The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

Providing a comparative study on celebrity advocacy - from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West - this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen "doing something." The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation - but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.

This book outlines a coherent genre history of the personal weblog from the perspective of media linguistics. An analysis of a diachronic corpus (1997-2012) suggests distinct phases in the history of the genre. In addition to media linguistics, the author draws on methods from textual and corpus linguistics as well as the social sciences. He traces the personal weblog's various relations to different on- and offline genres and describes the blog communication form as well as the communicative situation, structural features and several posting genres characteristic of personal weblogs. The findings are embedded into theoretical considerations on genre change in general as well as stability and change of web-based genres in particular.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

This book contains a selection of articles on new developments in translation and interpreting studies. It offers a wealth of new and innovative approaches to the didactics of translation and interpreting that may well change the way in which translators and interpreters are trained. They include such issues of current debate as assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design. The authors are experts in their fields from renowned universities in Europe, Africa and North-America. The book will be an indispensable help for trainers and researchers, but may also be of interest to translators and interpreters.

This collection of papers addresses new trends in Cognitive Linguistics. Three parts of the book focus on Conceptual Metaphor Theory and Integration Network Analysis. Both the theoretical contributions and the empirical case studies stress the importance of contextual factors in the meaning making processes. They employ qualitative methods to analyze the use of metaphor in political discourse and in the conceptualization of emotions. The data sets include multimodal data, sign languages and co-speech gestures. The fourth part of the book contains two corpus-based studies. The fifth part concentrates on the grammatical categories of passive voice and aspect. One contribution discusses the problem of categorization in phonology.

The author examines the cultural identity development of Oromo-Americans in Minnesota, an ethnic group originally located within the national borders of Ethiopia. Earlier studies on language and cultural identity have shown that the degree of ethnic orientation of minorities commonly decreases from generation to generation. Yet oppression and a visible minority status were identified as factors delaying the process of de-ethnicization. Given that Oromos fled persecution in Ethiopia and are confronted with the ramifications of a visible minority status in the U.S., it can be expected that they have retained strong ties to their ethnic culture. This study, however, came to a more complex and theory-building result.

The book contains studies on second language lexical processes based on empirical findings by authors mostly from Central Europe. The reader may have access to how lexical items are stored in the memory and also to how second language lexicons work in speech processing. Questions of the two lexicons' integration or separation, the fashion of bilingual word storage, vocabulary acquisition and assessment, word retrieval from the memory and lexical access are the focus of the studies. The authors of the studies refer to analyses of different psycholinguistic experiments (e.g. a word association test, speech perception tests, a Cloze-test). Assessment of written work of second language learners both at secondary school and university levels is also provided. Second language lexical acquisition processes are described and the influences of different types of languages on each other are shown. The second languages involved are mainly internationally less widely investigated and published languages of Finno-Ugric (i.e. Hungarian) and Indo-European (e.g. Croatian, Polish, Russian, etc.) origin next to the more frequently studied English and German. The studies included in our volume focus on lexical acquisition and processing and also make reference to pedagogical questions. They include investigations of lexical perception, production, acquisitional processes and vocabulary assessment. The novelty of the book is that the studies make reference to Hungarian and a number of Slavic languages. They provide the reader with new perspectives on second language lexical acquisition processes when the source language and the target language are distinct from a typological point of view, the lexicon in processing terms. The book is intended for the use of undergraduate and graduate students of second language studies, psycholinguistics and/or bilingualism researchers, teachers and academics whose interests include a second language acquisition component.

A Practical Guide for Scholarly Reading in Japanese is an innovative reference guide for scholars specializing in Asian studies, with a special focus on Chinese studies. The book aims to prepare those scholars to conduct research with primary sources from a variety of genres in the 20th century. The book contains concise descriptions of grammar points essential for reading scholarly writings in Japanese and exercises based on excerpts taken from prominent Japanese scholarly texts. Each exercise reading provides a list of vocabulary and explanations of expressions. The reading materials provided mainly cover Chinese history, comparative literature, religion, and culture. The book can be used as a textbook or self-study guide for scholars of Asian studies, as well as students who have completed two years of basic language learning and need to learn to read scholarly Japanese.

The testing and assessment of second language learners is an essential part of the language learning process. Glenn Fulcher's Testing Second Language Speaking is a state-of-the-art volume that considers the assessment of speaking from historical, theoretical and practical perspectives. The book offers the first systematic, comprehensive and up-to-date treatment of the testing of second language speaking. Written in a clear and accessible manner, it covers: Explanations of the process of test design Costing test design projects How to put the test into practice Evaluation of speaking tests Task types for testing speaking Testing learners with disabilities It also contains a wealth of examples, including task types that are commonly used in speaking tests, approaches to researching speaking tests and specific methodologies that teachers, students and test developers may use in their own projects. Successfully integrating practice and theory, this book demystifies the process of testing speaking and provides a thorough treatment of the key ethical and technical issues in speaking evaluation.

Many employers complain about the poor communication skills of many young people seeking employment; and many people in employment are handicapped by the poor quality of their written work. While bad spelling, ineffective punctuation and faults in grammar create barriers between the writer and the reader, good English makes the reader feel at ease. The benefits of being a good writer at work are: Managers need to be able to communicate in order to get ideas across. If they cannot, they will be unable to make their viewpoint heard and they will be unable to influence customers, suppliers and colleagues as desired If you can write well, you will find that your views are given prominence over those of others. Effective communication, and that includes writing, is the key to career success and advancement This book is for those who have difficulty in getting thoughts into words or their ideas across, as well as those who are satisfied with their writing but are ready to consider the possibility of improving it. It is all about the ways in which writing at work is important - helping the reader to observe, remember, think, plan, organise and communicate.

This is a classic edition of Andrew Ellis' acclaimed introduction to the scientific study of reading, writing and dyslexia, which now includes a new introduction from the author. The book describes the remarkable skills of reading and writing - how we acquire them, how we exercise them as skilled readers and writers, and what can go wrong with them in childhood disorders or as a result of brain damage. The new introduction reflects on some key research developments since the book was first published. Reading, Writing and Dyslexia is an engaging introduction to the field which is still completely relevant to today's readers. It will remain essential reading for all students of psychology and education, whilst also being accessible to parents and teachers.

Although Wolfgang Schneider's Grammatik des biblischen Hebraisch: Ein Lehrbuch serves primarily as an introductory textbook to biblical Hebrew, it makes an invaluable contribution to the text-linguistic study of Hebrew Bible. Schneider's understanding of narrative syntax and discourse linguistics continues to influence such grammarians as Niccacci and Talstra, through whom his work is validated. His discussion of clauses and text syntax remains pertinent to Hebrew students and professors alike. With this English translation, Schneider's work may now make a worldwide contribution to biblical studies by clarifying for the student the contribution of text grammar to the reading of the biblical text.

This book analyses one of the many levels of complexity not readily apparent to the reader of Zola's fiction: the question of the author's family secrets. The novels addressed here present a variety of sub-textual issues highlighting Zola's sexual insecurity and anxiety. Their analysis reveals a mystery related to female sexuality that pervades the narratives of Therese Raquin and La Fortune des Rougon, and that is silently transmitted in Madeleine Ferat, La Faute de l'Abbe Mouret, La Bete humaine, La Curee, Nana, Le Docteur Pascal and Verite. The novels are explored from the standpoint of psychoanalytical criticism, a tool particularly appropriate for examining Zola's language and illuminating the recurrent theme of "the Return of the repressed". Four psychoanalytical theories are adopted: Nicolas Abraham's and Maria Toroks' theories of psychic development (presenting the concept of the phantom) and Sigmund Freud's and Jacques Lacan's theories of infantile sexuality.

This volume presents a collection of the latest scholarly research on language, migration and identity. In a globalised world where migratory patterns are in constant flux, the traditional notion of the 'immigrant' has shifted to include more fluid perspectives of the migrant as a transnational and the language learner as a complex individual possessing a range of dynamic social and contextual identities. This book presents a variety of studies of transnational speakers and communities. It includes research conducted within both established and emerging methodological traditions and frameworks and explores a wide range of contexts and geographical locations, from the multilingual language classroom to the migrant experience, and from Ireland to Eritrea. This book was published with the generous support of the National University of Ireland Publications Scheme.

Inheritance, which has its origins in the field of artificial intelligence, is a framework focusing on shared properties. When applied to inflectional morphology, it enables useful generalizations within and across paradigms. The inheritance tree format serves as an alternative to traditional paradigms and provides a visual representation of the structure of the language's morphology. This mapping also enables cross-linguistic morphological comparison. In this book, the nominal inflectional morphology of Old High German, Latin, Early New High German, and Koine Greek are analyzed using inheritance trees. Morphological data is drawn from parallel texts in each language; the trees may be used as a translation aid to readers of the source texts as an accompaniment to or substitute for traditional paradigms. The trees shed light on the structural similarities and differences among the four languages.

The enthymeme in education is essential because it reflects what humans do when they think. It informs not only how we make inferences about the world to discover new knowledge, but also how we express those discoveries to influence the minds of others. Thus, the enthymeme provides an effective pedagogical approach to the analysis and synthesis of ideas in the classroom. In this volume, such an approach is applied to composition instruction, second-language learning, advertising, specialized medical texts, and detective fiction to help prepare students for the challenges of modern life. (Michael D. Hood)

Developing Writing Skills in Italian has been specifically designed for upper-intermediate students of Italian who need to write Italian for personal, business and academic purposes. With a strong focus on writing as a meaningful and valuable skill in itself, Developing Writing Skills in Italian supports the learner throughout the process of writing, from the planning and drafting stages to the revising and editing of a final version, enriching and extending the learners' lexical, grammatical and communicative writing skills. Divided into four logically structured sections the learner can work through a range of realistic and contextualized writing tasks which will allow them to master a variety of styles, registers and formats. Features include: flexible structure a summary of learning points clearly indicated at the beginning of each chapter focus on self assessment, allowing students to engage fully in the writing process by evaluating their own work a glossary of key phrases and useful vocabulary. This course is suitable both for classroom use and independent study. Assessment guides, a teacher's guide, answer key and supplementary activities are all available on the accompanying website.

This book presents a comprehensive approach to issues related to researching and teaching second language (L2) writing in digital environments. In the digital age, new technologies have revolutionized the ways we communicate and construct knowledge, and have also reshaped the traditional notions of writing and literacy, posing new challenges and opportunities for L2 teachers and students. This book provides up-to-date coverage of the main areas of L2 writing and technology, including digital multimodal composing, computer-mediated collaborative writing, online teacher and peer feedback, automated writing evaluation, and corpus-based writing instruction. It synthesizes the relevant literature, analyzes theoretical perspectives, compiles relevant resources, and offers research and pedagogical recommendations to guide scholars in undertaking new L2 writing research and instructional practice in technologically-supported educational contexts. This book will be of relevance and interest to researchers, language teachers, and graduate students in applied linguistics and education.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so. Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms. Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media's ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.