The CLB/NCLC success was dependent on many factors-outstanding work by leading Canadian scholars; steady commitment of the government and non-governmental stakeholders at the federal, provincial, and local level; and, last but not least, unconditional commitment and caring on the part of an invested community of practice. Language is the key covers a range of topics: historical and political context that lead to the development of the Canadian standards, their current positioning in global educational markets, as well as their research and teaching cultures. This edited volume provides a comprehensive overview of recent and ongoing projects and of CLB- and NCLC-related materials, tools and resources for teaching and assessment. Finally, it offers a bold outlook, proposing various scenarios to branch out beyond these benchmarks into the domains of higher education, essential skills, literacy, workplace training, as well as international and indigenous languages. The 20th anniversary of the CLB/NCLC provides an opportunity to reflect on the scope and importance of this exceptional Canadian intellectual product.

A step-by-step guide through the entire process of preparing and publishing high-quality technical manuals
The Complete Guide to Writing and Producing Technical Manuals shows the reader how to create clear, well-organized technical manuals for any equipment, simple or complex. Requiring no specialized background knowledge, this unique guide lays out all the aspects of the job--from initial concept to final publication. The author draws on more than twenty-five years' experience as a technician and technical writer to provide authoritative, easy-to-follow instructions on how to organize detailed technical information into a finished, high-quality technical manual.
Major topics include:
* Planning procedures for technical manuals
* Manual types and arrangements, including operation manuals, maintenance and repair instructions, illustrated parts lists, and more
* Layout and format, including sample page layouts
* Writing style and technical editing techniques
* Front matter and introductions
* Illustration and table preparation, including typical charts, diagrams, and illustrations
* Preparing camera-ready copy
* Printing and binding
* Organizing a technical handbook department
* And much more

Fully illustrated and supported by handy appendices and a glossary of technical terms, The Complete Guide to Writing and Producing Technical Manuals is an indispensable reference for all engineers, scientists, and technical writers who need to produce effective, professional technical manuals.

alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election. In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens' voting decisions.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

Chambers Adult Learners' Writing Guide is aimed at adults who are seeking to gain confidence in their writing skills. The book is spaciously laid out using a two-colour text with plentiful examples and exercises to reinforce key learning points. A simple and practical approach provides users with an understanding of the basic concepts and requirements of any writing task. The book also demonstrates how to negotiate real-world situations such as filling in forms or making an official complaint.

Student writing has long been viewed as a problem in higher education in the UK. Moreover, the sector has consistently performed poorly in the National Student Survey with regard to assessment and feedback. Academics Engaging with Student Writing tackles these major issues from a new and unique angle, exploring the real-life experiences of academic teachers from different institutions as they set, support, read, respond to and assess assignments undertaken by undergraduate students. Incorporating evidence from post-1992 universities, Oxbridge, members of the Russell Group and others, this book examines working practices around student writing within the context of an increasingly market-oriented mass higher education system. Presenting a wealth of relevant examples from disciplines as diverse as History and Sports Science, Tuck makes extensive use of interviews, observations, texts and audio recordings in order to explore the perspectives of academic teachers who work with student writers and their texts. This book will be of interest to researchers, academics and postgraduate students in the fields of academic literacies, higher education, language and literacy, language in higher education, English for academic purposes and assessment. Furthermore, academic teachers with experience of this crucial aspect of academic labour will welcome Tuck's pioneering work as an indispensable tool for making sense of their own engagement with student writers.

In its 13th Edition, the iconic Oral Interpretation continues to prepare students to analyze and perform literature through an accessible, step-by-step process. New selections join classic favorites, and chapters devoted to specific genres-narrative, poetry, group performance, and more-explore the unique challenges of each form. Now tighter and more focused than its predecessors, this edition highlights movements in contemporary culture-especially the contributions of social media to current communication. New writings offer advice and strategies for maximizing body and voice in performance, and enhanced devices guide novices in performance preparation.

"One of the best modern texts. Highly recommended." --The Japan Times Complete, compact and authoritative--this Japanese language book provides all the information needed to learn kanji and kana, including the 92 hiragana and katakana phonetic symbols (known collectively as Japanese Kana) and the 2,136 standard Joyo Kanji characters that every Japanese person learns in school. This new and thoroughly revised edition reflects recent changes made to the official Joyo kanji list by the Japanese government. The kana and kanji are presented efficiently and systematically which helps you learn them quickly and retain what you have learned to improve your mastery of the Japanese language. The ability to read Japanese and write Japanese is an essential skill for any student and will build on their previous knowledge and improve their overall capacity to learn Japanese. A concise index allows you to look up the Kanji in three different ways (so the book also serves as a Japanese Kanji dictionary) and extra spaces are provided to allow you to practice writing Japanese. Japanese Kanji and Kana contains: All 2,136 official Joyo kanji with readings and definitions. Characters are graded by their JLPT examination levels. Up to 5 useful vocabulary compounds for each kanji. Brush and pen cursive forms as well as printed forms. 19 tables summarizing key information about the characters. Kanji lookup indexes by radicals, stroke counts and readings.

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The figurings of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might.
Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.

From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or buying organic products at the local farmers market. Food is no longer viewed merely as a means of survival. International and comprehensive in approach, this volume is the first book-length study of food from a communication perspective. Scholars examine and explore this emerging field to provide definitive and foundational examples of how food operates as a system of communication, and how communication theory and practices can be understood by considering food in this way. In doing so, the book serves to inspire future dialogues on the subject due to its vast array of ideas about food and its relationship to our communication practices.

Develop your powers of public persuasion with the ultimate guide to great speeches and business presentations… Do you get tongue-tied at the mere thought of speaking in public? Would you rather swim with sharks or undergo a tax audit than face an audience? Well, you’re not alone. According to the Book of Lists’ list of humans’ greatest fears, the fear of death is our fourth greatest fear, while fear of public speaking commands a solid first place. Now from Roger E. Axtell, one of America’s most accomplished public speakers, here’s a book guaranteed to turn even the most stage-shy mumbler into a great communicator. Geared primarily, but not exclusively, for business people, this amusing and informative guide can show you how to possess the powers of public persuasion you’ve always dreamed of having. Whether it’s making a pitch to the board of directors, or prepping the sales force, stating your case to the town council, or being interviewed on live TV, Do’s and Taboos of Public Speaking can help you to be an intelligent, articulate, confident, and likable presence in front of any audience you’ll ever face.

• Surefire techniques for controlling fear, preparing for and organizing a business presentation or speech, using body language and humor, getting the most out of audio and audio/visual equipment, speaking in front of the camera, and much, much more
• Helpful hints from successful business speakers and such greats as Winston Churchill, Lee Iacocca, Red Barber, Roger Ailes, and Charles Osgood
• Special chapters on humor and roasts, speaking internationally, and even how to become a professional speaker

Providing a comparative study on celebrity advocacy - from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West - this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen "doing something." The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation - but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.

Do you know Italian already and want to go a stage further? If you're planning a visit to Italy, need to brush up your Italian for work, or are simply doing a course, Colloquial Italian 2 is the ideal way to refresh your knowledge of the language and to extend your skills. Colloquial Italian 2 is designed to help those involved in self-study; structured to give you the opportunity to listen to and read lots of modern, everyday Italian, it has also been developed to work systematically on reinforcing and extending your grasp of Italian grammar and vocabulary. Key features of Colloquial Italian 2 include: Revision material to help consolidate and build up your basics A wided range of contemporary authentic documents, both written and audio Lots of spoken and written exercises in each unit Highlighted key structures and phrases, a Grammar reference and detailed answer keys A broad range of situations, focusing on day to day life in Italy. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

'Touching, tender . . . filled with wonderful humour' Sarah Haywood 'A very special book' Katie Fforde The Sunday Times bestselling novel, perfect for fans of Eleanor Oliphant is Completely Fine and The Rosie Project. My name is Hope Nicely. Why am I writing this book? That's easy. This book is going to change my life. My boss, Karen, says a friend is a stranger you haven't met yet. I think that's right. Veronica Ptitsky and Danny Flynn are strangers, except I have met them now because they're in my writing class. Karen says friends always have your back. They don't mean your real back, of course. It's called an analogy. But I don't want any friends, actually (only dog ones). I have my mum, Jenny Nicely, who says adopting me was the best thing she ever did, even if my thoughts bounce a bit differently to other people's thoughts. She is proud of me for writing my book which will be a Big Achievement. I tell her that writing my story is going to change my life. Except when my life does change it isn't because of my writing but because something happens to my mum, Jenny Nicely, and she isn't here anymore. And, flip a pancake, this is not what I wanted. I'm not very good at being on my own and I wish she were here to tell me everything will be right as rain again soon. Maybe I do need some human friends after all . . . 'A gorgeous, funny, heartwarming read. Leaves you smiling' Ericka Walker, author of Dog Days

Traditionally, reading and writing are believed to be separate but related language processes and teachers follow the conventional wisdom of teaching in-depth reading, with writing as a tag-on issue. Therefore, there exists an increasingly urgent call for a well-rounded reading-writing curriculum and a theoretically-informed, empirically-based, student-centered advanced textbook that aims to develop the synergy between reading and writing. Reading to Write: A Textbook of Advanced Chinese is intended to fill this significant gap. It treats reading and writing as integrative parts and interactive skills in Chinese language teaching, putting them hand-in-hand, supplementing each other.

This book is an attempt to reconstruct, in the context of Polish and European history and culture, the picture of Europe and European integration present in Poles' minds. The reconstruction is based on semantic analyses of linguistic data in the context of Polish and European cultures. Until 2004, the political discourse on Poland's foreign policy had been focused on the issue of Poland joining the European Union. The accession of Poland to the EU became the reason behind forming public opinions on Europe in general, its history, place in the world and its relations with other continents or civilizations, as well as on the place of Poland in the European civilization and in the European Union. In the discourses, there are two profiles of Europe in the context of integration: Europe as a stronghold and Europe as a community. This is the method which gave rise to the profiles of Europe which are represented by two socially entrenched points of view: a realist (pragmatist) perceives Europe as a stronghold and an idealist (visionary) - as a community.

This volume brings together a number of corpus-based studies dealing with language varieties. These contributions focus on contemporary lines of research interests, and include language teaching and learning, translation, domain-specific grammatical and textual phenomena, linguistic variation and gender, among others. Corpora used in these studies range from highly specialized texts, including earlier scientific texts, to regional varieties. Under the umbrella of corpus linguistics, scholars also apply other distinct methodological approaches to their data in order to offer new insights into old and new topics in linguistics and applied linguistics. Another important contribution of this book lies in the obvious didactic implications of the results obtained in the individual chapters for domain-based language teaching.

The beloved teacher and author of the million-and-a-half copy bestseller Writing Down the Bones reveals a new method of writing in "a priceless distillation of her accumulated wisdom and experience as a writer, coach, and instructor on mindfulness" (Abraham Verghese).Sit. Walk. Write. These are the barest bones of Natalie Goldberg's revolutionary writing and life practice, presented here in book form for the first time. The True Secret of Writing provides a whole new method of writing that Goldberg developed since the publication of her classic, Writing Down the Bones. The capstone to forty years of teaching, The True Secret of Writing is Gold-berg's Zen boot camp. Stories of her own search for truth and clarity as well as her students' breakthroughs and insights give moving testament to how brilliantly her unique, tough-love method works. As Goldberg says, "To write is to be empow-ered. . . . Writing is not just for someone who wants to write the great American novel." Learning "the true secret" allows you to mine the rich awareness in your mind and to ground and empower yourself in a way that leads to deep, eloquent self-expression. Goldberg's beautiful homages to the work of other great teachers and observers of mind, life, and love provide further secrets and inspiration to which you will return again and again. In her inimitable way, Goldberg will inspire you to pick up the pen, get writ-ing, and keep going. The True Secret of Writing helps you with your writing--and your life.

This book brings together a collection of selected empirical studies by researchers and English for Academic Purposes professionals working with scholars who use English as an additional language and who face barriers to publication when communicating the results of their research in the international context. The contributions have their origins in papers and workshops presented at the conference «Publishing and Presenting Research Internationally: Issues for Speakers of English as an Additional Language (PRISEAL), which took place at the University of La Laguna (Spain) from 11 to 13 January 2007. The various issues which are addressed in this volume are grouped into three main themes: 1. Descriptive studies of linguistic and rhetorical features of written and spoken academic genres. 2. Contrastive studies of academic discourse with a focus on rhetorical preferences of members of scientific communities across cultures, disciplines and genres. 3. Studies which evaluate English for Academic Purposes courses and materials in terms of how successfully they develop the scholar's ability to communicate more effectively in English.

Does traditional argument still have a place in the composition classroom? How can the process of argument be used productively by students? In this edited volume, some of the leading composition scholars today consider the ways in which argumentation as an approach to teaching writing remains valuable, in spite of the postmodern theories of composition that have challenged its relevance. First, the contributors "revisit" and explain the traditional approaches to argument--enthymeme, evidence, Toulmian, Rogerian, and classical rhetoric--and show why they are more relevant today than ever. They then "redefine" argument by connecting it with theoretical movements that have been adverse to it--feminism, narratology, and reflexive reading. As a result, the book unites apparently conflicting approaches into a new definition of argument that emphasizes inquiry over discord and understanding over entrenched difference. Argument Revisited, Argument Redefined enables compositions scholars and teachers to incorporate argumentative inquiry more effectively into the classroom, and demonstrates that argument as a genre and as a process can still serve students well. This unparalleled volume will be of use to professors and researchers in written communication, rhetoric, linguistics and communication.

The essays, research studies, and pedagogical examples in this book provide a window into the embodied dimensions of literacy and a toolbox for interpreting, building on, and inquiring into the range of ways people communicate and express themselves as literate beings. The contributors investigate and reflect on the complexities of embodied literacies, honoring literacy learners and teachers as they holistically engage with texts in complex sociopolitical, historical, and cultural contexts. Considering these issues within a multiplicity of education spaces and literacy events inside and outside of institutional contexts, the book offers a fresh lens and rhetoric with which to address literacy education policies, giving readers a discursive repertoire necessary to develop and defend responsive curricula within an increasingly high-stakes, standardized schooling climate.

The essays, research studies, and pedagogical examples in this book provide a window into the embodied dimensions of literacy and a toolbox for interpreting, building on, and inquiring into the range of ways people communicate and express themselves as literate beings. The contributors investigate and reflect on the complexities of embodied literacies, honoring literacy learners and teachers as they holistically engage with texts in complex sociopolitical, historical, and cultural contexts. Considering these issues within a multiplicity of education spaces and literacy events inside and outside of institutional contexts, the book offers a fresh lens and rhetoric with which to address literacy education policies, giving readers a discursive repertoire necessary to develop and defend responsive curricula within an increasingly high-stakes, standardized schooling climate.