Bringing a new dimension to the language learning classroom, the Classroom Presentation Tool CD-ROM for each level makes instruction clearer and learning simpler. The CD-ROMs feature interactive activities from the Student Book, audio and video clips, and Presentation Worksheets that help practice and reinforce the presentation skills taught in the book. These can be used with an interactive whiteboard or computer projector.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

This book surveys the history of basic writing scholarship, suggesting that we cannot adequately theorize the situations of basic writers unless we examine how they construct their own conceptions of their identities, their constructions of their relationships to social forces, and their representations of their relationships to written work. Using a cross-disciplinary analytic model, Gray-Rosendale offers a detailed examination of the oral conversations that take place within one basic writing peer revision group. She explains the ways in which the students' own conversational structures impact and shape their written products. Gray-Rosendale then draws out the potentials of her work for basic writing administrators, curricula builders, and teachers.

This book explains and demonstrates how creative writing can be used successfully in the context of professional education where traditionally a more distanced approach to reporting on professional experience has been favoured. It is based on many practical examples, drawn from several years' experience of running courses for social workers, nurses, teachers, managers and higher education staff, in which participants explore their professional practice through imaginative forms of writing. The participants experience of the work is presented through a discussion of interviews and evaluative documents. The book includes a set of distance-learning materials for those wishing to undertake such work for themselves or to establish similar courses, as well as a full analysis of the link between professional reflection and the artistic imagination. The book makes available a new and more broadly-based approach to the process of professional reflection, and the concept of the patchwork text has general relevance for debates about increasing access to higher education qualifications.

Increasing numbers of adults are enroling in doctoral programmes, but their earlier college lives often do not prepare them for the rules of the academic game. Many have no idea what a dissertation looks like, how it gets that way, or what options are available to them.
This book is a practical guide for students who need help in progressing from the decision to write a dissertation to the planning, writing and defending of it. It includes samples of proposals and dissertations that have been accepted and data drawn from a number of sources, including focus groups with doctoral students and graduates and responses to an open-ended questionnaire from doctoral students across the United States.

eBook available with sample pages: 0203024575

The 42 photocopiable activities in How to Dazzle at Reading will help secondary (Key Stage 3) pupils with special educational needs. The sheets use simple language, lively illustrations and adolescent-friendly activities to motivate pupils to want to learn to read. The activities will help pupils to: understand and use a variety of decoding techniques; discriminate between sounds in words; learn letters and letter combinations; read words by sounding out and blending the sounds. Pupils will practise: identifying the sounds they hear at the start and end of specified words; the sounds of short and long vowels; identifying which words have a short 'oo' and which words have a long 'oo'; identifying words which rhyme with a specified word; filling in gaps in sentences and paragraphs; changing the meaning of a word by changing its 'end' sound; splitting up compound words into their components; scanning texts.

A feast for all food writers, "The Resource Guide for Food Writers" is a comprehensive guide to finding everything there is to know about food, how to write about it and how to get published. An educator at the Culinary Institute of America, Gary Allen has compiled an amazing handbook for anyone who wants to learn more about food and share that knowledge with others.
Including a foreword by Mr. Tim Ryan, Senior Vice President of the Culinary Institute of America, this multifaceted guide teaches readers how to:
* find appropriate libraries
* use catalogs, directories, bibliographies and periodicals
*and locate specialty booksellers.
Chapters on the writing process provide real guidance on:
*how to write
*what resources are helpful
*and how to combat writer's block In the final section, the intimidating task of getting published is tackled with specific help in drafting proposals and finding the appropriate publisher.
An impressive menu of resources, this authoritative reference is essential for every epicurean, from the food service professional to the ambitious home gourmet.

Let 50 World Class Speaking Coaches Show You How to Keep Your Audience on the Edge of Their Seats and Turn Your Presentations Into Profits. The World Class Speaking In Action 6-Part System provides you with real life examples and case studies on how to... * Craft an unforgettable message that hits home with your audience * Deliver your speech in a way that keeps your audience on the edge of their seats * Sell your message so your audience members take the exact next step you want them to take * Master leading-edge technologies and speak to thousands without even leaving home World Class Speaking In Action is a definitive guide for the professional speaking and coaching industry. Until now, public speaking books have covered either the art of public speaking or the business of public speaking. World Class Speaking In Action shows you how to master both. World Class Speaking is the one-stop-shop for building breakthrough presentations and turning them into bundles of profits!

"Writing Business: Genres, Media and Discourses" offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period's vast panorama of rhetoric, including Theodore Roosevelt's publicity stunts, muckraker exposes, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment.
In this unique volume, Adams' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period's vast panorama of rhetoric, including Theodore Roosevelt's publicity stunts, muckraker exposes, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment.
In this unique volume, Adams' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.

No other description available.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

Although speech departments have "owned" delivery for the last 100 years, those who teach writing, especially English departments, can gain a great deal by reinstating delivery into their conceptions of and theories about writing. Thus, in the author's vision of "dramatizing writing" in the composition classroom, delivery can have an impact on all the composing steps, from invention to final draft. The goals of this text are to redefine delivery for writing, to reunite it with other parts of the classical rhetorical canon, and to practically apply it in contemporary writing instruction.
This text is divided into three main sections. The first provides a survey of the history of delivery in rhetorical theory. A continuum is set up from a totally physical conception of delivery to a noetic one which incorporates more intellectual processes. The argument is that the tension heightened by discord over its definition eventually led to the splitting of delivery from the rhetorical canon. A separate discussion of the women's challenge to delivery is also included. The next section contains a survey of facets of delivery that exist in current theory combined with the author's own theory of delivery. It provides insight into the state of delivery in contemporary writing instruction. The author argues that since the split of delivery from the rhetorical canon has caused a modern bias against delivery in writing theory, many strategies that could aid in the teaching of writing have either been overlooked or undertheorized. Therefore, she borrows from current theoretical areas within and outside of writing in order to construct her own theory of delivery. The last section provides practical applications of delivery in writing instruction. Again borrowing from many sources inside and outside of composition, she describes the techniques teachers may use to incorporate delivery in a writing classroom. Through the use of delivery, more strategies may be developed to aid in the teaching of writing.
Special features include:
* the incorporation of some practices that had been in use in the composition classroom for many years but did not have any consciously theoretical grounding;
* the discussion of women rhetoricians' theories on delivery;
* the combination of many contemporary theoretical areas including theatrical, feminist, rhetorical, and pedagogical to form the author's redefined theory of delivery; and
* the presentation of practical applications of this new theory of delivery for teachers to utilize in their own classrooms.

Based on research from the National Reading Research Center (NRRC) at the Universities of Georgia and Maryland, this issue presents the contributors' sythesized work on reading motivation and engagement. Articles are devoted to the following topics: * the general motivation constructs related to reading; * home influences on reading motivation; * readers' responses to different types of text; * influences of classroom contexts; and * types of assessment on children's motivation.

Series Information:
Languages for Business

French/English Business Correspondence is a handy reference and learning text for all who use written French for Business.
Eighty written communications are simply presented covering memos, letters, faxes and resumes. The situations covered include:
* arranging meetings
* acknowledging orders
* enquiring about products
* applying for jobs.
With full English translations, this book is suitable for both students and professionals and can be used for either reference or class use.

StartUp is a completely new course for adults and young adults who want to make their way in the world and need English to do it. StartUp makes learning easy and relevant, focusing on meaningful language that builds student confidence in using English, both in and out of class. Teachers are supported in numerous ways, minimizing preparation time and providing a flexibility that allows for personalized teaching and focus on the skills that are important for their classes. - English for 21st century learners: StartUp helps students learn English as it is spoken and used in the 21st century, such as in text messages, emails, and podcasts; in informal social texts and conversations; and in formal texts and discussions for academic and business contexts. Students acquire collaborative and critical thinking skills they need to succeed in study and at work. - Personalized, flexible teaching: StartUp gives you the flexibility to teach the way you want. The structure, the wealth of support materials and the practice app offer more options to flip the class, to focus on different strands and skills, and to extend and differentiate instruction to meet students' individual needs. - Motivating and relevant learning: The rich integrated digital content draws students in with engaging video stories, coaching videos, video talks on compelling topics - such as innovation, relationships, and art - and much more to build the language and skills they need. - ActiveTeach allows teachers to present in class with ease and to access all the audio and video where they need it. - The new Pearson Practice English App with QR codes takes students from page to practice, and audio and video for out-of-class practice. - Rich digital media: video conversations, video talks, media projects, and presentation skills integrated throughout for listening and speaking practice. - Specific support from Grammar Coach and Pronunciation Coach videos. - MyEnglishLab provides more intensive online practice. - Comprehensive assessment program in ExamView and MyEnglishLab.

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Comprised of a study spanning over five years, this text looks at four engineering co-op students as they write at work. Since the contributors have a foot in both worlds -- work and school -- the book should appeal to people who are interested in how students learn to write as well as people who are interested in what writing at work is like. Primarily concerned with whether engineers see their writing as rhetorical or persuasive, the study attempts to describe the students' changing understanding of what it is they do when they write.
Two features of engineering practice that have particular impact on the extent to which engineers recognize persuasion are identified:
* a reverence for data, and
* the hierarchical structure of the organizations in which engineering is most commonly done.
Both of these features discourage an open recognition of persuasion. Finally, the study shows that the four co-op students learned most of what they knew about writing at work by engaging in situated practice in the workplace, rather than by attending formal classes.

Comprised of a study spanning over five years, this text looks at four engineering co-op students as they write at work. Since the contributors have a foot in both worlds -- work and school -- the book should appeal to people who are interested in how students learn to write as well as people who are interested in what writing at work is like. Primarily concerned with whether engineers see their writing as rhetorical or persuasive, the study attempts to describe the students' changing understanding of what it is they do when they write.
Two features of engineering practice that have particular impact on the extent to which engineers recognize persuasion are identified:
* a reverence for data, and
* the hierarchical structure of the organizations in which engineering is most commonly done.
Both of these features discourage an open recognition of persuasion. Finally, the study shows that the four co-op students learned most of what they knew about writing at work by engaging in situated practice in the workplace, rather than by attending formal classes.

This book is aimed at researchers who need to write clear and understandable manuscripts in English. Today, English is the official language of international conferences and most important publications in science and technology are written in English. Therefore, learning how to write in English has become part of the researcher's task. The book begins by discussing constructs of the English language such as sentence structure and word use. It then proceeds to discuss the style and convention used in scientific publications. This book is written at such a level that the reader should not have to resort to a dictionary. It includes many examples and exercises to clarify the rules and guidelines presented. Topics covered in this book include word choice - how to avoid redundancy; sentence and paragraph structure; the planning of a manuscript - format, nomenclature and style; how to present attractive figures and tables; references; how to prepare a manuscript for publication; submission to a journal and checking of proofs; and some standard abbreviations and symbols.