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Reading YouTube - The Critical Viewers Guide (Hardcover, New edition)
Loot Price: R2,829
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Reading YouTube - The Critical Viewers Guide (Hardcover, New edition)
Series: Digital Formations, 64
Expected to ship within 12 - 17 working days
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Total price: R2,849
Discovery Miles: 28 490
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How does one make sense of YouTube? There is no reliable sample of
videos on YouTube; no easily identifiable way to determine its
dominant themes; no way to evaluate quality or impact; no seminal
literature. Through genre analysis and digital media criticism,
this book presents an accessible, yet critical introduction to
"reading" YouTube. The book identifies certain videos by genre -
from The Phenom and The Short to The Morph and The Experiment - and
provides a thumbnail textual analysis of the videos - from
celebrity culture to identity politics - that make up each of these
genres. Each one starts with a brief summary/background followed by
a theoretically informed mapping of the key issues. Designed
primarily for classroom use, the book develops a conceptual
language for students to use as they engage with the complex,
interactive texts of YouTube and digital culture more generally.
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