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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Videostyle in Presidential Campaigns - Style and Content of Televised Political Advertising (Hardcover, New) Loot Price: R2,788
Discovery Miles 27 880
Videostyle in Presidential Campaigns - Style and Content of Televised Political Advertising (Hardcover, New): Anne Johnston,...

Videostyle in Presidential Campaigns - Style and Content of Televised Political Advertising (Hardcover, New)

Anne Johnston, Lynda Kaid

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Loot Price R2,788 Discovery Miles 27 880 | Repayment Terms: R261 pm x 12*

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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.

Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: October 2000
First published: October 2000
Authors: Anne Johnston • Lynda Kaid
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Hardcover
Pages: 240
Edition: New
ISBN-13: 978-0-275-94071-3
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-275-94071-3
Barcode: 9780275940713

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