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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Candidate Matters - A Study of Ethnic Parties, Campaigns, and Elections in Latin America (Hardcover)
Loot Price: R2,040
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Candidate Matters - A Study of Ethnic Parties, Campaigns, and Elections in Latin America (Hardcover)
Expected to ship within 10 - 15 working days
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In developing democracies, political parties built around
charismatic personalities, coupled with populist campaigns, often
ascend to power. This tactic has long been effective in Latin
America, and has resulted in parties that rely heavily on
personalistic appeals and vote-buying. The predominant view is that
ethnic parties are an exception to this rule; they behave
differently from traditional populist parties by attracting voters
based on the expectation that they will create policies to provide
for the groups that they represent. In Candidate Matters: A Study
of Ethnic Parties, Campaigns, and Elections in Latin America,
Karleen Jones West shows that under certain conditions, niche
parties-such as ethnic parties-are not that different from their
mainstream counterparts. Through a detailed examination of the
Pachakutik party in Ecuador, she shows that the characteristics of
individual candidates campaigning in their districts shapes party
behavior. Ethnic parties that are initially programmatic can become
personalistic and clientelistic because vote-buying is an effective
strategy in rural indigenous areas, and because candidates with
strong reputations and access to resources can create winning
campaigns that buy votes and capitalize on candidates' personal
appeal. Why do niche parties in developing democracies struggle to
maintain programmatic and meaningful platforms? West argues that
when candidates' legislative campaigns are personalistic and
clientelistic in their districts, niche parties are unable to
maintain unified programmatic support. By combining in-depth
fieldwork on legislative campaigns in Ecuador with the statistical
analyses of electoral results and public opinion, she demonstrates
the importance of candidates and their districts for how niche
parties compete, win, and become influential in developing
democracies.
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