Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that "from day one, how to get it through the media is on your mind". This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.

This fully revised edition provides a comprehensive discussion of how insights and concepts from new materialism and posthumanism might be used in investigating second language learning and teaching in classrooms. Alongside the sociocultural and poststructural perspectives discussed in the first edition, this new book presents insights from new materialism on identity, second language learning and pedagogical practices. This application of new theory deepens our understanding of how minority language background children learn English in the context of their classrooms. The author comprehensively explains the new materiality perspectives and suggests how research from this perspective might provide new insights on second language learning and teaching in classrooms. The book is unique in analysing empirical classroom data from a sociocultural, but also a new materiality perspective, and has the potential to change our understandings of research and pedagogical practices.

Donalyn Miller says she has yet to meet a child she couldn't turn into a reader. No matter how far behind Miller's students might be when they reach her 6th grade classroom, they end up reading an average of 40 to 50 books a year. Miller's unconventional approach dispenses with drills and worksheets that make reading a chore. Instead, she helps students navigate the world of literature and gives them time to read books they pick out themselves. Her love of books and teaching is both infectious and inspiring. The book includes a dynamite list of recommended "kid lit" that helps parents and teachers find the books that students really like to read.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

Packed with the latest research, best practices and plenty of hands-on applications, Keith/Lundberg's PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 3rd Edition, equips you with everything you need to become an excellent public speaker. Based on rhetorical theory, the text focuses on the role of choices and civic engagement/responsibility--emphasizing the importance of civility in public discourse. It describes the audience as a "public" to which the speaker belongs, rather than as a separate entity defined only by demographics. Completely up to date, the 3rd Edition includes new coverage of "fake news" and "lightning talks" as well as an entire chapter devoted to special kinds of speeches like TED Talks, PechaKucha, poetry slams and more.

Sons et sens presents a unique cultural approach to French pronunciation for English-speaking students. Each chapter presents a new cultural topic, such as the French education system, vernacular French, and cooking in the francophone world, in order to enhance students' pronunciation skills within the context of French and francophone culture. Phonetic explanations and rules throughout the textbook are anchored in recent research on French phonology, reflecting contemporary French as well as elements of nonstandard variation from around the francophone world. The authors' approach derives from current research on second language acquisition and pedagogy as well as contemporary research on French linguistics -- especially sociolinguistics. The textbook's fifteen chapters include a variety of exercises on sound discrimination, rule formulation, phonetic reading and transcriptions, and conversations. The accompanying DVD provides about 200 sound files and several video files that show how sounds are formed with the body. A teacher's edition contains additional materials, including comments and answers keyed to the student text. Perfect for third year students, Sons et sens should appeal to instructors and students of college-level pronunciation and phonetics courses and serve as a valuable reference in a variety of courses where pronunciation is of importance. The book will also interest students with some background in French who want to perfect their pronunciation on their own.

Bringing a new dimension to the language learning classroom, the Classroom Presentation Tool CD-ROM for each level makes instruction clearer and learning simpler. The CD-ROMs feature interactive activities from the Student Book, audio and video clips, and Presentation Worksheets that help practice and reinforce the presentation skills taught in the book. These can be used with an interactive whiteboard or computer projector.

Put simply, practice is the most effective method of mastering written Japanese. The large, open format of Writing Japanese Hiragana invites the student to pick up a pencil and get started! Two phonetic syllabaries, hiragana and katakana, and a set of kanji characters based on Chinese ideographs are what comprises written Japanese. This workbook has been carefully designed to facilitate the quick and easy mastery of the forty-six character hiragana syllabary used to write all types of native words not written in kanji. An understanding of hiragana is essential for the serious student wishing to learn Japanese effectively. Each character is introduced with brushed, handwritten, and typed samples which enhance character recognition. Extensive writing space allows for maximum practice to facilitate memorization and ensure proper character formation. Entertaining illustrations and amusing examples of onomatopoeic usage of hiragana in Japanese writings further reinforce memorization in a fun way. Writing Japanese Hiragana is an easy-to-use and practical workbook tailored to the specific needs of young students of the Japanese language. Beginning students of all ages will delight in its fresh presentation.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

This book surveys the history of basic writing scholarship, suggesting that we cannot adequately theorize the situations of basic writers unless we examine how they construct their own conceptions of their identities, their constructions of their relationships to social forces, and their representations of their relationships to written work. Using a cross-disciplinary analytic model, Gray-Rosendale offers a detailed examination of the oral conversations that take place within one basic writing peer revision group. She explains the ways in which the students' own conversational structures impact and shape their written products. Gray-Rosendale then draws out the potentials of her work for basic writing administrators, curricula builders, and teachers.

This collection of papers addresses new trends in Cognitive Linguistics. Three parts of the book focus on Conceptual Metaphor Theory and Integration Network Analysis. Both the theoretical contributions and the empirical case studies stress the importance of contextual factors in the meaning making processes. They employ qualitative methods to analyze the use of metaphor in political discourse and in the conceptualization of emotions. The data sets include multimodal data, sign languages and co-speech gestures. The fourth part of the book contains two corpus-based studies. The fifth part concentrates on the grammatical categories of passive voice and aspect. One contribution discusses the problem of categorization in phonology.

Increasing numbers of adults are enroling in doctoral programmes, but their earlier college lives often do not prepare them for the rules of the academic game. Many have no idea what a dissertation looks like, how it gets that way, or what options are available to them.
This book is a practical guide for students who need help in progressing from the decision to write a dissertation to the planning, writing and defending of it. It includes samples of proposals and dissertations that have been accepted and data drawn from a number of sources, including focus groups with doctoral students and graduates and responses to an open-ended questionnaire from doctoral students across the United States.

eBook available with sample pages: 0203024575

This book explains and demonstrates how creative writing can be used successfully in the context of professional education where traditionally a more distanced approach to reporting on professional experience has been favoured. It is based on many practical examples, drawn from several years' experience of running courses for social workers, nurses, teachers, managers and higher education staff, in which participants explore their professional practice through imaginative forms of writing. The participants experience of the work is presented through a discussion of interviews and evaluative documents. The book includes a set of distance-learning materials for those wishing to undertake such work for themselves or to establish similar courses, as well as a full analysis of the link between professional reflection and the artistic imagination. The book makes available a new and more broadly-based approach to the process of professional reflection, and the concept of the patchwork text has general relevance for debates about increasing access to higher education qualifications.

A feast for all food writers, "The Resource Guide for Food Writers" is a comprehensive guide to finding everything there is to know about food, how to write about it and how to get published. An educator at the Culinary Institute of America, Gary Allen has compiled an amazing handbook for anyone who wants to learn more about food and share that knowledge with others.
Including a foreword by Mr. Tim Ryan, Senior Vice President of the Culinary Institute of America, this multifaceted guide teaches readers how to:
* find appropriate libraries
* use catalogs, directories, bibliographies and periodicals
*and locate specialty booksellers.
Chapters on the writing process provide real guidance on:
*how to write
*what resources are helpful
*and how to combat writer's block In the final section, the intimidating task of getting published is tackled with specific help in drafting proposals and finding the appropriate publisher.
An impressive menu of resources, this authoritative reference is essential for every epicurean, from the food service professional to the ambitious home gourmet.

The method that's helped thousands in the U.S. and Japan learn Japanese successfully. The Japanese language has two basic writing systems, hiragana, and katakana, in addition to the one that uses Chinese characters or Kanji. This handy book teaches you a new mnemonic-based method to read and write the fundamental 92 hiragana and katakana characters. Along with its sister book: Japanese Kanji for Beginners it provides a complete introduction to written Japanese. Memorable picture mnemonics help you to learn the characters by associating their shapes and sounds with combinations of images and English words already familiar to you. Clear examples and engaging exercises offer opportunities to read, write, use and practice all 92 primary hiragana katakana characters, plus the remaining kana that stand for more complex sounds. Polish your knowledge with word searches, crossword puzzles, fill-in-the-blanks, timed recognition quizzes, and other engaging activities. The online media allows you to print out flashcards (featuring the same mnemonic images taught in the book) to help you review and practice, even while you are on the go. All media content is alternatively accessible on tuttlepublishing.com/downloadable-content.

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period's vast panorama of rhetoric, including Theodore Roosevelt's publicity stunts, muckraker exposes, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment.
In this unique volume, Adams' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period's vast panorama of rhetoric, including Theodore Roosevelt's publicity stunts, muckraker exposes, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment.
In this unique volume, Adams' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

Pronouncing Arabic, I provides the student of Arabic with an acceptable model for reading a written text aloud. Acceptance is not, however, thereby implied of the widespread Arab view that written Arabic alone should be studied, and reference is made wherever necessary to other Arabic `accents'. Professor Mitchell's book is the first comprehensive and accurate account of a prestigious Arabic `accent'; the categories of phonetics supplied offer both the means of practical instruction on pronunciation and a framework for the wider study of the spoken language. Eight chapters cover the definition of the style of Arabic with which the book is concerned; the essentials of phonetics, the phonetic classification of the consonants of the Arabic alphabet, practical instructions on the pronunciation of Arabic consonants and vowels, accentuation, features of juncture and pause, quantity, rhythm, and intonation. Abundant illustrative and practice material is also provided. How to write the accepted Arabic script is dealt with in a companion volume, Writing Arabic, also published by the Oxford University Press.

Global Auteurs employs auteur theory to examine the work of three contemporary and innovative directors: Pedro Almodovar, Lars von Trier, and Michael Winterbottom. With extensive background information on the global film industry, and on auteur theory and its implications for ideological critique, this book's insightful case studies examine both ideologies the filmmakers re-circulate and ideologies that they confront in textual form. The discussion of Pedro Almodovar devotes particular attention to mass mediation, the family, and gender in the corpus of his films, while Lars von Trier's corpus is interpreted as driven by a motif that characterizes all of his films: the «failed idealist. Michael Winterbottom's body of work presents a genre-diverse, post-MTV style concerned with «outsiders and taboo, representation and truth, and human rights. Global Auteurs' sophisticated approach to decoding film is suitable for graduate and undergraduate courses on film, global mass media, and contemporary Europe.

This book is a collection of articles covering the theme of interaction. Interaction combines two crucial elements: the intrapersonal and the interpersonal. Accordingly, the authors approach this issue from two complementary perspectives: from the internal and external or cognitive and social perspective. The papers that take the former perspective focus on cognitive bases of interaction, on the representation of motion, on metaphor and metonymy, or gestures, perception and cognition. The topic that dominates the papers that take the social stance towards the topic of interaction is identity. By applying a variety of new analytical tools and concepts, the authors show how we build images of ourselves through language, how society and institutions mould us into different categories, and how we negotiate our membership of these categories.

French for Engineering prepares students to study and intern in France as engineers. Aimed at students at the CEFR B1 or ACTFL Intermediate-High level, the textbook uses a step-by-step progression of language-learning tasks and activities to develop students' skills at the CEFR C1 or ACTFL Advanced-High level. Authentic documents present students with tasks they will encounter as engineering students or interns in France. Online resources include a teacher handbook and a workbook with vocabulary-building activities, grammar-mastery exercises, and listening and reading comprehension activities, followed by questions requiring critical thinking. It is organized in parallel with the textbook based on the flipped-classroom concept.

The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of location-aware mobile games, highlighting critical, social scientific, and design approaches to these types of games, and drawing attention to the social and cultural implications of mobile technologies in contemporary society. With a comprehensive approach that includes theory, design, and education, this edited volume is one of the first scholarly works to engage the emerging area of multi-user location-based mobile games and hybrid reality games. It is appropriate for undergraduate and graduate courses covering mobile phone or gaming culture, media history and educational technology, as well as researchers and the general public.

The articles in this volume were originally presented in spring 2009 at an international conference hosted by the Institute of Germanic and Romance Languages and Cultures at Tallinn University in Estonia. The theme of "crossing boundaries" is reflected in the rich mix of genres, cultures, applications, and critical theories considered here. Indeed, these articles demonstrate that crossing boundaries can be a companionable journey as well an intellectually enriching experience.