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Electoral Strategies and Political Marketing (Hardcover) Loot Price: R2,877
Discovery Miles 28 770
Repayment Terms: R270 pm x 12*
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Electoral Strategies and Political Marketing (Hardcover): Shaun Bowler, David M. Farrell

Electoral Strategies and Political Marketing (Hardcover)

Shaun Bowler, David M. Farrell

Series: Contemporary Political Studies

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Loot Price R2,877 Discovery Miles 28 770 | Repayment Terms: R270 pm x 12*

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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Contemporary Political Studies
Release date: November 1992
First published: 1992
Editors: Shaun Bowler • David M. Farrell
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 245
ISBN-13: 978-0-333-55894-2
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-333-55894-4
Barcode: 9780333558942

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