Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...

Choices & Connections combines current scholarship and pedagogy, developed by a diverse community of expert voices, to provide all students with foundational communication skills to support their success in the human communication classroom and the community.

"Long live the King" hailed "Entertainment Weekly" upon publication of Stephen King's "On Writing." Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer's craft, comprising the basic tools of the trade every writer must have. King's advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999--and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, "On Writing" will empower and entertain everyone who reads it--fans, writers, and anyone who loves a great story well told.

This book explores the acquisition of tense and aspect by adult second language learners of nine target languages. The author focuses on the association of form and meaning in learners' emerging system of temporal expression. The book provides a survey and synthesis of studies from five perspectives: the meaning-oriented approach, acquisitional sequences, the aspect hypothesis, the discourse hypothesis, and the effect of instruction. In addition, original longitudinal and cross-sectional studies on the acquisition of English by the author illustrate each of the perspectives and explore the importance of research design and analysis in acquisition research.

Learn to write 100 characters in Chinese Billions of people worldwide speak Chinese--and now you can learn to write 100 characters in the world's most-spoken language! Whether you're taking a course, looking to get ahead at work, or just want to up the ante when you're communicating with Chinese-speaking family and friends, Chinese Character Writing For Dummies gets you up to speed fast. This workbook will guide your first steps in learning Chinese characters. It contains 100 basic characters, including 44 simple characters (pictograms and symbols) and 56 composite characters (ideograms and ideo-phonograms). It helps you little by little to familiarize yourself with the pieces of the puzzle most frequently used, as well as some basic Chinese writing rules. Offers online bonus content that includes instructional videos, downloadable flashcards, and printable writing pages Shows you how to write 100 Chinese characters Provides instruction for beginners, students, and lifelong learners Gives you helpful tips on how to memorize characters Speaking Chinese will take you far--and learning to write some of the most common characters will only take you farther! Find out how Chinese Character Writing For Dummies can help you today!

Sound Patterns of Spoken English is a concise, to-the-point compendium of information about the casual pronunciation of everyday English as compared to formal citation forms. The book examines changes that occur to certain sounds and in certain parts of words and syllables in the casual, unmonitored speech of native English speakers. It outlines major phonological processes found in conversational English; reviews and criticizes attempts to include these processes in phonological theory; and surveys experimental approaches to explaining casual English pronunciation. Among the varieties of English covered are General American and Standard Southern British, but many other accents are mentioned, especially those of mainland Britain. Sound Patterns of Spoken English is of interest to students and scholars in a wide variety of fields, including sociolinguistics, lexicography, rhetoric, language learning and speech sciences, and has an accompanying website - http://www. blackwellpublishing. com/shockey - with examples from different accents.

Leading with the provocative observation that writing programs administration lacks "an established set of texts that provides a baseline of shared knowledge . . . in which to root our ongoing conversations and with which to welcome newcomers," Landmark Essays on Writing Program Administration focuses on WPA identity to propose one such grouping of texts. This Landmark volume is the cornerstone resource for new Writing Program Administrators and graduate students seeking an ever-important overview of the literature on Writing Program Administration. Drawing broadly across scholarship in writing programs and writing centers, Ritter and Ianetta work to historicize, theorize, and problematize the ever-shifting answers offered to the question: Who-or what-is a WPA?

It’s not easy for teachers to hold the attention of today’s junior high students! They’re easily distracted and lose interest quickly. Here’s a reading curriculum designed to challenge them to think. Written by an experienced reading teacher and workshop leader, it features 45 high-interest lessons on topics like jeans (The Never-Fading Popularity of Levi’s® Jeans) and Buying Your First Car. You’ll find 15 story lessons and activities, all printed in a big 8-1/4" x 11" spiral-bound format for easy photocopying. Each story includes a brief overview of the story’s topic…a word list to introduce unfamiliar words…recommended books, videos, CDs, records, and cassettes related to the subject…crafts, projects, role-playing, games, and other activities that tie into the story…reproducible comprehension questions…and extension activities such as plays, projects, and other activities to allow students to experience the subject beyond the story. This comprehension program poses literal, fact-based questions as well as interpretive questions that ask students to draw logical conclusions based on what they’ve read. It’s flexible enough to be used effectively with poor readers, average readers, upper level readers, and special needs students in the classroom.

Leading with the provocative observation that writing programs administration lacks "an established set of texts that provides a baseline of shared knowledge . . . in which to root our ongoing conversations and with which to welcome newcomers," Landmark Essays on Writing Program Administration focuses on WPA identity to propose one such grouping of texts. This Landmark volume is the cornerstone resource for new Writing Program Administrators and graduate students seeking an ever-important overview of the literature on Writing Program Administration. Drawing broadly across scholarship in writing programs and writing centers, Ritter and Ianetta work to historicize, theorize, and problematize the ever-shifting answers offered to the question: Who-or what-is a WPA?

Reading Biblical Greek introduces first-year Greek students to the essential information needed to optimize their grasp of the fundamentals of the Greek language-no more and no less-enabling them to read and translate the Greek of the New Testament as soon as possible. The learning approach in Reading Biblical Greek revolves around three core elements: grammar, vocabulary, and reading & translation. Grammar. The grammar consists of micro-lessons, which break up information in small, digestible chunks. Each micro-lesson addresses a single point. This arrangement makes for easy comprehension and review. It also allows the teacher to pace the material based on its difficulty and ability of their students. New learning is incremental and recursive-each new piece builds on and reinforces prior learning. Lessons are structured in three columns: 1) Introducing new topic; 2) Material to be memorized; and 3) Examples and exercises. Vocabulary. As an essential complement to grammar, vocabulary is introduced at strategic points and is arranged first by what the student has been learning in grammar, and then by frequency. The vocabulary lists are collated at the back of the book for easy access. The first 13 vocabulary lists are keyed to Mark 1-4 to help students to integrate their vocabulary learning with a "real" Greek text. Reading & Translation. The goal of this grammar is to enable students to read and translate the Greek of the New Testament. Thus, the content is structured and tied to a specific Greek text to enable reading as soon as possible. The student will have read and translated the whole of Mark 1-4 by the end of the course. The accompanying Reading Biblical Greek Workbook is a vital part of the approach. It breaks up the text of Mark 1-4 into manageable portions and provides vocabulary and grammatical assistance as required. While Reading Biblical Greek only introduces students to information that is essential to grasp of the fundamentals of the Greek language, it is informed by the latest and best of Greek and linguistic scholarship, enabling students to move seamlessly to further study.

Filled with practical advice from an award-winning playwright, with a range of resources to guide you in the craft and business of theatre writing, The Art of Writing for the Theatre provides everything you need to write like a seasoned theatre professional, including: * how to analyze and break down a script * how to write a wide range of plays * how to critique a theatre production * how to construct and craft critical essays, cover letters, and theatrical resumes This thorough introduction is supplemented with exercises and new interviews with a host of internationally acclaimed playwrights, lyricists, and critics, including Marsha Norman, Beth Henley, Lyn Gardner, Octavio Solis, Ismail Khalidi, and David Zippel, among many others. Accompanying online resources include playwriting and script analysis worksheets and exercises, an example of a playwriting resume, and critical points to consider on playwriting, design, acting, directing and choreography.

Reading Latin, first published in 1986, is a bestselling Latin course designed to help mature beginners read classical Latin fluently and intelligently. It does this in three ways: it encourages the reading of continuous texts from the start; it offers generous help with translation at every stage; and it integrates the learning of classical Latin with an appreciation of the influence of the Latin language upon English and European culture from antiquity to the present. The Text and Vocabulary, richly illustrated, consists at the start of carefully graded adaptations from original classical Latin texts. The adaptations are gradually phased out until unadulterated prose and verse can be read. The accompanying Grammar and Exercises volume completes the course by supplying all the grammatical help needed, and the second edition has been fully revised and updated. It has also been extensively redesigned to make it clearer and easier to navigate.

READING FOR THINKING, 9th Edition is filled with high-interest and thought-provoking readings drawn from textbooks, magazines, and newspapers. Its step-by-step approach, helps demonstrate that learning to read critically is only an enlargement of what you’ve already learned about comprehension, not a distinctly different skill.

As a result of the convergence within the media environment, people are using media and technology in very different ways as compared to just a few years ago. Consider the experience of growing up today in a wireless broadband household, with easy access to cell phones and laptops, as compared with just a few years ago, when people used the Internet via a phone modem. Go even further back and remember how people viewed only the 500-channels available on the cable television lineup. So much has changed in the past 15 years. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read and use. Covering topics from news and information to the internet to media consumption and addiction, this key textbook provides the tools to both empower and protect students as they navigate our increasingly complex media environment.

A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools. Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available. Organized into four sections, "Nuts and Bolts," "Special Effects," "Blueprints for Stories," and "Useful Habits," Writing Tools is infused with more than 200 examples from journalism and literature. This new edition includes five brand new, never-before-shared tools. Accessible, entertaining, inspiring, and above all, useful for every type of writer, from high school student to novelist, Writing Tools is essential reading.

The purpose of this book is to help doctors and other health professionals with their writing problems. It consists of several hundred topics, from the process of writing to authorship, and from the use of semi-colons to the law of late literals. These are arranged alphabetically, with extensive cross referencing and, where appropriate, lists of books that the author has read and recommends. The book will provide concise, practical information about how to tackle any form of writing required of health care professionals.

Talk about Writing: The Tutoring Strategies of Experienced Writing Center Tutors offers a book-length empirical study of the discourse between experienced tutors and student writers in satisfactory conferences. It analyzes writing center talk, focusing on tutors' verbal strategies, at the macro- and microlevels. The study details tutors' use of three categories of tutoring strategies-instruction, cognitive scaffolding, and motivational scaffolding-with each chapter of the analysis ending in practical advice about tutor training. The second edition adds to the discussion of research provided in the first edition, maintaining the two previous goals: to provide a theory-based coding scheme for analyzing tutoring strategies according to their potential for instructing and scaffolding student writers' learning, and to demonstrate that analysis on 10 satisfactory conferences conducted by experienced writing center tutors. New to this edition, the authors expand the previous discussion of the coding scheme with additional details about its development. Along with the expanded Chapter 3 about research methods, this edition features new examples from the corpus of conferences and updates the literature review.

Arabic is one of the world's most complex and fascinating languages, but many students dive into it without first understanding what they are aiming for, much less knowing how they will get there. Thirteen Ways to Make a Plural: Preparing to Learn Arabic provides essential guidance on making a success of learning Arabic, drawing on the author's personal experience of having been there and done it, along with the insights and advice of countless other students and teachers. Written in a lively and engaging style, this invaluable primer enables readers to identify the type of Arabic (modern standard or colloquial) suited to their needs, to set realistic learning goals, and to achieve them more efficiently. It includes tried-and-tested methods for improving vocabulary retention, speaking fluency, listening accuracy, and reading skills, while separating the grammar that's needed in the real world from that which can be left for later. It also provides helpful advice on how to make the most of an 'immersion' experience abroad, what it takes to reach an advanced level, and the Arabic required in different professional areas.

For reading tutors, homeschoolers, and teachers, this book provides 60 ready-to-use units of phonics activities to help beginning readers of all ages learn the short vowels, long vowels, irregular vowel combinations, diphthongs, and r-controlled vowel sounds in words. Learning these vowel sounds usually follows learning the sound associations for the constant letters.

The activities are printed in a full-page format for easy use and are organized into two sections. Part One, "Long and Short Vowels," includes 151 activity pages. Part Two, "irregular Vowel Combinations, Diphthongs, and R-Controlled Vowels," includes 100 activity pages.

Each of the 60 phonics units features the following components: a phonogram or phonograms and a list of words constructed from the phonogram to be read aloud in order to establish the letter-sound relationshipan exercise to reinforce this skill in which the learner selects the one word that makes sense in each sentencea trace-say-and-copy page with space for writing the wordsactivities directly related to the words in that unit plus words from prior units to provide review and reinforcement. These includes: "reaading comprehension, decoding, encoding, rhyming words, learning new vocabulary words, alphabetizing, learning to use long and short diacritical marks, making a word from scrambled letter, making a compound word from two separate words, distinguishing the spelling and meaning of homonyms, figure-ground discrimination"a checklist of words in alphabetical order to provide further practice in word recognition and a means of evaluating the learner's progress

Other special helps in this book include additional strategies for making the processof learning to read easier and more enjoyable... a glossary of phonics... and lists of Vocabulary and Sight Words used for the activities in Parts One and Two.

Phonics Activities for Reading Success can be used as a stand-alone activities program for learning the vowel sounds or a supplement to any reading program already in place. And the activities may also be used with readers who need extra practice in mastering the sound associations for vowels.

Sound Patterns of Spoken English is a concise, to-the-point compendium of information about the casual pronunciation of everyday English as compared to formal citation forms. The book examines changes that occur to certain sounds and in certain parts of words and syllables in the casual, unmonitored speech of native English speakers. It outlines major phonological processes found in conversational English; reviews and criticizes attempts to include these processes in phonological theory; and surveys experimental approaches to explaining casual English pronunciation. Among the varieties of English covered are General American and Standard Southern British, but many other accents are mentioned, especially those of mainland Britain. Sound Patterns of Spoken English is of interest to students and scholars in a wide variety of fields, including sociolinguistics, lexicography, rhetoric, language learning and speech sciences, and has an accompanying website - http://www. blackwellpublishing. com/shockey - with examples from different accents.

Listening: Processes, Functions, and Competency, Second Edition explores the role of listening as an essential element in human communication. The book addresses listening as a cognitive process, as a social function, and as a critical professional competency. Blending theory with practical application, Listening builds knowledge, insight, and skill to help the reader achieve the desired outcome of effective listening. This second edition introduces listening as a goal-directed activity and has been expanded to include a new chapter addressing listening in mediated contexts. Theory and research throughout the text have been updated, and the final chapter covers new research methodologies and contexts, including fMRI, aural architecture, and music.

What do we mean when we talk about reading? What does it mean to "teach reading?" What place does reading have in the college writing classroom?
"Intertexts: Reading Pedagogy in College Writing Classrooms" theoretically and practically situates the teaching of reading as a common pedagogical practice in the college writing classroom. As a whole, the book argues for rethinking the separation of reading and writing within the first-year writing classroom--for an expanded notion of reading that is based on finding and creating meaning from a variety of symbolic forms, not just print-based texts but also other forms, such as Web sites and visual images. The chapter authors represent a range of cultural, personal, and rhetorical perspectives, including cultural studies, classical rhetoric, visual rhetoric, electronic literacy, reader response theory, creative writing, and critical theories of literature and literary criticism. This volume, an important contribution to composition studies, is essential reading for researchers, instructors, writing program administrators, and students involved in college writing instruction and literature.