This work discusses the assessment of writing across the curriculum. It is the first volume in a series analyzing perspectives on writing. The series provides a broad-based forum for monographs and collections in a range of topics that employ diverse theoretical research and pedagogical approaches. The editors emphasize inclusion, both conceptually and methodologically, in the series to highlight the strength and vibrancy of work in rhetoric, composition and writing.

Winner of the 2017 NAGC Curriculum Studies Award Space, Structure, and Story integrates Earth and space science with science fiction and nonfiction texts, poetry, and art. This unit, developed by Vanderbilt University's Programs for Talented Youth, is aligned to the Common Core State Standards and Next Generation Science Standards. Students explore advanced science and ELA content through the lens of structure-its parts, purpose, and function. Mobius strips, the hero's journey, dystopian fiction, black holes, Einstein's relativity, stars, and moons are just a few of the captivating in-depth topics explored through accelerated content, engaging activities, and differentiated tasks. Ideal for gifted classrooms or gifted pull-out groups, the unit features poetry from Carl Sandburg, Henry Wadsworth Longfellow, and C. S. Lewis; art from M. C. Escher, Vincent Van Gogh, Claude Monet, and Salvador Dali; a novel study featuring A Wrinkle in Time by Madeleine L'Engle; short stories from Isaac Asimov and Ray Bradbury; speeches from President John F. Kennedy and President Barack Obama; and informational texts about gravity, orbits, and black holes. Grades 4-6

Voice and Mirroring in L2 Pronunciation Instruction presents an approach to teaching pronunciation which aims for learners to internalize the voices (complexes of linguistic and non-linguistic features that embody particular speakers' emotion, social stance, and group identification) of proficient speakers of the second language (L2). Beginning with a review of bottom-up and top-down approaches to second language acquisition (SLA) research and pronunciation teaching, the authors present previously published and new findings in interlanguage phonology and variationist approaches to SLA showing the powerful impact of sociolinguistic context on L2 pronunciation. On the basis of this review, the authors argue that a top-down approach which begins with social context is preferable in both the research and teaching of L2 pronunciation. They highlight the Mirroring Project as one such approach that includes the social factors impacting L2 pronunciation, such as interlocutor, empathy, and nonverbal elements. With accompanying instructional activities that have been used in a variety of teaching and learning settings in the U.S., the authors demonstrate how this project can help language learners modify their L2 pronunciation patterns and improve their intelligibility as they internalize and channel the voices of speakers they have selected as models. The audience for the volume includes language teachers, particularly those desiring to use top-down pedagogical approaches like the Mirroring Project to improve learners' intelligibility, and academic researchers interested in studying the way adults can acquire second language phonology by holistically adopting and channeling the voices of speakers they admire. The book is also of potential interest to language teacher educators, curriculum developers, and textbook writers.

Critics shudder at mixed metaphors like 'that wet blanket is a loose cannon', but admire 'Life's but a walking shadow, a poor player', and all the metaphors packed into Macbeth's 'Tomorrow, and tomorrow, and tomorrow' speech. How is it that metaphors are sometimes mixed so badly and other times put together so well? In Mixed Metaphors: Their Use and Abuse, Karen Sullivan employs findings from linguistics and cognitive science to explore how metaphors are combined and why they sometimes mix. Once we understand the ways that metaphoric ideas are put together, we can appreciate why metaphor combinations have such a wide range of effects. Mixed Metaphors: Their Use and Abuse includes analyses of over a hundred metaphors from politicians, sportspeople, writers and other public figures, and identifies the characteristics that make these metaphors annoying, amusing or astounding.

This edition of finding your way in academic writing, the authors focused on the theme of writing as thinking. The authors focus on a new theme: "applying knowledge to writing performance". This shift introduces readers to the notion of applying knowledge sourced from literature, as well as knowledge sourced from data in field research. Therefore, this title is new in a number of ways. In this edition the organising construct is the application of knowledge, field research writing is introduced, and field research writing is integrated with literature research writing.

Through its constuctivist orientation and Sociocultural perspective, this book contributes to an improved understanding of what it means to read and, particularly, to recall, second language texts in the context of both second language reading and research. It also serves as an introduction to Sociocultural Theory and demonstrates the usefulness of this type of analysis, not only of written recall protocols, but of other forms of learner language. Finally, it attempts to illustrate the nature of activity in relation to task, by showing the diverse ways in which learners approach the task of writing a recall protocol.

Accessible teaching notes Extra ideas and developmental tips

From first steps to final submission, this accessible guide takes students through each stage of the assignment-writing process and equips them with the skills they need to construct and develop convincing academic arguments. Concise and compact, it offers practical advice on forming ideas, structuring arguments and finding your academic voice. The authors, both of whom are experienced in working directly with students, also provide valuable guidance on a number of important subtleties in academic writing, including expressing reservations or enthusiasm in academic writing and using evidence to convey different viewpoints. The second edition contains new material on synthesizing ideas from different sources, as well as more varied examples of what 'finding your academic voice means' in the context of different assignments, including blogs and observations. Applicable to different types of assignment, this is an essential resource for all undergraduates and postgraduates who are looking to communicate their arguments effectively and improve the quality of their academic writing.

This book explores specific issues related to academic writing provision in the post-communist countries in Eastern, Central and Southern Europe. Although they have different cultures and writing traditions, these countries share common features in what regards the development of higher education and research and encounter challenges different from Western European countries. Since academic writing as a discipline is relatively new in Eastern Europe, but currently plays an essential part in the development of higher education and the process of European integration, the volume aims to open discussion on academic writing in the region by addressing several issues such as the specific challenges in providing academic writing support at tertiary level in post-communist countries, the limitations and possibilities in implementing Western models of academic writing provision, or the complex interactions between writing in national languages and writing in a second language. Additionally, the book presents several recent initiatives and possible models for providing academic writing support in universities in the area. The important role of academic writing in English, a common feature in post-communist countries, is reflected in the sections which focus on writing in English as a foreign language, as well as on the impact of English upon national languages. The volume will be of interest to academic writing researchers and teachers and those involved in teaching academic writing at the tertiary level.

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

Academic Reading: College Major and Career Applications focuses on developing essential reading skills while showing students how to adapt them to specific academic disciplines and career fields. Kathleen McWhorter offers a unique, contextualized approach that focuses on academic reading skills and also motivates students towards a particular area of interest or field of study. Readers learn important comprehension, vocabulary, and critical thinking skills, as well as how to adapt these skills to study specific academic disciplines. While doing so, they also learn what each discipline involves and explore the available career paths. As an end result, Academic Reading teaches essential reading skills while opening up new academic and career possibilities. This edition of Academic Reading is supported by an enhanced MyReadingLab course, which offers text-specific exercises within the Learning Path, all of which feed into the MyReadingLab Gradebook.

An unmissable collection of eight unconventional and captivating short stories for young adult and adult intermediate learners of Italian. Olly's top-notch language-learning insights are right in line with the best of what we know from neuroscience and cognitive psychology about how to learn effectively. I love his work - and you will too! - Barbara Oakley, PhD, Author of New York Times bestseller A Mind for Numbers Short Stories in Italian for Intermediate Learners has been written specifically for students from a low-intermediate to intermediate level, designed to give a sense of achievement, and most importantly - enjoyment! Mapped to B1-B2 of the Common European Framework of Reference, these eight captivating stories will both entertain you, and give you a feeling of progress when reading. What does this book give you? * Eight stories in a variety of exciting genres, from science fiction and crime to history and thriller - making reading fun, while you learn a wide range of new vocabulary * Controlled language at your level to help you progress confidently * Realistic spoken dialogues to help you learn conversational expressions and improve your speaking ability * Beautiful illustrations accompanying each story, to set the scene and support your understanding * Accessible grammar so you learn new structures naturally, in a stress-free way * Pleasure! Research shows that if you're enjoying reading in a foreign language, you won't experience the usual feelings of frustration - 'It's too hard!' 'I don't understand!' With intriguing plots that will spark your imagination and keep you reading, Short Stories in Italian will take your grasp of Italian to the next level with key features to support and consolidate your progress, including: * A glossary for bolded words in each text * A bilingual word list * Full plot summary * Comprehension questions after each chapter. As a result, you will be able to focus on enjoying reading, delighting in your improved range of vocabulary and grasp of the language all without ever feeling overwhelmed. From science fiction to fantasy, to crime and thrillers, Short Stories in Italian for Intermediate Learners uses reading as the perfect tool to not only delight in learning Italian, but to accelerate your journey towards fluency.

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.

The joyful path from rich read-aloud experiences toward supporting young readers' independence. When young readers join their voices together in shared reading, their literacy skills and confidence soar. Shared reading surrounds students with the language of stories and the delight of learning in community. In Shake Up Shared Reading, veteran teacher Maria Walther offers teachers a simple but robust scaffolding for moving from teacher-led demonstration of read aloud to student-led discovery of literacy skills-across the bridge of shared reading. This easily adaptable structure features short, targeted bursts of shared reading that are connected to and planned as a follow-up to a read-aloud experience. The resource includes: Read-aloud experiences drawn from 50 recently published works of children's literature from varied voices, that provide the foundation for the short, intensive shared reading interactions that follow. 100 short, laser-focused bursts of shared reading, two for each title, that invite students to dig deeper, with a precise aim in mind-perfect for a variety of learning contexts including virtual settings. Key vocabulary, kid-friendly definitions, along with a Nudge Toward Independence section for each shared reading interaction help teachers connect shared reading to guided reading lessons and students' independent literacy learning. A companion website offering reproducibles and a Learning Target Chart that gives an at-a-glance view of every read aloud learning target and shared reading focus, along related titles and additional links. Let the power of a read aloud and shared reading lead your students to read, talk, ponder, and react on the way to becoming joyful, independent readers.

Colloquial Breton: The Complete Course for Beginners has been carefully developed by an experienced teacher to provide a step-by-step course to Breton as it is written and spoken today. Combining a clear, practical and accessible style with a methodical and thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Breton in a broad range of situations. No prior knowledge of the language is required. Colloquial Breton is exceptional; each unit presents a wealth of grammatical points that are reinforced with a wide range of exercises for regular practice. A full answer key, a grammar summary, bilingual glossaries and English translations of dialogues can be found at the back as well as useful vocabulary lists throughout. Key features include: A clear, user-friendly format designed to help learners progressively build up their speaking, listening, reading and writing skills Jargon-free, succinct and clearly structured explanations of grammar An extensive range of focused and dynamic supportive exercises Realistic and entertaining dialogues covering a broad variety of narrative situations Helpful cultural points An overview of the sounds of Breton Balanced, comprehensive and rewarding, Colloquial Breton is an indispensable resource both for independent learners and students taking courses in Breton. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.

Words and images can harmonize to clarify meaning in a variety of texts. This interdisciplinary work presents practitioners, researchers, creative artists, and teachers discussing how we process and develop meaning from words and images. This study is especially important for writers and designers working in electronic communication environments, where the marriage of words and images challenges traditional training.

Ranging from theory to practice, chapters examine both cognitive issues and aesthetic concerns. This book explores topics such as: DEGREESL DEGREESDBLHuman processing of images and text DEGREESDBLThe roles of written language in project development in the arts DEGREESDBLUses of images and visual thinking by writers DEGREESDBLHow the ways in which words and images convey meaning can be both different and complementary DEGREESLProfessionals, teachers, and students will be understand more effective uses of text and visual displays, and today's writer or designer will learn to clarify complex ideas by controlling the intersections of words and images.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences