At the same time that the Civil Rights Movement brought increasing opportunities for blacks, the United States liberalized its immigration policy. While the broadening of the United States's borders to non-European immigrants fits with a black political agenda of social justice, recent waves of immigration have presented a dilemma for blacks, prompting ambivalent or even negative attitudes toward migrants. What has an expanded immigration regime meant for how blacks express national attachment? In this book, Niambi Michele Carter argues that immigration, both historically and in the contemporary moment, has served as a reminder of the limited inclusion of African Americans in the body politic. As Carter contends, blacks use the issue of immigration as a way to understand the nature and meaning of their American citizenship-specifically the way that white supremacy structures and constrains not just their place in the American political landscape, but their political opinions as well. White supremacy gaslights black people, and others, into critiquing themselves and each other instead of white supremacy itself. But what may appear to be a conflict between blacks and other minorities is about self-preservation. Carter draws on original interview material and empirical data on African American political opinion to offer the first theory of black public opinion toward immigration.

Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are less common. In The Consumer Citizen, Ethan Porter investigates how the techniques of everyday consumer experiences can shape political behavior. Drawing on more than a dozen original studies, he shows that the casual conflation of consumer and political decisions has profound implications for how Americans think about politics. Indeed, Porter explains that consumer habits can affect citizens' attitudes about their government, their taxes, their politicians, and even whether they purchase government-sponsored health insurance. The consumer citizen approaches government as if it were just an ordinary firm. Of course, government is not an ordinary firm--far from it--and the disjunction between what government is, and the consumer apparatus that citizens bring to bear on their evaluations of it, offers insight into several long-unanswered questions in political behavior and public opinion. How do many Americans make sense of the political world? The Consumer Citizen offers a novel answer: By relying on the habits and tools that they learn as consumers.

Thoroughly revised edition of an essential text, incorporating a wealth of new material on American foreign policy since 9/11.
The second edition of this concise masterwork includes vast amounts of new material on American foreign policy in the post-9/11 era, including the war in Iraq. Holsti explores the poorly understood role of public opinion in international affairs, looking at Americans' capacity to make informed judgments about issues far removed from their personal experience.
"Impressively comprehensive and current: an excellent revision of a book by the #1 authority on the topic. This new edition will remain at the forefront for consultation and textbook adoption on the topic for years to come."
-Bruce Russett, Yale University
"I thought the first edition was the best single treatment of the subject-so, apparently, did the student who 'borrowed' my copy-and this is a worthy successor. The new edition almost flawlessly accomplishes the goal Holsti sets for himself: an update of his landmark book in light of emerging research and the dramatically changed state of the world that confronts U.S. foreign policy."
-Randy Siverson, University of California, Davis
"For those who are curious about the impact of 9/11 on American public opinion, for serious students of the relationship between foreign policy and public opinion, for anyone who wants to understand contemporary American opinion about the United States' place in the world, and for citizens tired of conventional wisdom about a difficult and important subject, Holsti's study is not only interesting and topical, it is essential."
-Maxine Isaacs, Kennedy School of Government, Harvard University
"Inan age of almost weekly polling on foreign policy, Holsti's insights are indispensable. He delivers double tour de force in this new edition, providing his own current and historical research along with a comprehensive synthesis of the existing literature. His analysis of the relationships between public opinion and foreign policy since 9/11 will prove particularly valuable for students and scholars alike."
-Richard Eichenberg, Tufts University
"Holsti combines a vast knowledge of political history and a mastery of the relevant scholarship with up-to-date empirical data to address the question of what role the general public can play in shaping foreign policy. This revised edition is a remarkable achievement."
-Shoon Murray, School of International Service, American University

Political theorists often see deliberation-understood as communication and debate among citizens-as a fundamental act of democratic citizenship. In other words, the legitimacy of a decision is not simply a function of the number of votes received, but the quality of the deliberation that precedes voting. Efforts to enhance the quality of deliberation have focused on designing more inclusive deliberative procedures or encouraging citizens to be more internally reflective or empathetic. But the adequacy of such efforts remains questionable. Beyond Empathy and Inclusion aims to better understand the prospects of democracy in a world where citizens are often uninterested or unwilling to engage across social distance and disagreement. Specifically, the book considers how our practices of listening affect the quality and democratic potential of deliberation. Mary F. Scudder offers a systematic theory of listening acts to explain the democratic force of listening. Modeled after speech act theory, Scudder's listening act theory shows how we do something in the act of listening, independent of the outcomes of this act. In listening to our fellow citizens, we recognize their moral equality of voice. Being heard by our fellow citizens is what ensures we have a say in the laws to which we are held. The book also tackles timely questions regarding the limits of toleration and listening in a democratic society. Do we owe listening even to democracy's enemies? After all, a virtue of democratic citizenship is the ability to resist political movements that seek to destroy democracy. Despite these challenges and risks, Scudder shows that listening is a key responsibility of democratic citizenship, and examines how listening can be used defensively to protect against threats to democracy. While listening is admittedly difficult, especially in pluralist societies, this book investigates how to motivate citizens to listen seriously, attentively, and humbly, even to those with whom they disagree.

Public opinion has played a crucial role in the transitions from war to peace in Israel since the 1967 Six Day war. Security Threatened is the first major analysis of the interactions among opinion, politics and policy in that period, based on opinion surveys of thousands of adult Jews conducted between 1962 and 1994. The public divided during those years into militant hardliners and more conciliatory security positions, and power either shifted between, or was shared by, the Likud and Labour parties. In the late 1980s and early 1990s, with the onset of the intifada, the collapse of the Soviet Union, and the American victory in the Gulf War, all segments of the Israeli public became more conciliatory. Policy initiatives reflected shifts in political power which in turn magnified changes in public opinion. Leaders were constrained by public opinion and by perceptions of threat, but they could also alter policy if they had the will because opinion was rather equally divided; since most people had their minds made up, the opposition could not block their policy.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years - nation-branding and partnership - and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Examining the significance of the Movement for Black Lives, Reckoning uncovers a broadly applicable argument for the democratic necessity of social movements. Barack Obama famously said that the purpose of social movements is to get a seat at the table. However, as Deva Woodly argues in Reckoning - a sweeping account of the meaning and purpose of the Movement for Black Lives (M4BL) - the value of such movements is something much more profound: they are necessary for the health and survival of democracy. Drawing from on-the-ground interviews with activists in the movement, Woodly analyzes the emergence of the M4BL, its organizational structure and culture, and its strategies and tactics. She also shows how a unique political philosophy - Radical Black Feminist Pragmatism - served as an intellectual foundation of the movement and documents the role it played in transforming public meanings, public opinion, and policy. Interweaving theoretical and empirical observations throughout, Woodly provides both a unique portrait of the movement and a powerful explanation of the labor social movements do in democracy. A major work that speaks to both scholars and activists, Woodly's account of the rise and spread of M4BL will reshape our understanding of why the movement is so important - and so necessary - for democracy.

Truth qualities of journalism are under intense scrutiny in today's world. Journalistic scandals have eroded public confidence in mainstream media while pioneering news media compete to satisfy the public's appetite for news. Still worse is the specter of "fake news" that looms over media and political systems that underpin everything from social stability to global governance. This volume aims to illuminate the contentious media landscape to help journalism students, scholars, and professionals understand contemporary conditions and arm them to deal with a spectrum of new developments ranging from technology and politics to best practices. Fake news is among the greatest of these concerns, and can encompass everything from sarcastic or ironic humor to bot-generated, made-up stories. It can also include the pernicious transmission of selected, biased facts, the use of incomplete or misleadingly selective framing of stories, and photographs that editorially convey certain characteristics. This edited volume contextualizes the current "fake news problem." Yet it also offers a larger perspective on what seems to be uniquely modern, computer-driven problems. We must remember that we have lived with the problem of people having to identify, characterize, and communicate the truth about the world around them for millennia. Rather than identify a single culprit for disseminating misinformation, this volume examines how news is perceived and identified, how news is presented to the public, and how the public responds to news. It considers social media's effect on the craft of journalism, as well as the growing role of algorithms, big data, and automatic content-production regimes. As an edited collection, this volume gathers leading scholars in the fields of journalism and communication studies, philosophy, and the social sciences to address critical questions of how we should understand journalism's changing landscape as it relates to fundamental questions about the role of truth and information in society.

Never in the lifetime of most British adults has there been such uncertainty about the future of the political and governing institutions of the state. Brexit has the potential to change everything - from the shape of government institutions, to the main political parties, from Britain's relationship with its near neighbour Ireland to its international trading. The idealists of the Leave campaign won their vote in 2016. But now the realists are gently taking over. Here, Denis MacShane explains how the Brexit process will be long and full of difficulties - arguing that a 'Brexiternity' of negotiations and internal political wrangling in Britain lies ahead.

This book describes through case studies how various factors, such as the single-party political system, traditional culture, market reform, and industrialization, shape public opinion and mass political behavior in urban China. Case studies focus on the process of conducting public opinion polls in China's political environment, regime legitimacy and reform support, media control and censorship, interpersonal trust and democratization, mass political participation, labor relations and trade unions, and the role of intellectuals in political change. The book draws most of its empirical evidence from twelve Chinese public opinion surveys conducted between the late 1980s and the late 1990s. The same questions repeated in many of these surveys provide a rare opportunity to examine the changing pattern of the Chinese public mind during this period. The book ends with the provocative conclusion that China's authoritarian political system proved to be less effective than traditional culture, marketization, and industrialization in shaping public opinion and mass political behavior. Liberal ideas and bottom-up political participation can emerge even in the absence of direct elections.

While the 1950s in Canada were years of social conformity, it was also a time of political, economic, and technological change. Against a background of growing prosperity, federal and provincial politics became increasingly competitive, intergovernmental relations became more contentious, and Canada's presence in the world expanded. The life expectancy of Canadians increased as the social pathologies of poverty, crime, and racial, ethnic, and gender discrimination were in retreat. 1950s Canada illuminates the fault lines around which Canadian politics and public affairs have revolved. Chronicling the themes and events of Canadian politics and public affairs during the 1950s, Nelson Wiseman reviews social, economic, and cultural developments during each year of the decade, focusing on developments in federal politics, intergovernmental relations, provincial affairs, and Canada's role in the world. The book examines Canada's subordinate relationship first with Britain and then the United States, the interplay between Quebec's distinct society and the rest of Canada, and the regional tensions between the inner Canada of Ontario and Quebec and the outer Canada of the Atlantic and western provinces. Through this record of major events in the politics of the decade, 1950s Canada sheds light on the rapid altering of the fabric of Canadian life.

Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the 'big questions' about public opinion and the media-both empirical and normative-focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology-the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed-they describe the evolving information interdependence of the media and public opinion. In addition, the volume reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances. The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

The politics of inclusion is about more than hate, exclusion, and discrimination. It is a window into the moral character of contemporary liberal democracies. The Struggle for Inclusion introduces a new method to the study of public opinion: to probe, step by step, how far non-Muslim majorities are willing to be inclusive, where they draw the line, and why they draw it there and not elsewhere. Those committed to liberal democratic values and their concerns are the focus, not those advocating exclusion and intolerance. Notwithstanding the turbulence and violence of the last decade over issues of immigration and of Muslims in the West, the results of this study demonstrate that the largest number of citizens in contemporary liberal democracies are more open to inclusion of Muslims than has been recognized. Not less important, the book reveals limits on inclusion that follow from the friction between liberal democratic values. This pioneering work thus brings to light both pathways to progress and polarization traps.

The politics of inclusion is about more than hate, exclusion, and discrimination. It is a window into the moral character of contemporary liberal democracies. The Struggle for Inclusion introduces a new method to the study of public opinion: to probe, step by step, how far non-Muslim majorities are willing to be inclusive, where they draw the line, and why they draw it there and not elsewhere. Those committed to liberal democratic values and their concerns are the focus, not those advocating exclusion and intolerance. Notwithstanding the turbulence and violence of the last decade over issues of immigration and of Muslims in the West, the results of this study demonstrate that the largest number of citizens in contemporary liberal democracies are more open to inclusion of Muslims than has been recognized. Not less important, the book reveals limits on inclusion that follow from the friction between liberal democratic values. This pioneering work thus brings to light both pathways to progress and polarization traps.

For centuries it has been assumed that democracy must refer to the empowerment of the People's voice. In this pioneering book, Jeffrey Edward Green makes the case for considering the People as an ocular entity rather than a vocal one. Green argues that it is both possible and desirable to understand democracy in terms of what the People gets to see instead of the traditional focus on what it gets to say. The Eyes of the People examines democracy from the perspective of everyday citizens in their everyday lives. While it is customary to understand the citizen as a decision-maker, in fact most citizens rarely engage in decision-making and do not even have clear views on most political issues. The ordinary citizen is not a decision-maker but a spectator who watches and listens to the select few empowered to decide. Grounded on this everyday phenomenon of spectatorship, The Eyes of the People constructs a democratic theory applicable to the way democracy is actually experienced by most people most of the time. In approaching democracy from the perspective of the People's eyes, Green rediscovers and rehabilitates a forgotten "plebiscitarian" alternative within the history of democratic thought. Building off the contributions of a wide range of thinkers-including Aristotle, Shakespeare, Benjamin Constant, Max Weber, Joseph Schumpeter, and many others-Green outlines a novel democratic paradigm centered on empowering the People's gaze through forcing politicians to appear in public under conditions they do not fully control. The Eyes of the People is at once a sweeping overview of the state of democratic theory and a call to rethink the meaning of democracy within the sociological and technological conditions of the twenty-first century.

Fox News, MSNBC, The New York Times, The Wall Street Journal, The Rush Limbaugh Show, National Public Radio--a list of available political media sources could continue without any apparent end. Niche News investigates how people navigate these choices. It asks whether people are using media sources that express political views matching their own, a behavior known as partisan selective exposure. By looking at newspaper, cable news, news magazine, talk radio, and political website use, this book offers the most comprehensive look to-date at the extent to which partisanship influences our media selections. Using data from numerous surveys and experiments, the results provide broad evidence about the connection between partisanship and news choices. Niche News also examines who seeks out likeminded media and why they do it. Perceptions of partisan biases in the media vary--sources that seem quite biased to some don't seem so biased to others. These perceptual differences provide insight into why some people select politically likeminded media--a phenomenon that is democratically consequential. On one hand, citizens may become increasingly divided from using media that coheres with their political beliefs. In this way, partisan selective exposure may result in a more fragmented and polarized public. On the other hand, partisan selective exposure may encourage participation and understanding. Likeminded partisan information may inspire citizens to participate in politics and help them to organize their political thinking. But, ultimately, the partisan use of niche news has some troubling effects. It is vital that we think carefully about the implications both for the conduct of media research and, more broadly, for the progress of democracy.

Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate. Herbst contends that the idea that there was a public-whose opinions mattered-emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt's powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics-in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn't in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.

Following World War I, political commentator Walter Lippmann worried that citizens increasingly held inaccurate and misinformed beliefs because of the way information was produced, circulated, and received in a mass-mediated society. Lippmann dubbed this manipulative opinion-making process "the manufacture of consent." A more familiar term for such large-scale persuasion would be propaganda. In Weapons of Democracy, Jonathan Auerbach explores how Lippmann's stark critique gave voice to a set of misgivings that had troubled American social reformers since the late nineteenth century. Progressives, social scientists, and muckrakers initially drew on mass persuasion as part of the effort to mobilize sentiment for their own cherished reforms, including regulating monopolies, protecting consumers, and promoting disinterested, efficient government. "Propaganda" was associated with public education and consciousness raising for the good of the whole. By the second decade of the twentieth century, the need to muster support for American involvement in the Great War produced the Committee on Public Information, which zealously spread the gospel of American democracy abroad and worked to stifle dissent at home. After the war, public relations firms-which treated publicity as an end in itself-proliferated. Weapons of Democracy traces the fate of American public opinion in theory and practice from 1884 to 1934 and explains how propaganda continues to shape today's public sphere. The book closely analyzes the work of prominent political leaders, journalists, intellectuals, novelists, and corporate publicists, including Woodrow Wilson, Theodore Roosevelt, Mark Twain, George Creel, John Dewey, Julia Lathrop, Ivy Lee, and Edward Bernays. Truly interdisciplinary in both scope and method, this book will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies.

Concerned citizens across the globe fear that democratic institutions are failing them. Citizens feel shut out of politics and worry that politicians are no longer responsive to their interests. In Hope for Democracy, John Gastil and Katherine R. Knobloch introduce new tools for tamping down hyper-partisanship and placing citizens at the heart of the democratic process. They showcase the Citizens' Initiative Review, which convenes a demographically-balanced random sample of citizens to study statewide ballot measures. Citizen panelists interrogate advocates, opponents, and experts, then write an analysis that distills their findings for voters. Gastil and Knobloch reveal how this process has helped voters better understand the policy issues placed on their ballots. Placed in the larger context of deliberative democratic reforms, Hope for Democracy shows how citizens and public officials can work together to bring more rationality and empathy into modern politics.

Rupert Murdoch's multibillion-dollar purchase of the Wall Street Journal in 2007 was but one more chapter in an untold story: the rise of an integrated conservative media machine that all began with Rush Limbaugh in the 1980s. Kathleen Hall Jamieson and Joseph Cappella-two of the nation's foremost experts on politics and communications-here offer a searching analysis of the conservative media establishment, from talk radio to Fox News to the editorial page of the Wall Street Journal. Indeed, Echo Chamber is the first serious account of how the conservative media arose, what it consists of, and how it operates. Surprisingly, President Obama's election has only enhanced the influence of Limbaugh. As an unofficial leader of the Republican Party, he has issued marching orders to the rest of the conservative media bent on challenging President Obama's agenda. To show how this influential segment of the media works, the authors examine the uproar that followed when Senator Trent Lott seemed to endorse Strom Thurmond's segregationist past. Limbaugh called the remarks "utterly indefensible," but added that a "double standard" was in play. That signaled a broad counterattack by the conservative media establishment, charging the mainstream media with hypocrisy (yet using its reports when convenient), creating a set of facts-or allegations-for partisans to draw upon, and fostering an in-group identity. Jamieson and Cappella find that Limbaugh, Fox News, and the Wall Street Journal opinion pages create a self-protective enclave for conservatives, shielding them from other information sources, and promoting strongly negative associations with political opponents. Limbaugh in particular, they write, fuses the roles of party leader and opinion leader in a fashion reminiscent of the nineteenth century's partisan newspaper editors.

The Opinion System explores the category of opinion as a foundational concept of modernity. Terminologically indispensable in ideas like "public opinion" and "freedom of opinion," opinion assumes a central position in modern philosophy, literature, sociology, and political theory while also becoming the object of extremely contradictory valuations. Opinion's obvious centrality, combined with its widely recognized theoretical dubiousness, has produced a long-term oversight in assessing this concept and its effects. I attempt to rectify this situation by focusing on interpretative shifts begun by the Enlightenment and cemented by the French Revolution. Locke's "law of opinion," underwritten by antiquity's conceptions of nomos and fama, undergoes a largely critical reception insofar as it is inconsistent with the modern ideal of a rational political order. The contemporary dynamics of this problem have been worked out by JA1/4rgen Habermas and Reinhart Koselleck: Habermas believes that the private law of opinion can be brought under the rational control of public discourse and procedural form, whereas Koselleck views modernity as the period in which the irrational potentials of fama were unleashed by a political-conceptual language that only intensified and accelerated the upheavals of history. Within this context, modernity risked making opinions into the idols of collective representations, sacrificing opinion to ideology and individualism to totalitarianism. I argue that this transformation, though irreversible, finds its point of resistance in literary language that opposes the rigid formalism that compels individuals to identify with their opinions. Rather than forcing theinterruption of thought to represent stable opinions, modern literary forms seek to suspend this moment of closure and representation, so that held opinions do not bring all deliberative processes to a standstill.

Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

The unprecedented arrival of more than a million refugees, asylum seekers, and migrants - plus the political, public, and policy reactions to it - is redefining Europe. The repercussions will last for generations on such central issues as security, national identity, human rights, and the very structure of liberal democracies. What is the role of the news media in telling the story of the 2010s refugee crisis at a time of deepening crisis for journalism, as "fake news" ran rampant amid an increasingly distrustful public? This volume offers students, scholars, and the general reader original research and candid frontline insights to understand the intersecting influences of journalistic practices, news discourses, public opinion, and policymaking on one of the most polarizing issues of our time. Focusing on current events in Greece, Austria, and Germany - critical entry and destination countries - it introduces a groundbreaking dialogue between elite national and international media, academic institutions, and civil society organizations, revealing the complex impacts of the news media on the thorny sociopolitical dilemmas raised by the integration of hundreds of thousands of asylum seekers in EU countries.

A Profile of the American Electorate takes an extensive look at the political foundations and behaviors of citizens, yesterday and today. Presenting decades of data on voter choice, voter turnout, and public opinion in a way that is clear and accessible for students of political science, the book uniquely emphasizes the importance of voting, socialization, and reform measures to enhance good citizenship. It explores how Americans become conservative or liberal, why some vote and others stay home, their knowledge of politics, how polarized the public has become, and the complex motivations behind their vote choices.