The politics of inclusion is about more than hate, exclusion, and discrimination. It is a window into the moral character of contemporary liberal democracies. The Struggle for Inclusion introduces a new method to the study of public opinion: to probe, step by step, how far non-Muslim majorities are willing to be inclusive, where they draw the line, and why they draw it there and not elsewhere. Those committed to liberal democratic values and their concerns are the focus, not those advocating exclusion and intolerance. Notwithstanding the turbulence and violence of the last decade over issues of immigration and of Muslims in the West, the results of this study demonstrate that the largest number of citizens in contemporary liberal democracies are more open to inclusion of Muslims than has been recognized. Not less important, the book reveals limits on inclusion that follow from the friction between liberal democratic values. This pioneering work thus brings to light both pathways to progress and polarization traps.

For centuries it has been assumed that democracy must refer to the empowerment of the People's voice. In this pioneering book, Jeffrey Edward Green makes the case for considering the People as an ocular entity rather than a vocal one. Green argues that it is both possible and desirable to understand democracy in terms of what the People gets to see instead of the traditional focus on what it gets to say. The Eyes of the People examines democracy from the perspective of everyday citizens in their everyday lives. While it is customary to understand the citizen as a decision-maker, in fact most citizens rarely engage in decision-making and do not even have clear views on most political issues. The ordinary citizen is not a decision-maker but a spectator who watches and listens to the select few empowered to decide. Grounded on this everyday phenomenon of spectatorship, The Eyes of the People constructs a democratic theory applicable to the way democracy is actually experienced by most people most of the time. In approaching democracy from the perspective of the People's eyes, Green rediscovers and rehabilitates a forgotten "plebiscitarian" alternative within the history of democratic thought. Building off the contributions of a wide range of thinkers-including Aristotle, Shakespeare, Benjamin Constant, Max Weber, Joseph Schumpeter, and many others-Green outlines a novel democratic paradigm centered on empowering the People's gaze through forcing politicians to appear in public under conditions they do not fully control. The Eyes of the People is at once a sweeping overview of the state of democratic theory and a call to rethink the meaning of democracy within the sociological and technological conditions of the twenty-first century.

Fox News, MSNBC, The New York Times, The Wall Street Journal, The Rush Limbaugh Show, National Public Radio--a list of available political media sources could continue without any apparent end. Niche News investigates how people navigate these choices. It asks whether people are using media sources that express political views matching their own, a behavior known as partisan selective exposure. By looking at newspaper, cable news, news magazine, talk radio, and political website use, this book offers the most comprehensive look to-date at the extent to which partisanship influences our media selections. Using data from numerous surveys and experiments, the results provide broad evidence about the connection between partisanship and news choices. Niche News also examines who seeks out likeminded media and why they do it. Perceptions of partisan biases in the media vary--sources that seem quite biased to some don't seem so biased to others. These perceptual differences provide insight into why some people select politically likeminded media--a phenomenon that is democratically consequential. On one hand, citizens may become increasingly divided from using media that coheres with their political beliefs. In this way, partisan selective exposure may result in a more fragmented and polarized public. On the other hand, partisan selective exposure may encourage participation and understanding. Likeminded partisan information may inspire citizens to participate in politics and help them to organize their political thinking. But, ultimately, the partisan use of niche news has some troubling effects. It is vital that we think carefully about the implications both for the conduct of media research and, more broadly, for the progress of democracy.

Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate. Herbst contends that the idea that there was a public-whose opinions mattered-emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt's powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics-in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn't in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.

Mothers of the Military examines the distinctive kinds of support required during an increasingly privatized war, specifically material, moral and healthcare support. Mothers are a particularly key part of the current support system for service members, and Wendy Christensen follows the mothers of U.S. service members in the War on Terrorism through the stages of recruitment, deployment, and post-deployment. Bringing to light the experiences and stories of women who are largely invisible during war-the mothers of service members. Over 2.5 million members of the U.S. military have deployed to Iraq or Afghanistan during the now 16 year-long war. Each service member has loved ones-spouses, parents and children-who provide necessary emotional and physical support during deployment. This book has three goals. The first is to make mothers experiences during wartime visible. The second is to interrogate what support means during war. Finally, it examines the impact of war support on mothers' political participation. Ideally, civilians provide moral approval of war, patriotism, and extend understanding and appreciation of the sacrifice enlistees and their families are making. But, in these long wars, public and political approval has plummeted. It is not surprising this narrow slice of Americans dealing with the daily realities of war feels increasingly separate from civilians. Military families are isolated from those Americans who are able to ignore the war or offer superficial expressions of patriotic gratitude. Mothers occupy a complex gendered location during wartime. Even though women are now serving in combat positions, women have historically held down the home front, where family labor is still assigned disproportionately to women. However, the military does not treat mothers and fathers equally. The military assumes fathers will be supportive of service, and calls on them to be proud of the courageous decision their child has made. They consider mothers, on the other hand, potential impediments to service, not wanting their child in harm's way. Through each stage of service, mothers take on different kinds of support for their child, for the military, and for war policy. At each stage of war, mothers are prescribed a gendered support position. In recruitment material, the military assumes mothers will be emotional and worried about enlistment, so they appeal to mother's love and need for their child to be safe. During deployment, mothers provide supplies and moral support. Declining enlistment numbers and a long war have led to multiple deployments and unprecedented burdens on military families. These mothers step in to help with childcare and finances. Furthermore, mothers are overwhelmingly, according to military studies, the ones providing mental and physical healthcare when veterans need it. As providers of critical systems of war support, mothers bear much of the burden of the current wars. War provides mothers a way to participate in the national project, but the uneven burden of being a constant "supporter" further marginalizes their citizenship. The gendered support role the military designs for mothers is not designed to facilitate active democratic citizenship but rather to make it seem natural that they, too, fall in line with the chain of command. Mothers of the Military, as a whole, asks how the acts of supplying material, moral, and medical support end up so often marginalizing mothers as citizens from the political process and under what conditions do mothers resist?

Following World War I, political commentator Walter Lippmann worried that citizens increasingly held inaccurate and misinformed beliefs because of the way information was produced, circulated, and received in a mass-mediated society. Lippmann dubbed this manipulative opinion-making process "the manufacture of consent." A more familiar term for such large-scale persuasion would be propaganda. In Weapons of Democracy, Jonathan Auerbach explores how Lippmann's stark critique gave voice to a set of misgivings that had troubled American social reformers since the late nineteenth century. Progressives, social scientists, and muckrakers initially drew on mass persuasion as part of the effort to mobilize sentiment for their own cherished reforms, including regulating monopolies, protecting consumers, and promoting disinterested, efficient government. "Propaganda" was associated with public education and consciousness raising for the good of the whole. By the second decade of the twentieth century, the need to muster support for American involvement in the Great War produced the Committee on Public Information, which zealously spread the gospel of American democracy abroad and worked to stifle dissent at home. After the war, public relations firms-which treated publicity as an end in itself-proliferated. Weapons of Democracy traces the fate of American public opinion in theory and practice from 1884 to 1934 and explains how propaganda continues to shape today's public sphere. The book closely analyzes the work of prominent political leaders, journalists, intellectuals, novelists, and corporate publicists, including Woodrow Wilson, Theodore Roosevelt, Mark Twain, George Creel, John Dewey, Julia Lathrop, Ivy Lee, and Edward Bernays. Truly interdisciplinary in both scope and method, this book will appeal to students and scholars in American studies, history, political theory, media and communications, and rhetoric and literary studies.

Rupert Murdoch's multibillion-dollar purchase of the Wall Street Journal in 2007 was but one more chapter in an untold story: the rise of an integrated conservative media machine that all began with Rush Limbaugh in the 1980s. Kathleen Hall Jamieson and Joseph Cappella-two of the nation's foremost experts on politics and communications-here offer a searching analysis of the conservative media establishment, from talk radio to Fox News to the editorial page of the Wall Street Journal. Indeed, Echo Chamber is the first serious account of how the conservative media arose, what it consists of, and how it operates. Surprisingly, President Obama's election has only enhanced the influence of Limbaugh. As an unofficial leader of the Republican Party, he has issued marching orders to the rest of the conservative media bent on challenging President Obama's agenda. To show how this influential segment of the media works, the authors examine the uproar that followed when Senator Trent Lott seemed to endorse Strom Thurmond's segregationist past. Limbaugh called the remarks "utterly indefensible," but added that a "double standard" was in play. That signaled a broad counterattack by the conservative media establishment, charging the mainstream media with hypocrisy (yet using its reports when convenient), creating a set of facts-or allegations-for partisans to draw upon, and fostering an in-group identity. Jamieson and Cappella find that Limbaugh, Fox News, and the Wall Street Journal opinion pages create a self-protective enclave for conservatives, shielding them from other information sources, and promoting strongly negative associations with political opponents. Limbaugh in particular, they write, fuses the roles of party leader and opinion leader in a fashion reminiscent of the nineteenth century's partisan newspaper editors.

Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

A Profile of the American Electorate takes an extensive look at the political foundations and behaviors of citizens, yesterday and today. Presenting decades of data on voter choice, voter turnout, and public opinion in a way that is clear and accessible for students of political science, the book uniquely emphasizes the importance of voting, socialization, and reform measures to enhance good citizenship. It explores how Americans become conservative or liberal, why some vote and others stay home, their knowledge of politics, how polarized the public has become, and the complex motivations behind their vote choices.

The fifth edition of Public Opinion: Measuring the American Mind provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to critically evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, the authors engage students by providing in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial issues such as gay marriage, gun control, and immigration. Updated to include the latest data from the American National Election Study and the General Social Surveys in 2012 and 2014, this lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with relevant, real-world examples.

The unprecedented arrival of more than a million refugees, asylum seekers, and migrants - plus the political, public, and policy reactions to it - is redefining Europe. The repercussions will last for generations on such central issues as security, national identity, human rights, and the very structure of liberal democracies. What is the role of the news media in telling the story of the 2010s refugee crisis at a time of deepening crisis for journalism, as "fake news" ran rampant amid an increasingly distrustful public? This volume offers students, scholars, and the general reader original research and candid frontline insights to understand the intersecting influences of journalistic practices, news discourses, public opinion, and policymaking on one of the most polarizing issues of our time. Focusing on current events in Greece, Austria, and Germany - critical entry and destination countries - it introduces a groundbreaking dialogue between elite national and international media, academic institutions, and civil society organizations, revealing the complex impacts of the news media on the thorny sociopolitical dilemmas raised by the integration of hundreds of thousands of asylum seekers in EU countries.

Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

A Profile of the American Electorate takes an extensive look at the political foundations and behaviors of citizens, yesterday and today. Presenting decades of data on voter choice, voter turnout, and public opinion in a way that is clear and accessible for students of political science, the book uniquely emphasizes the importance of voting, socialization, and reform measures to enhance good citizenship. It explores how Americans become conservative or liberal, why some vote and others stay home, their knowledge of politics, how polarized the public has become, and the complex motivations behind their vote choices.

Public opinion polls have become increasingly prominent during elections, but how they affect voting behaviour remains uncertain. In this work, we estimate the effects of poll exposure using an experimental design in which we randomly assign the availability of polls to participants in simulated election campaigns. We draw upon results from ten independent experiments conducted across six countries on four continents (Argentina, Australia, Canada, New Zealand, the United Kingdom, and the United States) to examine how polls affect the amount of information individuals seek and the votes that they cast. We further assess how poll effects differ according to individual-level factors, such as partisanship and political sophistication, and the content included in polls and how it is presented. Our work provides a comprehensive assessment of the power of polls and the implications for poll reporting in contemporary elections.

The unprecedented arrival of more than a million refugees, asylum seekers, and migrants - plus the political, public, and policy reactions to it - is redefining Europe. The repercussions will last for generations on such central issues as security, national identity, human rights, and the very structure of liberal democracies. What is the role of the news media in telling the story of the 2010s refugee crisis at a time of deepening crisis for journalism, as "fake news" ran rampant amid an increasingly distrustful public? This volume offers students, scholars, and the general reader original research and candid frontline insights to understand the intersecting influences of journalistic practices, news discourses, public opinion, and policymaking on one of the most polarizing issues of our time. Focusing on current events in Greece, Austria, and Germany - critical entry and destination countries - it introduces a groundbreaking dialogue between elite national and international media, academic institutions, and civil society organizations, revealing the complex impacts of the news media on the thorny sociopolitical dilemmas raised by the integration of hundreds of thousands of asylum seekers in EU countries.

The 2000 Mexican presidential race culminated in the election of opposition candidate Vicente Fox and the end of seven decades of one-party rule. This book, which traces changes in public opinion and voter preferences over the course of the race, represents the most comprehensive treatment of campaigning and voting behavior in an emerging democracy. It challenges the "modest effects" paradigm of national election campaigns that has dominated scholarly research in the field. Chapters cover authoritarian mobilization of voters, turnout patterns, electoral cleavages, party strategies, television news coverage, candidate debates, negative campaigning, strategic voting, issue-based voting, and the role of the 2000 election in Mexico's political transition. Theoretically-oriented introductory and concluding chapters situate Mexico's 2000 election in the larger context of Mexican politics and of cross-national research on campaigns. Collectively, these contributions provide crucial insights into Mexico's new politics, with important implications for elections in other countries.

Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a "permanent campaign" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations-those of Nixon, Ford, Carter, Reagan, Bush, and Clinton-dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries?In the 2000 national elections $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures--from editorial cartoons to bumper stickers--we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance? Or the Yankees' chances for winning another World Series? Pollsters consult with jurists on the best venue for a controversial criminal trial. They advise car manufacturers on which paint colors to use for a new model. They guide city councils in how to divide public funding across competing priorities.Ken Warren closes this book with an especially candid report card on how 13 major pollsters fared in predicting the November 2000 presidential contest and how pollsters fared in making 136 projections in congressional and gubernatorial races across the United States. Despite the wild swings of the political season most pollsters were remarkably accuratein forecasting the results. Based on extensive interviews with major pollsters and a wide examination of current polling practices and results, "In Defense of Public Opinion Polling" argues strongly that well conducted scientific polls are not only accurate, but are valuable tools in understanding society and promoting its own best interests. This book is perfectly suited for courses in communications, and political psychology.

The way we are governed is no longer decided on a purely national level. This book systematically explores the attitudes of European publics to this internationalization of governance. Trends and sources of support for European integration are examined. Are positive attitudes due to hand-outs from Brussels, or to the economic benefits of the single market? What is the role of class, of education, and of leadership? Is there a European identity and a basic level of intra-European trust? How do problems of subsidiarity and of democratic deficit affect legitimacy and how do all of these issues relate to the role of the nation-state? Among other issues, the analysis also looks at enlargement, at EFTA, at Central and Eastern Europe and at attitudes to NATO both before and after 1989. The problems are examined from the different perspectives of integration theory, of international relations, and of comparative politics and a final chapter spells out the implications for the future of European governance. Series description This set of five volumes is an exhaustive study of beliefs in government in post-war Europe. Based upon an extensive collection of survey evidence, the results challenge widely argued theories of mass opinion, and much scholarly writing about citizen attitudes towards government and politics. The series arises from a research project sponsored by the European Science Foundation. Reviews of the series: `The quality of the empirical analysis is consistently high...[an] important collection of empirical studies addressing the debate about the "crisis of representation" in Europe.' Journal of Public Policy `These volumes contain the work of many of the most important scholars in the field of public opinion in Europe today...These five volumes represent a major contribution to comparative politics, especially the study of mass politics. The chapters provide a wealth of information about public opinion in contemporary Europe and the relationship between state and society...The volumes clearly will be read by all students of European politics...' Times Educational Supplement `The Beliefs in Government series is a monumental achievement. It tells us at least everything we want to know about the structure of European public opinion'. The Good Society Reviews of Public Opinion and Internationalized Governance `a tremendously integrated piece of work, reflecting genuine collaboration on the part of the editors and the contributors... This book gives an insight into the legitimacy of a whole host of integrative processes and integration outcomes, and as a result deserves to find its way onto appropriate academic reading lists....a fascinating and sobering read'. Times Higher Educational Supplement `an important contribution to the current debates, both political and scholarly...certainly the most ambitious and comprehensive study to date of this range of problems, and their findings will have to be taken into account by all serious students of European integration'. Political Studies

Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That's where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics Shows how to determine if a poll is good or bad Provides a historical perspective and includes examples from real polls Gives special attention to online and election polls The book gives an overview of many aspects of polls - questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls.

This book provides insights from Computer Assisted Self-Administered Interview (CASI) surveys conducted in Japan, and demonstrates how such technology-aided methods can expand the horizon of public opinion research. While it has been some time since computer technologies were first introduced to social survey, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do, which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by the availability of computer-assisted surveying technique? The book seeks to address these questions systematically, with each individual chapter providing a well-focused analysis and ample evidence from Japan.As the computer-assisted survey is bound to be more dominant in the coming years, this book will form an important foundation for future academic studies as well as their practical applications in the field.

What is causing the American public to move more openly into alt-right terrain? What explains the uptick in anti-immigrant hysteria, isolationism, and an increasing willingness to support alternatives to democratic governance? The Everyday Crusade provides an answer. The book points to American Religious Exceptionalism (ARE), a widely held religious nationalist ideology steeped in myth about the nation's original purpose. The book opens with a comprehensive synthesis of research on nationalism and religion in American public opinion. Making use of survey data spanning three different presidential administrations, it then develops a new theory of why Americans form extremist attitudes, based on religious exceptionalism myths. The book closes with an examination of what's next for an American public that confronts new global issues, alongside existing challenges to perceived cultural authority. Timely and enlightening, The Everyday Crusade offers a critical touchstone for better understanding American national identity and the exclusionary ideologies that have plagued the nation since its inception.

Electoral behaviour is one of the most dynamic areas of study in the field of comparative politics today. A strongly emerging theme in recent years has been the need to set the study of voting behaviour in its wider context, that is to understand how the behaviour of the individual (non)voter is conditioned by the environment in which the election is occurring. The main motivation for this book is to respond to this need. The Act of Voting examines voting - both the question of whether to vote (ie. electoral turnout) and who to vote for - in context from a range of interdisciplinary perspectives. In addition to other topics and themes, chapters explore the national or social identities of individuals and how these contribute to complex social dynamics, discuss the institutions that determine who is able to vote and over what, and analyse the impact of the locale on the voting act. Offering chapters by up-and-coming scholars in the field of electoral behaviour, as well as reflections on how the act of voting should be viewed in the broadest context - normatively, institutionally and socially, this book will be of interest to students and scholars researching political behaviour, public opinion and politics more generally.

A long-held belief of political scientists is that moderate voices in the Senate act as power brokers between the ideological poles, yet year after year we see partisan gridlock in Congress. Some even argue that the shrinking number of moderates only increases their political influence. In Life in the Middle, Neilan S. Chaturvedi argues that the belief in the powerful, pivotal moderate neglects their electoral circumstances and overestimates their legislative power. In other words, not all Senators are elected under equal circumstances. Chaturvedi posits that, unlike their ideological counterparts who are elected from states that share an ideological identity, moderates are elected from one of two constituencies: states that have a partisan lean to one party but have enough "swing voters" to vote in a moderate from the opposite party, or states that are nearly evenly divided in terms of partisanship. Using unique interview data with legislative directors, retired United States Senators, and data compiled from the Congressional Record, Chaturvedi shows that, because of their precarious electoral circumstances, moderate senators must avoid active participation on bills and pushing controversial legislation. Lawmaking is much more variable and less moderating than previous theories assumed, as the process relies less on the work of moderates and more on party leaders. The book also demonstrates that mainstream concerns about polarization and its negative effects of increased gridlock and ideological legislation are true.

Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That's where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics Shows how to determine if a poll is good or bad Provides a historical perspective and includes examples from real polls Gives special attention to online and election polls The book gives an overview of many aspects of polls - questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls.