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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Netroots Rising - How a Citizen Army of Bloggers and Online Activists Is Changing American Politics (Hardcover)
Loot Price: R1,681
Discovery Miles 16 810
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Netroots Rising - How a Citizen Army of Bloggers and Online Activists Is Changing American Politics (Hardcover)
Expected to ship within 10 - 15 working days
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The 2006 elections will be remembered as the year when the center
of power in American politics shifted from traditional top-down
central broadcasters to new bottom-up decentralized activists in
the blogosphere and netroots. The authors give firsthand accounts
of the burgeoning power of the netroots to determine the outcome of
political contests, most notably as when the national balance of
power was tipped by Jim Webb's rag-tag army of bloggers and
netroots activists. They assess the prospects for Netroots 2.0:
whether the netroots hordes will crash the party or work out an
uneasy cohabitation with the traditional party power elite. The
2006 elections will be remembered as the year when the center of
power in American politics shifted from traditional top-down
central broadcasters to new bottom-up decentralized activists in
the blogosphere and netroots. The authors give firsthand accounts
of the burgeoning power of the netroots to determine the outcome of
political contests, most notably as when the national balance of
power was tipped by Jim Webb's rag-tag army of bloggers and
netroots activists who provoked and exposed the gaffe that proved
fatal to George Allen's senatorial bid. Veteran online campaigners
Feld and Wilcox recount and analyze many other political campaigns
in which netroots activism was decisive or instructive, including:*
U.S. House Majority Leader Tom DeLay's downfall. *Tim Kaine's
election as Virginia govenor. *Howard Dean's and Wes Clark's
presidential campaigns. *Ned Lamont's primary victory over Joe
Lieberman. The authors conclude with an assessment of the prospects
for Netroots 2.0: Will the netroots hordes crash the party or will
they work out an uneasy cohabitation with the traditional party
power elite? The foreword is written by Markos (Kos) Moulitsas
Zuniga, founding editor of the world's biggest political blog,
Daily Kos.
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