any given nation. The national studies in this volume reveal a rich diversity in the approach to regulation in Australia, Canada, the European Union, Japan, New Zealand, Quebec, the United Kingdom and the United States. The topicality of the issues considered is reflected in the fact that since the book was first mooted there have been major decisions of the US Supreme Court and the Supreme Court of Canada, as well as an investigation and report by the Electoral Commission in the United Kingdom, all of which have a direct bearing on the legal and policy issues discussed in this book.

Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. Journal of Communication Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of `touching someone.' Choice In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 used negative advertising. The book goes on to explain the rise of negative advertising in the presidential race of 1988. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.

This important new text brings together an outstanding group of international scholars to look at the current state of electoral politics around the world. Elements of the modern (or American) model of election campaigning have been adopted in many countries in recent years--including the use of mass media, the personalization of campaigns, use of public opinion polls, and a general professionalization of campaigns--and conditions would seem to favor the spread of that model. Contributors to this volume, from established democracies, new and restored democracies, and democracies facing destabilizing pressure, examine the extent to which electoral politics in their countries have been affected by the emergence of high-tech professional campaigns. Countries examined provide a cross-section of today's democracies, including the United States, Britain, Sweden, Germany, Russia, Poland, Spain, Israel, Italy, Argentina, and Venezuela. The work will be of interest to scholars and students alike in political communication, political parties and elections, and comparative politics.

The 2006 elections will be remembered as the year when the center of power in American politics shifted from traditional top-down central broadcasters to new bottom-up decentralized activists in the blogosphere and netroots. The authors give firsthand accounts of the burgeoning power of the netroots to determine the outcome of political contests, most notably as when the national balance of power was tipped by Jim Webb's rag-tag army of bloggers and netroots activists. They assess the prospects for Netroots 2.0: whether the netroots hordes will crash the party or work out an uneasy cohabitation with the traditional party power elite. The 2006 elections will be remembered as the year when the center of power in American politics shifted from traditional top-down central broadcasters to new bottom-up decentralized activists in the blogosphere and netroots. The authors give firsthand accounts of the burgeoning power of the netroots to determine the outcome of political contests, most notably as when the national balance of power was tipped by Jim Webb's rag-tag army of bloggers and netroots activists who provoked and exposed the gaffe that proved fatal to George Allen's senatorial bid. Veteran online campaigners Feld and Wilcox recount and analyze many other political campaigns in which netroots activism was decisive or instructive, including:* U.S. House Majority Leader Tom DeLay's downfall. *Tim Kaine's election as Virginia govenor. *Howard Dean's and Wes Clark's presidential campaigns. *Ned Lamont's primary victory over Joe Lieberman. The authors conclude with an assessment of the prospects for Netroots 2.0: Will the netroots hordes crash the party or will they work out an uneasy cohabitation with the traditional party power elite? The foreword is written by Markos (Kos) Moulitsas Zuniga, founding editor of the world's biggest political blog, Daily Kos.

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.

Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political "framing" and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. Comprehensive coverage of the media as a tool of political campaigns Accessible format intended to appeal to students who are very familiar with the visual organization of the Internet Sidebars highlighting critical thinking/viewing questions; key definitions, facts, dates, and data; telling but offbeat and entertaining trivia Substantial resources section, includingtimeline, glossary, and annotated lists of print and electronic materials Presentation correlating with state and national curriculum standards

In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies. Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

In this book, the presidential debates of 2000, 2004, and 2008 are analyzed in terms of linguistics, rhetoric, and religious context to offer a unique perspective on the styles, beliefs, and strategies of the two major parties and their candidates. In The Podium, the Pulpit, and the Republicans: How Presidential Candidates Use Religious Language in American Political Debate, a veteran minister analyzes the religious metaphors Republicans use at the podium and alleges that the party deliberately employs blaming tactics, fear metaphors, and coded references to apocalyptic judgment to sway undecided voters. Over the past 40 years, Frederick Stecker charges, the Republican Party has created fear for political expediency. Stecker's book traces the development of the Republican rhetoric of polarization and applies the linguistics-based "nation-as-a-family" political typology of George Lakoff to an analysis of the presidential debates of 2000, 2004, and 2008. He demonstrates how Republican candidates select their language and metaphors to signal adherence to rigid belief systems and simple, black-and-white choices in domestic and foreign policy.

This book describes what the authors identify as an emerging political crisis in U.S. politics: the possible winning of the presidency by a candidate with far fewer votes than his or her opponent. David W. Abbott and James P. Levine stress both the irrationality and peculiar nature of the current electoral system, emphasizing recent and current political developments. On the basis of their computer analysis of past elections and modern political realities, the authors predict that within twenty years it is very likely that the United States will produce a wrong winner. In explaining how this phenomenon could occur, Abbott and Levine introduce the concept of the wasted vote; winning lopsided majorities in states is worth no more than winning states by one vote, due to the antiquated winner-take-all principle.

The book gives a brief historical overview of the electoral college and the structure of the existing electoral system. In addition to a detailed discussion of the wrong winner problem, the authors also explain that if no candidate gets a majority of votes in the electoral college because of the presence of a third party candidate, the House of Representatives must choose the president under an odd set of ground rules. This creates the potential for all kinds of nefarious political shenanigans. The authors conclude that the only satisfactory solution to the electoral systeM's shortcomings is the total abolition of the electoral college and a shift to direct election of the president by the people. "Wrong Winner" will be an excellent supplementary text in American Government, Parties, Voting, and Public Choice courses. It will also be of interest to political professionals, journalists, and political scientists.

Spanish politics has been transformed. Using new techniques, this book looks at 30 years of Spanish political history to understand party competition, the impact of the EU, media-government relations, aspirations for independence in Catalonia and the Basque region, and the declining role of religion.

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

With the aid of the most extensive and comprehensive survey data extracted from voters during the 2011 Scottish General, this book analyses the reasons behind why the SNP not only retained their mandate from the people to govern Scotland but further succeeded in winning a resounding majority in the Scottish Parliament. In tackling this overarching question other complex issues are also explored such as whether a pre-occupation with events at Westminster confined the Scottish Elections to the realm of 'second-order' elections? What impact the financial crisis had on elected a parliament that in reality has little economic power? The volume also has a broader appeal to devolved parliamentary elections more broadly by exploring what matters to voters when they cast their ballots for their national parliament in a complex, multi-level Political system. Examining performance evaluations, party loyalties and constitutional preferences, the authors show that Scottish elections are increasingly Scottish affairs, where voters are concerned with government competence - in domestic matters and in managing relations with Westminster.

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

The Research Handbook on Visual Politics focuses on key theories and methodologies for better understanding visual political communication. It also concentrates on the depictions of power within politics, taking a historical and longitudinal approach to the topic of placing visuals within a wider framework of political understanding. The Handbook provides an introduction to the theoretical underpinning of the study of visual politics as well as an overview of the current thinking and research traditions in the field of visual politics. The impressive selection of contributors explore all types of media, including studies of the tools utilised for visual politics such as social media, art and photography, featuring the latest platforms such as TikTok and Instagram. The editors also include discussions of visual politics covering a range of nations and political systems while placing current practices in visual politics within their historical context. Offering a rich range of studies exploring differing practices within their contexts to highlight current studies and support the development of future research, this Research Handbook is designed for researchers and students interested in the broad field of politics and the subfields of political communication, persuasion, propaganda and rhetoric.

There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj's fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists' impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves.

Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.

A 'non-election' in terms of popular perception, the 2004 European elections in the United Kingdom nevertheless provided a fascinating snapshot of the new, far more fluid electoral trends that have been emerging since the end of the Thatcher era, with Green, Eurosceptical, regional and single issue parties all jostling for electoral space with the bigger three. Like its predecessors, this book documents the background, framework and party preparations; recounts how the campaign unfolded; analyses the results and explores the consequences of the elections in both the British and the European context.

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.