We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider's guide to getting published in scholarly communication journals. Alexander and Potter begin with a review of the manuscript submission process followed by coverage of writing traps that should be avoided. Additional chapters, written by eight other distinguished journal editors, tell prospective authors what editors and reviewers look for when deciding which articles should be published and which should not. Researchers, students, and professionals will find helpful and practical discussions on writing literature reviews, theoretical essays, quantitative and qualitative studies, interpretive inquiries, and critical, cultural and historical essays.

Faculty often worry that students can't or won't read critically, a foundational skill for success in academic and professional endeavors. "Critical reading" refers both to reading for academic purposes and reading for social engagement. This volume is based on collaborative, multidisciplinary research into how students read in first-year courses in subjects ranging from scientific literacy through composition. The authors discovered the good (students can read), the bad (students are not reading for social engagement), and the ugly (class assignments may be setting students up for failure) and they offer strategies that can better engage students and provide more meaningful reading experiences.

With over twenty different casts, multiple spin-off series, and five international locations, The Real Housewives franchise is a television phenomenon. The women on these shows have reinvented the soap opera diva and in doing so, have offered television viewers a new opportunity to embrace a loved, yet waning, genre. As the popularity and prevalence of the docu-drama genre of reality TV continues to increase, the time is ripe for a collection of this sort. The Fantasy of Reality: Critical Essays on 'The Real Housewives' explores the series and the women of The Real Housewives through the lens of race, class, gender, sexuality, and place. The contributing authors use an expansive and impressive array of methodological approaches to examine particular aspects of the series, offering rich analysis and insight along the way. This collection takes seriously what some may mock and others adore. Chapters are both fun and informative, lending themselves well to Housewives fans and media scholars alike.

"I want to teach you how to cook good food at home. By stripping away all the hard graft and complexity, anyone can produce mouth-watering recipes. Put simply, I'm going to show you how to cook yourself into a better cook." GORDON RAMSAY Gordon Ramsay's Ultimate Cookery Course is about giving home cooks the desire, confidence and inspiration to hit the stoves and get cooking, with over 120 modern, simple and accessible recipes. The ultimate reference bible, it's a lifetime's worth of expertise from one of the world's finest chefs distilled into a beautiful book. Learn how to cook incredible, flavoursome dishes in just ten minutes with Ramsay in 10, the new book out 14/10/21.

A writer will change and grow many times in their writing life. This Journal Workbook aims to champion this journey. It answers those tricky questions writers long to ask, shares secret practices to inspire their writing confidence, and free their unique gifts from common obstacles and writing worries. In this Journal Workbook you will discover surprising new techniques from acting, neuroscience, psychology, philosophy, and spirituality to re-wild your creativity and empower your writing craft. Writing can seem overwhelming. You long to be a writer, but where do you start? And how do you bridge the gap between where you are right now and where you want to go? How do you discover your voice? What does that even mean? And what can you do to improve your writing? Or discover what you want to write about? This is not a book about getting published or finding an agent. This is a book about finding you. Finding your voice. Trusting your talent. Your creativity. It is about putting your heart and soul into your writing practice. Do the prompts and exercises. Reflect. This Journal Workbook will help you find that spark. This is your writing life, write it your way.

The testing and assessment of second language learners is an essential part of the language learning process. Glenn Fulcher's Testing Second Language Speaking is a state-of-the-art volume that considers the assessment of speaking from historical, theoretical and practical perspectives. The book offers the first systematic, comprehensive and up-to-date treatment of the testing of second language speaking. Written in a clear and accessible manner, it covers: Explanations of the process of test design Costing test design projects How to put the test into practice Evaluation of speaking tests Task types for testing speaking Testing learners with disabilities It also contains a wealth of examples, including task types that are commonly used in speaking tests, approaches to researching speaking tests and specific methodologies that teachers, students and test developers may use in their own projects. Successfully integrating practice and theory, this book demystifies the process of testing speaking and provides a thorough treatment of the key ethical and technical issues in speaking evaluation.

This volume investigates to what extent existing approaches to pragmatics and discourse shed light on how the form of a text creates stylistic effects. Taking a cross-cultural perspective, this book focuses on five key stylistic features of writing - paragraph structure, length and construction of sentences, organisation of information in sentences, relative formality of vocabulary, amount of nominalisation - widely seen as partly responsible for the different impressions created by academic writing in English and Italian. The author develops a theoretical framework for the investigation of intuitions about stylistic differences from a contrastive point of view. To this end, the book gives an overview of recent scholarly approaches to writing and reading, genre studies, contrastive rhetoric and the notions of style and stylistics, together with an assessment of several individual approaches.

Video games have evolved to become a pervasive format which is beyond entertainment, enjoyed by a broad group of people rather than as a niche activity by hardcore gamers. However, to date, academic studies focusing on game localization and accessibility are few and far between, despite the fact that further research in localization and accessibility would be beneficial to all. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry. The volume is divided in two sections: the first section includes four contributions on Game Accessibility, dealing with issues such as universally accessible games and guidelines for promoting accessibility. The second section of the book includes nine contributions focussing on different issues affecting game translation and localization, such as case studies, culturalization, fan translation, and terminology management for the game localization industry.

This book examines how common e-learning technologies open up compelling, if limited, experiential spaces for users, similar to the imaginary worlds opened up by works of fiction. However, these experiential worlds are markedly different from the "real" world of physical objects and embodied relations. This book shows these differences to be of central importance for teaching and learning.

This is a classic edition of Andrew Ellis' acclaimed introduction to the scientific study of reading, writing and dyslexia, which now includes a new introduction from the author. The book describes the remarkable skills of reading and writing - how we acquire them, how we exercise them as skilled readers and writers, and what can go wrong with them in childhood disorders or as a result of brain damage. The new introduction reflects on some key research developments since the book was first published. Reading, Writing and Dyslexia is an engaging introduction to the field which is still completely relevant to today's readers. It will remain essential reading for all students of psychology and education, whilst also being accessible to parents and teachers.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

Many employers complain about the poor communication skills of many young people seeking employment; and many people in employment are handicapped by the poor quality of their written work. While bad spelling, ineffective punctuation and faults in grammar create barriers between the writer and the reader, good English makes the reader feel at ease. The benefits of being a good writer at work are: Managers need to be able to communicate in order to get ideas across. If they cannot, they will be unable to make their viewpoint heard and they will be unable to influence customers, suppliers and colleagues as desired If you can write well, you will find that your views are given prominence over those of others. Effective communication, and that includes writing, is the key to career success and advancement This book is for those who have difficulty in getting thoughts into words or their ideas across, as well as those who are satisfied with their writing but are ready to consider the possibility of improving it. It is all about the ways in which writing at work is important - helping the reader to observe, remember, think, plan, organise and communicate.

Climate Change and the Media brings together an international group of scholars to discuss one of the most important issues in human history: climate change. Since public understanding of the issue relies heavily on media coverage, the media plays a pivotal role in the way we address it. This edited collection - the first scholarly work to examine the relationship between climate change and the media - examines the changing nature of media coverage around the world, from the USA, the UK, and Europe, to China, Australasia, and the developing world. Chapters consider the impact of public relations and fictional programming, the relationship between public understanding and media coverage, and the impact of the media industries themselves on climate change. At a time when governments must take action to alleviate the catastrophic risk that climate change poses, this collection expertly details the pivotal role the media plays in this most fundamental of issues.

This book attempts to analyse irony, paradox, oxymoron, overstatement, understatement, euphemism, and dysphemism from the point of view of both Cognitive Linguistics and Pragmatics. In order to do so, we have regarded each trope as a cognitive model, and observed that the various ICMs that resulted from this approach had in common an essential feature: they were all constructed around the creation of contrasts. Also, we have developed a common processing model for these ICMs, which shows that these so-called figures of speech can be fully considered conceptual mechanisms of meaning creation and derivation. Apart from determining which specific pragmatic implications these models bring about and studying their underlying cognitive operations, we have argued that they should be described in terms of the contextual effects they produce. Therefore, a new classification and definition of these tropes is provided.

Developing Writing Skills in Italian has been specifically designed for upper-intermediate students of Italian who need to write Italian for personal, business and academic purposes. With a strong focus on writing as a meaningful and valuable skill in itself, Developing Writing Skills in Italian supports the learner throughout the process of writing, from the planning and drafting stages to the revising and editing of a final version, enriching and extending the learners' lexical, grammatical and communicative writing skills. Divided into four logically structured sections the learner can work through a range of realistic and contextualized writing tasks which will allow them to master a variety of styles, registers and formats. Features include: flexible structure a summary of learning points clearly indicated at the beginning of each chapter focus on self assessment, allowing students to engage fully in the writing process by evaluating their own work a glossary of key phrases and useful vocabulary. This course is suitable both for classroom use and independent study. Assessment guides, a teacher's guide, answer key and supplementary activities are all available on the accompanying website.

This volume has its origins in an international conference on emotions organized by the Polish Association for the Study of English and held at the University of Wroclaw in April 2015. In the course of the conference, it became clear that emotions are productively explored with relation to motion for the reason that emotion(s) and motion(s) constitute profoundly intertwined dimensions of physical and cultural embodiment reflected in language. The relationship between motion(s) and emotion(s) became the underlying theme of this volume, which comprises nineteen contributions presenting exploratory and applicative accounts of (e)motion(s) situated in topical research areas of linguistic theory, second language acquisition, and translation studies.

This enhanced edition of French Phonetics is intended for college-level instruction, for self-study and for reference purposes. The text, including Cahier d'Exercices, helps the student to become proficient in the pronunciation of French by explaining the characteristics of the French sound system clearly and systematically and by giving precise rules of pronunciation throughout. After introducing the learner to the International Phonetic Alphabet, the manual proceeds to a thorough examination of every sound in the French language in relation to its spelling and its phonological surroundings. If the book is used as a reference tool, the reader will be able to verify the pronunciation of many difficult verb forms and names not found in a dictionary. Students will be able to phonetically transcribe French words, to read a phonetically transcribed text, and most importantly to pronounce correctly any French word that they encounter, even if they have never seen it before. Cassettes or CD's for French Phonetics and the Cahier d'Exercices are available by contacting the author at [email protected]; Please cc her alternate e-mail address in your request: [email protected]

Increasing numbers of adults are enroling in doctoral programmes, but their earlier college lives often do not prepare them for the rules of the academic game. Many have no idea what a dissertation looks like, how it gets that way, or what options are available to them. This book is a practical guide for students who need help in progressing from the decision to write a dissertation to the planning, writing and defending of it. It includes samples of proposals and dissertations that have been accepted and data drawn from a number of sources, including focus groups with doctoral students and graduates and responses to an open-ended questionnaire from doctoral students across the United States.

This book is a synthesis of important topics in studying multilingualism: dynamic multilingualism, translanguaging, language policy, bilingual education, and bilingualism and cognition. The author as an immigrant herself integrated personal and dramatic experiences around most of the topics to show how they influence the lives of immigrants around the globe. The author's aim is to reach the readers in a personal way. The issue of translanguaging and social justice is crucial for the book. The studies on bilingualism and cognition give amazing results on how bilingual children profit from increased metalinguistic awareness, abstract thinking, creativity, working memory, attention control, to name just a few. Bilingualism is shown to be a real gift for human understanding. The original feature of this book is the integration of excerpts of the interviews the author conducted with the experts in the field of bilingualism: Ellen Bialystok, Jim Cummins, Ofelia Garci a, Christine He lot, Nancy Hornberger, and Catherine Snow. For each topic their opinions are combined with future directions in the research on bilingualism that can certainly inspire other researchers in the field. Finally, this book is called Drama of Multilingualism: Literature Review and Liberation, and it is exactly that, informing and affecting those who want to embark on this dramatic journey of exploring multilingualism.

Essays are a major form of assessment in higher education today and this is a fact that causes some writers a great deal of anxiety. Fortunately, essay writing is a skill that can be learned, like any other. Through precise explanations, this fully updated edition of Writing Essays gives you the confidence to express yourself coherently and effectively. It demystifies the entire process of essay writing, helping you to become proficient and confident in every aspect. Writing Essays reveals the tricks of the trade, making your student life easier. You'll learn how to impress tutors by discovering exactly what markers look for when they read your work. Using practical examples selected from real student assignments and tutor feedback, this book covers every aspect of composition, from introductions and conclusions, down to presentation and submission. It also advises you on stress-free methods of revision, helps with exam essays, explains the principles of effective secondary source management, and shows you how to engage meaningfully with other critics' views. A new chapter will also guide you through the intricacies of the undergraduate dissertation. As a full-time university professor, Richard Marggraf Turley counsels students and assesses their work every day, helping him to recognise the challenges that they face. Accessible, concise and full of practical examples, Writing Essays is a response to these challenges and will be an invaluable companion for Humanities students who wish to improve their grades and become confident in the art of essay writing.

Drawing from interviews with Internet researchers from across the globe who work in diverse disciplines and in a wide array of online venues, this book examines ethical issues and questions that Internet researchers may encounter throughout the research process. Although the ethics of Internet research are complex, the aim of the book is to provide a rhetorical, case-based process to aid researchers in ethical decision making. In doing so, the book provides Internet researchers with useful resources and heuristics for engaging in ethical practices, interactions, and problem solving for their research.