As its centenary year gets underway, ARRI looks back at its rich history, assesses the values and principles that have helped it reach this milestone anniversary, and sets its sights firmly on the future. 2017 marks 100 years since August Arnold and Robert Richter rented a small former shoemaker's store in Munich and set up shop as a film technology firm. The two young friends started with just one product: a copying machine they built on a lathe Richter ha d received as a Christmas present from his parents. Taking the first two letters of their surnames, they christened their new enterprise ARRI. Arnold and Richter were camera operators, film producers and an equipment rental outfit before they ever manu factured an ARRI camera. From the very beginning they worked directly with filmmakers and the insight they gained helped them to develop equipment that met real on - set needs. First and foremost they were film enthusiasts, driven by a love for visual storyt elling and technology. In today's industry, with technology driven at breakneck speed by marketing hype, this philosophy of listening to what filmmakers want - rather than telling them - is more The Academy of Motion Picture Arts and Sciences has recogniz ed ARRI's engineers and their contributions to the industry with 19 Scientific and Technical Awards. On the occasion of the anniversary year ARRI has spoken to about 200 filmmakers - film directors, cameramen, gaffer, historians, producers, technicians, in novators and inventors - from around the globe and asked them about their view on the film industry, t echnology , and art as well as their stories about this world - k nown manufacturer. We tell the story of ARRI, but not as one long essay: We offer a collection of short films; experiences and short ane c dotes : a kaleidoscope about the history of the company, the technical achievements, the involved people, about clients, using the equipment and services. They talk about how ARRI and how the inventions helped them telling their stories.

From the editors of Videomaker Magazine comes this new edition that you have been waiting for. The Videomaker Guide Digital Video, fifth edition, provides information on all of the latest cutting edge tools and techniques necessary to help you shoot and edit video like the pro's. Learn about equipment, lighting, editing, audio, high definition, and all aspects of video from the leading experts on videography!

Cue & Cut is a 'practical approach to working in television studios' for anyone who might want to work in that medium. It's full of useful information about kit, and how you would use it to create multi-camera content. Written by a multi-camera producer-director with years of drama and teaching experience, it presents both a way of handling studios and a source of information about how things have changed from the days of monochrome to HD tapeless modes - with some thoughts on 3D HDTV The book is firmly based in first-hand teaching experience and experience of producing, direction, floor managing (and so on) and on working with top flight Actors, Writers, Musicians, Designers of all disciplines and Sound and Camera crews, both at the BBC and in ITV. The book will certainly cover multi-camera aspects of Undergraduate, HND and B.Tech courses and should be useful to those on short courses, whether practical or post-graduate. -- .

The Complete Guide to Macro and Close-Up Photography is a comprehensive handbook on macro and close-up photography, offering both ambitious beginners and veteran photographers all the information they need to create great macro photographs. Experienced photographer and author Cyrill Harnischmacher covers: Explanations of all the concepts behind close-up and macro photography Equipment, including camera systems, macro lenses, close-up lenses, extension tubes, and reversing rings Shooting techniques such as high-speed photography using photoelectric sensors, light painting, focus stacking to extend depth of field, panoramic and infrared macros, extended contrast with HDR technology, and multiple exposures Tackling subject matter both in the field and in the studio Working creatively with ambient and artificial light Countless hands-on shooting tips Post-processing your macro images The book also offers insights about macro photo composition, discussing light, color, camera position, and focus. With more than 600 images and figures illustrating the various ways readers can document the world of the infinitesimal, this book is not only a technical guide, but also a source of inspiration giving readers ideas to run with and make their own. Finally, the book also includes do-it-yourself projects, offering solutions both for everyday shooting as well as for dealing with specific situations unique to macro photography.

This text provides a thorough introduction into the history and theory of moving image film, video, sound recording and allied technologies. The author explains scientific, technical and engineering concepts clearly, using language that can be understood by non-scientists. Enticknap Integrates a discussion of traditional film-based technologies with the impact of emerging 'new media' technologies such as digital video, e-cinema and the Internet. This is a book designed for students with some technological knowledge studying the humanities who have an interest in becoming better versed in moving image technology.

The most complete and up-to-date overview available of an art form born some forty years ago and now ubiquitous internationally.
Video art has moved from brief showings on tiny screens in alternative art spaces to dominance in international exhibitions and artistic events, in which vast video installations sometimes occupy factory-sized buildings or video projections take over the walls of an entire city block. It embraces all the significant art ideas and forms of recent times--from Abstract, Conceptual, Minimal, Performance, and Pop to photography and film.
Abundantly illustrated with frames and sequences, this updated edition offers a history of the medium from its early practitioners, such as Bruce Nauman and Vito Acconci, who used the video camera as an extension of their own bodies, through the vast array of conceptual, political, personal, and lyrical installations of the 1980s and 1990s by Gary Hill, Bill Viola, Inigo Manglano-Ovalle, Mary Lucier, Michal Rovner, and others up to the present day.
A new chapter, "Video Ascending," explores the recent use of video in what might be called "the new cinematics"--not only multi-screen installations mixing sound and visuals but also immersive environments, including Virtual Reality, and alternative sculpture that combines solid forms with moving images. 383 illustrations, 296 in color.

Brimming with workflow efficiencies for the experienced editor, The Avid Handbook teaches you the hows and whys of operating the system in order to reach streamlined, creative end solutions. The book emphasizes time-saving techniques, shortcuts, and workflow procedures- the true keys to getting a job done.
The book has also been updated to include new information on HD formats and workflows, color-correction and grading capability enhancements, MXF media standardization, and much more.
Also new to this edition are an 8 page 4-color insert, adding depth to the color-correction lessons, as well as running sidebars throughout the book, calling out time-saving tips and techniques.
* New information on High-Definition tools and production workflows, allowing you to complete your HD projects in the most efficient manner
* New details on product updates and innovations such as HD, color-grading and capabilities, file-based video formats, and file-based instead of tape-based output
* The new edition features sidebars throughout that call out time-saving tips and techniques, as well as a new 8 page 4-color insert for more effective display with the color correction lessons

Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting

The Corporate Eye examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Elspeth H. Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject itself.

"A highly welcome contribution to the field of business history as well as American visual culture." -- Business History Review

"This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography." -- Patricia Johnson, Afterimage

"A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA." -- History of Photography

"The Corporate Eye is American studies and interdisciplinary cultural history at its best." -- Journal of American History

"This is a book whose 'big picture' is fully in focus." -- Technology and Culture

"Meticulous research and rich contextualization... A welcome and imaginative addition to the history of visualtechnologies and commercial history." -- Industrial Archaeology

Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.

Driving upwards, the pass seems endless, hairpin turn after hairpin turn winding its way to the top. You change gear, keep your eyes on the road, concentrate on the next stretch. And easily forget about the magnificence around you - the fantastic mountain panorama - in order to focus on roads that combine the pleasure and practicality of a roller coaster ride. This book presents over 200 breathtaking aerial images by "Curves" magazine photographer Stephen Bogner, capturing stunning mountain passes, hairpin turns, switchbacks, and scenic roads. For the past decade, Stephen Bogner has taken glorious photographs of mountain vistas from a helicopter that a driver focusing on the road cannot stop to appreciate. This book brings together the best images of the past 10 years in one beautifully produced, limited edition, slipcased retrospective, with 4 signed prints. His outstanding photos are accompanied by text by Jan-Karl Baedeker. A must-have for the fans of "Curves", "Escapes" and "Porsche Drive." Text in English and German.

Aesthetic 3D Lighting: History, Theory, and Application delves into the history, the theory, and the practical and aesthetic application of lighting in the fine arts and 3D animation. In this book, animation industry veteran and lighting expert Lee Lanier examines the importance of lighting and its ability to communicate information to the viewer. Lee examines the history of lighting as applied to the fine arts, film, photography, and 3D animation. He discusses the use of light color, light location and direction, and light shadow types to recreate specific locations and to generate moods. He includes guides for successful lighting in 3D animation. Software-agnostic examples lead you through useful 3D lighting set-ups. Chapter-long case studies step you through more complex 3D lighting projects in Autodesk Maya. An accompanying eResource (www.routledge.com/9781138737570) features 3D model files, scene files, and texture bitmaps, allowing you to practice the discussed techniques in Autodesk Maya and many other 3D programs. The lighting techniques covered in this book include: History of lighting as used in the fine arts The scientific mechanisms of light Light types and light application in 3D programs Light qualities including shadows variations Basic and advanced 3D lighting approaches 1-, 2-, 3-point, naturalistic, and stylistic lighting techniques Replication of real-world lighting scenarios and locations Overview of advanced 3D lighting and rendering systems

Video Production Workshop is the first book written to be accessible and appealing to a younger, digitally savvy audience interested in learning the full range of skills involved in planning and executing a video project. It introduces all the digital tools and basic techniques in sequence for readers to build proficiency and gain a well-rounded mastery of the art and craft of video production. Author Tom Wolsky begins with lessons in video editing and camera handling, and then moves on to scripting and storyboarding a production. Readers then step through a series of exercise projects. Separate chapters explore how to light different types of scenes as well as how to obtain well-recorded sound. The book is designed both for independent students as well as for classroom use, and it includes lessons on video journalism and its rights, responsibilities, and ethics. Related techniques for interviewing and working in a live studio are also presented. The book concludes with lessons in post-production techniques, especially motion graphics and special effects. The downloadable resources are packed with DV footage for projects, plus demo plug-ins and free software.

Now fully updated by Des Lyver to reflect the latest advances, the second edition of Basics of Video Lighting is a primer for anyone wishing to learn about lighting a video production. It describes the principles and processes involved in obtaining professional results in educational, training and corporate environments.

Assuming little prior knowledge, this book covers everything from the different types of lights and their control, to basic studio and location settings. It features:
- the latest technology, including the use of location and grip gear and changes in lamp and reflector technology
- coverage of studio and location work
- descriptions of the role of each crew member
- full explanations of technical terms
- health and safety precautions
- practical advice on the equipment available and how to use it
Basics of Video Lighting aims to provide the reader with a rapid understanding of what is actually a complex process, without getting too bogged down in technical terms. It is equipment non-specific and references to technical matters are only included where necessary to understanding, for example a short explanation of the simple electricity that is needed to understand the relationship between the camera and the lights.
- covers the latest technology
- features studio and location work
- describes the role of each crew member

"Each photograph is like a diary entry of my life." -Patti Smith This captivating selection of 70 intimate black and white photographs conveys Patti Smith's singular experience as a photographer as it relates to many facets of her fascinating life and career. Exquisitely designed and produced, Patti Smith: Camera Solo accompanies the first museum exhibition of the artist's photography in the United States. Using either a vintage Land 100 or a Land 250 Polaroid camera, Smith photographs subjects inspired by her connections to poetry and literature as well as pictures that honor the personal effects of those she admires or loves. In the catalogue's interview, conducted by Susan Lubowsky Talbott, the artist talks about her "respect for the inanimate object" as well as the talismanic qualities of things in her life. We see, for instance, a picture of Mapplethorpe's slippers or a porcelain cup that belonged to her father, and are drawn into their intimacy and quiet power. Moreover, these images reveal how the camera has proven to be a means for Smith to retreat-undisturbed-to "a room of my own." From her explorations as a visual artist in the 1960s and 70s and her profound influence on the nascent punk rock scene in the late 1970s and 80s, to Just Kids, her National Book Award-winning memoir of life with her beloved friend Robert Mapplethorpe, Smith continues to make an indelible mark on the American cultural landscape. Published in association with the Wadsworth Atheneum Museum of Art Exhibition Schedule: Wadsworth Museum of Art(10/21/11-02/19/12) The Detroit Institute of Arts(06/01/12-09/02/12) Art Gallery of Ontario (02/09/13-05/19/13)

"Neural networks do not understand what optical illusions are." - Technologyreview.com "Some pictures tell a thousand lies." - hplyrikz.com An optical illusion confuses the eye by pretending to be something it isn't. It both misleads and deceives the brain, which is trying to make sense of the information the eye is sending. This book presents a selection of brain-bending optical illusions featuring graphic art and photography by 60 artists, and includes an overview of the history of optical illusions in art.

The first book by astronaut Tim Peake - a mesmerising collection of over 150 of Tim's stunning photographs taken on board the International Space Station, many of which have never been seen before. Including a personal commentary from Tim, this is an awe-inspiring glimpse into life outside of Planet Earth... 'Inspiring for everyone' -- ***** Reader review 'WOW!! Fantastic images' -- ***** Reader review 'Literally out of this world' -- ***** Reader review 'Photos to die for, totally fantastic' -- ***** Reader review 'This book is truly amazing!' -- ***** Reader review ______________________________ THE OUT-OF-THIS-WORLD NUMBER ONE SUNDAY TIMES BESTSELLER and WINNER OF THE NON-FICTION BOOK OF THE YEAR AT THE BRITISH BOOK AWARDS 'It's impossible to look down on Earth from space and not be mesmerised by the fragile beauty of our planet. I may have been 400km up, but I have never felt closer to Earth than when I was on board the International Space Station. I'm delighted to share with you this collection of photographs with some of my thoughts from my mission. Although I briefly left the sanctuary of our planet, I rediscovered the wonder of the place we call home.' Hello, is this planet Earth? takes readers on a mesmerizing tour of Tim's historic and inspirational six-month Principia mission. Based on over 150 of Tim's stunning photographs that he took on board the international space station, many of which have not been seen before, this lavish collection showcases the beauty of earth from above, and is the perfect visual time capsule of Tim's remarkable trip, which captured the imaginations of millions of children and adults across the world. Including breath-taking aerial photos of cities illuminated at night, the northern lights and unforgettable vistas of oceans, mountains and deserts, the book can be enjoyed by readers of all ages, and comes with a personal commentary from Tim, full of his characteristic warmth and charm. The title of the book is inspired by Tim's famous 'wrong number' dialled from space, when he accidentally misdialled a woman from the space station and inquired, 'Hello, is this planet Earth?'

In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.

Gray Malin's collection of incredible beach photography was a runaway hit. Now the it-photographer takes his astonishing photography beyond the beach. Collecting breathtaking images, journal entries, and behind-the-scenes anecdotes, Escape explores Gray Malin's enduring drive to capture life's joyful moments. These awe-inspiring images of exotic locales from around the world are a celebration of light, shadow, and absolute bliss. Whether trained on the snowy mountains of Aspen, the dry plains of Namibia, or the warm sun of Bora Bora, Malin's sharp eye highlights the exuberant colors and striking forms that make each location so unique. Featuring more than 22 destinations across 11 countries, the book also includes highlights from Malin's conceptual photography, offer ing a comprehensive look at the photographer's desire to showcase the beauty he sees in the world. From remote islands to major cities, Escape captures the spirit of dozens of unbelievable vacation spots and will inspire every lover of travel and exploration to plan an escape of their own.

The first edition of 'Hubble's Universe' displayed 300 pages of high-resolution celestial portraits selected by bestselling astronomy writer Terence Dickinson from the initial 22 years of the Hubble Space Telescope's exploration of distant galaxies. With the telescope now at the apex of its imaging capabilities, this second edition adds another chapter with more than 36 completely new images, including the first publication of a four-page fold-out of the Andromeda Galaxy, the nearest spiral galaxy to Earth, revealing more than one million individual stars.Thanks to Dickinson's familiarity with Hubble's history and discoveries and his access to top Hubble scientists for insight and accuracy, the text includes facts and tidbits not found in any other book. Combined with 330 brilliant images, the clear, succinct and illuminating narrative brings to life the fascinating forces at work in the universe.

The only guide to the art and technique of color correction based on the invaluable knowledge of more than a dozen of the top colorists in the world. This book allows you unprecedented access to the way the masters of the craft approach their work. Containing decades of industry experience and professional colorist know-how, this book provides an understanding of what top-tier colorists look for in an image and how they know what to do to make it great. Featuring techniques performed in a variety of color correction software applications (DaVinci Resolve, Apple Color, Synthetic Aperture's Color Finesse, and more), this book turns what has long been a misunderstood "black art" into a set of skills that any colorist, editor, independent filmmaker, or motion graphics artist can begin to master. Packed with explanations, tips, and concepts that build on each other, you will learn how to: * fix poorly exposed shots and shots with color casts * create looks * match shots * master primary and secondary color correction techniques * use color correction to advance a story This edition includes * Downloadable resources containing two hours of video tutorials using DaVinci Resolve, extended interview transcripts and color correction sessions with the professional colorists featured in the book * A brand new tutorial-based chapter, with companion project files on the downloadable resources, so you can work along with the text * New insight from additional professional colorists, including legendary colorists, Bob Festa, Stefan Sonnenfeld, and Pankaj Baipai, showing you the 'hows' and 'whys' of each grade

Many astronomers are unaware of how to obtain the best results from their telescopes. For those interested in photographing the Sun, Moon and planets, this volume provides the complete reference. This guide is packed with practical tips on how to obtain the highest resolution and provides a wealth of stunning images by the world's best amateurs, showing just what can be achieved. Individual chapters describe the various types of telescopes, the most suitable equipment to photograph a given subject, and recommend films and techniques in developing and printing. Also given are short biographies of key high resolution astrophotographers, both past and present, and an extensive bibliography of further reading. This guide provides both a wealth of sound, practical techniques and a unique portfolio of Solar System images--an inspiring handbook for any amateur astronomer.

This new edition of the Video Production Handbook walks students through the full video production process, from inception of idea to final distribution. Concentrating on the techniques and concepts behind the latest equipment, this book demonstrates the fundamental principles needed to create good video content on any kind of budget. Ideal for students, the new edition features a new chapter on directing and updated information on the latest DSLR and cinema cameras, LED lighting and much more. A companion website with additional resources for professors rounds out this full-color, highly visual text to meet all of your video production learning needs.