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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills

Trust Me - Four Steps to Authenticity and Charisma (Hardcover): N. Morgan Trust Me - Four Steps to Authenticity and Charisma (Hardcover)
N. Morgan
R638 R577 Discovery Miles 5 770 Save R61 (10%) Ships in 18 - 22 working days

Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.
The four steps:
* Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.
* Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.
* Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.
* Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.

Grammatical Complexity in Academic English - Linguistic Change in Writing (Hardcover): Douglas Biber, Bethany Gray Grammatical Complexity in Academic English - Linguistic Change in Writing (Hardcover)
Douglas Biber, Bethany Gray
R2,477 R2,094 Discovery Miles 20 940 Save R383 (15%) Ships in 10 - 15 working days

Grammatical Complexity in Academic English uses corpus-based analyses to challenge a number of dominant stereotypes and assumptions within linguistics. Biber and Gray tackle the nature of grammatical complexity, demonstrating that embedded phrasal structures are as important as embedded dependent clauses. The authors also overturn ingrained assumptions about linguistic change, showing that grammatical change occurs in writing as well as speech. This work establishes that academic writing is structurally compressed (rather than elaborated); that it is often not explicit in the expression of meaning; and that scientific academic writing has been the locus of some of the most important grammatical changes in English over the past 200 years (rather than being conservative and resistant to change). Supported throughout with textual evidence, this work is essential reading for discourse analysts, sociolinguists, and applied linguists, as well as descriptive linguists and historical linguists.

Second Language Literacy Practices and Language Learning Outside the Classroom (Hardcover): Miho Inaba Second Language Literacy Practices and Language Learning Outside the Classroom (Hardcover)
Miho Inaba
R3,015 Discovery Miles 30 150 Ships in 10 - 15 working days

This book presents a comprehensive and detailed study of literacy practices and language use outside of the classroom by university students of Japanese. It investigates both tasks related to classes (e.g. homework and preparation for classes) and voluntary activities in the target language (e.g. watching TV and writing emails) and discusses how values, motivations and types of activities differ between the two contexts. It employs sociocultural perspectives to observe reading and writing activities within and under the influence of individual and social contexts, such as learner motives, peer networks and the language classroom, and contributes to the related research areas in the field of second language acquisition, such as motivation, autonomous language learning and language learning strategies. Crucially, the book not only documents out-of-class literacy activities, but also examines which teaching practices facilitate and promote such out-of-class language learning and use. It considers which literacy activities in the target language students undertake out-of-class, which factors encourage or discourage such out-of-class activity and how and with which tools they undertake these activities. As such the book provides guidance for classroom teaching and suggests that slight changes to teaching practices in the classroom may enhance autonomous learning outside the classroom.

Backwardness in Reading - A Study of its Nature and Origin (Paperback): M.D. Vernon Backwardness in Reading - A Study of its Nature and Origin (Paperback)
M.D. Vernon
R876 Discovery Miles 8 760 Ships in 10 - 15 working days

Originally published in 1957, this book presents a comprehensive account of the factors involved in learning to read and the issues leading to children having difficulties in this area. The text begins by analysing what the child does during the learning process, discussing mistakes and difficulties at each point. Consideration is given to the relative importance of seeing and recognising shapes and their relationships, hearing and pronouncing sounds correctly, and understanding the meanings of words and their phonetic analysis. This leads to a study of the nature of 'reading disability' and its main environmental and innate causes. Methods of remedial teaching and strategies for improving reading are then covered. This book will be of value to anyone with an interest in the development of child psychology and the processes involved in learning to read.

A New Manual of French Composition - For Universities and the Higher Classes of Schools (Paperback): R.L.Graeme Ritchie A New Manual of French Composition - For Universities and the Higher Classes of Schools (Paperback)
R.L.Graeme Ritchie
R939 Discovery Miles 9 390 Ships in 10 - 15 working days

Originally published in 1941, this book provides a guide to French composition aimed at university students and the higher classes in schools. The text contains various passages for translation, with the level of difficulty indicated, and examples of model translations. Information is also presented on the key aspects of composition, including descriptive vocabulary, homonyms and synonyms, grammar, and style. This book will be of value to anyone with an interest in the French language, the process of composition and the history of education.

Climate Change and the Media (Paperback, New edition): Tammy Boyce, Justin Lewis Climate Change and the Media (Paperback, New edition)
Tammy Boyce, Justin Lewis
R998 Discovery Miles 9 980 Ships in 9 - 17 working days

Climate Change and the Media brings together an international group of scholars to discuss one of the most important issues in human history: climate change. Since public understanding of the issue relies heavily on media coverage, the media plays a pivotal role in the way we address it. This edited collection - the first scholarly work to examine the relationship between climate change and the media - examines the changing nature of media coverage around the world, from the USA, the UK, and Europe, to China, Australasia, and the developing world. Chapters consider the impact of public relations and fictional programming, the relationship between public understanding and media coverage, and the impact of the media industries themselves on climate change. At a time when governments must take action to alleviate the catastrophic risk that climate change poses, this collection expertly details the pivotal role the media plays in this most fundamental of issues.

German Tutor: Grammar and Vocabulary Workbook (Learn German with Teach Yourself) - Advanced beginner to upper intermediate... German Tutor: Grammar and Vocabulary Workbook (Learn German with Teach Yourself) - Advanced beginner to upper intermediate course (Paperback)
Edith Kreutner, Jonas Langner
R574 Discovery Miles 5 740 Ships in 10 - 15 working days

Do you want to communicate easily and freely in German? Master German grammar and broaden your vocabulary with your very own German Tutor. This contemporary interactive workbook features 200 activities across a range of grammar and vocabulary points with clear goals, concise explanations, and real-world tasks. By studying and practising German grammar you'll understand how the language really works and be able to speak German with clarity and ease. What will I learn? The German Tutor: Grammar and Vocabulary Workbook covers a comprehensive range of the most useful and frequent grammar and vocabulary in German. You can follow along unit by unit, or dip in and dip out to address your weak areas. As you progress, you will be introduced to new vocabulary and combine it with the grammar to complete extensive exercises. You will then practice the language through authentic reading and writing practice. You will achieve a solid upper intermediate level* of German grammar. Is this course for me? The German Tutor: Grammar and Vocabulary Workbook can be used as a standalone course or as a complement to any other German course. It offers extensive practice and review of essential grammar points and vocabulary and skills building. The personal tutor element points out exceptions and gives tips to really help you perfect your German. What do I get? This German workbook offers a range of clear and effective learning features: -200 activities across a range of grammar and vocabulary points -Unique visuals and infographics for extra context and practice -Personal tutor hints and tips to help you to understand language rules and culture points -Learn to learn section offers tips and advice on how to be a good language learner 25 short learning units each contain: -communication goals to guide your studies -grammar explanations with extensive exercises -vocabulary presentations and activities -reading and writing sections to consolidate your learning *This workbook maps from Novice High to Advanced Mid level proficiency of ACTFL (American Council on Teaching Foreign Languages) and from A2 Beginner to B2 Upper Intermediate level of the CEFR (Common European Framework of Reference for Languages) guidelines. What other courses are available? For further study and practice, see Get Started in German (ISBN 9781444174625) and Complete German: Teach Yourself (ISBN 9781444177398). Rely on Teach Yourself, trusted by language learners for over 75 years.

Manual pratico de escrita em portugues - Developing Writing Skills in Portuguese (Paperback): Javier Munoz-Basols, Marianne... Manual pratico de escrita em portugues - Developing Writing Skills in Portuguese (Paperback)
Javier Munoz-Basols, Marianne David, Clelia F. Donovan, Yolanda Perez Sinusia
R1,259 Discovery Miles 12 590 Ships in 10 - 15 working days

Manual pratico de escrita em portugues/Developing Writing Skills in Portuguese provides intermediate- and advanced-level students with the necessary skills to become competent and confident writers in the Portuguese language. With a focus on writing as a craft, Manual pratico de escrita em portugues offers a rich selection of original materials including narrative texts, expository essays, opinion pieces and newspaper articles. Each chapter covers a specific kind of writing and is designed to help tackle the material in small units. The book aids students in crafting clear, coherent and cohesive texts by means of guided practice and step-by-step activities. Suitable for use as a classroom text or as a self-study course, this book is ideal for students at level B2 - C2 of the Common European Framework for Languages or at Intermediate High - Advanced High on the ACTFL proficiency scales.

Voice and Mirroring in L2 Pronunciation Instruction (Paperback): Darren Lascotte, Colleen Meyers, Elaine Tarone Voice and Mirroring in L2 Pronunciation Instruction (Paperback)
Darren Lascotte, Colleen Meyers, Elaine Tarone
R1,034 Discovery Miles 10 340 Ships in 9 - 17 working days

Voice and Mirroring in L2 Pronunciation Instruction presents an approach to teaching pronunciation which aims for learners to internalize the voices (complexes of linguistic and non-linguistic features that embody particular speakers' emotion, social stance, and group identification) of proficient speakers of the second language (L2). Beginning with a review of bottom-up and top-down approaches to second language acquisition (SLA) research and pronunciation teaching, the authors present previously published and new findings in interlanguage phonology and variationist approaches to SLA showing the powerful impact of sociolinguistic context on L2 pronunciation. On the basis of this review, the authors argue that a top-down approach which begins with social context is preferable in both the research and teaching of L2 pronunciation. They highlight the Mirroring Project as one such approach that includes the social factors impacting L2 pronunciation, such as interlocutor, empathy, and nonverbal elements. With accompanying instructional activities that have been used in a variety of teaching and learning settings in the U.S., the authors demonstrate how this project can help language learners modify their L2 pronunciation patterns and improve their intelligibility as they internalize and channel the voices of speakers they have selected as models. The audience for the volume includes language teachers, particularly those desiring to use top-down pedagogical approaches like the Mirroring Project to improve learners' intelligibility, and academic researchers interested in studying the way adults can acquire second language phonology by holistically adopting and channeling the voices of speakers they admire. The book is also of potential interest to language teacher educators, curriculum developers, and textbook writers.

Presenting Science Concisely (Paperback): Bruce Kirchoff Presenting Science Concisely (Paperback)
Bruce Kirchoff; Illustrated by Jon Wagner
R685 Discovery Miles 6 850 Ships in 9 - 17 working days

Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT (R)), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. The book also covers: * Randy Olson's And-But-Therefore (ABT) narrative form * Mike Morrison's Better Poster designs * Eye-tracking analyses of posters by EyeQuant * Numerous case studies and examples from different scientific fields * Links to videos of exemplary presentations With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.

Speak to Sell - Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause... Speak to Sell - Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Paperback)
Dan S Kennedy
R553 R507 Discovery Miles 5 070 Save R46 (8%) Ships in 18 - 22 working days
The Connectors in Modern Standard Arabic (Paperback): Nariman Naili Al-Warraki, Ahmed Taher Hassanein The Connectors in Modern Standard Arabic (Paperback)
Nariman Naili Al-Warraki, Ahmed Taher Hassanein
R629 Discovery Miles 6 290 Ships in 10 - 15 working days

Most Arabic textbooks concentrate on morphology and syntax, but while these provide the indispensable structural base, students still find there is a wide gap between their theoretical knowledge and their practical ability to write connected prose. This unique textbook concentrates on the connectors (those articles, phrases, or idioms which join words, phrases, clauses, or sentences) in a functional setting with the aim of developing and improving the writing skills of intermediate and advanced students of Arabic as a foreign language. Each lesson of "The Connectors" begins with a presentation of the structures, followed by a sample text and sample sentences, before moving on to a graded series of exercises. The book contains twenty-seven lessons, including five review lessons, and a sample test at the end.

Complete New Testament Greek - A Comprehensive Guide to Reading and Understanding New Testament Greek with Original Texts... Complete New Testament Greek - A Comprehensive Guide to Reading and Understanding New Testament Greek with Original Texts (Paperback)
Gavin Betts
R1,229 R1,032 Discovery Miles 10 320 Save R197 (16%) Ships in 18 - 22 working days

Designed for complete beginners, and tested for years with real learners, Complete New Testament Greek offers a bridge from the textbook to the real world, enabling you to learn the grammar, understand the vocabulary and ultimately how to translate the language in which the Bible was originally written. Structured around authentic material, placing an emphasis on the importance of reading Biblical texts in the original, and introducing both a grammar perspective and a full introduction to essential vocabulary, this course also features: -21 learning units plus maps and verb guide -Authentic materials - language taught through key texts -Teaches the key skills - reading and understanding Greek grammar and vocabulary -Self tests and learning activities - see and track your own progress Rely on Teach Yourself, trusted by language learners for over 75 years.

The Art of Speeches and Presentations - The Secrets of Making People Remember What You Say (Paperback, New): Philip Collins The Art of Speeches and Presentations - The Secrets of Making People Remember What You Say (Paperback, New)
Philip Collins 1
R427 R387 Discovery Miles 3 870 Save R40 (9%) Ships in 9 - 17 working days

Be memorable.

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what's needed to give a storming speech.

The secret, according to Philip, is content. Too many of us focus on "how" we're presenting, and don't spend enough time thinking about "what" we're presenting. The secret to memorable, polished speeches is to think more about the material you're sharing - to pay attention to detail and choose your works carefully. Speech writing is and art - and art we can all learn.

When the content's right, the confidence will follow.

In "The Art of Speeches and Presentations" Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it's packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say.

"Does Phil Collins know what he is talking about? Here's the answer - he isn't just good, he is the best. It's as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too."--Daniel Finkelstein, Executive Editor, "The Times "and former speech writer to William Hague

Language is the Key - The Canadian Language Benchmarks Model (Paperback): Monika Jezak Language is the Key - The Canadian Language Benchmarks Model (Paperback)
Monika Jezak
R820 Discovery Miles 8 200 Ships in 18 - 22 working days

The CLB/NCLC success was dependent on many factors-outstanding work by leading Canadian scholars; steady commitment of the government and non-governmental stakeholders at the federal, provincial, and local level; and, last but not least, unconditional commitment and caring on the part of an invested community of practice. Language is the key covers a range of topics: historical and political context that lead to the development of the Canadian standards, their current positioning in global educational markets, as well as their research and teaching cultures. This edited volume provides a comprehensive overview of recent and ongoing projects and of CLB- and NCLC-related materials, tools and resources for teaching and assessment. Finally, it offers a bold outlook, proposing various scenarios to branch out beyond these benchmarks into the domains of higher education, essential skills, literacy, workplace training, as well as international and indigenous languages. The 20th anniversary of the CLB/NCLC provides an opportunity to reflect on the scope and importance of this exceptional Canadian intellectual product.

The Intellectual Revolution - Selections from Euripides, Thucydides and Plato (Paperback, 2nd Revised edition): Joint... The Intellectual Revolution - Selections from Euripides, Thucydides and Plato (Paperback, 2nd Revised edition)
Joint Association of Classical Teachers' Greek Course
R860 Discovery Miles 8 600 Ships in 10 - 15 working days

The Intellectual Revolution is a reader designed for students who have just completed an introductory course in ancient Greek and wish to read substantial passages of ancient authors in the original language. It introduces three of ancient Greece's most important authors, Euripides, Thucydides and Plato, and includes such gripping and influential stories as the revenge of Medeia (as told by Euripides); the Athenians' ill-fated Sicilian expedition (from Thucydides' Histories) and the life and death of Socrates. Notes accompanying each passage provide extensive help with vocabulary and translation, and each section contains a brief introduction to the author and his work. The first edition of the book proved very successful with students and instructors for more than three decades. This, the second edition, includes the same texts as the first but provides much more help with translating and understanding them in order better to meet the needs of modern students.

Crosslinguistic Influence and Distinctive Patterns of Language Learning - Findings and Insights from a Learner Corpus... Crosslinguistic Influence and Distinctive Patterns of Language Learning - Findings and Insights from a Learner Corpus (Hardcover)
Anne Golden, Scott Jarvis, Kari Tenfjord
R3,268 Discovery Miles 32 680 Ships in 10 - 15 working days

This book details patterns of language use that can be found in the writing of adult immigrant learners of Norwegian as a second language (L2). Each study draws its data from a single corpus of texts written for a proficiency test of L2 Norwegian by learners representing 10 different first language (L1) backgrounds. The participants of the study are immigrants to Norway and the book deals with the varying levels and types of language difficulties faced by such learners from differing backgrounds. The studies examine the learners' use of Norwegian in relation to the morphological, syntactic, lexical, semantic and pragmatic patterns they produce in their essays. Nearly all the studies in the book rely on analytical methods specifically designed to isolate the effects of the learners' L1s on their use of L2 Norwegian, and every chapter highlights patterns that distinguish different L1 groups from one another.

Oral Interpretation (Hardcover, 13th edition): Timothy Gura, Benjamin Powell Oral Interpretation (Hardcover, 13th edition)
Timothy Gura, Benjamin Powell
R6,258 Discovery Miles 62 580 Ships in 10 - 15 working days

In its 13th Edition, the iconic Oral Interpretation continues to prepare students to analyze and perform literature through an accessible, step-by-step process. New selections join classic favorites, and chapters devoted to specific genres-narrative, poetry, group performance, and more-explore the unique challenges of each form. Now tighter and more focused than its predecessors, this edition highlights movements in contemporary culture-especially the contributions of social media to current communication. New writings offer advice and strategies for maximizing body and voice in performance, and enhanced devices guide novices in performance preparation.

Wedding Toasts 101 - The Guide to the Perfect Wedding Speech (Hardcover): Pete Honsberger Wedding Toasts 101 - The Guide to the Perfect Wedding Speech (Hardcover)
Pete Honsberger
R366 R330 Discovery Miles 3 300 Save R36 (10%) Ships in 9 - 17 working days

Write and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you'll need for a successful speech-the perfect gift for any best man or maid of honor. As much as it's an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger's guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he's learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.

Silva Latina - A Latin Reading Book (English, Latin, Paperback): J.D. Duff Silva Latina - A Latin Reading Book (English, Latin, Paperback)
J.D. Duff
R842 Discovery Miles 8 420 Ships in 10 - 15 working days

Originally published in 1912 as part of the Pitt Press Series, this book contains selections from Roman authors, mostly of the Augustan period, intended to help students with relatively little experience in Latin gain familiarity with some of 'the chief masters of the language', as Duff says in his introduction. This book will be of value to anyone with an interest in Latin or in the history of classical education.

Perspectives in Communication Studies - Festschrift in Honor of Prof. Dr. Ayseli Usluata (Hardcover, New edition): Burcu... Perspectives in Communication Studies - Festschrift in Honor of Prof. Dr. Ayseli Usluata (Hardcover, New edition)
Burcu Sabuncuoglu Peksevgen, Ayse Binay Kurultay
R1,052 Discovery Miles 10 520 Ships in 10 - 15 working days

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata's major passion is advancing academia as an interdisciplinary collaboration. Thus, this book's aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

Mentor Texts That Multitask [Grades K-8] - A Less-Is-More Approach to Integrated Literacy Instruction (Paperback): Pamela A... Mentor Texts That Multitask [Grades K-8] - A Less-Is-More Approach to Integrated Literacy Instruction (Paperback)
Pamela A Koutrakos
R879 R807 Discovery Miles 8 070 Save R72 (8%) Ships in 9 - 17 working days

Streamline literacy learning with power-packed children's books Two of the most common challenges educators face is lack of time and resources. In Mentor Texts That Multitask, Pam Koutrakos shows how to streamline literacy instruction by using a single mentor text to teach reading, writing, spelling, vocabulary, grammar, speaking, and listening. When you integrate literacy instruction this way, concepts start to come together more clearly for children - and teachers save time and expense. This user-friendly resource is packed with ready-to-go lessons and tools to create, plan, and teach using multitasking texts. The lessons and accompanying ideas can jumpstart learning in the classroom by integrating and connecting literacy concepts in time-efficient ways. Resources include Full lessons centered on high-quality children's literature to take the guesswork out of planning A DIY section to help teachers plan and teach lessons around other favorite texts Dozens of student and classroom examples to show you what's possible Printables available online to help with immediate implementation. Designed to help teachers build a more inclusive classroom library and instructional practice, this guide highlights texts that represent and celebrate a multitude of characters and topics.

Social Media in the Classroom (Hardcover, New edition): Hana S. Noor Al-Deen Social Media in the Classroom (Hardcover, New edition)
Hana S. Noor Al-Deen
R3,351 Discovery Miles 33 510 Ships in 10 - 15 working days

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.

Rhetoric, Knowledge and the Public Sphere (Hardcover, New edition): Agnieszka Kampka, Katarzyna Molek-Kozakowska Rhetoric, Knowledge and the Public Sphere (Hardcover, New edition)
Agnieszka Kampka, Katarzyna Molek-Kozakowska
R1,702 Discovery Miles 17 020 Ships in 10 - 15 working days

Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.

Social Media in the Classroom (Paperback, New edition): Hana S. Noor Al-Deen Social Media in the Classroom (Paperback, New edition)
Hana S. Noor Al-Deen
R971 Discovery Miles 9 710 Ships in 10 - 15 working days

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.

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