How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.

This book presents the first comprehensive survey of being a local, in particular in Australia. As in much of the colonised, English-speaking world, in Australia the paradox is that the locals are not indigenous peoples but migrants with a specific ethnic heritage who became localised in time to label other migrants as the newcomers and outsiders. Claims of belonging as 'local' provide a crucial insight into power relations that extend beyond the local level to questions of national identity and the ethics of belonging in a postcolonial, multicultural nation. How have Anglo-Celtic Australians installed themselves as locals? Where do Indigenous Australians stand in this local politics of identity? What are the ethical considerations for how we connect our identities to places while also relating to others in a time of intensifying migration? This book explores these questions via a multidisciplinary cultural studies approach and a mixed methodology that blends a critical language study of being local with auto-ethnographical accounts by the author, himself a 'local'.

The only guide you'll need to help you make that speech a success. The very thought of standing up in front of and then addressing an audience is sufficient to fill most people with blind terror, whether it's to be a wedding speech, a work presentation or simply proposing a toast. Yet speaking effectively in public is a skill that can be learned like any other, and this guide will teach you the techniques and tips to overcome your nerves and become an effective speaker, whatever the situation. Covers all the practical techniques needed to plan, write and present any speech successfully Packed with advice and hints on speeches for a wide variety of occasions, from family gatherings to formal social or business events Contains a useful selection of quotations organised by subject and lists the different forms of address and references to where to find inspiration on the World Wide Web Checklists and practice examples help build confidence quickly If you only ever buy one book to help you make that speech, this should be it!

From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or buying organic products at the local farmers market. Food is no longer viewed merely as a means of survival. International and comprehensive in approach, this volume is the first book-length study of food from a communication perspective. Scholars examine and explore this emerging field to provide definitive and foundational examples of how food operates as a system of communication, and how communication theory and practices can be understood by considering food in this way. In doing so, the book serves to inspire future dialogues on the subject due to its vast array of ideas about food and its relationship to our communication practices.

Based on the National Communication Association's conceptual model for teaching and evaluating undergraduate public speeches (as developed by the author and others), Sherwyn P. Morreale offers a highly accessible, easy-to-teach, easy-to-learn approach to public speaking. The approach adopted in the text includes eight public speaking competencies - four on speech preparation and four on speech delivery - which are enhanced by emphasizing the impact of technology, ethics, culture, and diversity on public speaking. A number of unique features designed to improve teaching and learning include: - Students used as examples in each chapter so that readers can follow them as they learn about public speaking; - Tables and boxed text to reinforce the most important learning points; - Checkpoint and self-assessment tools so that readers can determine their level of competence and find out whether they are ready to proceed to the next chapter; - Competence-building activities for students to apply chapter concepts and practice public speaking strategies in the classroom or as take-home assignments; - An accompanying website which is updated on a regular basis and offers a forum for students to contact the author. Designed for introductory-level public speaking courses taught at two- and four-year colleges and universities, this text offers a distinctively practical alternative for students and teachers to achieve consistency across multiple sections of the public speaking course. An instructor's manual is available on request.

For many of us, public speaking is at best a chore marked by great anxiety and at worst a potential career stopper. Ours is a time when the ability to communicate in front of individuals or groups in all types of business and other situations is becoming paramount. "Speak Without Fear" offers a unique, practical process for combating the stage fright that plagues us every day in these situations.

Unlike other books on public speaking, "Speak Without Fear "goes beyond the external techniques, such as how to breathe properly and keep eye contact, to delve deeply into the reason for your performance anxiety. It gets to the root of what's giving you the sweats so you can identify what's in the way and work through it to communicate naturally and comfortably before audiences of any size.

Ivy Naistadt's easy-to-follow, step-by-step program will help you:

Identify the degree and type of your nervousness

Pinpoint the incidents and issues that, directly or indirectly, cause you fear and loathing in the spotlight

Develop and master a technique for over-coming your anxiety that's adaptable to your level of experience and need

Use your new skills to shine in a variety of situations -- whether speech making, interviewing, auditioning, or presenting

No matter how anxious you are about going before an audience -- any audience, whether it's 1 or 1,000 -- "Speak Without Fear" will give you the tools to speak powerfully and persuasively.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

This book presents six new studies on identity construction in the speech of older adolescents and young adults learning French. It takes a sociolinguistic approach to acquisition. First language sociolinguistic research has shown that identity construction is particularly intense during adolescence and young adulthood, and language use has been found to be an especially key resource in this dynamic construction. The contributors examine the language practices of L2, L3 and L4 speakers in multilingual and multicultural societies in Ireland, Canada, Belgium and France in order to demonstrate their use in identity construction. Several contexts of language acquisition for multilingual speakers are examined and compared, including formal and naturalistic settings for acquisition and learning. The book also investigates the speech of learners at upper-intermediate and advanced stages of acquisition of French to provide a holistic view of the way individuals use the language resources available to them to stake a claim to a new multilingual identity in their target language networks. The papers in this book combine qualitative and quantitative data on French speech and the context in which it occurs to provide detailed pictures of the co-construction of identity and complex speech patterns by multilingual speakers of French.

Eight years ago, Anne Elliot was persuaded that her family's honour was more important than her own happiness. She has suffered ever since. Now the man she turned away has returned.Can Captain Wentworth forgive Anne, or will he be charmed instead by the beautiful Louisa? Will Anne be persuaded to marry her cousin, or will she find the strength to follow her heart?The extravagance of Anne's foolish father, the greedy plotting of false friends, and a near-fatal accident bring danger into Anne's safe world. Their hearts assailed by resentment, regrets and rivals, can Anne and Captain Wentworth now reach across the void that separates them to love each other again?Real Reads are accessible texts designed to support the literacy development of primary and lower secondary age children while introducing them to the riches of our international literary heritage. Each book is a retelling of a work of great literature from one of the world s greatest cultures, fitted into a 64-page book, making classic stories, dramas and histories available to intelligent young readers as a bridge to the full texts, to language students wanting access to other cultures, and to adult readers who are unlikely ever to read the original versions."

The bestselling author of Under the Tuscan Sun brings poetry
out of the classroom and into the homes of everyday readers.
Before she fell in love with Tuscany, Frances Mayes fell in love with verse. After publishing five books of poetry and teaching creative writing for more than twenty-five years, Mayes is no stranger to the subject. In The Discovery of Poetry, an accessible "field guide" to reading and writing poetry, she shares her passion with readers. Beginning with basic terminology and techniques, from texture and sound to rhyme and repetition, Mayes shows how focusing on one aspect of a poem can help you to better understand, appreciate, and enjoy the reading and writing experience. In addition to many creative and helpful composition ideas, following each lyrical and lively discussion is a thoughtful selection of poems. With its wonderful anthology from Shakespeare to Jamaica Kinkaid, The Discovery of Poetry is an insightful, invaluable guide to what Mayes calls "the natural pleasures of language-a happiness we were born to have."

In this timesaving reference book, respected author and historian Kristine Hughes brings 19th century England to life as she leads you through the details that characterize this fascinating era. From slice-of-life facts, anecdotes and firsthand accounts, to sweeping timelines and major historical events, this guide presents the delightful and often surprising daily realities of Regency and Victorian England. With it, you'll craft a vibrant story as you learn what people ate, from pigeon pie and turtle dinners to syllabub and milk punch, where a prisoner would go if he were remanded to the "hulks; " the four coats a gentleman must have in his wardrobe, and other fashion requirements of the era; the rules honored by decent society, from the proper way to promenade to the polite hours to "call; " how couples married and divorced, through churching, wife-selling and other practices; what people did for work, from cottagers and climbing boys to milkmaids and manservants; the meaning of common slang words like mawleys and moleskins; what Cook's Tours were life and where they could take the adventurous; and trends in entertainment, such as dandies, panoramas and more.

For those looking to become a highly-paid speaker who makes a difference, Expert Speaker reveals how to take the stage by being an expert, not the expert. The fastest way to build authority, get one's name out to the public, and attract premium clients is by public speaking. The truth is, not just any speech will win stages and attract the right clients. In Expert Speaker, ExpertSpeaker.com founder Majeed Mogharreban draws from his ten years of experience as a professional speaker to help readers build their brands, grow their business, and amplify their message in a way that makes a difference. Expert Speaker teaches those who are serious about public speaking what to say to get booked, how to give a speech that builds authority, how to negotiate their speaker fee, and so much more. Majeed walks readers through every aspect of public speaking so they too can amplify their message and take control over the big stage of their career.

This book brings together a collection of selected empirical studies by researchers and English for Academic Purposes professionals working with scholars who use English as an additional language and who face barriers to publication when communicating the results of their research in the international context. The contributions have their origins in papers and workshops presented at the conference «Publishing and Presenting Research Internationally: Issues for Speakers of English as an Additional Language (PRISEAL), which took place at the University of La Laguna (Spain) from 11 to 13 January 2007. The various issues which are addressed in this volume are grouped into three main themes: 1. Descriptive studies of linguistic and rhetorical features of written and spoken academic genres. 2. Contrastive studies of academic discourse with a focus on rhetorical preferences of members of scientific communities across cultures, disciplines and genres. 3. Studies which evaluate English for Academic Purposes courses and materials in terms of how successfully they develop the scholar's ability to communicate more effectively in English.

German Reading Skills for Academic Purposes allows researchers and learners with no prior understanding of German to gain an understanding of written German at CEFR C2/ACTFL Intermediate-High level that will allow them to read a variety of German texts, including research articles and monographs. This is achieved by looking closely at the elements of German grammar required for the understanding of written German along with practical advice and observations. One of the main themes running through the textbook is that it uses a toolkit approach that puts deductive reasoning and decoding skills at its heart to allow learners to engage with a wide variety of texts.

Public speaking is one of the most intimidating and important aspects of many jobs. As a one-time speechwriter for President Johnson, and in his current position as president of the Motion Picture Association of America, Jack Valenti has written and delivered speeches in all kinds of settings. Originally published in 1982, Speak Up with Confidence is an indispensable resource for anyone who wants to write and deliver a speech that people will listen to and remember.

This concise guide to writing is designed to help any academic become not only productive but truly prolific. It is a pithy, no-nonsense, no-excuses guide to maximizing the quality and quantity of scholarly output. Johnson and Mullen" "offer an accessible overview of the art of writing efficiently and effectively, provide a one-stop source for the nuts and bolts of success in getting things written and into print, and advise academics on how to navigate the turbulent waters of professional stress along the way. This is the first book that explicitly summarizes the key elements of prolific productivity in academic settings.

The Lifeboat Read & Spell Scheme (also known as 'Launch the Lifeboat to Read and Spell'). A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. Book 1 is for the beginner. It introduces the alphabet and distinguishes the vowels and the consonants in a series of individually designed lessons. This stage obviously requires teaching support. Later lessons focus upon the letters i, n, p, s, t, a, b and d, which give rise to blends 'sn', 'sp', 'st', '-nd' and '-nt'. Lessons 6, 8, 9 and 10 introduce the learner to the lesson format, which remains consistent throughout the remaining books.

The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

There was a time when good writing would be defined simply by adverting to a few literary classics. That kind of strategy is less helpful these days, when so many different styles and voices clamor for attention. What Is Good Writing? sets the terms for a contemporary debate on writing achievement by drawing on empirical research in linguistics and the other cognitive sciences that shed light on the development of fluency in language generally. The utility of defining good writing as fluent writing in this sense - on a par with the typical fluency in speech attained by normal adults - is demonstrated by the progress it permits in evaluating the success of current writing programs in school and university, which for the most part have proved unable to deliver writing assessments that are both valid and reliable. What Is Good Writing? indicates an alternative approach that rests on a more scientific footing and shows why reading is key and why standard composition programs are so often seen to fail.

The Sixth Edition of the best-selling Grammar in Context series, inspires learners through compelling stories, National Geographic images, and content, relevant to students' lives. Students learn more, remember more, and use language more effectively when they learn grammar in context.

Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age.

In an era when written communication in the workplace is more crucial than ever, at a time when many professionals all but completely eschew face-to-face dealings, E-writing is poised to become the new bible of business writing. Accessible and inviting, this Web-savvy "how-to" book promises to transform anxious e-mail hacks and mediocre memo writers into eloquent electronic scribes in no time at all.

Inside, you will learn how to:

• combat counterproductive e-mail habits
  
• write authoritatively and persuasively, with a clear message that generates quick action
  
• handle e-mail and letter correspondence efficiently and effectively
  
• select an appropriate style for the audience you're addressing
  
• heighten your professional image, self-confidence, and career prospects.
  

Practicing what she preaches, award-winning communicator and bestselling author Dianna Booher writes in a refreshingly straightforward style and has organized E-writing to make on-the-spot referencing a snap. Keep it handy; refer to it often -- and your online mailbox will never be the same again.

Many public speaking texts take students through a number of chapters of theory and advice before getting to the different types of speeches (e.g., informative, persuasive, special occasion, and small group presentations) that they will give. This innovative new book provides students with the tools they need to speak confidently earlier in the course.
Based on her many years of teaching experience, Sherry Devereaux Ferguson outlines an additive approach to public speaking, providing a foundational overview at the beginning of the book. Each subsequent chapter presents the information and skills necessary to fulfill that chapter's assignment. This organization allows students to master skills incrementally and--in the process--to begin speaking earlier. With a goal of building competency in stages, Ferguson's sure-footed method leads to more confident and effective speakers. Paying special attention to audience analysis and rhetorical criticism, this distinctive text also offers a strong ethical foundation for the act of public speaking.
Features
* Assignment-based: Organizes content around speech assignments rather than topics, allowing professors to introduce practical work early in the course
* Additive in approach: Allows the student to apply principles learned earlier in the course and also to acquire additional knowledge and skills with each new assignment
* Innovative: Incorporates a number of unique features such as the critical communication model, which offers an ethical component; chapters on professional speechwriting and rhetorical analysis; a discussion of PowerPoint presentations; and novel assignments such as a speech of welcome, a coffee shopdiscussion on ethics, and a team presentation based on theories of multiple intelligence
Providing an abundance of examples, tips from professionals, sample student speeches, and visuals, Public Speaking: Building Competency in Stages helps students to overcome their fears by equipping them with the tools they need to speak confidently in any context.

Do you know Italian already and want to go a stage further? If you're planning a visit to Italy, need to brush up your Italian for work, or are simply doing a course, Colloquial Italian 2 is the ideal way to refresh your knowledge of the language and to extend your skills. Colloquial Italian 2 is designed to help those involved in self-study; structured to give you the opportunity to listen to and read lots of modern, everyday Italian, it has also been developed to work systematically on reinforcing and extending your grasp of Italian grammar and vocabulary. Key features of Colloquial Italian 2 include: Revision material to help consolidate and build up your basics A wided range of contemporary authentic documents, both written and audio Lots of spoken and written exercises in each unit Highlighted key structures and phrases, a Grammar reference and detailed answer keys A broad range of situations, focusing on day to day life in Italy. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.