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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing Advantage TM and Technical Writing Advantage TM programs, it covers everything from document design and graphics to sentence style and word choice. This edition's many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome "writer's block" and efficiently create documents from start to finish. FranklinCovey's experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You'll learn how to quickly discover and prioritize the information you need, whether you're planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are - whether you're a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
ABA Visualized is a parent training guidebook that uses step-by-step visuals to teach essential ABA strategies. Parents will learn how to build skills and reduce problem behaviors. In addition to the more than 60 visual strategies, templates & tools are included to accommodate the use of the techniques, making this book a comprehensive ABA resource for parents and BCBAs. On a daily basis, we see the positive influence Applied Behavior Analysis (ABA) has on the lives of children, their parents as well as for the teacher. That is why ABA Visualized is created with the mission to make ABA accessible for everyone. By using visuals, our ABA resources help parents, teachers, and caregivers to bridge the gap between behavioral expertise and everyday applications. ABA Visualized's resources teach essential ABA strategies which help to build developmental skills and reduce problem behaviors. Our visual guidebook, workbook, and TeleHelp e-book together create a comprehensive parent training package.
(Applause Acting Series). Widely recognized as the most complete and rigorous text of its kind since it was first published in 1942, Speak With Distinction is an invaluable resource. It presents a comprehensive study of the sounds of Spoken English in their most important phonetic environments. This most recent revision also adds much material for comparisons of speech sounds; suggestions for accurate, efficient and conversational ways of combining the sounds into connected utterance; indications that foster a working knowledge of two dialects of speech (General American and what Mrs. Skinner called Good Speech for classic and elevated texts); and beginning material to show application of the principles of Good Speech to well-written texts. Some important additions to the book are the extensive Glossary and Index, abundant guides to pronunciations, new sections featuring such details as the complete "Ask-List" of words, a program for the elimination of glottal attacks of vowel and dipthong sounds, greatly expanded practice material of phrases and sentences, and an updated Chart showing several levels of phonetic transcription and spelling equivalents in current usage. Speak With Distinction can be used in several ways: as a primary educational textbook for both the beginning and advanced actor; as a supplementary textbook for teachers and students who have their own methods and agenda for study; and as a reference book for teachers, speech coaches and directors.
In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practitioners. It needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you'll discover the essential tools and resources that you need to create technical writing that works for everyone.
Help! My College Students Can't Read: Teaching Vital Reading Strategies in the Content Areas is designed as a resource guide for content area instructors who have no specific training in the field of literacy but want to help the struggling readers in their classrooms. This book provides simple, step-by-step ideas for introducing and embedding reading strategies within all content areas without sacrificing a lot of valuable class time. This easy-to-use resource will equip instructors to not only help their students be stronger readers in general, but to be stronger readers of content-area academic texts.
Plagiarism and intellectual property law are two issues that affect every student and every teacher throughout the world. Both concepts are concerned with how we use texts - print, digital, visual, and aural - in the creation of new texts. And both have been viewed in strongly moral terms, often as acts of 'theft'. However, they also reflect the contradictory views behind norms and values and therefore are essential to understand when using all forms of texts both inside and outside the classroom. This book discusses the current and historical relationship between these concepts and how they can be explicitly taught in an academic writing classroom.
In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
Recent work has pointed to the need for a detection-based approach to transfer capable of discovering elusive crosslinguistic effects through the use of human judges and computer classifiers that can learn to predict learners' language backgrounds based on their patterns of language use. This book addresses that need. It details the nature of the detection-based approach, discusses how this approach fits into the overall scope of transfer research, and discusses the few previous studies that have laid the groundwork for this approach. The core of the book consists of five empirical studies that use computer classifiers to detect the native-language affiliations of texts written by foreign language learners of English. The results highlight combinations of language features that are the most reliable predictors of learners' language backgrounds.
France presents a comprehensive critique of composition theory and pedagogy from a leftist perspective. He contests the notion that composition courses have no content and are only skills courses, devoid of intellectual suppositions and cultural premises. Writing instructors should therefore focus on teaching students how to retextualize contemporary cultural practices and become proficient in dissenting from as well as affirming the status quo. Each chapter extends the argument for a critical composition practice from theory into explicit, detailed narratives of composition techniques and analysis. Issues covered are the implicit ideology and curricular function of composition, the definition of a materialist rhetoric, the place of feminism in the writing classroom, the interrogation of dominant ideology in business and professional writing courses, the critique of knowledge making in the context of social-epistemic pedagogy, and the historical and rhetorical relations of religion to persuasion.
This book offers an overview of some recent advances in the Computational Bioacoustics methods and technology. In the focus of discussion is the pursuit of scalability, which would facilitate real-world applications of different scope and purpose, such as wildlife monitoring, biodiversity assessment, pest population control, and monitoring the spread of disease transmitting mosquitoes. The various tasks of Computational Bioacoustics are described and a wide range of audio parameterization and recognition tasks related to the automated recognition of species and sound events is discussed. Many of the Computational Bioacoustics methods were originally developed for the needs of speech, audio, or image processing, and afterwards were adapted to the requirements of automated acoustic recognition of species, or were elaborated further to address the challenges of real-world operation in 24/7 mode. The interested reader is encouraged to follow the numerous references and links to web resources for further information and insights. This book is addressed to Software Engineers, IT experts, Computer Science researchers, Bioacousticians, and other practitioners concerned with the creation of new tools and services, aimed at enhancing the technological support to Computational Bioacoustics applications. STTM, Speech Technology and Text Mining in Medicine and Health Care This series demonstrates how the latest advances in speech technology and text mining positively affect patient healthcare and, in a much broader sense, public health at large. New developments in text mining methods have allowed health care providers to monitor a large population of patients at any time and from any location. Employing advanced summarization techniques, patient data can be readily extracted from extensive clinical documents in electronic health records and immediately made available to the physician. These same summarization techniques can also aid the healthcare provider in extracting from the large corpora of medical literature the relevant information for treating the patient. The series topics include the design and acceptance of speech-enabled robots that assist in the operating room, studies of signal processing and acoustic modeling for speech and communication disorders, advanced statistical speech enhancement methods for creating synthetic voice, and technologies for addressing speech and language impairments. Titles in the Series consist of both authored books and edited contributions. All authored books and contributed works are peer-reviewed. The Series is for speech scientists and speech engineers, machine learning experts, biomedical engineers, medical speech pathologists, linguists, and healthcare professionals
First published in 1983, this book represents a substantial body of detailed research on children's language and communication, and more generally on the nature of interactive spoken discourse. It looks at areas of competence often examined in young children's speech have that have not been described for adults - leading to insights not only in the character of adult conversation but also the process of acquiring this competence. The authors set forward strategies for conversing at different stage of life, while also relating these strategies to, and formulating hypotheses concerning, the dynamics of language variation and change.
How do you build successful professional connections with colleagues from Mexico? While most books focus simply on how to avoid common communication mistakes, this book leads its readers to an understanding of how to succeed and thrive within the three cultures, Mexico, the US, and Canada. Kelm, Hernandez-Pozas and Victor present a set of practical guidelines for communicating professionally with Mexicans, both in Mexico and abroad, providing many photographs as examples. The Seven Keys to Communicating in Mexico follows the model of presenting key cultural concepts used in the earlier books by Kelm and Victor on Brazil and (with Haru Yamada) on Japan. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, well-respected research professors and seasoned cross-cultural trainers for businesspeople, guide readers through Mexican culture using Victor's LESCANT Model (an acronym representing seven key cross-cultural communication areas: Language, Environment, Social Organization, Contexting, Authority, Nonverbal Behavior, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences among Mexican, US, and Canadian cultures. In the final chapter the authors bring all of these cultural interactions together with a sample case study about business interactions between Mexicans and North Americans. The case study includes additional observations from North American and Mexican business professionals who offer related suggestions and recommendations.
The revised edition of 20 Questions about Youth and the Media is an updated and comprehensive guide to today's most compelling issues in the study of children, tweens, teens and the media. The editors bring together leading experts to answer the kinds of questions an undergraduate student might ask about the relationship between young people and media. In so doing, the book addresses a range of media, from cartoons to the Internet, from advertising to popular music, and from mobile phones to educational television. The diverse array of topics include government regulation, race and gender, effects (both prosocial and risky), kids' use of digital media, and the commercialization of youth culture. This book is designed with the undergraduate youth/children and media classroom in mind, and features accessible writing and end-of-chapter discussion questions and exercises.
Provides for a sound understanding of abstract literature on scholarly subjects. Excludes the mass of linguistic detail contained in traditional Arabic grammars.
It is clear that a proper understanding of what academic English is and how to use it is crucial for success in college, and yet students face multiple obstacles in acquiring this new 'code', not least that their professors often cannot agree among themselves on a definition and a set of rules. Understanding Language Use in the Classroom aims to bring the latest findings in linguistics research on academic English to educators from a range of disciplines, and to help them help their students learn and achieve. In this expanded edition of the original text, college educators will find PowerPoint presentations and instructor materials to enhance the topics covered in the text. Using these additional resources in the classroom will help educators to engage their students with this crucial, but frequently neglected, area of their college education; and to inform students about the unexamined linguistic assumptions we all hold, and that hold us back. You can find additional materials on the Resources tab of our website.
The 1932 election of Franklin Delano Roosevelt seemed to hold the promise of Democratic domination for years to come. However, leading up to the 1936 election, persistent economic problems, a controversial domestic agenda, and the perception of a weak foreign policy were chipping away at public support. The president faced unrelenting criticism from both the Left and the Right, and it seemed unlikely that he would cruise to the same clear victory he enjoyed in 1932. But 1936 was yet another landslide win for FDR, which makes it easy to forget just how contested the campaign was. In Voting Deliberatively, Mary Stuckey examines little-discussed components of FDR's 1936 campaign that aided his victory. She reveals four elements of this reelection campaign that have not received adequate attention: the creation of public opinion, the attention paid to local organizations, the focus on specific kinds of interests, and the public rhetoric that tied it all together. Previous studies of the 1936 presidential election discuss elements such as FDR's vulnerability before the campaign and the weakness of Republican candidate Alf Landon. But these histories pay little attention to the quantity and quality of information Roosevelt acquired, the importance of organizations such as the Good Neighbor League and the Committee of One, the mobilization of the vote, and the ways in which these organizational strategies fused with Roosevelt's rhetorical strategies. Stuckey shows how these facets combined in one of the largest victories in Electoral College history and provided a template for future victory.
In The Conspiracy of the Text, first published in 1986, Jeff Adams looks at an early stage in childhood to examine the ways in which children create social organisation and moral order. Adams shows how certain narratives, such as fairy tales, serve as a foundation for this system, and does this through a fascinating linguistic analysis of a young girl's reading of her favourite fairy tale, Beauty and the Beast. This title will be of interest to students of literary theory and linguistics.
ACTIVE Skills for Reading is an exciting five-level reading series that develops learners' reading comprehension and vocabulary skills. Written by reading specialist Neil J. Anderson, the new edition of this best-selling series uses an ACTIVE approach to help learners become more confident, independent--and active--readers. ACTIVE Reading A = Activate Prior Knowledge C = Cultivate Vocabulary T = Think About Meaning I = Increase Reading Fluency V = Verify Strategies E = Evaluate Progress
The key to professional success in Japan is understanding Japanese people. The authors, seasoned cross-cultural trainers for businesspeople, provide a practical set of guidelines for understanding Japanese people and culture through David A. Victor's LESCANT approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception. Each chapter addresses one of these topics and shows effective strategies to overcoming cultural barriers and demonstrates how to evaluate the differences between Japan and North America to help avoid common communication mistakes. The book is generously peppered with photographs to provide visual examples. Exploring language and communication topics, international relations, and the business community, this book is an excellent intercultural overview for anyone traveling to or working in Japan. |
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