The Power of Polls? - A Cross-National Experimental Analysis of the Effects of Campaign Polls (Paperback)

Public opinion polls have become increasingly prominent during elections, but how they affect voting behaviour remains uncertain. In this work, we estimate the effects of poll exposure using an experimental design in which we randomly assign the availability of polls to participants in simulated election campaigns. We draw upon results from ten independent experiments conducted across six countries on four continents (Argentina, Australia, Canada, New Zealand, the United Kingdom, and the United States) to examine how polls affect the amount of information individuals seek and the votes that they cast. We further assess how poll effects differ according to individual-level factors, such as partisanship and political sophistication, and the content included in polls and how it is presented. Our work provides a comprehensive assessment of the power of polls and the implications for poll reporting in contemporary elections.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Elements in Campaigns and Elections
Release date:	October 2021
Authors:	Jason Roy • Shane P. Singh • Patrick Fournier
Dimensions:	228 x 151 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	75
ISBN-13:	978-1-108-79246-2
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	1-108-79246-4
Barcode:	9781108792462

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