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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills
Public deliberation depends on how skillful communicators are in establishing their version of what is known to be publicly acceptable. This volume provides rhetorical analyses of institutional websites, political speeches, scientific presentations, journalistic accounts or visual entertainment. It shows the significance of rhetorical construction of knowledge in the public sphere. It addresses the issues of citizenship and social participation, media agendas, surveillance and verbal or visual manipulation. It offers rhetorical critiques of current trends in specialist communication and of devices used when contested interests or ideologies are presented.
Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
As corporations ramp up "workforce globalization" and young professionals increasingly pursue opportunities to work abroad, social entrepreneurs use online digital platforms to create offline social events where foreigners can meet face-to-face. Through ethnographic study of such groups in Paris, Singapore, and Bangalore, Erika Polson illustrates how, as a new generation of expatriates uses location technologies to create mobile "places," a new global middle class is emerging. While there are many differences in the specifics between the expat groups, they share certain characteristics that indicate a larger logic to the way that the increasing mobility of professional career paths is connected to new subjectivities and changing forms of community among a diverse and growing demographic. This book opens up a new field of study, one which pays more attention to middle class mobility while questioning the privileging of mobility more generally.
Providing a comparative study on celebrity advocacy - from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West - this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen "doing something." The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation - but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.
The author analyses computer chat as a form of communication. While some forms of computer-mediated communication (CMC) deviate only marginally from traditional writing, computer chat is popularly considered to be written conversation and the most "oral" form of written CMC. This book systematically explores the varying degrees of conversationality ("orality") in CMC, focusing in particular on a corpus of computer chat (synchronous and supersynchronous CMC) compiled by the author. The author employs Douglas Biber's multidimensional methodology and situates the chats relative to a range of spoken and written genres on his dimensions of linguistic variation. The study fills a gap both in CMC linguistics as regards a systematic variationist approach to computer chat genres and in variationist linguistics as regards a description of conversational writing.
The Revelations of Asher: Toward Supreme Love in Self is an endarkened, feminist, new literacies event. It critically and creatively explores Black women's terror in love. With poetry, prose, and analytic memos, Jeanine Staples shows how a group of Black women's talk and writings about relationships revealed epistemological and ontological revelations, after 9/11. These revelations are presented in the context of a third wave new literacies framework. They are voiced and storied dynamically by the women's seven fragmented selves. Through the selves, we learn the five ways the women lived as lovers: Main Chick, Side Chick, Bonnie, Bitch, and Victim. As an alternative-response to these identities in love, the author presents a new way. She introduces the Supreme Lover Identity and illuminates its integral connection to social and emotional justice for and through Black women's wisdom.
This volume brings together a number of corpus-based studies dealing with language varieties. These contributions focus on contemporary lines of research interests, and include language teaching and learning, translation, domain-specific grammatical and textual phenomena, linguistic variation and gender, among others. Corpora used in these studies range from highly specialized texts, including earlier scientific texts, to regional varieties. Under the umbrella of corpus linguistics, scholars also apply other distinct methodological approaches to their data in order to offer new insights into old and new topics in linguistics and applied linguistics. Another important contribution of this book lies in the obvious didactic implications of the results obtained in the individual chapters for domain-based language teaching.
While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
Reinforce your written Chinese with this practice book for the best-selling Tuttle Learning Chinese Characters. Learning Mandarin Chinese Characters helps students quickly learn the essential Chinese characters that are fundamental to the language. This character workbook presents 178 Chinese characters and over 534 standard words using these characters. It is intended for self-study and classroom use and includes the characters and words students need to know if they plan to take the official Chinese government HSK Level 1 Exam or the Advanced Placement (AP) Chinese Language and Culture Exam. Each character is presented plainly and transparently. A step-by-step diagram shows how to write the character, and boxes are provided for freehand writing practice. The meaning and pronunciation are given along with the critical vocabulary compounds and an example sentence. Review exercises reinforce the learning process, and an index at the back allows you to look up the characters according to their English meanings or romanized Hanyu Pinyin pronunciation. Key features of this Chinese workbook include: Designed for HSK Level 1 and AP exam prep Learn the 178 most essential Chinese characters Example sentences and over 534 vocabulary items Step-by-step writing diagrams and practice boxes
This book discusses the nature of optionality in second language grammars and the indeterminacy observed in second language users' linguistic representations. For these purposes, experimental data from 213 learners of German and 150 learners of Russian have been collected and analysed with a special focus on the acquisition of various "subjectless" and impersonal constructions as well as argument licensing. Whereas voice alternations and argument licensing are topics amply discussed in theoretical domains, their practical implementation within second language research has remained a research lacuna. This piece of work intends to fill the gap.
From the Foreword by Renee Fleming: "Kathryn LaBouff has developed
an approach to singing in the English language which is wonderfully
user-friendly, and which has surely saved much wear and tear on my
voice. It is a technique that has empowered me with the knowledge
and skills to bring a text to life and to be able to negotiate all
of the sounds of the language with the least amount of effort. I
have found her clever and extremely creative use of substitute
consonants or combinations of consonants in creating clear diction
utterly delightful because they are surprising and because they
work. These techniques have been equally useful when singing in
foreign languages. We sopranos are not usually known to have good
diction, particularly in our high range. I found that working with
Kathryn improved my ability to be understood by an enormous
percentile of the audience with much less vocal fatigue than I
would have experienced if left to my own devices. I have often told
my colleagues enthusiastically of her interesting solutions to the
frustrating problems of diction. I am thrilled that her techniques
are now in print for all to benefit from them."
Language, Culture, Identity and Citizenship in College Classrooms and Communities examines what takes place in writing classrooms beyond academic analytical and argumentative writing to include forms that engage students in navigating the civic, political, social and cultural spheres they inhabit. It presents a conceptual framework for imagining how writing instructors can institute campus-wide initiatives, such as Writing Across Communities, that attempt to connect the classroom and the campus to the students' various communities of belonging, especially students who have been historically underserved. This framework reflects an emerging perspective-writing across difference-that challenges the argument that the best writing instructors can do is develop the skills and knowledge students need to make a successful transition from their home discourses to academic discourses. Instead, the value inherent in the full repertoire of linguistic, cultural and semiotic resources students use in their varied communities of belonging needs to be acknowledged and students need to be encouraged to call on these to the fullest extent possible in the course of learning what they are being taught in the writing classroom. Pedagogically, this book provides educators with the rhetorical, discursive and literacy tools needed to implement this approach.
Language, Culture, Identity and Citizenship in College Classrooms and Communities examines what takes place in writing classrooms beyond academic analytical and argumentative writing to include forms that engage students in navigating the civic, political, social and cultural spheres they inhabit. It presents a conceptual framework for imagining how writing instructors can institute campus-wide initiatives, such as Writing Across Communities, that attempt to connect the classroom and the campus to the students' various communities of belonging, especially students who have been historically underserved. This framework reflects an emerging perspective-writing across difference-that challenges the argument that the best writing instructors can do is develop the skills and knowledge students need to make a successful transition from their home discourses to academic discourses. Instead, the value inherent in the full repertoire of linguistic, cultural and semiotic resources students use in their varied communities of belonging needs to be acknowledged and students need to be encouraged to call on these to the fullest extent possible in the course of learning what they are being taught in the writing classroom. Pedagogically, this book provides educators with the rhetorical, discursive and literacy tools needed to implement this approach.
The volume takes a close look at discourse perspectives on academic genres. In the context of scientific communication and the evolution of postmodern culture and society, academic genres have undergone various changes. The study shows that cultural heterogeneity of academic genres, styles and discourses now gives way to an increasing hybridization and discusses theoretical aspects of this process. The second part focuses on specific dimensions of hybridization, in particular between global and local academic genres and discourses, and between real and virtual ones.
Generations of student writers have been subjected to usage handbooks that proclaim, "This is the correct form. Learn it"--books that lay out a grammar, but don't inspire students to use it. By contrast, this antihandbook handbook, presenting some three hundred sentences drawn from the printed works of a single, typical day in the life of the language--December 29, 2008--tries to persuade readers that good grammar and usage matter. Using real-world sentences rather than invented ones, One Day in the Life of the English Language gives students the motivation to apply grammatical principles correctly and efficiently. Frank Cioffi argues that proper form undergirds effective communication and ultimately even makes society work more smoothly, while nonstandard English often marginalizes or stigmatizes a writer. He emphasizes the evolving nature of English usage and debunks some cherished but flawed grammar precepts. Is it acceptable to end a sentence with a preposition? It is. Can you start a sentence with a conjunction? You can. OK to split an infinitive? No problem. A grammar and usage handbook like no other, One Day in the Life of the English Language features accessible chapters divided into "Fundamentals," "Fine Tuning," and "Deep Focus," allowing readers to select a level most suited to their needs. It also includes a glossary, a teachers' guide, and a section refuting some myths about digital-age English.
Somali Oral Poetry and the Failed She-Camel Nation State: A Critical Discourse Analysis of the Deelley Poetry Debate (1979-1980) examines the most expressive medium in Somali culture and politics, that is, oral poetry, in its ideological and discursive dimension. Oral poetry has a formidable impact on Somali society and its internal dynamics. Somali Oral Poetry is the first critical discourse analysis of the connection between oral poetry and politics in Somalia. The book brings out contradictions and conflicts between the ways of thinking of a society structured in clans and a rightful claim for nationhood and the state of law. In addition, it highlights the difficulty the society finds in renouncing clan mentality that requires loyalty to the clan rather than to the State. The present volume illuminates, through the critical analysis of the Deelley poetry debate, the circumstances and issues that preceded the civil war in Somalia. Therefore, the book is of particular interest for its original explanation and understanding of the extraordinary subsequent failure of the State in Somalia.
The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice. The book is suitable for courses covering media studies, fandom, digital media, sociology, film production, anthropology, audience, and cultural studies.
The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice. The book is suitable for courses covering media studies, fandom, digital media, sociology, film production, anthropology, audience, and cultural studies.
In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making - not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity - the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
Die Beitrage dieses Buches untersuchen verschiedene Fragestellungen zu religioesen Bezugen in nicht-religioeser Sprache, etwa in Redewendungen, Ortsnamen, OEkonomie-Diskursen oder politischer Rhetorik, und zu nicht-(nur-)religioesen Konstruktionen in religioeser Sprache, etwa in Gebeten und anderen sakralen Texten, Ritualen oder religioesen Traktaten. Dabei werden unterschiedliche linguistische Methoden angewandt, von der Diskursanalyse bis zur Onomastik, von der Soziolinguistik bis zur Metaphernanalyse. In vielen Aufsatzen wird interdisziplinar gearbeitet, etwa mit Input aus Bereichen wie der Literaturwissenschaft oder der Geschichtsforschung. Die untersuchten Daten stammen aus verschiedenen Sprachen, darunter Aramaisch, Bosnisch, Deutsch, Englisch, Franzoesisch, Hebraisch, Italienisch, Katalanisch, Kroatisch, Latein, Portugiesisch, Sefardisch und Spanisch. The contributions to this book explore various questions concerning religious aspects and references in non-religious language, whether in idioms, place names, economic discourses or political rhetoric, and non-religious (among other) aspects and references in religious language, whether in prayers, sacred texts, rituals and religious treatises. The research presented applies a variety of methods, ranging from discourse analysis to onomastics, from sociolinguistics to metaphor analysis. The data come from languages such as Aramaic, Bosnian, German, English, French, Hebrew, Italian, Catalan, Croatian, Latin, Portuguese, Ladino and Spanish.
In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making - not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity - the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
'Touching, tender . . . filled with wonderful humour' Sarah Haywood 'A very special book' Katie Fforde The Sunday Times bestselling novel, perfect for fans of Eleanor Oliphant is Completely Fine and The Rosie Project. My name is Hope Nicely. Why am I writing this book? That's easy. This book is going to change my life. My boss, Karen, says a friend is a stranger you haven't met yet. I think that's right. Veronica Ptitsky and Danny Flynn are strangers, except I have met them now because they're in my writing class. Karen says friends always have your back. They don't mean your real back, of course. It's called an analogy. But I don't want any friends, actually (only dog ones). I have my mum, Jenny Nicely, who says adopting me was the best thing she ever did, even if my thoughts bounce a bit differently to other people's thoughts. She is proud of me for writing my book which will be a Big Achievement. I tell her that writing my story is going to change my life. Except when my life does change it isn't because of my writing but because something happens to my mum, Jenny Nicely, and she isn't here anymore. And, flip a pancake, this is not what I wanted. I'm not very good at being on my own and I wish she were here to tell me everything will be right as rain again soon. Maybe I do need some human friends after all . . . 'A gorgeous, funny, heartwarming read. Leaves you smiling' Ericka Walker, author of Dog Days
This multidisciplinary collection of articles illuminates the ways in which the concept of female deviance is represented, appropriated, re-inscribed and refigured in a wide range of texts across time, cultures and genres. Such a choice of variety shows that representations of deviance accommodate meaning-making spaces and possibilities for resistance in different socio-cultural and literary contexts. The construct of the deviant woman is analysed from literary, sociolinguistic and historical-cultural perspectives, revealing insights about cultures and societies. Furthermore, the studies recognise and explain the significance of the concept of deviance in relation to gender that bespeaks a contemporary cultural concern about narratives of femininity.
This textbook examines the Internet as a communication system - the single most pervasive, involving, and global communication system ever created by human beings, with a host of political, economic, cognitive, and sociocultural implications. The Internet crosses all cultural boundaries and is the fastest growing global communication system ever witnessed. The text explores the ways in which the technology of the Internet, beyond its specific content, possesses its own message-generating capabilities that dramatically and decisively affect its users. Focusing on the power of media theories, the text explains, describes, interprets, and evaluates the Internet in insightful, useful, and thoughtful ways. The concepts, processes, functions, and outcomes of the Internet as a global communication technology are used as a way of testing the validity and reliability of media theories, and media theories are used as a way of identifying the powers and limitations of the Internet as a communication system. An overview of the Internet's past and anticipated future is provided |
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