Reading YouTube - The Critical Viewers Guide (Hardcover, New edition)

How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Digital Formations, 64
Release date:	July 2011
First published:	2011
Authors:	Anandam Kavoori
Dimensions:	230 x 160 x 17mm (L x W x T)
Format:	Hardcover
Pages:	195
Edition:	New edition
ISBN-13:	978-1-4331-0980-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution Promotions
LSN:	1-4331-0980-8
Barcode:	9781433109805

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