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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills

Privacy and Philosophy - New Media and Affective Protocol (Hardcover, New edition): Andrew McStay Privacy and Philosophy - New Media and Affective Protocol (Hardcover, New edition)
Andrew McStay
R3,344 Discovery Miles 33 440 Ships in 10 - 15 working days

What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, Bentham, Brentano, Deleuze, Engels, Heidegger, Hume, Husserl, James, Kant, Latour, Locke, Marx, Mill, Plato, Rorty, Ryle, Sartre, Skinner, Spinoza, Whitehead and Wittgenstein, among others, McStay advances a wealth of new ideas and terminology, from affective breaches to zombie media. Theorizing privacy as an affective principle of interaction between human and non-human actors, McStay progresses to make unique arguments on transparency, the publicness of subjectivity, our contemporary techno-social condition and the nature of empathic media in an age of intentional machines. Reconstructing our most basic assumptions about privacy, this book is a must-read for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in the steering philosophical ideas that inform their own orientation and thinking about privacy.

Verbal Aspect Theory and the Prohibitions in the Greek New Testament (Paperback, New edition): Douglas S. Huffman Verbal Aspect Theory and the Prohibitions in the Greek New Testament (Paperback, New edition)
Douglas S. Huffman
R1,464 Discovery Miles 14 640 Ships in 10 - 15 working days

The end of the twentieth and the beginning of the twenty-first centuries have involved much discussion on overhauling and refining a scholarly understanding of the verbal system for first-century Greek. These discussions have included advances in verbal aspect theory and other linguistic approaches to describing the grammatical phenomena of ancient languages. This volume seeks to apply some of that learning to the narrow realm of how prohibitions were constructed in the first-century Greek of the New Testament. Part 1 "The Great Prohibition Debate" seeks to demonstrate that verbal aspect theory has a better explanation than traditional Aktionsart theory for authorial choices between the negated present imperative and the negated aorist subjunctive in expressing prohibitions in the Greek New Testament. Part 2 "All the Prohibitions in the Greek NT" continues to examine prohibitions, but is more of an exercise in functional linguistics. That is, rather than apply verbal aspect theory to the grammar of prohibition constructions, Part 2 seeks only to survey the (initially surprising) wide variety of ways prohibitions can be expressed in koine Greek: more than a dozen different constructions. To do this, the NT prohibitions are grouped in their varying grammatical-syntactical and/or pragmatic constructions, all of which function - in varying degrees - in a prohibitory fashion. This taxonomy may prove to be the beginnings of further investigations into how biblical Greek communicates commands.

The Quick and Easy Way to Effective Speaking - Modern Techniques for Dynamic Communication (Paperback): Dale Carnegie The Quick and Easy Way to Effective Speaking - Modern Techniques for Dynamic Communication (Paperback)
Dale Carnegie
R241 R223 Discovery Miles 2 230 Save R18 (7%) Ships in 18 - 22 working days

In this streamlined and updated edition of Dale Carnegie's communications classic, learn how to achieve greater success and have maximum impact as a speaker in every situation that requires convincing others of your point of view. Good public speakers are made, not born--as the pioneer of personal business skills, Dale Carnegie, once argued. Yet business, social, and personal satisfaction and success often depends heavily upon your ability to communicate clearly. In The Quick and Easy Way to Effective Speaking, you can acquire and perfect your public speaking skills. Featuring accessible step-by-step instructions, you will learn how to build confidence, courage, and enthusiasm in every situation, including the boardroom and beyond.

Multilingualism and Mobility in Europe - Policies and Practices (English, French, Hardcover, New edition): Kristine Horner,... Multilingualism and Mobility in Europe - Policies and Practices (English, French, Hardcover, New edition)
Kristine Horner, Ingrid De Saint-Georges, Jean Jacques Weber
R1,710 Discovery Miles 17 100 Ships in 10 - 15 working days

How do individuals experience multilingualism and mobility in the context of Europeanization and globalisation? The contributors explore language-in-education policies and family language policies, as well as the complex interface between multilingualism and space. They provide fresh insights on key issues in sociolinguistics, multilingualism and language policy via discussion of rich qualitative data. The multiple sites analysed in the chapters are located in France, Germany, Luxembourg, Hungary and Moldova. Some of the chapters dealing with France, including one about the overseas French territory of La Reunion, are written in French.

Social Media, Culture and Politics in Asia (Hardcover, New edition): Annette Aw, Lars Willnat Social Media, Culture and Politics in Asia (Hardcover, New edition)
Annette Aw, Lars Willnat
R3,620 Discovery Miles 36 200 Ships in 10 - 15 working days

The Internet's explosive growth over the past decade is nowhere more visible than in Asia. Fueled by an expanding middle class, thousands of people connect to the Internet for the first time each day to explore and discuss issues that are relevant to them and their lives. This book provides an in-depth look at the impact of social media on political engagement among young citizens in this rapidly changing region of the world. Leading media scholars from nine Asian nations focus on three main questions: How frequently do Asians use social media to access and discuss political information? Does the use of social media increase political participation? What political, social and cultural factors influence the impact of social media on political engagement in each nation? To answer these questions, contributors first analyze the current state of social media in their nations and then present the findings of a cross-national survey on social media use that was conducted with over 3,500 Asian respondents. By employing a comparative approach, they analyze how social media function and interact with the cultural and political systems in each country - and how they might affect political engagement among individual citizens.

The Diagnosis of Reading in a Second or Foreign Language (Paperback): J. Charles Alderson, Eeva-Leena Haapakangas, Ari Huhta,... The Diagnosis of Reading in a Second or Foreign Language (Paperback)
J. Charles Alderson, Eeva-Leena Haapakangas, Ari Huhta, Lea Nieminen, Riikka Ullakonoja
R1,804 Discovery Miles 18 040 Ships in 10 - 15 working days

The Diagnosis of Reading in a Second or Foreign Language explores the notion of diagnostic testing and establishes a framework for its practical applications in understanding second and foreign language reading. The book uses case studies from a wide variety of subject areas to contextualize a theory of diagnosis and to show how second and foreign language reading has been assessed in the past, culminating in a discussion of how diagnosis might be used to better understand and assess second and foreign language reading abilities. This is the only book to provide a detailed look into the little-examined field of diagnostic language testing, ideal for students, researchers, and professionals in applied linguistics, second language acquisition, and language testing and education.

About the NPLA Series:

Headed by two of its leading scholars, the series captures the burgeoning field of language assessment by offering comprehensive and state-of-the-art coverage of its contemporary questions, pressing issues, and technical advances. It is the only active series of its kind on the market, and will include volumes on basic and advanced topics in language assessment, public policy and language assessment, and the interfaces of language assessment with other disciplines in applied linguistics. Each text presents key theoretical approaches and research findings, along with concrete practical implications and suggestions for readers conducting their own research or developmental studies.

Identities in and across Cultures (Paperback, New edition): Paola Evangelisti Allori Identities in and across Cultures (Paperback, New edition)
Paola Evangelisti Allori
R2,148 Discovery Miles 21 480 Ships in 10 - 15 working days

This volume is a collection of empirical studies investigating the ways and means through which culturally-shaped identities are manifested in and through discourse in documents and texts from multiple spheres of social action. It also looks at possible ways in which understanding and acceptance of diverse cultural identities can be moulded and developed through appropriate education. Language being one of the most evident and powerful 'markers' of cultural identity, discourse and text are sites where cultures are both constructed and displayed and where identities are negotiated. The approaches to the analysis of culture and identity adopted here to account for the multifaceted realisations of cultural identities in the texts and documents taken into consideration span from multimodality, to discourse and genre analysis, to corpus linguistics and text analysis. The volume then offers a varied picture of approaches to the scientific enquiry into the multifaceted manifestations of identity in and across national, professional, and disciplinary cultures.

Interpersonality in Legal Genres (Paperback, New edition): Ruth Breeze, Maurizio Gotti, Carmen Sancho Guinda Interpersonality in Legal Genres (Paperback, New edition)
Ruth Breeze, Maurizio Gotti, Carmen Sancho Guinda
R2,528 Discovery Miles 25 280 Ships in 10 - 15 working days

Few concepts in Discourse Studies are so versatile and intricate and have been so frequently contested as interpersonality. This construct offers ample terrain for new research, since it can be viewed using a range of diverse theoretical frameworks, employing a variety of analytical tools and social perspectives. Studies on the relationship between writer/reader and speaker/audience in the legal field are still scarce, dispersed, and limited to a narrow range of genres and a restricted notion of interpersonality, since they are most often confined to modality and the Gricean cooperative principles. This volume is meant to help bridge this gap. Its chapters show the realisation and distribution of interpersonal features in specific legal genres. The aim is to achieve an expansion of the concept of interpersonality, which besides modality, Grice's maxims and other traditionally interpersonal features, might comprise or relate to ideational and textual issues like narrative disclosure, typography, rhetorical variation, or Plain English, among others.

Social Media, Culture and Politics in Asia (Paperback, New edition): Lars Willnat, Annette Aw Social Media, Culture and Politics in Asia (Paperback, New edition)
Lars Willnat, Annette Aw
R982 Discovery Miles 9 820 Ships in 10 - 15 working days

The Internet's explosive growth over the past decade is nowhere more visible than in Asia. Fueled by an expanding middle class, thousands of people connect to the Internet for the first time each day to explore and discuss issues that are relevant to them and their lives. This book provides an in-depth look at the impact of social media on political engagement among young citizens in this rapidly changing region of the world. Leading media scholars from nine Asian nations focus on three main questions: How frequently do Asians use social media to access and discuss political information? Does the use of social media increase political participation? What political, social and cultural factors influence the impact of social media on political engagement in each nation? To answer these questions, contributors first analyze the current state of social media in their nations and then present the findings of a cross-national survey on social media use that was conducted with over 3,500 Asian respondents. By employing a comparative approach, they analyze how social media function and interact with the cultural and political systems in each country - and how they might affect political engagement among individual citizens.

Abstracts in Academic Discourse - Variation and Change (Paperback, New edition): Marina Bondi, Rosa Lores Sanz Abstracts in Academic Discourse - Variation and Change (Paperback, New edition)
Marina Bondi, Rosa Lores Sanz
R2,337 R1,962 Discovery Miles 19 620 Save R375 (16%) Ships in 10 - 15 working days

The book brings together a rich variety of perspectives on abstracts as an academic genre. Drawing on genre analysis and corpus linguistics, the studies collected here combine attention to generic structure with emphasis on language variation and change, thus offering a multi-perspective view on a genre that is becoming one of the most important in present-day research communication. The chapters are organized into three sections, each one offering distinct but sometimes combined perspectives on the exploration of this academic genre. The first section looks at variation across cultures through studies comparing English with Spanish, Italian and German, while also including considerations on variation across genders or the native/non-native divide. The second section centres on variation across disciplines and includes a wide range of studies exploring disciplinary identities and communities, as well as different degrees of centrality in the disciplinary community. The third and final section explores language and genre change by looking at how authorial voice and metadiscourse have changed over the past few decades under the influence of different media and different stakeholders.

Community-Based Multiliteracies and Digital Media Projects - Questioning Assumptions and Exploring Realities (Paperback, New... Community-Based Multiliteracies and Digital Media Projects - Questioning Assumptions and Exploring Realities (Paperback, New edition)
Heather M. Pleasants, Dana E. Salter
R939 Discovery Miles 9 390 Ships in 10 - 15 working days

Within community-based digital literacies work, a fundamental question remains unanswered: Where are the stories and reflections of the researchers, scholars, and community workers themselves? We have learned much about contexts, discourses, and the multimodal nature of meaning making in literacy and digital media experiences. However, we have learned very little about those who initiate, facilitate, and direct these community-based multiliteracies and digital media projects. In Community-Based Multiliteracies & Digital Media Projects: Questioning Assumptions and Exploring Realities, contributors discuss exemplary work in the field of community-based digital literacies, while providing an insightful and critical perspective on how we begin to write ourselves into the stories of our work. In doing so, the book makes a powerful contribution to digital literacies praxis and pedagogy - within and outside of community-based contexts.

A Screenful of Sugar? - Prescription Drug Websites Investigated (Hardcover, New edition): Jon C Schommer, Lewis H. Glinert A Screenful of Sugar? - Prescription Drug Websites Investigated (Hardcover, New edition)
Jon C Schommer, Lewis H. Glinert
R3,532 Discovery Miles 35 320 Ships in 10 - 15 working days

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Modern German Pronunciation - An Introduction for Speakers of English (Paperback, 2nd edition): Christopher Hall Modern German Pronunciation - An Introduction for Speakers of English (Paperback, 2nd edition)
Christopher Hall
R762 Discovery Miles 7 620 Ships in 10 - 15 working days

This revised and updated edition of "Modern German Pronunciation" offers the most complete guide to the correct pronunciation of German for native speakers of English. It begins with an introduction to the problems of pronunciation and the basic concepts of phonetics. The following chapters take each aspect of pronunciation in turn: consonants, vowels, stress and intonation, and the conversational pronunciation of German with its many reduced or "weak" forms. The text is comprehensively illustrated with clear pronunciation and intonation diagrams and the emphasis is on the problems that speakers of English are known to encounter when learning to speak German. This second edition has been revised and updated, taking into account comments and suggestions from readers and adapting the German texts to the new official spelling. A significant new feature is the discussion of English-speaking learners of German has been extended to include American learners, reflecting the use world-wide of the first edition of this volume.

The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Hardcover, New edition): Lee... The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Hardcover, New edition)
Lee McGuigan, Vincent Manzerolle
R3,783 Discovery Miles 37 830 Ships in 10 - 15 working days

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Corpus Analysis for Descriptive and Pedagogical Purposes - ESP Perspectives (Paperback, New edition): Davide S. Giannoni,... Corpus Analysis for Descriptive and Pedagogical Purposes - ESP Perspectives (Paperback, New edition)
Davide S. Giannoni, Maurizio Gotti
R2,633 Discovery Miles 26 330 Ships in 10 - 15 working days

There is hardly any aspect of verbal communication that has not been investigated using the analytical tools developed by corpus linguists. This is especially true in the case of English, which commands a vast international research community, and corpora are becoming increasingly specialised, as they account for areas of language use shaped by specific sociolectal (register, genre, variety) and speaker (gender, profession, status) variables. Corpus analysis is driven by a common interest in 'linguistic evidence', viewed as a source of insights into language phenomena or of lexical, semantic and contrastive data for subsequent applications. Among the latter, pedagogical settings are highly prominent, as corpora can be used to monitor classroom output, raise learner awareness and inform teaching materials. The eighteen chapters in this volume focus on contexts where English is employed by specialists in the professions or academia and debate some of the challenges arising from the complex relationship between linguistic theory, data-mining tools and statistical methods.

Amazing Ourselves to Death - Neil Postman's Brave New World Revisited (Paperback, New edition): Lance Strate Amazing Ourselves to Death - Neil Postman's Brave New World Revisited (Paperback, New edition)
Lance Strate
R930 Discovery Miles 9 300 Ships in 10 - 15 working days

Neil Postman's most popular work, Amusing Ourselves to Death (1985), provided an insightful critique of the effects of television on public discourse in America, arguing that television's bias towards entertaining content trivializes serious issues and undermines the basis of democratic culture. Lance Strate, who earned his doctorate under Neil Postman and is one of the leading media ecology scholars of our time, re-examines Postman's arguments, updating his analysis and critique for the twenty-first-century media environment that includes the expansion of television programming via cable and satellite as well as the Internet, the web, social media, and mobile technologies. Integrating Postman's arguments about television with his critique of technology in general, Strate considers the current state of journalism, politics, religion, and education in American culture. Strate also contextualizes Amusing Ourselves to Death through an examination of Postman's life and career and the field of media ecology that Postman introduced. This is a book about our prospects for the future, which can only be based on the ways in which we think and talk about the present.

The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition): Lee... The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition)
Lee McGuigan, Vincent Manzerolle
R994 Discovery Miles 9 940 Ships in 10 - 15 working days

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Fun for All - Translation and Accessibility Practices in Video Games (Paperback, New edition): Carmen Mangiron, Pilar Orero,... Fun for All - Translation and Accessibility Practices in Video Games (Paperback, New edition)
Carmen Mangiron, Pilar Orero, Minako O'Hagan
R2,384 Discovery Miles 23 840 Ships in 10 - 15 working days

Video games have evolved to become a pervasive format which is beyond entertainment, enjoyed by a broad group of people rather than as a niche activity by hardcore gamers. However, to date, academic studies focusing on game localization and accessibility are few and far between, despite the fact that further research in localization and accessibility would be beneficial to all. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry. The volume is divided in two sections: the first section includes four contributions on Game Accessibility, dealing with issues such as universally accessible games and guidelines for promoting accessibility. The second section of the book includes nine contributions focussing on different issues affecting game translation and localization, such as case studies, culturalization, fan translation, and terminology management for the game localization industry.

Lost in the Eurofog: The Textual Fit of Translated Law (Hardcover, New edition): Lucja Biel Lost in the Eurofog: The Textual Fit of Translated Law (Hardcover, New edition)
Lucja Biel
R1,915 Discovery Miles 19 150 Ships in 10 - 15 working days

The book is one of the few in-depth investigations into the nature of EU legal translation and its impact on national legal languages. It is also the first attempt to characterise EU Polish, a language of supranational law and a hybrid variant of legal Polish emerging via translation. The book applies Chesterman's concept of textual fit, that is how translations differ from non-translations, to demonstrate empirically on large corpora how the Polish eurolect departs from the conventions of legal and general Polish both at the macrostructural and the microstructural level. The findings are juxtaposed with the pre-accession version of Polish law to track the "Europeanisation" of legal Polish - recent changes brought about by the unprecedented inflow of EU translations.

Space, Place and the Discursive Construction of Identity (Paperback, New edition): Julia Bamford, Franca Poppi, Davide Mazzi Space, Place and the Discursive Construction of Identity (Paperback, New edition)
Julia Bamford, Franca Poppi, Davide Mazzi
R2,337 R1,988 Discovery Miles 19 880 Save R349 (15%) Ships in 10 - 15 working days

Over the last few years there has been a burgeoning interest in both space and place as linguistic phenomena. Some of this interest stemmed from studies on the situatedness of language and speech in time and space and how deixis anchors speech to a context. Both our frame of reference with respect to surrounding space and how we conceive and describe it are closely linked to the language we speak. This is why different cultures perceive spatial relations differently, with speakers of one language, for instance, encoding spatial relations with respect to absolute directions while speakers of a different language use egocentric terms. This book focuses on space, place and the discursive construction of identity in the present, globalized era, where technological developments are causing a change in the perception of spatial boundaries and geographical locations, and identities are experienced in hitherto unknown ways.

Master Reader, The (Paperback, 4th edition): D. J Henry Master Reader, The (Paperback, 4th edition)
D. J Henry
R2,422 Discovery Miles 24 220 Ships in 10 - 15 working days

"The Master Reader "combines solid skill instruction with a wealth of guided practice to develop the quintessential abilities students need to become master readers and critical thinkers. The author integrates reading skills with the reading process (SQ3R) to produce more effective readers and lead students to discover the power and pleasure of reading. Providing step-by-step reading instruction, a wide range of practice and test materials (including a separate lab manual), and a rich selection of readings from textbooks and other sources, the author makes students responsible for their reading by guiding them to improve mastery of the major reading skills while teaching students to develop a system for reading.

Intercultural Experience and Education (Paperback): Geof Alred, Michael Byram, Mike Fleming Intercultural Experience and Education (Paperback)
Geof Alred, Michael Byram, Mike Fleming
R1,095 Discovery Miles 10 950 Ships in 18 - 22 working days

This edited volume explores the educational significance of intercultural experience. It offers a broader conception of interculturality than commonly found in the area of foreign language teaching. Contributors represent a diverse range of academic and professional interests. The aim of the book is to encourage dialogue and interchange across this range, and beyond, to stimulate thinking about the educational value of intercultural experience.

Drama of Multilingualism - Literature Review and Liberation (Hardcover): Gabrijela Aleksi? Drama of Multilingualism - Literature Review and Liberation (Hardcover)
Gabrijela Aleksi?
R2,770 Discovery Miles 27 700 Ships in 18 - 22 working days

This book is a synthesis of important topics in studying multilingualism: dynamic multilingualism, translanguaging, language policy, bilingual education, and bilingualism and cognition. The author as an immigrant herself integrated personal and dramatic experiences around most of the topics to show how they influence the lives of immigrants around the globe. The author's aim is to reach the readers in a personal way. The issue of translanguaging and social justice is crucial for the book. The studies on bilingualism and cognition give amazing results on how bilingual children profit from increased metalinguistic awareness, abstract thinking, creativity, working memory, attention control, to name just a few. Bilingualism is shown to be a real gift for human understanding. The original feature of this book is the integration of excerpts of the interviews the author conducted with the experts in the field of bilingualism: Ellen Bialystok, Jim Cummins, Ofelia Garci a, Christine He lot, Nancy Hornberger, and Catherine Snow. For each topic their opinions are combined with future directions in the research on bilingualism that can certainly inspire other researchers in the field. Finally, this book is called Drama of Multilingualism: Literature Review and Liberation, and it is exactly that, informing and affecting those who want to embark on this dramatic journey of exploring multilingualism.

Political Communication in the Era of New Technologies (Hardcover, New edition): Jan Garlicki, Boguslawa Dobek-Ostrowska Political Communication in the Era of New Technologies (Hardcover, New edition)
Jan Garlicki, Boguslawa Dobek-Ostrowska
R1,597 Discovery Miles 15 970 Ships in 10 - 15 working days

New technologies and new media have significantly influenced the process of political communication. They have created new opportunities such as the great interactivity of communication, the personalization of a message or an uncountable number of possibilities for campaigning. This publication is a collection of socio-political studies which analyze the phenomenon of political communication in the 21st century. The main focus is on new media, especially on the Internet as well as on social media or social networks. However, there are also papers which examine traditional channels of political communication in the era of new technologies. Moreover, to the advantage of this book, the chapters explore the phenomenon of political communication not only in the USA and Western Europe, but also in Central Europe, Latin America and Africa.

Twitter and Society (Hardcover, New edition): Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, Cornelius Puschmann Twitter and Society (Hardcover, New edition)
Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, Cornelius Puschmann
R3,825 Discovery Miles 38 250 Ships in 10 - 15 working days

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

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